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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. When Columbus arrives in America, what does he discover about tobacco?
(a) The addictiveness of its use among his own men.
(b) His men do not like it.
(c) The Native Americans do not allow Columbus' men to have any.
(d) It is very easy to grow.

2. What does the powerful American Medical Association not do?
(a) Support the tobacco industry.
(b) Support warning labels.
(c) Fight warning labels.
(d) Want cigarettes to be produced.

3. What does Philip Morris, under the supervision of Otway Chalkley, do during the war when faced with leaf supply shortages?
(a) Only packages a minimum number of cigarettes.
(b) Stops production.
(c) Merges with companies in the food industry.
(d) Continues to ship unwrapped packs of cigarettes at wartime levels.

4. What are not being analyzed for their effectiveness?
(a) Advertisements.
(b) Medical organizations.
(c) Anti-smoking laws.
(d) Filters.

5. What is commissioned in 1962 and includes a very diverse group of doctors, chemists, and even a statistician?
(a) The Surgeon General's Advisory Committee on Smoking and Health.
(b) The American Cancer Society.
(c) The American Medical Association.
(d) The TIRC.

6. For what does an internal chemist, Helmut Wakeham, push to develop?
(a) A cigarette without tar.
(b) A filter that works.
(c) A smokeless cigarette.
(d) A "medically acceptable" cigarette.

7. At formerly successful companies, average management and _______________ create an atmosphere with no new ideas.
(a) Uneducated leadership.
(b) Inbred mentality.
(c) A lack of wealth.
(d) Old men.

8. In politics, what controls a disproportionate power in Congress?
(a) The four "smoking bloc" states.
(b) The smoker's rights states.
(c) The eight "smoking bloc" states.
(d) The tobacco companies.

9. What do some think about the warning labels?
(a) They would decrease sales.
(b) They are unreliable and a waste of time.
(c) They would absolve the industry from all future liability.
(d) They will destroy the tobacco companies.

10. What is Chesterfield's advertisement for mild cigarettes?
(a) "No smoking here."
(b) "Need a break? Try a cigarette."
(c) "Not a cough in the carload."
(d) "So mild, you don't even know you're smoking."

11. What is happening to cigarettes on the social front in 1898?
(a) Sales are increasing slowly.
(b) They are too expensive to purchase.
(c) They are taking some major hits.
(d) They are growing in popularity.

12. What happens when a major anti-smoking advocate, Lucy Gaston, dies?
(a) The prohibition movement gains steam.
(b) The prohibition movement reforms.
(c) The prohibition movement loses steam.
(d) The prohibition movement begins.

13. How many cases of lung cancer are reported In 1940?
(a) Over five hundred.
(b) Over seven hundred.
(c) Over five thousand.
(d) Over seven thousand.

14. _______________ claim to fame is the success of his brand, Pall Mall.
(a) John's.
(b) Jim's.
(c) George's.
(d) Gerald's.

15. Who is one of the prominent leaders at Jamestown who is instrumental in founding the American domestic tobacco market?
(a) John Rolfe.
(b) Thomas Jefferson.
(c) George Washington.
(d) Christopher Columbus.

Short Answer Questions

1. Why does the Army supply its World War I troops with cigarettes by the truckload?

2. What are the filters?

3. Why do Lucky Strikes supposedly change from the old red and green to the familiar red disk with the white background?

4. What happens to American Tobacco Company in the 1960s?

5. Once the large companies realize they have to distinguish themselves without price changes, what do they do?

(see the answer keys)

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