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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Who is one of the prominent leaders at Jamestown who is instrumental in founding the American domestic tobacco market?
(a) John Rolfe.
(b) George Washington.
(c) Thomas Jefferson.
(d) Christopher Columbus.

2. In what is American Tobacco Company mostly unsuccessful?
(a) Athlete endorsements.
(b) Advertising.
(c) Keeping nonfiltered brands.
(d) Switching over to filtered brands.

3. What acts to tear down many taboos against women smoking, especially in public?
(a) The civil right's movement.
(b) The federal government.
(c) The women's suffrage movement.
(d) Young, married women.

4. What character is used to promote the new Philip Morris brand on NBC radio?
(a) Johnny.
(b) Jack.
(c) Jerry.
(d) Joey.

5. What is the outcome of an antitrust lawsuit against the major cigarette companies of collusion to fix tobacco prices in 1941?
(a) It succeeded in convicting them.
(b) It was somewhat successful.
(c) The case was thrown out.
(d) It failed to convict them.

6. What custom becomes very common in the United States throughout the 1800s?
(a) Smoking cigarettes.
(b) Selling cigars.
(c) Spitting the dark juice.
(d) Anti-smoking campaigns.

7. Who again takes the lead in sales in the mid 1930s?
(a) Lucky Strike.
(b) Camel.
(c) Pall Mall.
(d) Marlboro.

8. What do most Virginians expect the Revolutionary War to erase?
(a) Their hatred of England.
(b) Their debts from England.
(c) Their tie to tobacco.
(d) Slavery.

9. What is Congress still unwilling to do?
(a) Listen to the cigarette companies.
(b) Take on the cigarette industry.
(c) Stop pressuring the cigarette industry.
(d) Lessen the requirements of cigarette companies.

10. What does R.J. Reynolds dub the new brand?
(a) Virginia Slims.
(b) Ultra Lites.
(c) Marlboro.
(d) Camel.

11. What other segments of the industry is Duke buying out?
(a) Celebrity endorsements and flavoring companies.
(b) Packaging, cigar, and flavoring companies.
(c) Smaller cigarette companies, packaging, and cigars companies.
(d) Cigar companies.

12. What happens when Teddy Roosevelt's Food and Drug law goes into effect to regulate meat, milk, and flour?
(a) Tobacco is strictly regulated.
(b) Tobacco is included.
(c) Tobacco is somewhat regulated.
(d) Tobacco is exempted.

13. In response to FTC oversight concerning its advertising, what does the tobacco industry create?
(a) Advertisements that hint at health benefits.
(b) Advertisements endorsed by athletes.
(c) Advertisements that openly tell health benefits of smoking.
(d) An advertising czar to supposedly police itself.

14. By 1898, what does Duke control?
(a) One quarter of the plug and smoking tobacco market, as well as eighty-five percent of the cigarette market.
(b) One half of the plug and smoking tobacco market, as well as sixty-five percent of the cigar market.
(c) One third of the plug and smoking tobacco market, as well as fifteen percent of the cigarette market.
(d) One eighth of the plug and smoking tobacco market, as well as fifty percent of the cigarette market.

15. When are George Hill's most successful days at creating market share for his products for American Tobacco Company?
(a) His first days.
(b) His last day.
(c) His first day.
(d) His last days.

Short Answer Questions

1. What happens when Hahn chooses to wait and see what happens to the popularity of filtered cigarettes?

2. What began by being manufactured mainly in Spain but quickly spread to its colonies and conquests?

3. What creates very bad publicity for R.J Reynolds?

4. Why does the Army supply its World War I troops with cigarettes by the truckload?

5. What of B&W's menthol brands are soon introduced?

(see the answer keys)

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