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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What is questioned in 1941?
(a) How many companies were making cigarettes.
(b) The cost of cigarettes.
(c) The various claims the companies advertised.
(d) To whom the companies were trying to market the cigarettes.

2. What theory is published in SCIENTIFIC AMERICAN?
(a) How smoking overworks the lungs.
(b) How smoking overworked the heart.
(c) How smoking is good for the heart.
(d) How smoking is a dirty habit.

3. Why is it so difficult to change patterns that had existed for a generation?
(a) So many people are addicted to smoking.
(b) So many people do not want to change.
(c) So many people do not believe smoking is dangerous.
(d) So many people have a self-interest in the smoking industry.

4. In response to FTC oversight concerning its advertising, what does the tobacco industry create?
(a) Advertisements that hint at health benefits.
(b) Advertisements that openly tell health benefits of smoking.
(c) An advertising czar to supposedly police itself.
(d) Advertisements endorsed by athletes.

5. By 1898, what does Duke control?
(a) One eighth of the plug and smoking tobacco market, as well as fifty percent of the cigarette market.
(b) One third of the plug and smoking tobacco market, as well as fifteen percent of the cigarette market.
(c) One quarter of the plug and smoking tobacco market, as well as eighty-five percent of the cigarette market.
(d) One half of the plug and smoking tobacco market, as well as sixty-five percent of the cigar market.

6. What are brands banned from promoting?
(a) The expense of smoking.
(b) The delicious taste of their cigarettes.
(c) Cigarettes using celebrities.
(d) Health claims of any kind.

7. Why does Buck open a New York plant in 1884?
(a) To try to grab hold of the immigrant market for cheap cigarettes.
(b) To try to merge with large New York companies.
(c) New York is a large city, with many wealthy smokers.
(d) He has always wanted to live in New York.

8. For what does an internal chemist, Helmut Wakeham, push to develop?
(a) A filter that works.
(b) A smokeless cigarette.
(c) A "medically acceptable" cigarette.
(d) A cigarette without tar.

9. Lorillard argued that it could not promote the ______ of their product without mentioning lower tar.
(a) Health-benefits.
(b) High-quality.
(c) Hazards.
(d) Safety.

10. A farmer in Durham, North Carolina, began marketing smoking tobacco under what trademark?
(a) Calf Dunham.
(b) Cow Durham.
(c) Moo Dunham.
(d) Bull Durham.

11. What is happening by 1901?
(a) Iowa, Tennesse, and North Dakota have made cigarettes illegal, and more states are looking at the option.
(b) Illinois, Arizona, and New Hampshire made cigarettes illegal.
(c) Idaho, Kentucky, and New York made cigarettes illegal.
(d) Indiana, Florida, and North Carolina made cigarettes illegal.

12. Enlistees could be _____________; they just had to be healthy at the start of the study.
(a) Cancerous.
(b) Smokers.
(c) Addicts.
(d) Non-smokers.

13. What do most Virginians expect the Revolutionary War to erase?
(a) Their debts from England.
(b) Slavery.
(c) Their tie to tobacco.
(d) Their hatred of England.

14. What happens when a major anti-smoking advocate, Lucy Gaston, dies?
(a) The prohibition movement reforms.
(b) The prohibition movement loses steam.
(c) The prohibition movement begins.
(d) The prohibition movement gains steam.

15. How does R.J. Reynolds differentiate his product?
(a) As the "midwest" brand.
(b) As the "classy" brand.
(c) As the "All-American" brand.
(d) As the "down home" brand.

Short Answer Questions

1. How many cases of lung cancer are reported In 1940?

2. What has a small tobacco manufacturing company in Durham after the Civil War thriving?

3. Who lobbies President Kennedy to open a national commission on smoking in 1961?

4. _______________ claim to fame is the success of his brand, Pall Mall.

5. What character is used to promote the new Philip Morris brand on NBC radio?

(see the answer keys)

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