View a FREE sample

This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. In 1952, a data gathering study begins with approximately 22,000 volunteers in eleven states, and is conducted by whom?
(a) The American Medical Association.
(b) R.J. Reynolds Tobacco Company.
(c) The American Cancer Society.
(d) American Tobacco Company.

2. What does the U.S. Surgeon General call smoking?
(a) "The only factor" in lung cancer.
(b) "Principal etiological factor" in lung cancer.
(c) "An insignificant factor" in lung cancer.
(d) "Not a factor" in lung cancer.

3. By 1898, what does Duke control?
(a) One quarter of the plug and smoking tobacco market, as well as eighty-five percent of the cigarette market.
(b) One half of the plug and smoking tobacco market, as well as sixty-five percent of the cigar market.
(c) One third of the plug and smoking tobacco market, as well as fifteen percent of the cigarette market.
(d) One eighth of the plug and smoking tobacco market, as well as fifty percent of the cigarette market.

4. Who are placed on the TIRC's Scientific Advisory Board to give their efforts legitimacy?
(a) Lawyers.
(b) Politicians.
(c) Celebrities.
(d) Doctors.

5. What are not being analyzed for their effectiveness?
(a) Anti-smoking laws.
(b) Filters.
(c) Advertisements.
(d) Medical organizations.

6. What does Philip Morris, under the supervision of Otway Chalkley, do during the war when faced with leaf supply shortages?
(a) Stops production.
(b) Continues to ship unwrapped packs of cigarettes at wartime levels.
(c) Merges with companies in the food industry.
(d) Only packages a minimum number of cigarettes.

7. What creates very bad publicity for R.J Reynolds?
(a) Adviertisements are near geared towards men.
(b) Several people die immediately from smoking his cigarettes.
(c) Clay Williams does not have enough cigarettes made, and stores run out quickly.
(d) Clay Williams orders a price increase from fourteen to fifteen cents per pack.

8. In Britain, what does the Royal College of Physicians state?
(a) Smoking is a major factor in causing hepititis.
(b) Smoking is a major factor in causing lung cancer.
(c) Smoking is a minor factor in causing lung cancer.
(d) Smoking is a major factor in casuing leukemia.

9. What custom becomes very common in the United States throughout the 1800s?
(a) Anti-smoking campaigns.
(b) Selling cigars.
(c) Smoking cigarettes.
(d) Spitting the dark juice.

10. What is a lighter leaf grown in the Piedmont area of Virginia and North Carolina nicknamed?
(a) The light leaf.
(b) The sweet leaf.
(c) The bright leaf.
(d) The green leaf.

11. How are Pall Mall cigarettes reinvigorated?
(a) By making them shorter and thicker.
(b) By making them longer and slimmer.
(c) By using celebrity endorsements.
(d) By dropping the price.

12. By the late 1920s, what are medical examiners noticing?
(a) Increases in lung cancer in the general population.
(b) Decreases in cigarette smoking.
(c) Increases in babies with low birth weights.
(d) Decreases in lung cancer in the general population.

13. What has the FTC ordered cigarette makers to do?
(a) Stop making unhealthy cigarettes.
(b) Stop making billboard advertisements.
(c) Stop their claims of health advantages.
(d) Stop making unfiltered cigarettes.

14. What does the powerful American Medical Association not do?
(a) Support the tobacco industry.
(b) Fight warning labels.
(c) Support warning labels.
(d) Want cigarettes to be produced.

15. What began by being manufactured mainly in Spain but quickly spread to its colonies and conquests?
(a) Cigarettes.
(b) Plug.
(c) Cigars.
(d) Chew.

Short Answer Questions

1. Lorillard argued that it could not promote the ______ of their product without mentioning lower tar.

2. Who is the so called "tar czar?"

3. Why does Buck open a New York plant in 1884?

4. What does the House bill include?

5. No statement was made concerning _________ issues.

(see the answer keys)

This section contains 645 words (approx. 3 pages at 300 words per page) View a FREE sample