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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Who lobbies President Kennedy to open a national commission on smoking in 1961?
(a) Other non-smoking politicians.
(b) The American Tobacco Company, along with other tobacco companies.
(c) Small anti-smoking organizations in various states.
(d) The American Cancer Society along with the American Heart Association and two other medical organizations.

2. How are most periodicals in the 1930s toward attacking cigarettes?
(a) Strong.
(b) Moderate.
(c) Non-existent.
(d) Weak.

3. In response to FTC oversight concerning its advertising, what does the tobacco industry create?
(a) An advertising czar to supposedly police itself.
(b) Advertisements that hint at health benefits.
(c) Advertisements endorsed by athletes.
(d) Advertisements that openly tell health benefits of smoking.

4. What is questioned in 1941?
(a) The cost of cigarettes.
(b) The various claims the companies advertised.
(c) To whom the companies were trying to market the cigarettes.
(d) How many companies were making cigarettes.

5. In politics, what controls a disproportionate power in Congress?
(a) The eight "smoking bloc" states.
(b) The smoker's rights states.
(c) The tobacco companies.
(d) The four "smoking bloc" states.

6. What does a 1953 study by Dr. Ernst Wydner show?
(a) The effects of tar on mice.
(b) The effects of tar on healthy adults.
(c) The effects of tar on pregnant women.
(d) The effects of tar on dogs.

7. When are George Hill's most successful days at creating market share for his products for American Tobacco Company?
(a) His first days.
(b) His last days.
(c) His first day.
(d) His last day.

8. What is happening by 1901?
(a) Indiana, Florida, and North Carolina made cigarettes illegal.
(b) Iowa, Tennesse, and North Dakota have made cigarettes illegal, and more states are looking at the option.
(c) Idaho, Kentucky, and New York made cigarettes illegal.
(d) Illinois, Arizona, and New Hampshire made cigarettes illegal.

9. How does R.J. Reynolds differentiate his product?
(a) As the "midwest" brand.
(b) As the "classy" brand.
(c) As the "All-American" brand.
(d) As the "down home" brand.

10. What has the FTC ordered cigarette makers to do?
(a) Stop making unhealthy cigarettes.
(b) Stop making billboard advertisements.
(c) Stop their claims of health advantages.
(d) Stop making unfiltered cigarettes.

11. What character is used to promote the new Philip Morris brand on NBC radio?
(a) Johnny.
(b) Joey.
(c) Jack.
(d) Jerry.

12. How is an article damning smoking as unhealthy quickly lost?
(a) In the shuffle of wartime preparedness.
(b) In the ending of the Great Depression.
(c) By the influential tobacco industry.
(d) In the power struggle between pro-smoking and anti-smoking campaigns.

13. How many Americans are smoking in the 1940s?
(a) Nearly fifty percent.
(b) Neary ninety percent.
(c) Nearly eighty percent.
(d) Nearly twenty-five percent.

14. What does the U.S. Surgeon General call smoking?
(a) "Principal etiological factor" in lung cancer.
(b) "An insignificant factor" in lung cancer.
(c) "Not a factor" in lung cancer.
(d) "The only factor" in lung cancer.

15. Why does Buck open a New York plant in 1884?
(a) To try to merge with large New York companies.
(b) He has always wanted to live in New York.
(c) To try to grab hold of the immigrant market for cheap cigarettes.
(d) New York is a large city, with many wealthy smokers.

Short Answer Questions

1. What happens when one lawsuit goes on for more than a decade?

2. For what does an internal chemist, Helmut Wakeham, push to develop?

3. What are brands banned from promoting?

4. What happens when the Great Depression wanes?

5. With cigarette sales continuing to rise, despite the warning labels, what does The Federal Communications Commission do?

(see the answer keys)

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