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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Who are placed on the TIRC's Scientific Advisory Board to give their efforts legitimacy?
(a) Celebrities.
(b) Doctors.
(c) Lawyers.
(d) Politicians.

2. How is the company's reputation tarnished?
(a) When it merges with a health food company.
(b) When it does not have enough cigarettes for its customers.
(c) When it attempts to rewrap stale, returned packs.
(d) When it has no cigarettes for purchase.

3. How does a price increase help smaller bargain brands?
(a) It helps them to gain a large market share with twenty-cent packs.
(b) It helps them to gain a large market share with fifteen-cent packs.
(c) It helps them to gain a large market share with ten-cent packs.
(d) It helps them to gain a large market share with five-cent packs.

4. What are extremely rare in America in the 1800s?
(a) Home-grown tobacco.
(b) Brand-name products.
(c) Generic products.
(d) Hand-rolled cigarettes.

5. Who took the lead in producing the new anti-smoking ads?
(a) The tobacco industry.
(b) The American Heart Association.
(c) Small anti-smoking organizations.
(d) The American Cancer Society.

6. What happens soon after the breakup of American Tobacco Company?
(a) R.J. Reynolds is back in control of R.J. Reynolds Tobacco Company.
(b) R.J. Reynolds give control of R.J. Reynolds Tobacco Company to ATC's CEO.
(c) R.J. Reynolds begins R.J. Reynolds Tobacco Company.
(d) R.J. Reynolds loses control of R.J. Reynolds Tobacco Company.

7. When are George Hill's most successful days at creating market share for his products for American Tobacco Company?
(a) His last day.
(b) His last days.
(c) His first day.
(d) His first days.

8. Who is the so called "tar czar?"
(a) Richard Meyer.
(b) Raymond Meijer.
(c) Robert Meyner.
(d) Ronald McDonald.

9. What happens to American Tobacco Company in the 1960s?
(a) It starts to decline.
(b) It becomes unpopular very quickly.
(c) Its popularity skyrockets.
(d) It starts to see regrowth.

10. At formerly successful companies, average management and _______________ create an atmosphere with no new ideas.
(a) Inbred mentality.
(b) Uneducated leadership.
(c) A lack of wealth.
(d) Old men.

11. What does Marlboro do in the face of declining sales?
(a) It buys other non-tobacco companies.
(b) It gives in the to declining sales.
(c) It creates a new image.
(d) It intensifies its cowboy advertising campaign.

12. What does the massive (over a million member) CPS-1 study come in showing?
(a) The same ten-to-one odds as the other studies.
(b) The same twenty-to-one odds as the other studies.
(c) The same five-to-one odds as the other studies.
(d) The same one hundred-to-one odds as the other studies.

13. What weighs over one ton and has the capacity to produce approximately 200 cigarettes per minute?
(a) The Bonsack machine.
(b) The Bonham machine.
(c) The Bansai machine.
(d) The Bullseye machine.

14. Why does the Army supply its World War I troops with cigarettes by the truckload?
(a) Cigars, pipes, and chew were not practical on the battlefields of Europe.
(b) Cigarettes are very popular before the war.
(c) The tobacco companies give the cigarettes to the Army for almost nothing.
(d) They are an easy way to calm the troops.

15. A revamped "new micronite" (without the asbestos) was hyped by "Reader's Digest" as what?
(a) Being highly effective.
(b) Unhealthy.
(c) Being useless.
(d) As bad as all the other cigarettes.

Short Answer Questions

1. How does R.J. Reynolds differentiate his product?

2. How are most periodicals in the 1930s toward attacking cigarettes?

3. Who again takes the lead in sales in the mid 1930s?

4. In politics, what controls a disproportionate power in Congress?

5. What is commissioned in 1962 and includes a very diverse group of doctors, chemists, and even a statistician?

(see the answer keys)

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