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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What do magazines describe?
(a) The risk of inhaling tobacco versus non-inhaling.
(b) The health benefits of smoking.
(c) The various types of cigarettes on the market.
(d) The popularity of cigarette smoking.

2. Who is one of the prominent leaders at Jamestown who is instrumental in founding the American domestic tobacco market?
(a) George Washington.
(b) Thomas Jefferson.
(c) Christopher Columbus.
(d) John Rolfe.

3. What does one salesman create that catches on so well with retailers it launches Camel back into first place in sales by 1950?
(a) A pyramid scheme.
(b) A food pyramid.
(c) A pyramid display.
(d) A photo of the Great Pyramid.

4. What does Marlboro do in the face of declining sales?
(a) It buys other non-tobacco companies.
(b) It gives in the to declining sales.
(c) It creates a new image.
(d) It intensifies its cowboy advertising campaign.

5. How are most periodicals in the 1930s toward attacking cigarettes?
(a) Moderate.
(b) Non-existent.
(c) Strong.
(d) Weak.

6. To whom does the small Philip Morris (under the United Cigar Stores) company start exclusively marketing?
(a) Children.
(b) Men.
(c) Women.
(d) Minorities.

7. With cigarette sales continuing to rise, despite the warning labels, what does The Federal Communications Commission do?
(a) Looks at applying its fairness doctrine to the endorsements by doctors.
(b) Looks at applying its fairness doctrine to television advertising..
(c) Looks at applying its fairness doctrine to magazines.
(d) Looks at applying its fairness doctrine to billboard advertisments.

8. How is an article damning smoking as unhealthy quickly lost?
(a) In the shuffle of wartime preparedness.
(b) In the power struggle between pro-smoking and anti-smoking campaigns.
(c) By the influential tobacco industry.
(d) In the ending of the Great Depression.

9. Who are placed on the TIRC's Scientific Advisory Board to give their efforts legitimacy?
(a) Politicians.
(b) Doctors.
(c) Lawyers.
(d) Celebrities.

10. What does Liggett & Myers hope would happen to its new Lark cigarette?
(a) It would be commended in the new Surgeon General's report.
(b) It would be as good as other cigarettes.
(c) It would be the healthiest of all cigarettes.
(d) It would not cause cancer.

11. What has a small tobacco manufacturing company in Durham after the Civil War thriving?
(a) Bull Durham's resourcefulness.
(b) Bull Durham's inheritance.
(c) Buck's large inheritance.
(d) Buck's resourcefulness.

12. What creates very bad publicity for R.J Reynolds?
(a) Several people die immediately from smoking his cigarettes.
(b) Adviertisements are near geared towards men.
(c) Clay Williams does not have enough cigarettes made, and stores run out quickly.
(d) Clay Williams orders a price increase from fourteen to fifteen cents per pack.

13. What is the thirty-cent, hand-packed premium cigarette brand being advertised in high-class magazines like THE NEW YORKER?
(a) Senate.
(b) Executive.
(c) Parliament.
(d) Congress.

14. Why does the Army supply its World War I troops with cigarettes by the truckload?
(a) Cigars, pipes, and chew were not practical on the battlefields of Europe.
(b) The tobacco companies give the cigarettes to the Army for almost nothing.
(c) They are an easy way to calm the troops.
(d) Cigarettes are very popular before the war.

15. What does Brown & Williamson's senior vice president try to convince his company to accept?
(a) Its company is deceptive and harmful to the general public.
(b) Its cigarettes are dangerous.
(c) Its responsibililty along with candid reporting of all it has discovered about the dangers of its own product.
(d) The power it has over the country.

Short Answer Questions

1. How many cases of lung cancer are reported In 1940?

2. In politics, what controls a disproportionate power in Congress?

3. What does the study on smokers' lungs in the late 1950s discover?

4. Enlistees could be _____________; they just had to be healthy at the start of the study.

5. What happens when the industry resents being asked to disparage its own product?

(see the answer keys)

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