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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What other segments of the industry is Duke buying out?
(a) Cigar companies.
(b) Packaging, cigar, and flavoring companies.
(c) Celebrity endorsements and flavoring companies.
(d) Smaller cigarette companies, packaging, and cigars companies.

2. Who becomes a leading industrialist and leads Winston in sewer and rail upgrades?
(a) Robert James Reed.
(b) Richard Joshua Reynolds.
(c) Riley Joseph Reynor.
(d) Ronald Jonathon Rickle.

3. What theory is published in SCIENTIFIC AMERICAN?
(a) How smoking overworked the heart.
(b) How smoking overworks the lungs.
(c) How smoking is good for the heart.
(d) How smoking is a dirty habit.

4. Who again takes the lead in sales in the mid 1930s?
(a) Camel.
(b) Marlboro.
(c) Lucky Strike.
(d) Pall Mall.

5. How is an article damning smoking as unhealthy quickly lost?
(a) In the ending of the Great Depression.
(b) By the influential tobacco industry.
(c) In the power struggle between pro-smoking and anti-smoking campaigns.
(d) In the shuffle of wartime preparedness.

6. What do most Virginians expect the Revolutionary War to erase?
(a) Their tie to tobacco.
(b) Their debts from England.
(c) Their hatred of England.
(d) Slavery.

7. In response to FTC oversight concerning its advertising, what does the tobacco industry create?
(a) Advertisements that openly tell health benefits of smoking.
(b) Advertisements endorsed by athletes.
(c) An advertising czar to supposedly police itself.
(d) Advertisements that hint at health benefits.

8. How is a more 'manly' image for Marlboro created?
(a) A symbol of a cowboy on the original box and design.
(b) A symbol of a warrior is placed on a new flip top box with a bow and arrow design.
(c) A symbol of a cowboy is placed on a new flip top box with a sharp, red and white logo.
(d) A symbol of a fireman is place on a new flip top box with a blue circle design.

9. What creates very bad publicity for R.J Reynolds?
(a) Adviertisements are near geared towards men.
(b) Several people die immediately from smoking his cigarettes.
(c) Clay Williams does not have enough cigarettes made, and stores run out quickly.
(d) Clay Williams orders a price increase from fourteen to fifteen cents per pack.

10. American Tobacco Company keeps a tight leash on what?
(a) Its consumers.
(b) Its slaves that work in the fields.
(c) Its secret recipe.
(d) Its distributors, jobbers, and suppliers.

11. What happens when cigarettes are tested by CONSUMER REPORTS in 1953?
(a) Most of the claims about a lack of taste are false.
(b) Most of the claims about a lack of taste are true.
(c) Most of the claims about filtering are shown to be false.
(d) Most of the claims about filtering are shown to be true.

12. In Britain, what does the Royal College of Physicians state?
(a) Smoking is a minor factor in causing lung cancer.
(b) Smoking is a major factor in casuing leukemia.
(c) Smoking is a major factor in causing lung cancer.
(d) Smoking is a major factor in causing hepititis.

13. What happens to American Tobacco Company in the 1960s?
(a) It starts to see regrowth.
(b) Its popularity skyrockets.
(c) It becomes unpopular very quickly.
(d) It starts to decline.

14. Why do Lucky Strikes supposedly change from the old red and green to the familiar red disk with the white background?
(a) Due to wartime shortage of green dye.
(b) Due to a printing mishap.
(c) Due to a designer's new idea.
(d) Due to public opinion.

15. How are Pall Mall cigarettes reinvigorated?
(a) By making them longer and slimmer.
(b) By dropping the price.
(c) By using celebrity endorsements.
(d) By making them shorter and thicker.

Short Answer Questions

1. How does Paul Hahn at American Tobacco Company see filters?

2. What character is used to promote the new Philip Morris brand on NBC radio?

3. What is the thirty-cent, hand-packed premium cigarette brand being advertised in high-class magazines like THE NEW YORKER?

4. How many Americans are smoking in the 1940s?

5. What does a 1953 study by Dr. Ernst Wydner show?

(see the answer keys)

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