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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. How does the TIRC respond?
(a) In agreement.
(b) With a nasty letter.
(c) With heightened attacks.
(d) With the health benefits of smoking.

2. Why do Lucky Strikes supposedly change from the old red and green to the familiar red disk with the white background?
(a) Due to a designer's new idea.
(b) Due to wartime shortage of green dye.
(c) Due to a printing mishap.
(d) Due to public opinion.

3. What gave Philip Morris pull over the cancer fighters' position?
(a) Its blackmail tactics with doctors.
(b) Its contributions to the Sloan-Kettering Institute.
(c) It contributions to doctors.
(d) The money it donates to various charities.

4. In what is American Tobacco Company mostly unsuccessful?
(a) Advertising.
(b) Keeping nonfiltered brands.
(c) Switching over to filtered brands.
(d) Athlete endorsements.

5. How are most periodicals in the 1930s toward attacking cigarettes?
(a) Strong.
(b) Moderate.
(c) Non-existent.
(d) Weak.

6. Why would some doctors refuse patients for surgery?
(a) If they did not have enough money.
(b) If they refused to stop smoking.
(c) If they did not have insurance.
(d) If they had been a smoker.

7. Who becomes a leading industrialist and leads Winston in sewer and rail upgrades?
(a) Ronald Jonathon Rickle.
(b) Richard Joshua Reynolds.
(c) Riley Joseph Reynor.
(d) Robert James Reed.

8. Who at American Tobacco Company encourages using radio and magazine ads instead of the 'older' means like billboards and newspapers?
(a) Sylvester Stallone.
(b) Svetlana Weaver.
(c) Svetlana Stallone.
(d) Sylvester (Pat) Weaver.

9. What happens when the industry resents being asked to disparage its own product?
(a) It openly defies the new requirements.
(b) Its power begins to decline.
(c) It complains but follows the new requests.
(d) It immediately takes action.

10. What custom becomes very common in the United States throughout the 1800s?
(a) Anti-smoking campaigns.
(b) Spitting the dark juice.
(c) Selling cigars.
(d) Smoking cigarettes.

11. How does a price increase help smaller bargain brands?
(a) It helps them to gain a large market share with ten-cent packs.
(b) It helps them to gain a large market share with fifteen-cent packs.
(c) It helps them to gain a large market share with five-cent packs.
(d) It helps them to gain a large market share with twenty-cent packs.

12. Once the large companies realize they have to distinguish themselves without price changes, what do they do?
(a) Expand their market.
(b) Buy out small companies.
(c) Institute huge advertising campaigns.
(d) Put less cigarettes in a pack.

13. What is Congress still unwilling to do?
(a) Stop pressuring the cigarette industry.
(b) Take on the cigarette industry.
(c) Listen to the cigarette companies.
(d) Lessen the requirements of cigarette companies.

14. What happens soon after the breakup of American Tobacco Company?
(a) R.J. Reynolds begins R.J. Reynolds Tobacco Company.
(b) R.J. Reynolds is back in control of R.J. Reynolds Tobacco Company.
(c) R.J. Reynolds give control of R.J. Reynolds Tobacco Company to ATC's CEO.
(d) R.J. Reynolds loses control of R.J. Reynolds Tobacco Company.

15. Who is one of the prominent leaders at Jamestown who is instrumental in founding the American domestic tobacco market?
(a) George Washington.
(b) John Rolfe.
(c) Christopher Columbus.
(d) Thomas Jefferson.

Short Answer Questions

1. By the late 1920s, what are medical examiners noticing?

2. What are brands banned from promoting?

3. By 1898, what does Duke control?

4. What is the trend by the end of the 1950s?

5. How does Paul Hahn at American Tobacco Company see filters?

(see the answer keys)

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