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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What does one salesman create that catches on so well with retailers it launches Camel back into first place in sales by 1950?
(a) A pyramid display.
(b) A pyramid scheme.
(c) A food pyramid.
(d) A photo of the Great Pyramid.

2. Why does the Army supply its World War I troops with cigarettes by the truckload?
(a) They are an easy way to calm the troops.
(b) The tobacco companies give the cigarettes to the Army for almost nothing.
(c) Cigars, pipes, and chew were not practical on the battlefields of Europe.
(d) Cigarettes are very popular before the war.

3. What is the outcome of an antitrust lawsuit against the major cigarette companies of collusion to fix tobacco prices in 1941?
(a) The case was thrown out.
(b) It failed to convict them.
(c) It was somewhat successful.
(d) It succeeded in convicting them.

4. In Britain, what does the Royal College of Physicians state?
(a) Smoking is a major factor in casuing leukemia.
(b) Smoking is a major factor in causing hepititis.
(c) Smoking is a major factor in causing lung cancer.
(d) Smoking is a minor factor in causing lung cancer.

5. By 1898, what does Duke control?
(a) One quarter of the plug and smoking tobacco market, as well as eighty-five percent of the cigarette market.
(b) One third of the plug and smoking tobacco market, as well as fifteen percent of the cigarette market.
(c) One eighth of the plug and smoking tobacco market, as well as fifty percent of the cigarette market.
(d) One half of the plug and smoking tobacco market, as well as sixty-five percent of the cigar market.

6. How are Pall Mall cigarettes reinvigorated?
(a) By dropping the price.
(b) By using celebrity endorsements.
(c) By making them longer and slimmer.
(d) By making them shorter and thicker.

7. What other segments of the industry is Duke buying out?
(a) Smaller cigarette companies, packaging, and cigars companies.
(b) Packaging, cigar, and flavoring companies.
(c) Celebrity endorsements and flavoring companies.
(d) Cigar companies.

8. What do most Virginians expect the Revolutionary War to erase?
(a) Their debts from England.
(b) Their hatred of England.
(c) Slavery.
(d) Their tie to tobacco.

9. No statement was made concerning _________ issues.
(a) Lung.
(b) Cancer.
(c) Breathing.
(d) Heart.

10. What are not being analyzed for their effectiveness?
(a) Medical organizations.
(b) Anti-smoking laws.
(c) Advertisements.
(d) Filters.

11. Why do Lucky Strikes supposedly change from the old red and green to the familiar red disk with the white background?
(a) Due to a printing mishap.
(b) Due to a designer's new idea.
(c) Due to public opinion.
(d) Due to wartime shortage of green dye.

12. What do magazines describe?
(a) The risk of inhaling tobacco versus non-inhaling.
(b) The various types of cigarettes on the market.
(c) The popularity of cigarette smoking.
(d) The health benefits of smoking.

13. What is the result from the filter working so well?
(a) The smoke is the same as before.
(b) The cigarettes taste disgusting.
(c) The smoke is nearly flavorless.
(d) The cigarettes are not dangerous.

14. What do some think about the warning labels?
(a) They are unreliable and a waste of time.
(b) They would decrease sales.
(c) They will destroy the tobacco companies.
(d) They would absolve the industry from all future liability.

15. What happens when Teddy Roosevelt's Food and Drug law goes into effect to regulate meat, milk, and flour?
(a) Tobacco is included.
(b) Tobacco is strictly regulated.
(c) Tobacco is exempted.
(d) Tobacco is somewhat regulated.

Short Answer Questions

1. How many cases of lung cancer are reported In 1940?

2. What study corroborates this evidence?

3. What acts to tear down many taboos against women smoking, especially in public?

4. Who is one of the prominent leaders at Jamestown who is instrumental in founding the American domestic tobacco market?

5. What is the thirty-cent, hand-packed premium cigarette brand being advertised in high-class magazines like THE NEW YORKER?

(see the answer keys)

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