View a FREE sample

This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Why does Buck open a New York plant in 1884?
(a) New York is a large city, with many wealthy smokers.
(b) He has always wanted to live in New York.
(c) To try to grab hold of the immigrant market for cheap cigarettes.
(d) To try to merge with large New York companies.

2. How does a price increase help smaller bargain brands?
(a) It helps them to gain a large market share with ten-cent packs.
(b) It helps them to gain a large market share with five-cent packs.
(c) It helps them to gain a large market share with fifteen-cent packs.
(d) It helps them to gain a large market share with twenty-cent packs.

3. In politics, what controls a disproportionate power in Congress?
(a) The eight "smoking bloc" states.
(b) The four "smoking bloc" states.
(c) The smoker's rights states.
(d) The tobacco companies.

4. Why does Buck begin an aggressive campaign to increase his holdings in non-cigarette tobacco products?
(a) He wants to find a healthier use for tobacco.
(b) In the face of declining cigarette revenues in the mid 1890s.
(c) Cigarettes are not healthy, so he wants to explore other options.
(d) Cigarettes are too difficult to make in the 1890s.

5. What is Congress still unwilling to do?
(a) Stop pressuring the cigarette industry.
(b) Lessen the requirements of cigarette companies.
(c) Take on the cigarette industry.
(d) Listen to the cigarette companies.

6. From what angle do many anti-cigarette movements attack smoking?
(a) The health angle.
(b) The moral angle.
(c) The cost angle.
(d) The side-effects angle.

7. Once the large companies realize they have to distinguish themselves without price changes, what do they do?
(a) Put less cigarettes in a pack.
(b) Expand their market.
(c) Institute huge advertising campaigns.
(d) Buy out small companies.

8. What does Brown & Williamson's senior vice president try to convince his company to accept?
(a) Its responsibililty along with candid reporting of all it has discovered about the dangers of its own product.
(b) Its cigarettes are dangerous.
(c) Its company is deceptive and harmful to the general public.
(d) The power it has over the country.

9. What are not being analyzed for their effectiveness?
(a) Anti-smoking laws.
(b) Advertisements.
(c) Filters.
(d) Medical organizations.

10. What is a lighter leaf grown in the Piedmont area of Virginia and North Carolina nicknamed?
(a) The green leaf.
(b) The sweet leaf.
(c) The bright leaf.
(d) The light leaf.

11. How does the TIRC respond?
(a) With a nasty letter.
(b) With the health benefits of smoking.
(c) With heightened attacks.
(d) In agreement.

12. How does Paul Hahn at American Tobacco Company see filters?
(a) As a necessity.
(b) As a great idea.
(c) As a compromise between desire and good health.
(d) As more of a gimmick than anything else.

13. How does American Tobacco Company's Pall Mall brand gain ground?
(a) It claims to "taste delicious."
(b) It claims to "filter all chemicals."
(c) It claims to "be long-lasting."
(d) It claims the longer cigarette "filtered itself."

14. R.J. Reynolds starts what advertising campaign?
(a) "I'd walk a mile for a Camel."
(b) "I am Virginia Slim."
(c) "Want to be ultra thin? Smoke Ultra Lites."
(d) "I love the Marlboro man."

15. What does the powerful American Medical Association not do?
(a) Support warning labels.
(b) Support the tobacco industry.
(c) Want cigarettes to be produced.
(d) Fight warning labels.

Short Answer Questions

1. How many cases of lung cancer are reported In 1940?

2. What is the outcome of an antitrust lawsuit against the major cigarette companies of collusion to fix tobacco prices in 1941?

3. What does the House bill include?

4. With the rise of the industrialists and the trusts that followed, what does the United States Congress start looking at limiting?

5. How does American Tobacco Company market Lucky Strikes in the late 1920s?

(see the answer keys)

This section contains 722 words (approx. 3 pages at 300 words per page) View a FREE sample