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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. How many cases of lung cancer are reported In 1940?
(a) Over five thousand.
(b) Over seven thousand.
(c) Over seven hundred.
(d) Over five hundred.

2. For what does an internal chemist, Helmut Wakeham, push to develop?
(a) A filter that works.
(b) A cigarette without tar.
(c) A "medically acceptable" cigarette.
(d) A smokeless cigarette.

3. In 1952, a data gathering study begins with approximately 22,000 volunteers in eleven states, and is conducted by whom?
(a) American Tobacco Company.
(b) The American Medical Association.
(c) The American Cancer Society.
(d) R.J. Reynolds Tobacco Company.

4. Why is it so difficult to change patterns that had existed for a generation?
(a) So many people are addicted to smoking.
(b) So many people do not believe smoking is dangerous.
(c) So many people have a self-interest in the smoking industry.
(d) So many people do not want to change.

5. _______________ claim to fame is the success of his brand, Pall Mall.
(a) Jim's.
(b) John's.
(c) Gerald's.
(d) George's.

6. Why do farmers have to accept American Tobacco Company's prices?
(a) They are being blackmailed.
(b) They trust ATC.
(c) The government is forcing them to comply with ATC.
(d) They risk losing their perishable crop.

7. What is a lighter leaf grown in the Piedmont area of Virginia and North Carolina nicknamed?
(a) The sweet leaf.
(b) The light leaf.
(c) The green leaf.
(d) The bright leaf.

8. What are not being analyzed for their effectiveness?
(a) Anti-smoking laws.
(b) Medical organizations.
(c) Filters.
(d) Advertisements.

9. Who is one of the prominent leaders at Jamestown who is instrumental in founding the American domestic tobacco market?
(a) John Rolfe.
(b) George Washington.
(c) Thomas Jefferson.
(d) Christopher Columbus.

10. How long does this committee work in relative secrecy?
(a) Thirteen years.
(b) Five years.
(c) Five months.
(d) Thirteen months.

11. Enlistees could be _____________; they just had to be healthy at the start of the study.
(a) Smokers.
(b) Non-smokers.
(c) Cancerous.
(d) Addicts.

12. What is happening to cigarettes on the social front in 1898?
(a) They are too expensive to purchase.
(b) Sales are increasing slowly.
(c) They are taking some major hits.
(d) They are growing in popularity.

13. What happens when Teddy Roosevelt's Food and Drug law goes into effect to regulate meat, milk, and flour?
(a) Tobacco is strictly regulated.
(b) Tobacco is included.
(c) Tobacco is somewhat regulated.
(d) Tobacco is exempted.

14. In what is American Tobacco Company mostly unsuccessful?
(a) Keeping nonfiltered brands.
(b) Athlete endorsements.
(c) Switching over to filtered brands.
(d) Advertising.

15. Once the large companies realize they have to distinguish themselves without price changes, what do they do?
(a) Expand their market.
(b) Buy out small companies.
(c) Institute huge advertising campaigns.
(d) Put less cigarettes in a pack.

Short Answer Questions

1. What character is used to promote the new Philip Morris brand on NBC radio?

2. What is the thirty-cent, hand-packed premium cigarette brand being advertised in high-class magazines like THE NEW YORKER?

3. What is happening by 1901?

4. What is the trend by the end of the 1950s?

5. A revamped "new micronite" (without the asbestos) was hyped by "Reader's Digest" as what?

(see the answer keys)

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