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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. At formerly successful companies, average management and _______________ create an atmosphere with no new ideas.
(a) Uneducated leadership.
(b) Inbred mentality.
(c) Old men.
(d) A lack of wealth.

2. What has the FTC ordered cigarette makers to do?
(a) Stop their claims of health advantages.
(b) Stop making billboard advertisements.
(c) Stop making unfiltered cigarettes.
(d) Stop making unhealthy cigarettes.

3. What is Congress still unwilling to do?
(a) Listen to the cigarette companies.
(b) Take on the cigarette industry.
(c) Stop pressuring the cigarette industry.
(d) Lessen the requirements of cigarette companies.

4. What does Edward Darr decide to do after the death of conservative James Gray at RJR?
(a) He decides to become the leader in filtered cigarettes.
(b) He decides to make a filtered product after seeing the success of other American tobacco companies.
(c) He decides to leave the filtering to the competitiion.
(d) He decides to make a filtered product after seeing its popularity in Europe.

5. In politics, what controls a disproportionate power in Congress?
(a) The tobacco companies.
(b) The four "smoking bloc" states.
(c) The smoker's rights states.
(d) The eight "smoking bloc" states.

6. What theory is published in SCIENTIFIC AMERICAN?
(a) How smoking overworks the lungs.
(b) How smoking is good for the heart.
(c) How smoking overworked the heart.
(d) How smoking is a dirty habit.

7. How does R.J. Reynolds differentiate his product?
(a) As the "down home" brand.
(b) As the "All-American" brand.
(c) As the "midwest" brand.
(d) As the "classy" brand.

8. In response to FTC oversight concerning its advertising, what does the tobacco industry create?
(a) An advertising czar to supposedly police itself.
(b) Advertisements endorsed by athletes.
(c) Advertisements that openly tell health benefits of smoking.
(d) Advertisements that hint at health benefits.

9. What is the result from the filter working so well?
(a) The smoke is the same as before.
(b) The cigarettes are not dangerous.
(c) The smoke is nearly flavorless.
(d) The cigarettes taste disgusting.

10. Who is one of the prominent leaders at Jamestown who is instrumental in founding the American domestic tobacco market?
(a) George Washington.
(b) Thomas Jefferson.
(c) Christopher Columbus.
(d) John Rolfe.

11. Why would some doctors refuse patients for surgery?
(a) If they refused to stop smoking.
(b) If they had been a smoker.
(c) If they did not have insurance.
(d) If they did not have enough money.

12. What does Liggett & Myers hope would happen to its new Lark cigarette?
(a) It would be as good as other cigarettes.
(b) It would be the healthiest of all cigarettes.
(c) It would be commended in the new Surgeon General's report.
(d) It would not cause cancer.

13. How do two-thirds of the plug tobacco market end up in the hands of Buck Duke?
(a) Many other companies share the other one-third of the market.
(b) Duke steals two-thirds of the stakes from R.J.Reynolds.
(c) Duke has bought out the stakes of othe companies.
(d) R.J. Reynolds lets Duke take two-thirds stake in his company.

14. Who took the lead in producing the new anti-smoking ads?
(a) Small anti-smoking organizations.
(b) The American Heart Association.
(c) The American Cancer Society.
(d) The tobacco industry.

15. What are extremely rare in America in the 1800s?
(a) Brand-name products.
(b) Generic products.
(c) Hand-rolled cigarettes.
(d) Home-grown tobacco.

Short Answer Questions

1. American Tobacco Company keeps a tight leash on what?

2. Who are placed on the TIRC's Scientific Advisory Board to give their efforts legitimacy?

3. What happens when Teddy Roosevelt's Food and Drug law goes into effect to regulate meat, milk, and flour?

4. In Britain, what does the Royal College of Physicians state?

5. By the late 1920s, what are medical examiners noticing?

(see the answer keys)

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