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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Who at American Tobacco Company encourages using radio and magazine ads instead of the 'older' means like billboards and newspapers?
(a) Svetlana Stallone.
(b) Sylvester (Pat) Weaver.
(c) Sylvester Stallone.
(d) Svetlana Weaver.

2. American Tobacco Company keeps a tight leash on what?
(a) Its consumers.
(b) Its slaves that work in the fields.
(c) Its secret recipe.
(d) Its distributors, jobbers, and suppliers.

3. Who becomes a leading industrialist and leads Winston in sewer and rail upgrades?
(a) Riley Joseph Reynor.
(b) Robert James Reed.
(c) Richard Joshua Reynolds.
(d) Ronald Jonathon Rickle.

4. What does the filter phenomenon seem to do?
(a) Hurt the tobacco companies.
(b) Add to the public's fear.
(c) Allay fears.
(d) Cause less cancer.

5. Why would some doctors refuse patients for surgery?
(a) If they refused to stop smoking.
(b) If they did not have insurance.
(c) If they did not have enough money.
(d) If they had been a smoker.

6. What is happening by 1901?
(a) Illinois, Arizona, and New Hampshire made cigarettes illegal.
(b) Iowa, Tennesse, and North Dakota have made cigarettes illegal, and more states are looking at the option.
(c) Idaho, Kentucky, and New York made cigarettes illegal.
(d) Indiana, Florida, and North Carolina made cigarettes illegal.

7. Why is it so difficult to change patterns that had existed for a generation?
(a) So many people are addicted to smoking.
(b) So many people do not believe smoking is dangerous.
(c) So many people have a self-interest in the smoking industry.
(d) So many people do not want to change.

8. What has a small tobacco manufacturing company in Durham after the Civil War thriving?
(a) Buck's large inheritance.
(b) Bull Durham's resourcefulness.
(c) Bull Durham's inheritance.
(d) Buck's resourcefulness.

9. How long does this committee work in relative secrecy?
(a) Thirteen months.
(b) Thirteen years.
(c) Five years.
(d) Five months.

10. A farmer in Durham, North Carolina, began marketing smoking tobacco under what trademark?
(a) Calf Dunham.
(b) Moo Dunham.
(c) Cow Durham.
(d) Bull Durham.

11. What does Liggett & Myers hope would happen to its new Lark cigarette?
(a) It would not cause cancer.
(b) It would be as good as other cigarettes.
(c) It would be commended in the new Surgeon General's report.
(d) It would be the healthiest of all cigarettes.

12. How do two-thirds of the plug tobacco market end up in the hands of Buck Duke?
(a) Duke has bought out the stakes of othe companies.
(b) Duke steals two-thirds of the stakes from R.J.Reynolds.
(c) R.J. Reynolds lets Duke take two-thirds stake in his company.
(d) Many other companies share the other one-third of the market.

13. How does American Tobacco Company market Lucky Strikes in the late 1920s?
(a) They have athletes endorse them.
(b) They pursue new celebrity endorsements and send free samples to doctors in return for their endorsements.
(c) They advertise them in movie theatres.
(d) They pay doctors to endorse them.

14. What is the trend by the end of the 1950s?
(a) A move towards the safer cigarette.
(b) A move towards harsher tobacco leaf varieties.
(c) An anti-smoking movements.
(d) A move towards healthier living.

15. What theory is published in SCIENTIFIC AMERICAN?
(a) How smoking overworks the lungs.
(b) How smoking is good for the heart.
(c) How smoking overworked the heart.
(d) How smoking is a dirty habit.

Short Answer Questions

1. How many Americans are smoking in the 1940s?

2. In politics, what controls a disproportionate power in Congress?

3. What gave Philip Morris pull over the cancer fighters' position?

4. What is Congress still unwilling to do?

5. What happens to American Tobacco Company in the 1960s?

(see the answer keys)

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