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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8: Grand Inquisitors.

Multiple Choice Questions

1. For what does an internal chemist, Helmut Wakeham, push to develop?
(a) A cigarette without tar.
(b) A filter that works.
(c) A "medically acceptable" cigarette.
(d) A smokeless cigarette.

2. From what angle do many anti-cigarette movements attack smoking?
(a) The moral angle.
(b) The side-effects angle.
(c) The cost angle.
(d) The health angle.

3. What gave Philip Morris pull over the cancer fighters' position?
(a) It contributions to doctors.
(b) Its contributions to the Sloan-Kettering Institute.
(c) Its blackmail tactics with doctors.
(d) The money it donates to various charities.

4. How is the company's reputation tarnished?
(a) When it does not have enough cigarettes for its customers.
(b) When it merges with a health food company.
(c) When it has no cigarettes for purchase.
(d) When it attempts to rewrap stale, returned packs.

5. No statement was made concerning _________ issues.
(a) Heart.
(b) Cancer.
(c) Breathing.
(d) Lung.

Short Answer Questions

1. What is the trend by the end of the 1950s?

2. A revamped "new micronite" (without the asbestos) was hyped by "Reader's Digest" as what?

3. What does the filter phenomenon seem to do?

4. What custom becomes very common in the United States throughout the 1800s?

5. What of B&W's menthol brands are soon introduced?

(see the answer key)

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