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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8: Grand Inquisitors.

Multiple Choice Questions

1. What began by being manufactured mainly in Spain but quickly spread to its colonies and conquests?
(a) Plug.
(b) Cigars.
(c) Chew.
(d) Cigarettes.

2. Why does Buck begin an aggressive campaign to increase his holdings in non-cigarette tobacco products?
(a) Cigarettes are too difficult to make in the 1890s.
(b) He wants to find a healthier use for tobacco.
(c) In the face of declining cigarette revenues in the mid 1890s.
(d) Cigarettes are not healthy, so he wants to explore other options.

3. American Tobacco Company keeps a tight leash on what?
(a) Its distributors, jobbers, and suppliers.
(b) Its consumers.
(c) Its secret recipe.
(d) Its slaves that work in the fields.

4. Who at American Tobacco Company encourages using radio and magazine ads instead of the 'older' means like billboards and newspapers?
(a) Sylvester (Pat) Weaver.
(b) Svetlana Stallone.
(c) Sylvester Stallone.
(d) Svetlana Weaver.

5. What does Brown & Williamson's senior vice president try to convince his company to accept?
(a) Its company is deceptive and harmful to the general public.
(b) Its cigarettes are dangerous.
(c) The power it has over the country.
(d) Its responsibililty along with candid reporting of all it has discovered about the dangers of its own product.

Short Answer Questions

1. What does Liggett & Myers hope would happen to its new Lark cigarette?

2. Who again takes the lead in sales in the mid 1930s?

3. What do most Virginians expect the Revolutionary War to erase?

4. What does Philip Morris, under the supervision of Otway Chalkley, do during the war when faced with leaf supply shortages?

5. What happens when Hahn chooses to wait and see what happens to the popularity of filtered cigarettes?

(see the answer key)

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