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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8: Grand Inquisitors.

Multiple Choice Questions

1. What is a lighter leaf grown in the Piedmont area of Virginia and North Carolina nicknamed?
(a) The bright leaf.
(b) The sweet leaf.
(c) The light leaf.
(d) The green leaf.

2. What does Brown & Williamson's senior vice president try to convince his company to accept?
(a) Its cigarettes are dangerous.
(b) Its responsibililty along with candid reporting of all it has discovered about the dangers of its own product.
(c) Its company is deceptive and harmful to the general public.
(d) The power it has over the country.

3. What weighs over one ton and has the capacity to produce approximately 200 cigarettes per minute?
(a) The Bonsack machine.
(b) The Bansai machine.
(c) The Bullseye machine.
(d) The Bonham machine.

4. What is questioned in 1941?
(a) How many companies were making cigarettes.
(b) The various claims the companies advertised.
(c) To whom the companies were trying to market the cigarettes.
(d) The cost of cigarettes.

5. What does one salesman create that catches on so well with retailers it launches Camel back into first place in sales by 1950?
(a) A pyramid display.
(b) A pyramid scheme.
(c) A photo of the Great Pyramid.
(d) A food pyramid.

Short Answer Questions

1. Cigarettes are ______________.

2. What do most Virginians expect the Revolutionary War to erase?

3. What does the filter phenomenon seem to do?

4. Why does Buck begin an aggressive campaign to increase his holdings in non-cigarette tobacco products?

5. No statement was made concerning _________ issues.

(see the answer key)

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