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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8: Grand Inquisitors.

Multiple Choice Questions

1. What does the U.S. Surgeon General call smoking?
(a) "Not a factor" in lung cancer.
(b) "The only factor" in lung cancer.
(c) "An insignificant factor" in lung cancer.
(d) "Principal etiological factor" in lung cancer.

2. How does the TIRC respond?
(a) With a nasty letter.
(b) With heightened attacks.
(c) In agreement.
(d) With the health benefits of smoking.

3. What does Edward Darr decide to do after the death of conservative James Gray at RJR?
(a) He decides to become the leader in filtered cigarettes.
(b) He decides to leave the filtering to the competitiion.
(c) He decides to make a filtered product after seeing its popularity in Europe.
(d) He decides to make a filtered product after seeing the success of other American tobacco companies.

4. What does R.J. Reynolds dub the new brand?
(a) Camel.
(b) Marlboro.
(c) Virginia Slims.
(d) Ultra Lites.

5. Cigarettes are ______________.
(a) Breathtaking.
(b) Patriotic.
(c) For the poor.
(d) Disgusting.

Short Answer Questions

1. What does Brown & Williamson's senior vice president try to convince his company to accept?

2. A revamped "new micronite" (without the asbestos) was hyped by "Reader's Digest" as what?

3. Enlistees could be _____________; they just had to be healthy at the start of the study.

4. Why does Buck open a New York plant in 1884?

5. How is the company's reputation tarnished?

(see the answer key)

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