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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8: Grand Inquisitors.

Multiple Choice Questions

1. What does Liggett & Myers hope would happen to its new Lark cigarette?
(a) It would not cause cancer.
(b) It would be the healthiest of all cigarettes.
(c) It would be commended in the new Surgeon General's report.
(d) It would be as good as other cigarettes.

2. What does one salesman create that catches on so well with retailers it launches Camel back into first place in sales by 1950?
(a) A photo of the Great Pyramid.
(b) A pyramid display.
(c) A pyramid scheme.
(d) A food pyramid.

3. How is a more 'manly' image for Marlboro created?
(a) A symbol of a fireman is place on a new flip top box with a blue circle design.
(b) A symbol of a cowboy is placed on a new flip top box with a sharp, red and white logo.
(c) A symbol of a cowboy on the original box and design.
(d) A symbol of a warrior is placed on a new flip top box with a bow and arrow design.

4. What of B&W's menthol brands are soon introduced?
(a) Cool and Smooth.
(b) Hot and Spicy.
(c) Hot and Duke.
(d) Cool and Viceroy.

5. What does the massive (over a million member) CPS-1 study come in showing?
(a) The same five-to-one odds as the other studies.
(b) The same twenty-to-one odds as the other studies.
(c) The same one hundred-to-one odds as the other studies.
(d) The same ten-to-one odds as the other studies.

Short Answer Questions

1. What gave Philip Morris pull over the cancer fighters' position?

2. What do most Virginians expect the Revolutionary War to erase?

3. What are the filters?

4. What is the outcome of an antitrust lawsuit against the major cigarette companies of collusion to fix tobacco prices in 1941?

5. What happens when the Great Depression wanes?

(see the answer key)

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