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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8: Grand Inquisitors.

Multiple Choice Questions

1. R.J. Reynolds starts what advertising campaign?
(a) "Want to be ultra thin? Smoke Ultra Lites."
(b) "I am Virginia Slim."
(c) "I'd walk a mile for a Camel."
(d) "I love the Marlboro man."

2. To whom does the small Philip Morris (under the United Cigar Stores) company start exclusively marketing?
(a) Women.
(b) Men.
(c) Children.
(d) Minorities.

3. How does Paul Hahn at American Tobacco Company see filters?
(a) As a necessity.
(b) As more of a gimmick than anything else.
(c) As a compromise between desire and good health.
(d) As a great idea.

4. What is the outcome of an antitrust lawsuit against the major cigarette companies of collusion to fix tobacco prices in 1941?
(a) It failed to convict them.
(b) It succeeded in convicting them.
(c) It was somewhat successful.
(d) The case was thrown out.

5. Who becomes a leading industrialist and leads Winston in sewer and rail upgrades?
(a) Richard Joshua Reynolds.
(b) Riley Joseph Reynor.
(c) Robert James Reed.
(d) Ronald Jonathon Rickle.

Short Answer Questions

1. Why do Lucky Strikes supposedly change from the old red and green to the familiar red disk with the white background?

2. What do most Virginians expect the Revolutionary War to erase?

3. What does Edward Darr decide to do after the death of conservative James Gray at RJR?

4. Who lobbies President Kennedy to open a national commission on smoking in 1961?

5. When are George Hill's most successful days at creating market share for his products for American Tobacco Company?

(see the answer key)

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