Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Quiz | Eight Week Quiz C

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.

Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Quiz | Eight Week Quiz C

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.
Buy the Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Lesson Plans
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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8: Grand Inquisitors.

Multiple Choice Questions

1. Who lobbies President Kennedy to open a national commission on smoking in 1961?
(a) The American Tobacco Company, along with other tobacco companies.
(b) The American Cancer Society along with the American Heart Association and two other medical organizations.
(c) Small anti-smoking organizations in various states.
(d) Other non-smoking politicians.

2. To whom does the small Philip Morris (under the United Cigar Stores) company start exclusively marketing?
(a) Minorities.
(b) Women.
(c) Men.
(d) Children.

3. How does the TIRC respond?
(a) With heightened attacks.
(b) With a nasty letter.
(c) With the health benefits of smoking.
(d) In agreement.

4. What does the study on smokers' lungs in the late 1950s discover?
(a) One in five smoker will get lung cancer.
(b) One in ten smokers will get mouth cancer.
(c) One in ten smokers will get lung cancer.
(d) One in one hundred smokers will get lung cancer.

5. From what angle do many anti-cigarette movements attack smoking?
(a) The cost angle.
(b) The health angle.
(c) The side-effects angle.
(d) The moral angle.

Short Answer Questions

1. What are extremely rare in America in the 1800s?

2. In Britain, what does the Royal College of Physicians state?

3. What happens to American Tobacco Company in the 1960s?

4. Why do farmers have to accept American Tobacco Company's prices?

5. What does Edward Darr decide to do after the death of conservative James Gray at RJR?

(see the answer key)

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