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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8: Grand Inquisitors.

Multiple Choice Questions

1. American Tobacco Company keeps a tight leash on what?
(a) Its distributors, jobbers, and suppliers.
(b) Its secret recipe.
(c) Its slaves that work in the fields.
(d) Its consumers.

2. For what does an internal chemist, Helmut Wakeham, push to develop?
(a) A cigarette without tar.
(b) A "medically acceptable" cigarette.
(c) A filter that works.
(d) A smokeless cigarette.

3. Who at American Tobacco Company encourages using radio and magazine ads instead of the 'older' means like billboards and newspapers?
(a) Sylvester Stallone.
(b) Svetlana Weaver.
(c) Sylvester (Pat) Weaver.
(d) Svetlana Stallone.

4. How does Paul Hahn at American Tobacco Company see filters?
(a) As more of a gimmick than anything else.
(b) As a great idea.
(c) As a necessity.
(d) As a compromise between desire and good health.

5. What are extremely rare in America in the 1800s?
(a) Brand-name products.
(b) Home-grown tobacco.
(c) Hand-rolled cigarettes.
(d) Generic products.

Short Answer Questions

1. What new product quickly raced to the number two position in the filtered market, just behind Viceroy, in 1954?

2. Why would some doctors refuse patients for surgery?

3. What is the result from the filter working so well?

4. Why does Buck begin an aggressive campaign to increase his holdings in non-cigarette tobacco products?

5. R.J. Reynolds starts what advertising campaign?

(see the answer key)

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