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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8: Grand Inquisitors.

Multiple Choice Questions

1. What study corroborates this evidence?
(a) A Japanese study.
(b) A health insurance study.
(c) A European study.
(d) A life insurance study.

2. In Britain, what does the Royal College of Physicians state?
(a) Smoking is a major factor in causing lung cancer.
(b) Smoking is a major factor in casuing leukemia.
(c) Smoking is a minor factor in causing lung cancer.
(d) Smoking is a major factor in causing hepititis.

3. How many Americans are smoking in the 1940s?
(a) Nearly twenty-five percent.
(b) Nearly fifty percent.
(c) Nearly eighty percent.
(d) Neary ninety percent.

4. Enlistees could be _____________; they just had to be healthy at the start of the study.
(a) Smokers.
(b) Cancerous.
(c) Addicts.
(d) Non-smokers.

5. R.J. Reynolds starts what advertising campaign?
(a) "Want to be ultra thin? Smoke Ultra Lites."
(b) "I am Virginia Slim."
(c) "I'd walk a mile for a Camel."
(d) "I love the Marlboro man."

Short Answer Questions

1. When are George Hill's most successful days at creating market share for his products for American Tobacco Company?

2. What character is used to promote the new Philip Morris brand on NBC radio?

3. How is a more 'manly' image for Marlboro created?

4. How is the company's reputation tarnished?

5. While health concerns _________, some smaller cigarette companies start devising ways to use the public apprehension to their advantage.

(see the answer key)

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