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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8: Grand Inquisitors.

Multiple Choice Questions

1. What of B&W's menthol brands are soon introduced?
(a) Hot and Spicy.
(b) Hot and Duke.
(c) Cool and Viceroy.
(d) Cool and Smooth.

2. What acts to tear down many taboos against women smoking, especially in public?
(a) The civil right's movement.
(b) The women's suffrage movement.
(c) Young, married women.
(d) The federal government.

3. How does American Tobacco Company's Pall Mall brand gain ground?
(a) It claims to "filter all chemicals."
(b) It claims to "be long-lasting."
(c) It claims the longer cigarette "filtered itself."
(d) It claims to "taste delicious."

4. Who are placed on the TIRC's Scientific Advisory Board to give their efforts legitimacy?
(a) Politicians.
(b) Celebrities.
(c) Lawyers.
(d) Doctors.

5. What is Chesterfield's advertisement for mild cigarettes?
(a) "No smoking here."
(b) "Need a break? Try a cigarette."
(c) "Not a cough in the carload."
(d) "So mild, you don't even know you're smoking."

Short Answer Questions

1. How is the company's reputation tarnished?

2. What character is used to promote the new Philip Morris brand on NBC radio?

3. How many cases of lung cancer are reported In 1940?

4. How do two-thirds of the plug tobacco market end up in the hands of Buck Duke?

5. What has a small tobacco manufacturing company in Durham after the Civil War thriving?

(see the answer key)

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