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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What does the House bill include?
(a) The warning asked for by the American Medical Association, with the mildest language.
(b) The warning asked for by the tobacco industry, with strong language.
(c) The warning asked by the American Medical Association, with strong language.
(d) The warning asked for by the tobacco industry, with the mildest of language possible.

2. What is questioned in 1941?
(a) To whom the companies were trying to market the cigarettes.
(b) The cost of cigarettes.
(c) How many companies were making cigarettes.
(d) The various claims the companies advertised.

3. What is a lighter leaf grown in the Piedmont area of Virginia and North Carolina nicknamed?
(a) The sweet leaf.
(b) The bright leaf.
(c) The green leaf.
(d) The light leaf.

4. What of B&W's menthol brands are soon introduced?
(a) Hot and Duke.
(b) Cool and Viceroy.
(c) Cool and Smooth.
(d) Hot and Spicy.

5. How is a more 'manly' image for Marlboro created?
(a) A symbol of a fireman is place on a new flip top box with a blue circle design.
(b) A symbol of a warrior is placed on a new flip top box with a bow and arrow design.
(c) A symbol of a cowboy is placed on a new flip top box with a sharp, red and white logo.
(d) A symbol of a cowboy on the original box and design.

Short Answer Questions

1. What happens to American Tobacco Company in the 1960s?

2. In Britain, what does the Royal College of Physicians state?

3. What does one salesman create that catches on so well with retailers it launches Camel back into first place in sales by 1950?

4. What do some think about the warning labels?

5. What is the trend by the end of the 1950s?

Short Essay Questions

1. How was smoking viewed during World War II?

2. What do the American Cancer Society and others do?

3. Describe Christopher Columbus' findings in the New World.

4. What does the FTC order cigarette makers to do? What does this cause companies to do?

5. What does the Roosevelt Administration look into regarding the tobacco industry? How does this affect the various companies?

6. What is Liggett and Myers doing at this time?

7. What were the tobacco preferences of early Americans?

8. Describe the cigarette labeling law and what the industry says is being done in regards to the connection between smoking and cancer.

9. Describe the early filters.

10. What was happening to the popularity of cigarettes at the turn of the century?

(see the answer keys)

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