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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Who lobbies President Kennedy to open a national commission on smoking in 1961?
(a) Small anti-smoking organizations in various states.
(b) The American Tobacco Company, along with other tobacco companies.
(c) The American Cancer Society along with the American Heart Association and two other medical organizations.
(d) Other non-smoking politicians.

2. Who are placed on the TIRC's Scientific Advisory Board to give their efforts legitimacy?
(a) Doctors.
(b) Celebrities.
(c) Lawyers.
(d) Politicians.

3. What does the massive (over a million member) CPS-1 study come in showing?
(a) The same twenty-to-one odds as the other studies.
(b) The same five-to-one odds as the other studies.
(c) The same one hundred-to-one odds as the other studies.
(d) The same ten-to-one odds as the other studies.

4. What study corroborates this evidence?
(a) A health insurance study.
(b) A Japanese study.
(c) A European study.
(d) A life insurance study.

5. How is the company's reputation tarnished?
(a) When it attempts to rewrap stale, returned packs.
(b) When it has no cigarettes for purchase.
(c) When it does not have enough cigarettes for its customers.
(d) When it merges with a health food company.

Short Answer Questions

1. How many cases of lung cancer are reported In 1940?

2. What does Philip Morris, under the supervision of Otway Chalkley, do during the war when faced with leaf supply shortages?

3. Why does Buck begin an aggressive campaign to increase his holdings in non-cigarette tobacco products?

4. With what is the Head of Research and Development at Philip Morris, Helmut Wakeham, faced?

5. A revamped "new micronite" (without the asbestos) was hyped by "Reader's Digest" as what?

Short Essay Questions

1. How do Percival Hill and his son George help American Tobacco Company?

2. Describe the cigarette labeling law and what the industry says is being done in regards to the connection between smoking and cancer.

3. How was smoking viewed during World War II?

4. What is the job of the "tar czar"?

5. How does the TIRC respond to the ACS and others' efforts?

6. What is the history of the Bull Durham company?

7. What was happening to the popularity of cigarettes at the turn of the century?

8. What is the cause for the control of large businesses?

9. What do the American Cancer Society and others do?

10. With what is Helmut Wakeham faced?

(see the answer keys)

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