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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What does Philip Morris, under the supervision of Otway Chalkley, do during the war when faced with leaf supply shortages?
(a) Continues to ship unwrapped packs of cigarettes at wartime levels.
(b) Stops production.
(c) Merges with companies in the food industry.
(d) Only packages a minimum number of cigarettes.

2. How does American Tobacco Company's Pall Mall brand gain ground?
(a) It claims to "be long-lasting."
(b) It claims to "taste delicious."
(c) It claims the longer cigarette "filtered itself."
(d) It claims to "filter all chemicals."

3. How does Paul Hahn at American Tobacco Company see filters?
(a) As more of a gimmick than anything else.
(b) As a great idea.
(c) As a necessity.
(d) As a compromise between desire and good health.

4. R.J. Reynolds starts what advertising campaign?
(a) "I'd walk a mile for a Camel."
(b) "I am Virginia Slim."
(c) "I love the Marlboro man."
(d) "Want to be ultra thin? Smoke Ultra Lites."

5. With cigarette sales continuing to rise, despite the warning labels, what does The Federal Communications Commission do?
(a) Looks at applying its fairness doctrine to television advertising..
(b) Looks at applying its fairness doctrine to the endorsements by doctors.
(c) Looks at applying its fairness doctrine to magazines.
(d) Looks at applying its fairness doctrine to billboard advertisments.

Short Answer Questions

1. What is Chesterfield's advertisement for mild cigarettes?

2. In politics, what controls a disproportionate power in Congress?

3. In 1952, a data gathering study begins with approximately 22,000 volunteers in eleven states, and is conducted by whom?

4. At formerly successful companies, average management and _______________ create an atmosphere with no new ideas.

5. From what angle do many anti-cigarette movements attack smoking?

Short Essay Questions

1. What is happening to American Tobacco Company at this time?

2. What do medical examiners notice by the 1920s?

3. What role does World War I play in the increase in American smokers?

4. What does the Roosevelt Administration look into regarding the tobacco industry? How does this affect the various companies?

5. What is the history of the Bull Durham company?

6. What do Joe Cullman Jr. and his son do for Benson & Hedges?

7. What do periodicals in the 1930s say about smoking?

8. With what is Helmut Wakeham faced?

9. What does Sylvester (Pat) Weaver do for American Tobacco Company?

10. What is the job of the "tar czar"?

(see the answer keys)

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