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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What new product quickly raced to the number two position in the filtered market, just behind Viceroy, in 1954?
(a) Churchill.
(b) Pall Mall.
(c) Winston.
(d) Marlboro.

2. Who at American Tobacco Company encourages using radio and magazine ads instead of the 'older' means like billboards and newspapers?
(a) Svetlana Stallone.
(b) Svetlana Weaver.
(c) Sylvester (Pat) Weaver.
(d) Sylvester Stallone.

3. How are most periodicals in the 1930s toward attacking cigarettes?
(a) Non-existent.
(b) Weak.
(c) Strong.
(d) Moderate.

4. How is the company's reputation tarnished?
(a) When it merges with a health food company.
(b) When it does not have enough cigarettes for its customers.
(c) When it has no cigarettes for purchase.
(d) When it attempts to rewrap stale, returned packs.

5. What custom becomes very common in the United States throughout the 1800s?
(a) Selling cigars.
(b) Anti-smoking campaigns.
(c) Smoking cigarettes.
(d) Spitting the dark juice.

Short Answer Questions

1. With the rise of the industrialists and the trusts that followed, what does the United States Congress start looking at limiting?

2. What is a lighter leaf grown in the Piedmont area of Virginia and North Carolina nicknamed?

3. Why does the Army supply its World War I troops with cigarettes by the truckload?

4. With what is the Head of Research and Development at Philip Morris, Helmut Wakeham, faced?

5. What happens when Teddy Roosevelt's Food and Drug law goes into effect to regulate meat, milk, and flour?

Short Essay Questions

1. What were the tobacco preferences of early Americans?

2. How does Buck Duke run his company?

3. What does the Roosevelt Administration look into regarding the tobacco industry? How does this affect the various companies?

4. How are fears allayed in the 1950s?

5. What does the industry do in response to these new rules?

6. Describe the early filters.

7. What does Sylvester (Pat) Weaver do for American Tobacco Company?

8. Discuss the early tobacco industry in Virginia.

9. What is the cause for the control of large businesses?

10. What is the job of the "tar czar"?

(see the answer keys)

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