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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Why does Buck begin an aggressive campaign to increase his holdings in non-cigarette tobacco products?
(a) Cigarettes are too difficult to make in the 1890s.
(b) He wants to find a healthier use for tobacco.
(c) In the face of declining cigarette revenues in the mid 1890s.
(d) Cigarettes are not healthy, so he wants to explore other options.

2. What happens when the Great Depression wanes?
(a) So do cheap (ten-cent) cigarettes.
(b) So do the number of non-smokers.
(c) So do expensive cigarettes.
(d) So do the number of smokers.

3. What happens when cigarettes are tested by CONSUMER REPORTS in 1953?
(a) Most of the claims about a lack of taste are true.
(b) Most of the claims about filtering are shown to be false.
(c) Most of the claims about filtering are shown to be true.
(d) Most of the claims about a lack of taste are false.

4. Who again takes the lead in sales in the mid 1930s?
(a) Camel.
(b) Lucky Strike.
(c) Pall Mall.
(d) Marlboro.

5. How is an article damning smoking as unhealthy quickly lost?
(a) In the ending of the Great Depression.
(b) In the shuffle of wartime preparedness.
(c) By the influential tobacco industry.
(d) In the power struggle between pro-smoking and anti-smoking campaigns.

Short Answer Questions

1. What happens when Teddy Roosevelt's Food and Drug law goes into effect to regulate meat, milk, and flour?

2. When Columbus arrives in America, what does he discover about tobacco?

3. What are brands banned from promoting?

4. How do two-thirds of the plug tobacco market end up in the hands of Buck Duke?

5. In politics, what controls a disproportionate power in Congress?

Short Essay Questions

1. How do Percival Hill and his son George help American Tobacco Company?

2. Discuss the early tobacco industry in Virginia.

3. What was happening to the popularity of cigarettes at the turn of the century?

4. What are the cigarette trends at the end of the 1950s?

5. What do medical examiners notice by the 1920s?

6. Describe Christopher Columbus' findings in the New World.

7. Describe the cigarette labeling law and what the industry says is being done in regards to the connection between smoking and cancer.

8. How does Buck Duke run his company?

9. What does Brown and Williamson's Senior Vice President want to do? What are the results?

10. What does the Roosevelt Administration look into regarding the tobacco industry? How does this affect the various companies?

(see the answer keys)

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