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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. How is the company's reputation tarnished?
(a) When it attempts to rewrap stale, returned packs.
(b) When it has no cigarettes for purchase.
(c) When it merges with a health food company.
(d) When it does not have enough cigarettes for its customers.

2. What new product quickly raced to the number two position in the filtered market, just behind Viceroy, in 1954?
(a) Marlboro.
(b) Pall Mall.
(c) Churchill.
(d) Winston.

3. What does the House bill include?
(a) The warning asked for by the tobacco industry, with strong language.
(b) The warning asked for by the American Medical Association, with the mildest language.
(c) The warning asked by the American Medical Association, with strong language.
(d) The warning asked for by the tobacco industry, with the mildest of language possible.

4. What is happening to cigarettes on the social front in 1898?
(a) They are too expensive to purchase.
(b) They are taking some major hits.
(c) They are growing in popularity.
(d) Sales are increasing slowly.

5. What happens when a major anti-smoking advocate, Lucy Gaston, dies?
(a) The prohibition movement reforms.
(b) The prohibition movement loses steam.
(c) The prohibition movement gains steam.
(d) The prohibition movement begins.

Short Answer Questions

1. How are most periodicals in the 1930s toward attacking cigarettes?

2. Cigarettes are ______________.

3. Who are placed on the TIRC's Scientific Advisory Board to give their efforts legitimacy?

4. In what is American Tobacco Company mostly unsuccessful?

5. By 1898, what does Duke control?

Short Essay Questions

1. What does the industry do in response to these new rules?

2. What does George Hill do for American Tobacco Company at the end of his career?

3. What does the Roosevelt Administration look into regarding the tobacco industry? How does this affect the various companies?

4. What does the FTC order cigarette makers to do? What does this cause companies to do?

5. How successful is the FTC in the 1950s?

6. What does Brown and Williamson's Senior Vice President want to do? What are the results?

7. What was happening to the popularity of cigarettes at the turn of the century?

8. How are fears allayed in the 1950s?

9. Describe the cigarette labeling law and what the industry says is being done in regards to the connection between smoking and cancer.

10. How do Percival Hill and his son George help American Tobacco Company?

(see the answer keys)

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