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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. How is an article damning smoking as unhealthy quickly lost?
(a) In the shuffle of wartime preparedness.
(b) By the influential tobacco industry.
(c) In the ending of the Great Depression.
(d) In the power struggle between pro-smoking and anti-smoking campaigns.

2. Why is it so difficult to change patterns that had existed for a generation?
(a) So many people have a self-interest in the smoking industry.
(b) So many people do not want to change.
(c) So many people are addicted to smoking.
(d) So many people do not believe smoking is dangerous.

3. What is happening to cigarettes on the social front in 1898?
(a) They are taking some major hits.
(b) They are growing in popularity.
(c) They are too expensive to purchase.
(d) Sales are increasing slowly.

4. What do some think about the warning labels?
(a) They would decrease sales.
(b) They would absolve the industry from all future liability.
(c) They will destroy the tobacco companies.
(d) They are unreliable and a waste of time.

5. What character is used to promote the new Philip Morris brand on NBC radio?
(a) Joey.
(b) Johnny.
(c) Jerry.
(d) Jack.

Short Answer Questions

1. How does American Tobacco Company market Lucky Strikes in the late 1920s?

2. How do two-thirds of the plug tobacco market end up in the hands of Buck Duke?

3. Why do Lucky Strikes supposedly change from the old red and green to the familiar red disk with the white background?

4. From what angle do many anti-cigarette movements attack smoking?

5. What is Chesterfield's advertisement for mild cigarettes?

Short Essay Questions

1. Why is it difficult to make a decision on the smoking industry?

2. What role does World War I play in the increase in American smokers?

3. How successful is the FTC in the 1950s?

4. What do the American Cancer Society and others do?

5. How does the TIRC respond to the ACS and others' efforts?

6. What is the job of the "tar czar"?

7. What does Buck do when cigarette revenues begin to decline?

8. What do companies do with rising health concerns?

9. What does the industry do in response to these new rules?

10. What is the history of the Bull Durham company?

(see the answer keys)

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