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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What does Brown & Williamson's senior vice president try to convince his company to accept?
(a) The power it has over the country.
(b) Its cigarettes are dangerous.
(c) Its responsibililty along with candid reporting of all it has discovered about the dangers of its own product.
(d) Its company is deceptive and harmful to the general public.

2. For what does an internal chemist, Helmut Wakeham, push to develop?
(a) A filter that works.
(b) A "medically acceptable" cigarette.
(c) A smokeless cigarette.
(d) A cigarette without tar.

3. What began by being manufactured mainly in Spain but quickly spread to its colonies and conquests?
(a) Cigars.
(b) Chew.
(c) Cigarettes.
(d) Plug.

4. By the late 1920s, what are medical examiners noticing?
(a) Decreases in lung cancer in the general population.
(b) Decreases in cigarette smoking.
(c) Increases in babies with low birth weights.
(d) Increases in lung cancer in the general population.

5. In the late 1950s, what does the cigarette industry (through TIRC) begin?
(a) A concerted effort to work with the medical community.
(b) A concerted effort to dispute, ignore, or belittle medical claims against it.
(c) A concerted effort to improve their cigarettes.
(d) A concerted effort to take nicotine out of cigarettes.

Short Answer Questions

1. In 1952, a data gathering study begins with approximately 22,000 volunteers in eleven states, and is conducted by whom?

2. What custom becomes very common in the United States throughout the 1800s?

3. Lorillard argued that it could not promote the ______ of their product without mentioning lower tar.

4. What has the FTC ordered cigarette makers to do?

5. Who is the so called "tar czar?"

Short Essay Questions

1. What does the FTC order cigarette makers to do? What does this cause companies to do?

2. What is Liggett and Myers doing at this time?

3. What do Joe Cullman Jr. and his son do for Benson & Hedges?

4. What was happening to the popularity of cigarettes at the turn of the century?

5. What does the Roosevelt Administration look into regarding the tobacco industry? How does this affect the various companies?

6. What does Brown and Williamson's Senior Vice President want to do? What are the results?

7. How was smoking viewed during World War II?

8. What does George Hill do for American Tobacco Company at the end of his career?

9. How are fears allayed in the 1950s?

10. What are the cigarette trends at the end of the 1950s?

(see the answer keys)

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