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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What gave Philip Morris pull over the cancer fighters' position?
(a) Its contributions to the Sloan-Kettering Institute.
(b) Its blackmail tactics with doctors.
(c) The money it donates to various charities.
(d) It contributions to doctors.

2. In what is American Tobacco Company mostly unsuccessful?
(a) Keeping nonfiltered brands.
(b) Switching over to filtered brands.
(c) Athlete endorsements.
(d) Advertising.

3. What new product quickly raced to the number two position in the filtered market, just behind Viceroy, in 1954?
(a) Churchill.
(b) Winston.
(c) Pall Mall.
(d) Marlboro.

4. What new brand does Philip Morris introduce that is directed primarily at women?
(a) Marlboro.
(b) Ladies Only.
(c) Skinny Cigs.
(d) Virginia Slims.

5. What is a lighter leaf grown in the Piedmont area of Virginia and North Carolina nicknamed?
(a) The green leaf.
(b) The sweet leaf.
(c) The light leaf.
(d) The bright leaf.

Short Answer Questions

1. American Tobacco Company keeps a tight leash on what?

2. How does R.J. Reynolds differentiate his product?

3. What character is used to promote the new Philip Morris brand on NBC radio?

4. With the rise of the industrialists and the trusts that followed, what does the United States Congress start looking at limiting?

5. Why is it so difficult to change patterns that had existed for a generation?

Short Essay Questions

1. What do the American Cancer Society and others do?

2. How was smoking viewed during World War II?

3. How do Percival Hill and his son George help American Tobacco Company?

4. Describe Christopher Columbus' findings in the New World.

5. What is the history of the Bull Durham company?

6. What does RJR do after James Gray's death?

7. Discuss the early tobacco industry in Virginia.

8. What do companies do with rising health concerns?

9. What were the tobacco preferences of early Americans?

10. What do medical examiners notice by the 1920s?

(see the answer keys)

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