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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Why would some doctors refuse patients for surgery?
(a) If they did not have enough money.
(b) If they did not have insurance.
(c) If they had been a smoker.
(d) If they refused to stop smoking.

2. In Britain, what does the Royal College of Physicians state?
(a) Smoking is a major factor in causing lung cancer.
(b) Smoking is a major factor in casuing leukemia.
(c) Smoking is a minor factor in causing lung cancer.
(d) Smoking is a major factor in causing hepititis.

3. Cigarettes are ______________.
(a) Patriotic.
(b) Breathtaking.
(c) Disgusting.
(d) For the poor.

4. Why do Lucky Strikes supposedly change from the old red and green to the familiar red disk with the white background?
(a) Due to wartime shortage of green dye.
(b) Due to a printing mishap.
(c) Due to public opinion.
(d) Due to a designer's new idea.

5. What happens when the Great Depression wanes?
(a) So do the number of non-smokers.
(b) So do cheap (ten-cent) cigarettes.
(c) So do the number of smokers.
(d) So do expensive cigarettes.

Short Answer Questions

1. What does one salesman create that catches on so well with retailers it launches Camel back into first place in sales by 1950?

2. Enlistees could be _____________; they just had to be healthy at the start of the study.

3. In response to FTC oversight concerning its advertising, what does the tobacco industry create?

4. When are George Hill's most successful days at creating market share for his products for American Tobacco Company?

5. With cigarette sales continuing to rise, despite the warning labels, what does The Federal Communications Commission do?

Short Essay Questions

1. What is the cause for the control of large businesses?

2. What happens to R.J. Reynolds under Clay Williams?

3. What does Sylvester (Pat) Weaver do for American Tobacco Company?

4. What is the history of the Bull Durham company?

5. What does the industry do in response to these new rules?

6. What causes R.J. Reynolds to slip in popularity?

7. What is the job of the "tar czar"?

8. How do Percival Hill and his son George help American Tobacco Company?

9. How does Buck Duke run his company?

10. With what is Helmut Wakeham faced?

(see the answer keys)

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