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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Once the large companies realize they have to distinguish themselves without price changes, what do they do?
(a) Expand their market.
(b) Put less cigarettes in a pack.
(c) Buy out small companies.
(d) Institute huge advertising campaigns.

2. What custom becomes very common in the United States throughout the 1800s?
(a) Selling cigars.
(b) Spitting the dark juice.
(c) Smoking cigarettes.
(d) Anti-smoking campaigns.

3. What does the massive (over a million member) CPS-1 study come in showing?
(a) The same twenty-to-one odds as the other studies.
(b) The same five-to-one odds as the other studies.
(c) The same ten-to-one odds as the other studies.
(d) The same one hundred-to-one odds as the other studies.

4. What happens when one lawsuit goes on for more than a decade?
(a) It finally wins and opens the floodgates for other cases.
(b) The decision is reversed twice before the plaintiff finally gives up.
(c) It gives up quickly.
(d) It wins but is hardly considered successful.

5. When Columbus arrives in America, what does he discover about tobacco?
(a) His men do not like it.
(b) It is very easy to grow.
(c) The Native Americans do not allow Columbus' men to have any.
(d) The addictiveness of its use among his own men.

Short Answer Questions

1. What is happening to cigarettes on the social front in 1898?

2. How does the TIRC respond?

3. In politics, what controls a disproportionate power in Congress?

4. Enlistees could be _____________; they just had to be healthy at the start of the study.

5. What does the House bill include?

Short Essay Questions

1. What does Brown and Williamson's Senior Vice President want to do? What are the results?

2. What do periodicals in the 1930s say about smoking?

3. What does Buck do when cigarette revenues begin to decline?

4. What do the American Cancer Society and others do?

5. What does George Hill do for American Tobacco Company at the end of his career?

6. What does RJR do after James Gray's death?

7. How are fears allayed in the 1950s?

8. How does Buck Duke run his company?

9. Describe the early filters.

10. How does the TIRC respond to the ACS and others' efforts?

(see the answer keys)

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