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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What does Marlboro do in the face of declining sales?
(a) It intensifies its cowboy advertising campaign.
(b) It buys other non-tobacco companies.
(c) It gives in the to declining sales.
(d) It creates a new image.

2. While health concerns _________, some smaller cigarette companies start devising ways to use the public apprehension to their advantage.
(a) Became unsteady.
(b) Became stagnant.
(c) Declined.
(d) Rose.

3. With the rise of the industrialists and the trusts that followed, what does the United States Congress start looking at limiting?
(a) Business power in the 1880s and 1890s.
(b) The power of the federal government in the 1980 and 1890s.
(c) The power of the federal government in the 1880s and 1890s.
(d) Business power in the 1980s and 1890s.

4. What does R.J. Reynolds dub the new brand?
(a) Camel.
(b) Ultra Lites.
(c) Marlboro.
(d) Virginia Slims.

5. What happens soon after the breakup of American Tobacco Company?
(a) R.J. Reynolds is back in control of R.J. Reynolds Tobacco Company.
(b) R.J. Reynolds loses control of R.J. Reynolds Tobacco Company.
(c) R.J. Reynolds begins R.J. Reynolds Tobacco Company.
(d) R.J. Reynolds give control of R.J. Reynolds Tobacco Company to ATC's CEO.

Short Answer Questions

1. With cigarette sales continuing to rise, despite the warning labels, what does The Federal Communications Commission do?

2. Who again takes the lead in sales in the mid 1930s?

3. How does American Tobacco Company market Lucky Strikes in the late 1920s?

4. In politics, what controls a disproportionate power in Congress?

5. What does Brown & Williamson's senior vice president try to convince his company to accept?

Short Essay Questions

1. What does George Hill do for American Tobacco Company at the end of his career?

2. What does the Roosevelt Administration look into regarding the tobacco industry? How does this affect the various companies?

3. What do periodicals in the 1930s say about smoking?

4. How successful is the FTC in the 1950s?

5. What does Buck do when cigarette revenues begin to decline?

6. Describe the cigarette labeling law and what the industry says is being done in regards to the connection between smoking and cancer.

7. What was happening to the popularity of cigarettes at the turn of the century?

8. What does RJR do after James Gray's death?

9. What do medical examiners notice by the 1920s?

10. What is the history of the Bull Durham company?

(see the answer keys)

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