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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. A farmer in Durham, North Carolina, began marketing smoking tobacco under what trademark?
(a) Moo Dunham.
(b) Bull Durham.
(c) Cow Durham.
(d) Calf Dunham.

2. By the late 1920s, what are medical examiners noticing?
(a) Decreases in lung cancer in the general population.
(b) Increases in lung cancer in the general population.
(c) Decreases in cigarette smoking.
(d) Increases in babies with low birth weights.

3. How does American Tobacco Company's Pall Mall brand gain ground?
(a) It claims the longer cigarette "filtered itself."
(b) It claims to "filter all chemicals."
(c) It claims to "be long-lasting."
(d) It claims to "taste delicious."

4. How do two-thirds of the plug tobacco market end up in the hands of Buck Duke?
(a) Duke has bought out the stakes of othe companies.
(b) Many other companies share the other one-third of the market.
(c) R.J. Reynolds lets Duke take two-thirds stake in his company.
(d) Duke steals two-thirds of the stakes from R.J.Reynolds.

5. With the rise of the industrialists and the trusts that followed, what does the United States Congress start looking at limiting?
(a) The power of the federal government in the 1880s and 1890s.
(b) Business power in the 1980s and 1890s.
(c) Business power in the 1880s and 1890s.
(d) The power of the federal government in the 1980 and 1890s.

Short Answer Questions

1. What is Congress still unwilling to do?

2. What of B&W's menthol brands are soon introduced?

3. Who took the lead in producing the new anti-smoking ads?

4. How many cases of lung cancer are reported In 1940?

5. What happens when one lawsuit goes on for more than a decade?

Short Essay Questions

1. Describe the early filters.

2. How do Percival Hill and his son George help American Tobacco Company?

3. What do periodicals in the 1930s say about smoking?

4. What do the American Cancer Society and others do?

5. What do medical examiners notice by the 1920s?

6. What do Joe Cullman Jr. and his son do for Benson & Hedges?

7. What does the Roosevelt Administration look into regarding the tobacco industry? How does this affect the various companies?

8. What is Liggett and Myers doing at this time?

9. What does George Hill do for American Tobacco Company at the end of his career?

10. With what is Helmut Wakeham faced?

(see the answer keys)

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