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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. How many Americans are smoking in the 1940s?
(a) Nearly twenty-five percent.
(b) Nearly eighty percent.
(c) Neary ninety percent.
(d) Nearly fifty percent.

2. What are extremely rare in America in the 1800s?
(a) Hand-rolled cigarettes.
(b) Home-grown tobacco.
(c) Generic products.
(d) Brand-name products.

3. What theory is published in SCIENTIFIC AMERICAN?
(a) How smoking is a dirty habit.
(b) How smoking overworked the heart.
(c) How smoking is good for the heart.
(d) How smoking overworks the lungs.

4. How does a price increase help smaller bargain brands?
(a) It helps them to gain a large market share with twenty-cent packs.
(b) It helps them to gain a large market share with ten-cent packs.
(c) It helps them to gain a large market share with fifteen-cent packs.
(d) It helps them to gain a large market share with five-cent packs.

5. What does the filter phenomenon seem to do?
(a) Cause less cancer.
(b) Add to the public's fear.
(c) Allay fears.
(d) Hurt the tobacco companies.

Short Answer Questions

1. What study corroborates this evidence?

2. For what does an internal chemist, Helmut Wakeham, push to develop?

3. What new product quickly raced to the number two position in the filtered market, just behind Viceroy, in 1954?

4. From what angle do many anti-cigarette movements attack smoking?

5. Lorillard argued that it could not promote the ______ of their product without mentioning lower tar.

Short Essay Questions

1. What were the tobacco preferences of early Americans?

2. With what is Helmut Wakeham faced?

3. What does George Hill do for American Tobacco Company at the end of his career?

4. How are fears allayed in the 1950s?

5. How was smoking viewed during World War II?

6. What does the FTC order cigarette makers to do? What does this cause companies to do?

7. What does the industry do in response to these new rules?

8. What does Sylvester (Pat) Weaver do for American Tobacco Company?

9. What do periodicals in the 1930s say about smoking?

10. How successful is the FTC in the 1950s?

(see the answer keys)

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