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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. How many Americans are smoking in the 1940s?
(a) Nearly twenty-five percent.
(b) Neary ninety percent.
(c) Nearly fifty percent.
(d) Nearly eighty percent.

2. What happens when Hahn chooses to wait and see what happens to the popularity of filtered cigarettes?
(a) It proves to be a major mistake.
(b) It is a minor mistake.
(c) It is a small success.
(d) It brings him success.

3. Who again takes the lead in sales in the mid 1930s?
(a) Camel.
(b) Pall Mall.
(c) Lucky Strike.
(d) Marlboro.

4. What is the trend by the end of the 1950s?
(a) An anti-smoking movements.
(b) A move towards the safer cigarette.
(c) A move towards healthier living.
(d) A move towards harsher tobacco leaf varieties.

5. With what is the Head of Research and Development at Philip Morris, Helmut Wakeham, faced?
(a) How to create good advertising without talking about the health benefits.
(b) How to fight this requirement.
(c) How to respond to the latest happenings.
(d) How to create a better cigarette.

Short Answer Questions

1. What is happening by 1901?

2. Who becomes a leading industrialist and leads Winston in sewer and rail upgrades?

3. How are Pall Mall cigarettes reinvigorated?

4. How do two-thirds of the plug tobacco market end up in the hands of Buck Duke?

5. What happens when cigarettes are tested by CONSUMER REPORTS in 1953?

Short Essay Questions

1. What is the cause for the control of large businesses?

2. What do medical examiners notice by the 1920s?

3. What does the industry do in response to these new rules?

4. Why is it difficult to make a decision on the smoking industry?

5. With what is Helmut Wakeham faced?

6. How successful is the FTC in the 1950s?

7. What does RJR do after James Gray's death?

8. What do Joe Cullman Jr. and his son do for Benson & Hedges?

9. How does Buck Duke run his company?

10. What do periodicals in the 1930s say about smoking?

(see the answer keys)

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