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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. To what do many in the anti-smoking movement turn their attentions?
(a) Strong bans on smoking in public places.
(b) Strong underage smoking laws.
(c) Lax underage smoking laws.
(d) Lax bans on smoking in public places.

2. When the bill passes, what is made public for the first time?
(a) The tobacco industry is dangerous.
(b) Cigarettes are dangerous for children.
(c) Cigarettes are a health hazard.
(d) Lists of cigarette additives.

3. Why does management choose not to launch this product named Epic?
(a) They do not want a healthy cigarette.
(b) It does not have a lot of flavor.
(c) They do not want to risk other business.
(d) It is not marketed well.

4. What do some in Congress pressure the EPA to do?
(a) Destroy its findings.
(b) Dilute its findings.
(c) Strengthen its findings.
(d) Hide its findings.

5. In general, the tobacco industry worked from the top down, while anti-smoking forces worked from the ___________.
(a) Top down.
(b) Ground up.
(c) Middle up.
(d) Middle down.

6. What is also noted in a 1972 study about why tar and nicotine quotas are ineffective?
(a) Because smokers cut off the filters.
(b) Because people simply smoked more to compensate.
(c) Because the studies were corrupt.
(d) Because smokers do not smoke filtered cigarettes.

7. A lawyer named ____________, who had expertise in asbestos litigation, saw an opportunity to go after the tobacco industry, given recent New Jersey strict liability litigation.
(a) Matt Eckel.
(b) Mike Eden.
(c) Mark Eddington.
(d) Marc Edell.

8. RJR reached the largest non-oil takeover package to date with what company?
(a) Kashi.
(b) Nabisco.
(c) General Mills.
(d) Kraft.

9. A __________ study on the effects of smoke on rabbit lungs was abruptly shut down and the researchers' notebooks confiscated.
(a) Four year.
(b) Two year.
(c) Eight year.
(d) Ten year.

10. The success of what 1973 horse race opens a new era for sponsoring spectator sporting events?
(a) The Marlboro Derby.
(b) The Marlboro Cup.
(c) The Winston Cup.
(d) The Winston Derby.

11. After initial resistance, the animals showed what?
(a) None of the habits formed by humans.
(b) Some habit forming traits.
(c) Some of the same habit forming traits as humans.
(d) More resistance towards the smoke.

12. What does the tobacco industry cunningly use the tax--which doubled from eight to sixteen cents--to do?
(a) Encourage more people to begin smoking.
(b) Sell more packs of cigarettes.
(c) Lower the cost of cigarettes and selling more cigarettes in the process.
(d) Increase its prices significantly more than the amount of the actual increase - giving them more profit.

13. In the late 1980s, as the first formalized studies of ETS (second hand smoke) were being fomented, Philip Morris decides to head off any damage by doing what?
(a) Getting more involved in the food industry.
(b) Getting out of the tobacco industry for good.
(c) Starting its own research center, the Center for Indoor Air Research (CIAR).
(d) Assisting the organizatio in their studies.

14. What quickly became a prestigious health research institute?
(a) The United States Healthy Families Guild (USHFG).
(b) The American Health Foundation (AHF).
(c) The American Healthcare Organization (AHO).
(d) The United States Foundation for Health (USFH).

15. What does Maxwell's tobacco control bill require?
(a) No nicotine cigarettes.
(b) No advertising of cigarettes where children might be present.
(c) Warning labels that are easier to read.
(d) New warning labels and listings of carbon monoxide levels on advertising.

Short Answer Questions

1. Philip Morris was making large inroads in Europe with new manufacturing centers in what countries?

2. When does the power of the tobacco industry peak?

3. At the same time, what are examined for the first time since the Great Depression?

4. In 1978, the AMA releases a long awaited report on tobacco which is considered what?

5. With the loss of television ads, who is having much more success in translating its image to print media than RJR's Winston brand?

(see the answer keys)

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