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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. In 1978, the AMA releases a long awaited report on tobacco which is considered what?
(a) Significant in the fight against the tobacco industry.
(b) A whitewash by many in the health community.
(c) A great attempt by the AMA.
(d) A tremendous improvement.

2. RJR reached the largest non-oil takeover package to date with what company?
(a) Nabisco.
(b) General Mills.
(c) Kashi.
(d) Kraft.

3. What does Maxwell's tobacco control bill require?
(a) New warning labels and listings of carbon monoxide levels on advertising.
(b) No nicotine cigarettes.
(c) Warning labels that are easier to read.
(d) No advertising of cigarettes where children might be present.

4. What does Rose tell her attorney that she wanted him to do after her death?
(a) Stop fighting.
(b) Press on.
(c) Protect her family.
(d) Destroy her cigarettes.

5. When does RJR general council Henry Ramm urge a more aggressive approach to the previous holding the line?
(a) When Clarence Little becomes the scienfic director of CTR.
(b) When Clarence Little is replaced as scientific director of CTR.
(c) When Clay Little is replaced as scientifc director of CTR.
(d) When Clay Little becomes the scientic director of CTR.

6. What physicist becomes one of the first scientists to document the levels of secondhand smoke and correlate them to incidences of lung cancer?
(a) Jason Rushton.
(b) John Rice.
(c) Jordan Riordan.
(d) James Repace.

7. What does the Reagan era usher in?
(a) A time of big government.
(b) A time of government non-interference with business.
(c) A time for protesting smoking.
(d) A time of government interference with business.

8. It takes some time for the tobacco industry to do what?
(a) Find ways to fight the anti-smoking campaigns.
(b) Get funds to fight for smokers' rights.
(c) Mobilize more lobbyists to fight non-smokers' rights groups at the state level.
(d) Get motivated to fight the non-smoking organizations.

9. How does Rose's attorney counter the statements made about the extensive health warnings?
(a) With examples of tobacco company deceptive advertising that made Rose doubt health claims.
(b) Rose does not speak or read English.
(c) Warning labels are difficult to understand.
(d) Health warnings are not easily known or understood by the general public.

10. Although public opinion was swinging against tobacco in the 1970s, the industry still had what?
(a) Great influence in Washington.
(b) Popularity in Europe.
(c) Wealthy benefactors.
(d) Power over anti-smoking groups.

11. A __________ study on the effects of smoke on rabbit lungs was abruptly shut down and the researchers' notebooks confiscated.
(a) Two year.
(b) Eight year.
(c) Four year.
(d) Ten year.

12. How does the industry respond?
(a) By paying off the lawyer and ending the case.
(b) By giving Rose's family money to pay for her treatment and funeral.
(c) By challenging the legality of the entire proceeding under the warning label legislation of 1970.
(d) By giving in to Rose's lawyer's requests.

13. To what do many in the anti-smoking movement turn their attentions?
(a) Lax bans on smoking in public places.
(b) Strong bans on smoking in public places.
(c) Lax underage smoking laws.
(d) Strong underage smoking laws.

14. What is the first large company to ban smoking outright on its premises?
(a) Capital One Bank.
(b) Edison.
(c) Boeing Aircraft.
(d) Merrill Lynch.

15. What does the tobacco industry cunningly use the tax--which doubled from eight to sixteen cents--to do?
(a) Sell more packs of cigarettes.
(b) Increase its prices significantly more than the amount of the actual increase - giving them more profit.
(c) Encourage more people to begin smoking.
(d) Lower the cost of cigarettes and selling more cigarettes in the process.

Short Answer Questions

1. For what does Rose's lawyer work?

2. Studies in the early 1970s showed that smokers could be broken into what?

3. What states that all potentially dangerous products could be scrutinized by comparing risk to benefit?

4. A lawyer named ____________, who had expertise in asbestos litigation, saw an opportunity to go after the tobacco industry, given recent New Jersey strict liability litigation.

5. Why does Philip Morris finally begin aggressively marketing generics?

(see the answer keys)

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