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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. When the bill passes, what is made public for the first time?
(a) The tobacco industry is dangerous.
(b) Cigarettes are dangerous for children.
(c) Lists of cigarette additives.
(d) Cigarettes are a health hazard.

2. It takes some time for the tobacco industry to do what?
(a) Find ways to fight the anti-smoking campaigns.
(b) Mobilize more lobbyists to fight non-smokers' rights groups at the state level.
(c) Get funds to fight for smokers' rights.
(d) Get motivated to fight the non-smoking organizations.

3. After initial resistance, the animals showed what?
(a) More resistance towards the smoke.
(b) Some habit forming traits.
(c) None of the habits formed by humans.
(d) Some of the same habit forming traits as humans.

4. Studies in the early 1970s showed that smokers could be broken into what?
(a) The filter and non-filters.
(b) The men and women.
(c) Those addicted and those not addicted.
(d) Types.

5. Why does management choose not to launch this product named Epic?
(a) It does not have a lot of flavor.
(b) It is not marketed well.
(c) They do not want a healthy cigarette.
(d) They do not want to risk other business.

6. Into what does the 1979 Surgeon General's Report delve?
(a) Very little.
(b) Many things.
(c) Nothing substantial.
(d) A few things.

7. Philip Morris was making large inroads in Europe with new manufacturing centers in what countries?
(a) Holland and Germany.
(b) France and Spain.
(c) Romania and Hungary.
(d) Sweden and Belgium.

8. With Philip Morris at the top of the heap, Maxwell worked to use its huge cash reserves to do what?
(a) Diversify from tobacco.
(b) Create better cigarettes.
(c) Focus more on tobacco.
(d) Leave the tobacco industry.

9. Marketers wanted to release a low tar Marlboro, but did not want what to happen?
(a) Consumers to not trust the original cigarettes.
(b) Consumers to not like the taste.
(c) The name "mild" to detract from the rugged image of the product.
(d) The image of the cowboy to change.

10. By the end of the decade, Philip Morris leads RJR in sales _________________.
(a) 32 to 29 percent.
(b) 42 to 29 percent.
(c) 52 to 19 percent.
(d) 62 to 9 percent.

11. After years of bickering and hesitation, what do the "big three" anti-cancer organizations (AHA, ALA, ACS) do?
(a) They form a coalition to take on the entrenched tobacco interests in Washington.
(b) They give up on the tobacco industry.
(c) They run their own tests and studies without the aid of each other.
(d) They go their separate ways.

12. Although public opinion was swinging against tobacco in the 1970s, the industry still had what?
(a) Popularity in Europe.
(b) Great influence in Washington.
(c) Power over anti-smoking groups.
(d) Wealthy benefactors.

13. With the loss of television ads, who is having much more success in translating its image to print media than RJR's Winston brand?
(a) Lorillard
(b) Philip Morris.
(c) American Tobbaco Company.
(d) Parliament.

14. The FTC anti smoking campaign was severely curtailed under what new administration?
(a) Clinton.
(b) Bush.
(c) Carter.
(d) Reagan.

15. For what does the industry push?
(a) Non-smokers' right legislation.
(b) The end to all bans.
(c) Smokers' rights legislation.
(d) Designated places for smokers.

Short Answer Questions

1. Philip Morris invests in what type of facilities that replace the old, factory cigarette mills of the past?

2. A __________ study on the effects of smoke on rabbit lungs was abruptly shut down and the researchers' notebooks confiscated.

3. A lawyer named ____________, who had expertise in asbestos litigation, saw an opportunity to go after the tobacco industry, given recent New Jersey strict liability litigation.

4. Philip Morris made a successful buyout offer for _____________ in 1986.

5. The momentary alertness caused by the physical act of smoking would be almost immediately followed by what?

(see the answer keys)

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