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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. On what does The American Cancer Society sponsor smoking research in 1967?
(a) Chihauhaus.
(b) Poodles.
(c) Dalmatians.
(d) Beagles.

2. When does RJR general council Henry Ramm urge a more aggressive approach to the previous holding the line?
(a) When Clarence Little becomes the scienfic director of CTR.
(b) When Clarence Little is replaced as scientific director of CTR.
(c) When Clay Little is replaced as scientifc director of CTR.
(d) When Clay Little becomes the scientic director of CTR.

3. For what does the industry push?
(a) Designated places for smokers.
(b) Smokers' rights legislation.
(c) Non-smokers' right legislation.
(d) The end to all bans.

4. Into what does the 1979 Surgeon General's Report delve?
(a) Nothing substantial.
(b) Many things.
(c) Very little.
(d) A few things.

5. Philip Morris was making large inroads in Europe with new manufacturing centers in what countries?
(a) Romania and Hungary.
(b) France and Spain.
(c) Sweden and Belgium.
(d) Holland and Germany.

6. Philip Morris invests in what type of facilities that replace the old, factory cigarette mills of the past?
(a) Very traditional, comfortable facilities.
(b) Ultra-modern, efficient facilities.
(c) Very sterile and clean facilities.
(d) Heavily dark and quiet facilities.

7. The FTC anti smoking campaign was severely curtailed under what new administration?
(a) Reagan.
(b) Bush.
(c) Carter.
(d) Clinton.

8. Although public opinion was swinging against tobacco in the 1970s, the industry still had what?
(a) Popularity in Europe.
(b) Wealthy benefactors.
(c) Great influence in Washington.
(d) Power over anti-smoking groups.

9. Eventually, what are the tobacco companies successful in doing?
(a) Fighting back a couple of state campaigns.
(b) Fighting back several state campaigns, although it was at a great expense.
(c) Organizing a campaign against small organizations.
(d) Going to the federal government for support.

10. The success of what 1973 horse race opens a new era for sponsoring spectator sporting events?
(a) The Marlboro Cup.
(b) The Marlboro Derby.
(c) The Winston Derby.
(d) The Winston Cup.

11. What states that all potentially dangerous products could be scrutinized by comparing risk to benefit?
(a) Tort law.
(b) Stort law.
(c) Fort law.
(d) Kort law.

12. What does a 1981 Japanese study find?
(a) Non-smoking wives of smoking husbands were 40-90 percent more likely to contract lung cancer than those with non-smoking husbands.
(b) Non-smoking husbands of smoking wives were 20-40 percent more likely to contract lung cancer than those with non-smoking wives.
(c) Non-smoking husbands of smoking wives were 40-90 percent more likely to contract lung cancer than those with non-smoking wives.
(d) Non-smoking wives of smoking husbands were 20-40 percent more likely to contract lung cancer than those with non-smoking husbands.

13. What does the Reagan era usher in?
(a) A time for protesting smoking.
(b) A time of government non-interference with business.
(c) A time of big government.
(d) A time of government interference with business.

14. RJR reached the largest non-oil takeover package to date with what company?
(a) General Mills.
(b) Kraft.
(c) Kashi.
(d) Nabisco.

15. The momentary alertness caused by the physical act of smoking would be almost immediately followed by what?
(a) A loss of that alertness until the next cigarette.
(b) Vomiting.
(c) Hunger.
(d) Dizziness.

Short Answer Questions

1. About what is Califano furious?

2. What is the first large company to ban smoking outright on its premises?

3. Why do some people see less toxic cigarettes as a middle ground?

4. For what does Rose's lawyer work?

5. Studies in the early 1970s showed that smokers could be broken into what?

(see the answer keys)

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