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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. How does Rose's attorney counter the statements made about the extensive health warnings?
(a) Health warnings are not easily known or understood by the general public.
(b) Rose does not speak or read English.
(c) Warning labels are difficult to understand.
(d) With examples of tobacco company deceptive advertising that made Rose doubt health claims.

2. Eventually, what are the tobacco companies successful in doing?
(a) Organizing a campaign against small organizations.
(b) Going to the federal government for support.
(c) Fighting back a couple of state campaigns.
(d) Fighting back several state campaigns, although it was at a great expense.

3. For what does Rose's lawyer work?
(a) To get money from the tobacco industry for Rose's family.
(b) To show a pattern of distorting data and hiding negative evidence over the years that pushed the threshold of conspiracy.
(c) Stronger laws against smoking.
(d) To pay for Rose's treatment and funeral.

4. Besides citing and lending credence to the infamous dog study, Surgeon General Jesse Steinfeld noted new data showing smoking side effects such as what?
(a) High birth weight and late deliver y of babies born to women who smoked during pregnancy.
(b) High birth weight and premature delivery of babies born to women who smoked during pregnancy.
(c) Low birth weight and late delivery of babies born of women who smoked during pregnancy.
(d) Low birth weight and premature delivery of babies born to women who smoked during pregnancy.

5. What is the first large company to ban smoking outright on its premises?
(a) Edison.
(b) Capital One Bank.
(c) Merrill Lynch.
(d) Boeing Aircraft.

6. What does Maxwell's tobacco control bill require?
(a) Warning labels that are easier to read.
(b) New warning labels and listings of carbon monoxide levels on advertising.
(c) No nicotine cigarettes.
(d) No advertising of cigarettes where children might be present.

7. Why does management choose not to launch this product named Epic?
(a) It is not marketed well.
(b) They do not want to risk other business.
(c) It does not have a lot of flavor.
(d) They do not want a healthy cigarette.

8. After years of bickering and hesitation, what do the "big three" anti-cancer organizations (AHA, ALA, ACS) do?
(a) They form a coalition to take on the entrenched tobacco interests in Washington.
(b) They go their separate ways.
(c) They give up on the tobacco industry.
(d) They run their own tests and studies without the aid of each other.

9. The momentary alertness caused by the physical act of smoking would be almost immediately followed by what?
(a) Vomiting.
(b) Hunger.
(c) Dizziness.
(d) A loss of that alertness until the next cigarette.

10. The success of what 1973 horse race opens a new era for sponsoring spectator sporting events?
(a) The Marlboro Cup.
(b) The Winston Derby.
(c) The Marlboro Derby.
(d) The Winston Cup.

11. What does the tobacco industry cunningly use the tax--which doubled from eight to sixteen cents--to do?
(a) Increase its prices significantly more than the amount of the actual increase - giving them more profit.
(b) Encourage more people to begin smoking.
(c) Sell more packs of cigarettes.
(d) Lower the cost of cigarettes and selling more cigarettes in the process.

12. When advertising faltered, R.J. Reynolds officials start a practice known as trade-loading to do what?
(a) Artificially decrease its long term sales numbers.
(b) Artificially increase its short term sales numbers.
(c) Artificially increase its long term sales numbers.
(d) Artificially decrease its short term sales numbers.

13. By the time of the Surgeon General's first report in 1982, what could be conclusively shown?
(a) Of the 2 percent of U.S. deaths due to cancer, 5 percent of those were linked to smoking - over 10,000 deaths a year.
(b) Of the 21 percent of U.S. deaths due to cancer, 30 percent of those were linked to smoking - over 100,000 deaths a year.
(c) Of the 11 percent of U.S. deaths due to cancer, 15 percent of those were linked to smoking - over 50,000 deaths a year.
(d) Of the 6 percent of U.S. deaths due to cancer, 10 percent of those were linked to smoking - over 25,000 deaths a year.

14. Into what does the 1979 Surgeon General's Report delve?
(a) A few things.
(b) Very little.
(c) Nothing substantial.
(d) Many things.

15. When does RJR general council Henry Ramm urge a more aggressive approach to the previous holding the line?
(a) When Clarence Little becomes the scienfic director of CTR.
(b) When Clay Little becomes the scientic director of CTR.
(c) When Clarence Little is replaced as scientific director of CTR.
(d) When Clay Little is replaced as scientifc director of CTR.

Short Answer Questions

1. What states that all potentially dangerous products could be scrutinized by comparing risk to benefit?

2. Although public opinion was swinging against tobacco in the 1970s, the industry still had what?

3. A __________ study on the effects of smoke on rabbit lungs was abruptly shut down and the researchers' notebooks confiscated.

4. How does the industry respond?

5. What does a 1981 Japanese study find?

(see the answer keys)

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