View a FREE sample

This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. The momentary alertness caused by the physical act of smoking would be almost immediately followed by what?
(a) Vomiting.
(b) Hunger.
(c) A loss of that alertness until the next cigarette.
(d) Dizziness.

2. Why do some people see less toxic cigarettes as a middle ground?
(a) Smokers reap weightloss benefits but do not get cancer.
(b) Smokers stay addicted, but there are fewer cases of cancer.
(c) People can still smoke without getting cancer.
(d) To seriously assist with the public health, while not provoking the wrath of the powerful tobacco companies.

3. Besides citing and lending credence to the infamous dog study, Surgeon General Jesse Steinfeld noted new data showing smoking side effects such as what?
(a) Low birth weight and late delivery of babies born of women who smoked during pregnancy.
(b) High birth weight and late deliver y of babies born to women who smoked during pregnancy.
(c) High birth weight and premature delivery of babies born to women who smoked during pregnancy.
(d) Low birth weight and premature delivery of babies born to women who smoked during pregnancy.

4. Eventually, what are the tobacco companies successful in doing?
(a) Fighting back several state campaigns, although it was at a great expense.
(b) Organizing a campaign against small organizations.
(c) Going to the federal government for support.
(d) Fighting back a couple of state campaigns.

5. What is the first large company to ban smoking outright on its premises?
(a) Boeing Aircraft.
(b) Edison.
(c) Merrill Lynch.
(d) Capital One Bank.

6. A Californian congressman named Henry Waxman began doing what?
(a) Helping the tobacco industry to regain ground.
(b) Encouraging the tobacco industry.
(c) Championing the efforts of the tobacco industry to change.
(d) Championing the anti-smoking cause.

7. The FTC anti smoking campaign was severely curtailed under what new administration?
(a) Bush.
(b) Clinton.
(c) Carter.
(d) Reagan.

8. In 1978, the AMA releases a long awaited report on tobacco which is considered what?
(a) A tremendous improvement.
(b) Significant in the fight against the tobacco industry.
(c) A whitewash by many in the health community.
(d) A great attempt by the AMA.

9. How does Rose's attorney counter the statements made about the extensive health warnings?
(a) Warning labels are difficult to understand.
(b) Rose does not speak or read English.
(c) Health warnings are not easily known or understood by the general public.
(d) With examples of tobacco company deceptive advertising that made Rose doubt health claims.

10. By the time of the Surgeon General's first report in 1982, what could be conclusively shown?
(a) Of the 11 percent of U.S. deaths due to cancer, 15 percent of those were linked to smoking - over 50,000 deaths a year.
(b) Of the 6 percent of U.S. deaths due to cancer, 10 percent of those were linked to smoking - over 25,000 deaths a year.
(c) Of the 2 percent of U.S. deaths due to cancer, 5 percent of those were linked to smoking - over 10,000 deaths a year.
(d) Of the 21 percent of U.S. deaths due to cancer, 30 percent of those were linked to smoking - over 100,000 deaths a year.

11. For what does Rose's lawyer work?
(a) To pay for Rose's treatment and funeral.
(b) To show a pattern of distorting data and hiding negative evidence over the years that pushed the threshold of conspiracy.
(c) To get money from the tobacco industry for Rose's family.
(d) Stronger laws against smoking.

12. In the late 1980s, as the first formalized studies of ETS (second hand smoke) were being fomented, Philip Morris decides to head off any damage by doing what?
(a) Assisting the organizatio in their studies.
(b) Getting more involved in the food industry.
(c) Getting out of the tobacco industry for good.
(d) Starting its own research center, the Center for Indoor Air Research (CIAR).

13. After initial resistance, the animals showed what?
(a) More resistance towards the smoke.
(b) None of the habits formed by humans.
(c) Some habit forming traits.
(d) Some of the same habit forming traits as humans.

14. Why does management choose not to launch this product named Epic?
(a) They do not want a healthy cigarette.
(b) They do not want to risk other business.
(c) It is not marketed well.
(d) It does not have a lot of flavor.

15. Philip Morris invests in what type of facilities that replace the old, factory cigarette mills of the past?
(a) Very sterile and clean facilities.
(b) Ultra-modern, efficient facilities.
(c) Very traditional, comfortable facilities.
(d) Heavily dark and quiet facilities.

Short Answer Questions

1. Into what does the 1979 Surgeon General's Report delve?

2. What does Rose tell her attorney that she wanted him to do after her death?

3. On what does The American Cancer Society sponsor smoking research in 1967?

4. By the end of the decade, Philip Morris leads RJR in sales _________________.

5. What does the Reagan era usher in?

(see the answer keys)

This section contains 795 words (approx. 3 pages at 300 words per page) View a FREE sample