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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What has smoking become by the late 1980s?
(a) Very popular among young adults.
(b) Very unpopular, to be considered illegal in many states.
(c) Unpopular enough to be considered deviant behavior by a majority of Americans.
(d) Somewhat unpopular, especially among teenagers.

2. Why do Marlboro Lights start off slowly?
(a) Lack of recognition.
(b) Men do not trust them.
(c) They have little flavor.
(d) The name makes it sound less appealing.

3. What does a particularly promising palladium filtered cigarette developed by scientists at the Liggett Group seem to do?
(a) Reduce the incidences of tumors by 90%.
(b) Reduce incidences of tumors by 50%.
(c) Reduce incidences of tumors by 100%.
(d) Reduce incidences of tumors by 35%.

4. What does the tobacco industry cunningly use the tax--which doubled from eight to sixteen cents--to do?
(a) Increase its prices significantly more than the amount of the actual increase - giving them more profit.
(b) Lower the cost of cigarettes and selling more cigarettes in the process.
(c) Sell more packs of cigarettes.
(d) Encourage more people to begin smoking.

5. How does Rose's attorney counter the statements made about the extensive health warnings?
(a) With examples of tobacco company deceptive advertising that made Rose doubt health claims.
(b) Health warnings are not easily known or understood by the general public.
(c) Warning labels are difficult to understand.
(d) Rose does not speak or read English.

6. At the same time, what are examined for the first time since the Great Depression?
(a) The air pollution caused by cigarettes.
(b) Tobacco federal subsidies.
(c) The links between cancer and nicotine.
(d) The addictive qualities of nicotine.

7. When does the power of the tobacco industry peak?
(a) In the early 1980s.
(b) In the early 1970s.
(c) In the late 1980s.
(d) In the late 1970s.

8. When advertising faltered, R.J. Reynolds officials start a practice known as trade-loading to do what?
(a) Artificially decrease its short term sales numbers.
(b) Artificially decrease its long term sales numbers.
(c) Artificially increase its long term sales numbers.
(d) Artificially increase its short term sales numbers.

9. Although public opinion was swinging against tobacco in the 1970s, the industry still had what?
(a) Great influence in Washington.
(b) Wealthy benefactors.
(c) Power over anti-smoking groups.
(d) Popularity in Europe.

10. What states that all potentially dangerous products could be scrutinized by comparing risk to benefit?
(a) Tort law.
(b) Fort law.
(c) Kort law.
(d) Stort law.

11. Why does this take some time?
(a) Because the tobacco industry does not like to work as one unit.
(b) Because of the many company's leaders.
(c) Because they do not care about non-smokers.
(d) Because of the sheer logistics involved.

12. The FTC anti smoking campaign was severely curtailed under what new administration?
(a) Bush.
(b) Carter.
(c) Clinton.
(d) Reagan.

13. Marketers wanted to release a low tar Marlboro, but did not want what to happen?
(a) Consumers to not trust the original cigarettes.
(b) The image of the cowboy to change.
(c) The name "mild" to detract from the rugged image of the product.
(d) Consumers to not like the taste.

14. When the bill passes, what is made public for the first time?
(a) Lists of cigarette additives.
(b) The tobacco industry is dangerous.
(c) Cigarettes are dangerous for children.
(d) Cigarettes are a health hazard.

15. On what does The American Cancer Society sponsor smoking research in 1967?
(a) Beagles.
(b) Dalmatians.
(c) Poodles.
(d) Chihauhaus.

Short Answer Questions

1. Why does management choose not to launch this product named Epic?

2. To what do many in the anti-smoking movement turn their attentions?

3. On average, why do smokers weigh seven pounds less than non-smokers?

4. What does a 1981 Japanese study find?

5. For what does Rose's lawyer work?

(see the answer keys)

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