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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What states that all potentially dangerous products could be scrutinized by comparing risk to benefit?
(a) Kort law.
(b) Tort law.
(c) Stort law.
(d) Fort law.

2. A __________ study on the effects of smoke on rabbit lungs was abruptly shut down and the researchers' notebooks confiscated.
(a) Eight year.
(b) Two year.
(c) Four year.
(d) Ten year.

3. When does RJR general council Henry Ramm urge a more aggressive approach to the previous holding the line?
(a) When Clarence Little is replaced as scientific director of CTR.
(b) When Clay Little is replaced as scientifc director of CTR.
(c) When Clay Little becomes the scientic director of CTR.
(d) When Clarence Little becomes the scienfic director of CTR.

4. At the same time, what are examined for the first time since the Great Depression?
(a) The air pollution caused by cigarettes.
(b) The links between cancer and nicotine.
(c) The addictive qualities of nicotine.
(d) Tobacco federal subsidies.

5. In general, the tobacco industry worked from the top down, while anti-smoking forces worked from the ___________.
(a) Ground up.
(b) Middle down.
(c) Middle up.
(d) Top down.

6. What is the first large company to ban smoking outright on its premises?
(a) Capital One Bank.
(b) Boeing Aircraft.
(c) Merrill Lynch.
(d) Edison.

7. What does a 1981 Japanese study find?
(a) Non-smoking wives of smoking husbands were 20-40 percent more likely to contract lung cancer than those with non-smoking husbands.
(b) Non-smoking wives of smoking husbands were 40-90 percent more likely to contract lung cancer than those with non-smoking husbands.
(c) Non-smoking husbands of smoking wives were 40-90 percent more likely to contract lung cancer than those with non-smoking wives.
(d) Non-smoking husbands of smoking wives were 20-40 percent more likely to contract lung cancer than those with non-smoking wives.

8. For what does the industry push?
(a) Non-smokers' right legislation.
(b) Smokers' rights legislation.
(c) Designated places for smokers.
(d) The end to all bans.

9. What does a particularly promising palladium filtered cigarette developed by scientists at the Liggett Group seem to do?
(a) Reduce incidences of tumors by 35%.
(b) Reduce incidences of tumors by 100%.
(c) Reduce incidences of tumors by 50%.
(d) Reduce the incidences of tumors by 90%.

10. By the time of the Surgeon General's first report in 1982, what could be conclusively shown?
(a) Of the 21 percent of U.S. deaths due to cancer, 30 percent of those were linked to smoking - over 100,000 deaths a year.
(b) Of the 6 percent of U.S. deaths due to cancer, 10 percent of those were linked to smoking - over 25,000 deaths a year.
(c) Of the 11 percent of U.S. deaths due to cancer, 15 percent of those were linked to smoking - over 50,000 deaths a year.
(d) Of the 2 percent of U.S. deaths due to cancer, 5 percent of those were linked to smoking - over 10,000 deaths a year.

11. On what does The American Cancer Society sponsor smoking research in 1967?
(a) Chihauhaus.
(b) Poodles.
(c) Dalmatians.
(d) Beagles.

12. When the bill passes, what is made public for the first time?
(a) Cigarettes are dangerous for children.
(b) The tobacco industry is dangerous.
(c) Cigarettes are a health hazard.
(d) Lists of cigarette additives.

13. What does the tobacco industry cunningly use the tax--which doubled from eight to sixteen cents--to do?
(a) Sell more packs of cigarettes.
(b) Increase its prices significantly more than the amount of the actual increase - giving them more profit.
(c) Lower the cost of cigarettes and selling more cigarettes in the process.
(d) Encourage more people to begin smoking.

14. With Philip Morris at the top of the heap, Maxwell worked to use its huge cash reserves to do what?
(a) Diversify from tobacco.
(b) Focus more on tobacco.
(c) Create better cigarettes.
(d) Leave the tobacco industry.

15. In this way, how does the tobacco industry counter many grass roots efforts?
(a) From above.
(b) From below.
(c) From the middle.
(d) From the side.

Short Answer Questions

1. Marketers wanted to release a low tar Marlboro, but did not want what to happen?

2. What do some in Congress pressure the EPA to do?

3. A Californian congressman named Henry Waxman began doing what?

4. Why does Philip Morris finally begin aggressively marketing generics?

5. It takes some time for the tobacco industry to do what?

(see the answer keys)

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