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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Why does Philip Morris finally begin aggressively marketing generics?
(a) When other companies began marketing generics.
(b) When they ran out of money.
(c) When their popular brands became disliked.
(d) When the economy slowed in the late 1980s.

2. What has smoking become by the late 1980s?
(a) Very popular among young adults.
(b) Somewhat unpopular, especially among teenagers.
(c) Unpopular enough to be considered deviant behavior by a majority of Americans.
(d) Very unpopular, to be considered illegal in many states.

3. Why do some people see less toxic cigarettes as a middle ground?
(a) Smokers stay addicted, but there are fewer cases of cancer.
(b) People can still smoke without getting cancer.
(c) To seriously assist with the public health, while not provoking the wrath of the powerful tobacco companies.
(d) Smokers reap weightloss benefits but do not get cancer.

4. Studies in the early 1970s showed that smokers could be broken into what?
(a) Those addicted and those not addicted.
(b) The filter and non-filters.
(c) Types.
(d) The men and women.

5. In 1978, the AMA releases a long awaited report on tobacco which is considered what?
(a) A whitewash by many in the health community.
(b) Significant in the fight against the tobacco industry.
(c) A tremendous improvement.
(d) A great attempt by the AMA.

6. Why does this take some time?
(a) Because of the sheer logistics involved.
(b) Because they do not care about non-smokers.
(c) Because of the many company's leaders.
(d) Because the tobacco industry does not like to work as one unit.

7. In this way, how does the tobacco industry counter many grass roots efforts?
(a) From the side.
(b) From the middle.
(c) From below.
(d) From above.

8. On average, why do smokers weigh seven pounds less than non-smokers?
(a) Nicotine's effect of raising metabolism.
(b) Smokers would rather buy cigarettes than food.
(c) Nicotine makes them nauseous.
(d) Smokers smoke at mealtime, rather than eat.

9. For what does the industry push?
(a) Designated places for smokers.
(b) The end to all bans.
(c) Smokers' rights legislation.
(d) Non-smokers' right legislation.

10. When does the power of the tobacco industry peak?
(a) In the early 1970s.
(b) In the late 1970s.
(c) In the late 1980s.
(d) In the early 1980s.

11. Although public opinion was swinging against tobacco in the 1970s, the industry still had what?
(a) Wealthy benefactors.
(b) Great influence in Washington.
(c) Popularity in Europe.
(d) Power over anti-smoking groups.

12. When does RJR general council Henry Ramm urge a more aggressive approach to the previous holding the line?
(a) When Clay Little is replaced as scientifc director of CTR.
(b) When Clarence Little is replaced as scientific director of CTR.
(c) When Clay Little becomes the scientic director of CTR.
(d) When Clarence Little becomes the scienfic director of CTR.

13. When the bill passes, what is made public for the first time?
(a) Lists of cigarette additives.
(b) The tobacco industry is dangerous.
(c) Cigarettes are a health hazard.
(d) Cigarettes are dangerous for children.

14. A Californian congressman named Henry Waxman began doing what?
(a) Encouraging the tobacco industry.
(b) Championing the efforts of the tobacco industry to change.
(c) Helping the tobacco industry to regain ground.
(d) Championing the anti-smoking cause.

15. After initial resistance, the animals showed what?
(a) More resistance towards the smoke.
(b) Some habit forming traits.
(c) None of the habits formed by humans.
(d) Some of the same habit forming traits as humans.

Short Answer Questions

1. For what does Rose's lawyer work?

2. When advertising faltered, R.J. Reynolds officials start a practice known as trade-loading to do what?

3. After years of bickering and hesitation, what do the "big three" anti-cancer organizations (AHA, ALA, ACS) do?

4. Why does management choose not to launch this product named Epic?

5. By the time of the Surgeon General's first report in 1982, what could be conclusively shown?

(see the answer keys)

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