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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. By the end of the decade, Philip Morris leads RJR in sales _________________.
(a) 52 to 19 percent.
(b) 32 to 29 percent.
(c) 42 to 29 percent.
(d) 62 to 9 percent.

2. What does the tobacco industry cunningly use the tax--which doubled from eight to sixteen cents--to do?
(a) Lower the cost of cigarettes and selling more cigarettes in the process.
(b) Increase its prices significantly more than the amount of the actual increase - giving them more profit.
(c) Encourage more people to begin smoking.
(d) Sell more packs of cigarettes.

3. What does Rose tell her attorney that she wanted him to do after her death?
(a) Stop fighting.
(b) Protect her family.
(c) Destroy her cigarettes.
(d) Press on.

4. In 1978, the AMA releases a long awaited report on tobacco which is considered what?
(a) A whitewash by many in the health community.
(b) A great attempt by the AMA.
(c) Significant in the fight against the tobacco industry.
(d) A tremendous improvement.

5. How does Rose's attorney counter the statements made about the extensive health warnings?
(a) With examples of tobacco company deceptive advertising that made Rose doubt health claims.
(b) Health warnings are not easily known or understood by the general public.
(c) Warning labels are difficult to understand.
(d) Rose does not speak or read English.

6. How does the industry respond?
(a) By giving in to Rose's lawyer's requests.
(b) By challenging the legality of the entire proceeding under the warning label legislation of 1970.
(c) By giving Rose's family money to pay for her treatment and funeral.
(d) By paying off the lawyer and ending the case.

7. What does the Reagan era usher in?
(a) A time of government non-interference with business.
(b) A time for protesting smoking.
(c) A time of big government.
(d) A time of government interference with business.

8. What has smoking become by the late 1980s?
(a) Very unpopular, to be considered illegal in many states.
(b) Unpopular enough to be considered deviant behavior by a majority of Americans.
(c) Somewhat unpopular, especially among teenagers.
(d) Very popular among young adults.

9. Philip Morris was making large inroads in Europe with new manufacturing centers in what countries?
(a) Sweden and Belgium.
(b) Romania and Hungary.
(c) France and Spain.
(d) Holland and Germany.

10. A Californian congressman named Henry Waxman began doing what?
(a) Championing the anti-smoking cause.
(b) Helping the tobacco industry to regain ground.
(c) Championing the efforts of the tobacco industry to change.
(d) Encouraging the tobacco industry.

11. When does RJR general council Henry Ramm urge a more aggressive approach to the previous holding the line?
(a) When Clarence Little is replaced as scientific director of CTR.
(b) When Clay Little is replaced as scientifc director of CTR.
(c) When Clay Little becomes the scientic director of CTR.
(d) When Clarence Little becomes the scienfic director of CTR.

12. Philip Morris made a successful buyout offer for _____________ in 1986.
(a) Nabisco.
(b) Kraft.
(c) General Mills.
(d) General Foods.

13. On what does The American Cancer Society sponsor smoking research in 1967?
(a) Chihauhaus.
(b) Poodles.
(c) Dalmatians.
(d) Beagles.

14. Why do some people see less toxic cigarettes as a middle ground?
(a) Smokers stay addicted, but there are fewer cases of cancer.
(b) Smokers reap weightloss benefits but do not get cancer.
(c) To seriously assist with the public health, while not provoking the wrath of the powerful tobacco companies.
(d) People can still smoke without getting cancer.

15. In this way, how does the tobacco industry counter many grass roots efforts?
(a) From the middle.
(b) From the side.
(c) From above.
(d) From below.

Short Answer Questions

1. Studies in the early 1970s showed that smokers could be broken into what?

2. On average, why do smokers weigh seven pounds less than non-smokers?

3. Johnson was seen as _____________ and the company's stock price suffered as a result.

4. By the time of the Surgeon General's first report in 1982, what could be conclusively shown?

5. What does Maxwell's tobacco control bill require?

(see the answer keys)

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