View a FREE sample

This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What does Steinfeld's 1972 report also speak of for the first time?
(a) Secondhand smoke.
(b) Heart problems related to smoking.
(c) The effects of smoking on infants.
(d) The deception of the tobacco industry.

2. When does the power of the tobacco industry peak?
(a) In the early 1970s.
(b) In the early 1980s.
(c) In the late 1970s.
(d) In the late 1980s.

3. For what does Rose's lawyer work?
(a) Stronger laws against smoking.
(b) To pay for Rose's treatment and funeral.
(c) To show a pattern of distorting data and hiding negative evidence over the years that pushed the threshold of conspiracy.
(d) To get money from the tobacco industry for Rose's family.

4. By the time of the Surgeon General's first report in 1982, what could be conclusively shown?
(a) Of the 2 percent of U.S. deaths due to cancer, 5 percent of those were linked to smoking - over 10,000 deaths a year.
(b) Of the 21 percent of U.S. deaths due to cancer, 30 percent of those were linked to smoking - over 100,000 deaths a year.
(c) Of the 6 percent of U.S. deaths due to cancer, 10 percent of those were linked to smoking - over 25,000 deaths a year.
(d) Of the 11 percent of U.S. deaths due to cancer, 15 percent of those were linked to smoking - over 50,000 deaths a year.

5. It takes some time for the tobacco industry to do what?
(a) Mobilize more lobbyists to fight non-smokers' rights groups at the state level.
(b) Get motivated to fight the non-smoking organizations.
(c) Get funds to fight for smokers' rights.
(d) Find ways to fight the anti-smoking campaigns.

6. At the same time, what are examined for the first time since the Great Depression?
(a) The links between cancer and nicotine.
(b) The addictive qualities of nicotine.
(c) Tobacco federal subsidies.
(d) The air pollution caused by cigarettes.

7. Why do Marlboro Lights start off slowly?
(a) Lack of recognition.
(b) Men do not trust them.
(c) They have little flavor.
(d) The name makes it sound less appealing.

8. What is the first large company to ban smoking outright on its premises?
(a) Boeing Aircraft.
(b) Edison.
(c) Capital One Bank.
(d) Merrill Lynch.

9. For what does the industry push?
(a) Smokers' rights legislation.
(b) Designated places for smokers.
(c) The end to all bans.
(d) Non-smokers' right legislation.

10. What has smoking become by the late 1980s?
(a) Very unpopular, to be considered illegal in many states.
(b) Very popular among young adults.
(c) Unpopular enough to be considered deviant behavior by a majority of Americans.
(d) Somewhat unpopular, especially among teenagers.

11. On what does The American Cancer Society sponsor smoking research in 1967?
(a) Dalmatians.
(b) Beagles.
(c) Chihauhaus.
(d) Poodles.

12. What quickly became a prestigious health research institute?
(a) The American Health Foundation (AHF).
(b) The United States Healthy Families Guild (USHFG).
(c) The United States Foundation for Health (USFH).
(d) The American Healthcare Organization (AHO).

13. The momentary alertness caused by the physical act of smoking would be almost immediately followed by what?
(a) Dizziness.
(b) Hunger.
(c) Vomiting.
(d) A loss of that alertness until the next cigarette.

14. The success of what 1973 horse race opens a new era for sponsoring spectator sporting events?
(a) The Winston Cup.
(b) The Marlboro Derby.
(c) The Marlboro Cup.
(d) The Winston Derby.

15. A __________ study on the effects of smoke on rabbit lungs was abruptly shut down and the researchers' notebooks confiscated.
(a) Eight year.
(b) Two year.
(c) Four year.
(d) Ten year.

Short Answer Questions

1. Although public opinion was swinging against tobacco in the 1970s, the industry still had what?

2. On average, why do smokers weigh seven pounds less than non-smokers?

3. What does the Reagan era usher in?

4. Johnson was seen as _____________ and the company's stock price suffered as a result.

5. After initial resistance, the animals showed what?

(see the answer keys)

This section contains 663 words (approx. 3 pages at 300 words per page) View a FREE sample