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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Why do some people see less toxic cigarettes as a middle ground?
(a) To seriously assist with the public health, while not provoking the wrath of the powerful tobacco companies.
(b) Smokers stay addicted, but there are fewer cases of cancer.
(c) Smokers reap weightloss benefits but do not get cancer.
(d) People can still smoke without getting cancer.

2. On what does The American Cancer Society sponsor smoking research in 1967?
(a) Chihauhaus.
(b) Dalmatians.
(c) Poodles.
(d) Beagles.

3. Why does this take some time?
(a) Because they do not care about non-smokers.
(b) Because of the sheer logistics involved.
(c) Because the tobacco industry does not like to work as one unit.
(d) Because of the many company's leaders.

4. What does the Reagan era usher in?
(a) A time of government interference with business.
(b) A time of government non-interference with business.
(c) A time for protesting smoking.
(d) A time of big government.

5. Philip Morris was making large inroads in Europe with new manufacturing centers in what countries?
(a) France and Spain.
(b) Holland and Germany.
(c) Romania and Hungary.
(d) Sweden and Belgium.

6. By the end of the decade, Philip Morris leads RJR in sales _________________.
(a) 62 to 9 percent.
(b) 52 to 19 percent.
(c) 32 to 29 percent.
(d) 42 to 29 percent.

7. What quickly became a prestigious health research institute?
(a) The American Healthcare Organization (AHO).
(b) The United States Foundation for Health (USFH).
(c) The United States Healthy Families Guild (USHFG).
(d) The American Health Foundation (AHF).

8. The FTC anti smoking campaign was severely curtailed under what new administration?
(a) Reagan.
(b) Bush.
(c) Clinton.
(d) Carter.

9. Besides citing and lending credence to the infamous dog study, Surgeon General Jesse Steinfeld noted new data showing smoking side effects such as what?
(a) High birth weight and premature delivery of babies born to women who smoked during pregnancy.
(b) Low birth weight and premature delivery of babies born to women who smoked during pregnancy.
(c) Low birth weight and late delivery of babies born of women who smoked during pregnancy.
(d) High birth weight and late deliver y of babies born to women who smoked during pregnancy.

10. What has smoking become by the late 1980s?
(a) Somewhat unpopular, especially among teenagers.
(b) Very unpopular, to be considered illegal in many states.
(c) Very popular among young adults.
(d) Unpopular enough to be considered deviant behavior by a majority of Americans.

11. What is also noted in a 1972 study about why tar and nicotine quotas are ineffective?
(a) Because smokers cut off the filters.
(b) Because smokers do not smoke filtered cigarettes.
(c) Because people simply smoked more to compensate.
(d) Because the studies were corrupt.

12. How does the industry respond?
(a) By giving Rose's family money to pay for her treatment and funeral.
(b) By challenging the legality of the entire proceeding under the warning label legislation of 1970.
(c) By paying off the lawyer and ending the case.
(d) By giving in to Rose's lawyer's requests.

13. Philip Morris made a successful buyout offer for _____________ in 1986.
(a) Kraft.
(b) General Foods.
(c) General Mills.
(d) Nabisco.

14. Why do Marlboro Lights start off slowly?
(a) Lack of recognition.
(b) Men do not trust them.
(c) They have little flavor.
(d) The name makes it sound less appealing.

15. For what does the industry push?
(a) Smokers' rights legislation.
(b) Non-smokers' right legislation.
(c) The end to all bans.
(d) Designated places for smokers.

Short Answer Questions

1. In general, the tobacco industry worked from the top down, while anti-smoking forces worked from the ___________.

2. Eventually, what are the tobacco companies successful in doing?

3. With Philip Morris at the top of the heap, Maxwell worked to use its huge cash reserves to do what?

4. What states that all potentially dangerous products could be scrutinized by comparing risk to benefit?

5. Studies in the early 1970s showed that smokers could be broken into what?

(see the answer keys)

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