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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. The FTC anti smoking campaign was severely curtailed under what new administration?
(a) Reagan.
(b) Clinton.
(c) Bush.
(d) Carter.

2. RJR reached the largest non-oil takeover package to date with what company?
(a) Kraft.
(b) Kashi.
(c) Nabisco.
(d) General Mills.

3. After years of bickering and hesitation, what do the "big three" anti-cancer organizations (AHA, ALA, ACS) do?
(a) They go their separate ways.
(b) They form a coalition to take on the entrenched tobacco interests in Washington.
(c) They give up on the tobacco industry.
(d) They run their own tests and studies without the aid of each other.

4. Eventually, what are the tobacco companies successful in doing?
(a) Fighting back several state campaigns, although it was at a great expense.
(b) Going to the federal government for support.
(c) Fighting back a couple of state campaigns.
(d) Organizing a campaign against small organizations.

5. A Californian congressman named Henry Waxman began doing what?
(a) Championing the anti-smoking cause.
(b) Encouraging the tobacco industry.
(c) Championing the efforts of the tobacco industry to change.
(d) Helping the tobacco industry to regain ground.

6. Why does this take some time?
(a) Because of the many company's leaders.
(b) Because the tobacco industry does not like to work as one unit.
(c) Because they do not care about non-smokers.
(d) Because of the sheer logistics involved.

7. Into what does the 1979 Surgeon General's Report delve?
(a) A few things.
(b) Nothing substantial.
(c) Very little.
(d) Many things.

8. With the loss of television ads, who is having much more success in translating its image to print media than RJR's Winston brand?
(a) American Tobbaco Company.
(b) Philip Morris.
(c) Parliament.
(d) Lorillard

9. It takes some time for the tobacco industry to do what?
(a) Find ways to fight the anti-smoking campaigns.
(b) Mobilize more lobbyists to fight non-smokers' rights groups at the state level.
(c) Get funds to fight for smokers' rights.
(d) Get motivated to fight the non-smoking organizations.

10. The momentary alertness caused by the physical act of smoking would be almost immediately followed by what?
(a) Dizziness.
(b) Vomiting.
(c) Hunger.
(d) A loss of that alertness until the next cigarette.

11. What does a particularly promising palladium filtered cigarette developed by scientists at the Liggett Group seem to do?
(a) Reduce incidences of tumors by 35%.
(b) Reduce incidences of tumors by 50%.
(c) Reduce incidences of tumors by 100%.
(d) Reduce the incidences of tumors by 90%.

12. For what does Rose's lawyer work?
(a) To get money from the tobacco industry for Rose's family.
(b) To pay for Rose's treatment and funeral.
(c) Stronger laws against smoking.
(d) To show a pattern of distorting data and hiding negative evidence over the years that pushed the threshold of conspiracy.

13. After initial resistance, the animals showed what?
(a) Some of the same habit forming traits as humans.
(b) Some habit forming traits.
(c) None of the habits formed by humans.
(d) More resistance towards the smoke.

14. What is the first large company to ban smoking outright on its premises?
(a) Boeing Aircraft.
(b) Capital One Bank.
(c) Edison.
(d) Merrill Lynch.

15. What does a 1981 Japanese study find?
(a) Non-smoking husbands of smoking wives were 40-90 percent more likely to contract lung cancer than those with non-smoking wives.
(b) Non-smoking husbands of smoking wives were 20-40 percent more likely to contract lung cancer than those with non-smoking wives.
(c) Non-smoking wives of smoking husbands were 40-90 percent more likely to contract lung cancer than those with non-smoking husbands.
(d) Non-smoking wives of smoking husbands were 20-40 percent more likely to contract lung cancer than those with non-smoking husbands.

Short Answer Questions

1. A __________ study on the effects of smoke on rabbit lungs was abruptly shut down and the researchers' notebooks confiscated.

2. Why do some people see less toxic cigarettes as a middle ground?

3. A lawyer named ____________, who had expertise in asbestos litigation, saw an opportunity to go after the tobacco industry, given recent New Jersey strict liability litigation.

4. On average, why do smokers weigh seven pounds less than non-smokers?

5. What does the Reagan era usher in?

(see the answer keys)

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