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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. A lawyer named ____________, who had expertise in asbestos litigation, saw an opportunity to go after the tobacco industry, given recent New Jersey strict liability litigation.
(a) Mike Eden.
(b) Marc Edell.
(c) Mark Eddington.
(d) Matt Eckel.

2. Eventually, what are the tobacco companies successful in doing?
(a) Fighting back several state campaigns, although it was at a great expense.
(b) Going to the federal government for support.
(c) Organizing a campaign against small organizations.
(d) Fighting back a couple of state campaigns.

3. On what does The American Cancer Society sponsor smoking research in 1967?
(a) Poodles.
(b) Chihauhaus.
(c) Beagles.
(d) Dalmatians.

4. Why does this take some time?
(a) Because of the sheer logistics involved.
(b) Because they do not care about non-smokers.
(c) Because of the many company's leaders.
(d) Because the tobacco industry does not like to work as one unit.

5. When does RJR general council Henry Ramm urge a more aggressive approach to the previous holding the line?
(a) When Clay Little is replaced as scientifc director of CTR.
(b) When Clarence Little becomes the scienfic director of CTR.
(c) When Clay Little becomes the scientic director of CTR.
(d) When Clarence Little is replaced as scientific director of CTR.

6. What does a 1981 Japanese study find?
(a) Non-smoking wives of smoking husbands were 20-40 percent more likely to contract lung cancer than those with non-smoking husbands.
(b) Non-smoking husbands of smoking wives were 20-40 percent more likely to contract lung cancer than those with non-smoking wives.
(c) Non-smoking wives of smoking husbands were 40-90 percent more likely to contract lung cancer than those with non-smoking husbands.
(d) Non-smoking husbands of smoking wives were 40-90 percent more likely to contract lung cancer than those with non-smoking wives.

7. With Philip Morris at the top of the heap, Maxwell worked to use its huge cash reserves to do what?
(a) Leave the tobacco industry.
(b) Focus more on tobacco.
(c) Create better cigarettes.
(d) Diversify from tobacco.

8. For what does the industry push?
(a) The end to all bans.
(b) Designated places for smokers.
(c) Non-smokers' right legislation.
(d) Smokers' rights legislation.

9. A __________ study on the effects of smoke on rabbit lungs was abruptly shut down and the researchers' notebooks confiscated.
(a) Ten year.
(b) Eight year.
(c) Two year.
(d) Four year.

10. The FTC anti smoking campaign was severely curtailed under what new administration?
(a) Clinton.
(b) Bush.
(c) Carter.
(d) Reagan.

11. To what do many in the anti-smoking movement turn their attentions?
(a) Strong underage smoking laws.
(b) Lax underage smoking laws.
(c) Strong bans on smoking in public places.
(d) Lax bans on smoking in public places.

12. When the bill passes, what is made public for the first time?
(a) Cigarettes are a health hazard.
(b) Cigarettes are dangerous for children.
(c) The tobacco industry is dangerous.
(d) Lists of cigarette additives.

13. Into what does the 1979 Surgeon General's Report delve?
(a) Very little.
(b) A few things.
(c) Nothing substantial.
(d) Many things.

14. RJR reached the largest non-oil takeover package to date with what company?
(a) Nabisco.
(b) Kraft.
(c) Kashi.
(d) General Mills.

15. What states that all potentially dangerous products could be scrutinized by comparing risk to benefit?
(a) Stort law.
(b) Tort law.
(c) Fort law.
(d) Kort law.

Short Answer Questions

1. When advertising faltered, R.J. Reynolds officials start a practice known as trade-loading to do what?

2. When does the power of the tobacco industry peak?

3. By the end of the decade, Philip Morris leads RJR in sales _________________.

4. What quickly became a prestigious health research institute?

5. Philip Morris was making large inroads in Europe with new manufacturing centers in what countries?

(see the answer keys)

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