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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 13: Breeding a One-Fanged Rattler.

Multiple Choice Questions

1. Who again takes the lead in sales in the mid 1930s?
(a) Marlboro.
(b) Lucky Strike.
(c) Camel.
(d) Pall Mall.

2. What is happening by 1901?
(a) Illinois, Arizona, and New Hampshire made cigarettes illegal.
(b) Idaho, Kentucky, and New York made cigarettes illegal.
(c) Iowa, Tennesse, and North Dakota have made cigarettes illegal, and more states are looking at the option.
(d) Indiana, Florida, and North Carolina made cigarettes illegal.

3. For what does an internal chemist, Helmut Wakeham, push to develop?
(a) A cigarette without tar.
(b) A "medically acceptable" cigarette.
(c) A smokeless cigarette.
(d) A filter that works.

4. What other segments of the industry is Duke buying out?
(a) Smaller cigarette companies, packaging, and cigars companies.
(b) Cigar companies.
(c) Packaging, cigar, and flavoring companies.
(d) Celebrity endorsements and flavoring companies.

5. R.J. Reynolds starts what advertising campaign?
(a) "I'd walk a mile for a Camel."
(b) "I am Virginia Slim."
(c) "Want to be ultra thin? Smoke Ultra Lites."
(d) "I love the Marlboro man."

Short Answer Questions

1. What does Philip Morris, under the supervision of Otway Chalkley, do during the war when faced with leaf supply shortages?

2. Besides citing and lending credence to the infamous dog study, Surgeon General Jesse Steinfeld noted new data showing smoking side effects such as what?

3. What new product quickly raced to the number two position in the filtered market, just behind Viceroy, in 1954?

4. While health concerns _________, some smaller cigarette companies start devising ways to use the public apprehension to their advantage.

5. What does one salesman create that catches on so well with retailers it launches Camel back into first place in sales by 1950?

(see the answer key)

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