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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 13: Breeding a One-Fanged Rattler.

Multiple Choice Questions

1. In this way, how does the tobacco industry counter many grass roots efforts?
(a) From above.
(b) From the side.
(c) From the middle.
(d) From below.

2. What happens when one lawsuit goes on for more than a decade?
(a) It gives up quickly.
(b) It wins but is hardly considered successful.
(c) It finally wins and opens the floodgates for other cases.
(d) The decision is reversed twice before the plaintiff finally gives up.

3. What is also noted in a 1972 study about why tar and nicotine quotas are ineffective?
(a) Because people simply smoked more to compensate.
(b) Because the studies were corrupt.
(c) Because smokers cut off the filters.
(d) Because smokers do not smoke filtered cigarettes.

4. Philip Morris invests in what type of facilities that replace the old, factory cigarette mills of the past?
(a) Very traditional, comfortable facilities.
(b) Ultra-modern, efficient facilities.
(c) Heavily dark and quiet facilities.
(d) Very sterile and clean facilities.

5. Besides citing and lending credence to the infamous dog study, Surgeon General Jesse Steinfeld noted new data showing smoking side effects such as what?
(a) High birth weight and premature delivery of babies born to women who smoked during pregnancy.
(b) Low birth weight and late delivery of babies born of women who smoked during pregnancy.
(c) Low birth weight and premature delivery of babies born to women who smoked during pregnancy.
(d) High birth weight and late deliver y of babies born to women who smoked during pregnancy.

Short Answer Questions

1. What happens to American Tobacco Company in the 1960s?

2. For what does an internal chemist, Helmut Wakeham, push to develop?

3. American Tobacco Company keeps a tight leash on what?

4. Who took the lead in producing the new anti-smoking ads?

5. After initial resistance, the animals showed what?

(see the answer key)

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