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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 13: Breeding a One-Fanged Rattler.

Multiple Choice Questions

1. What does Philip Morris, under the supervision of Otway Chalkley, do during the war when faced with leaf supply shortages?
(a) Continues to ship unwrapped packs of cigarettes at wartime levels.
(b) Merges with companies in the food industry.
(c) Only packages a minimum number of cigarettes.
(d) Stops production.

2. How is an article damning smoking as unhealthy quickly lost?
(a) In the shuffle of wartime preparedness.
(b) In the power struggle between pro-smoking and anti-smoking campaigns.
(c) In the ending of the Great Depression.
(d) By the influential tobacco industry.

3. R.J. Reynolds starts what advertising campaign?
(a) "I am Virginia Slim."
(b) "Want to be ultra thin? Smoke Ultra Lites."
(c) "I love the Marlboro man."
(d) "I'd walk a mile for a Camel."

4. After initial resistance, the animals showed what?
(a) Some of the same habit forming traits as humans.
(b) Some habit forming traits.
(c) None of the habits formed by humans.
(d) More resistance towards the smoke.

5. Philip Morris invests in what type of facilities that replace the old, factory cigarette mills of the past?
(a) Ultra-modern, efficient facilities.
(b) Heavily dark and quiet facilities.
(c) Very traditional, comfortable facilities.
(d) Very sterile and clean facilities.

Short Answer Questions

1. On average, why do smokers weigh seven pounds less than non-smokers?

2. What are not being analyzed for their effectiveness?

3. What do magazines describe?

4. What is the result from the filter working so well?

5. It takes some time for the tobacco industry to do what?

(see the answer key)

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