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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 13: Breeding a One-Fanged Rattler.

Multiple Choice Questions

1. Once the large companies realize they have to distinguish themselves without price changes, what do they do?
(a) Expand their market.
(b) Put less cigarettes in a pack.
(c) Institute huge advertising campaigns.
(d) Buy out small companies.

2. On what does The American Cancer Society sponsor smoking research in 1967?
(a) Chihauhaus.
(b) Poodles.
(c) Dalmatians.
(d) Beagles.

3. To whom does the small Philip Morris (under the United Cigar Stores) company start exclusively marketing?
(a) Children.
(b) Men.
(c) Women.
(d) Minorities.

4. What does the U.S. Surgeon General call smoking?
(a) "The only factor" in lung cancer.
(b) "An insignificant factor" in lung cancer.
(c) "Not a factor" in lung cancer.
(d) "Principal etiological factor" in lung cancer.

5. What happens when a major anti-smoking advocate, Lucy Gaston, dies?
(a) The prohibition movement loses steam.
(b) The prohibition movement begins.
(c) The prohibition movement gains steam.
(d) The prohibition movement reforms.

Short Answer Questions

1. What happens when Teddy Roosevelt's Food and Drug law goes into effect to regulate meat, milk, and flour?

2. Enlistees could be _____________; they just had to be healthy at the start of the study.

3. What does Brown & Williamson's senior vice president try to convince his company to accept?

4. Philip Morris invests in what type of facilities that replace the old, factory cigarette mills of the past?

5. How are Pall Mall cigarettes reinvigorated?

(see the answer key)

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