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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 13: Breeding a One-Fanged Rattler.

Multiple Choice Questions

1. Once the large companies realize they have to distinguish themselves without price changes, what do they do?
(a) Institute huge advertising campaigns.
(b) Put less cigarettes in a pack.
(c) Expand their market.
(d) Buy out small companies.

2. Who lobbies President Kennedy to open a national commission on smoking in 1961?
(a) Small anti-smoking organizations in various states.
(b) The American Tobacco Company, along with other tobacco companies.
(c) Other non-smoking politicians.
(d) The American Cancer Society along with the American Heart Association and two other medical organizations.

3. What does the powerful American Medical Association not do?
(a) Fight warning labels.
(b) Want cigarettes to be produced.
(c) Support warning labels.
(d) Support the tobacco industry.

4. How is the company's reputation tarnished?
(a) When it attempts to rewrap stale, returned packs.
(b) When it merges with a health food company.
(c) When it has no cigarettes for purchase.
(d) When it does not have enough cigarettes for its customers.

5. Why does Buck open a New York plant in 1884?
(a) New York is a large city, with many wealthy smokers.
(b) He has always wanted to live in New York.
(c) To try to merge with large New York companies.
(d) To try to grab hold of the immigrant market for cheap cigarettes.

Short Answer Questions

1. What custom becomes very common in the United States throughout the 1800s?

2. How does American Tobacco Company market Lucky Strikes in the late 1920s?

3. What weighs over one ton and has the capacity to produce approximately 200 cigarettes per minute?

4. What are not being analyzed for their effectiveness?

5. Who are placed on the TIRC's Scientific Advisory Board to give their efforts legitimacy?

(see the answer key)

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