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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 13: Breeding a One-Fanged Rattler.

Multiple Choice Questions

1. What is the outcome of an antitrust lawsuit against the major cigarette companies of collusion to fix tobacco prices in 1941?
(a) It succeeded in convicting them.
(b) It failed to convict them.
(c) It was somewhat successful.
(d) The case was thrown out.

2. How is the company's reputation tarnished?
(a) When it attempts to rewrap stale, returned packs.
(b) When it does not have enough cigarettes for its customers.
(c) When it has no cigarettes for purchase.
(d) When it merges with a health food company.

3. What theory is published in SCIENTIFIC AMERICAN?
(a) How smoking is a dirty habit.
(b) How smoking is good for the heart.
(c) How smoking overworks the lungs.
(d) How smoking overworked the heart.

4. Philip Morris invests in what type of facilities that replace the old, factory cigarette mills of the past?
(a) Ultra-modern, efficient facilities.
(b) Heavily dark and quiet facilities.
(c) Very sterile and clean facilities.
(d) Very traditional, comfortable facilities.

5. What has the FTC ordered cigarette makers to do?
(a) Stop making billboard advertisements.
(b) Stop making unhealthy cigarettes.
(c) Stop making unfiltered cigarettes.
(d) Stop their claims of health advantages.

Short Answer Questions

1. What does Philip Morris, under the supervision of Otway Chalkley, do during the war when faced with leaf supply shortages?

2. What other segments of the industry is Duke buying out?

3. What quickly became a prestigious health research institute?

4. At formerly successful companies, average management and _______________ create an atmosphere with no new ideas.

5. Lorillard argued that it could not promote the ______ of their product without mentioning lower tar.

(see the answer key)

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