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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 13: Breeding a One-Fanged Rattler.

Multiple Choice Questions

1. What study corroborates this evidence?
(a) A life insurance study.
(b) A European study.
(c) A Japanese study.
(d) A health insurance study.

2. How does a price increase help smaller bargain brands?
(a) It helps them to gain a large market share with five-cent packs.
(b) It helps them to gain a large market share with fifteen-cent packs.
(c) It helps them to gain a large market share with twenty-cent packs.
(d) It helps them to gain a large market share with ten-cent packs.

3. Who becomes a leading industrialist and leads Winston in sewer and rail upgrades?
(a) Richard Joshua Reynolds.
(b) Robert James Reed.
(c) Ronald Jonathon Rickle.
(d) Riley Joseph Reynor.

4. Who took the lead in producing the new anti-smoking ads?
(a) The American Cancer Society.
(b) The tobacco industry.
(c) The American Heart Association.
(d) Small anti-smoking organizations.

5. Who is the so called "tar czar?"
(a) Robert Meyner.
(b) Raymond Meijer.
(c) Ronald McDonald.
(d) Richard Meyer.

Short Answer Questions

1. Enlistees could be _____________; they just had to be healthy at the start of the study.

2. What is also noted in a 1972 study about why tar and nicotine quotas are ineffective?

3. What does one salesman create that catches on so well with retailers it launches Camel back into first place in sales by 1950?

4. What do most Virginians expect the Revolutionary War to erase?

5. With the loss of television ads, who is having much more success in translating its image to print media than RJR's Winston brand?

(see the answer key)

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