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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 13: Breeding a One-Fanged Rattler.

Multiple Choice Questions

1. In general, the tobacco industry worked from the top down, while anti-smoking forces worked from the ___________.
(a) Top down.
(b) Middle down.
(c) Middle up.
(d) Ground up.

2. How does the TIRC respond?
(a) With a nasty letter.
(b) With heightened attacks.
(c) In agreement.
(d) With the health benefits of smoking.

3. Who is the so called "tar czar?"
(a) Raymond Meijer.
(b) Ronald McDonald.
(c) Robert Meyner.
(d) Richard Meyer.

4. Why does this take some time?
(a) Because the tobacco industry does not like to work as one unit.
(b) Because they do not care about non-smokers.
(c) Because of the sheer logistics involved.
(d) Because of the many company's leaders.

5. How does R.J. Reynolds differentiate his product?
(a) As the "classy" brand.
(b) As the "midwest" brand.
(c) As the "All-American" brand.
(d) As the "down home" brand.

Short Answer Questions

1. Why does the Army supply its World War I troops with cigarettes by the truckload?

2. At formerly successful companies, average management and _______________ create an atmosphere with no new ideas.

3. How are most periodicals in the 1930s toward attacking cigarettes?

4. What has a small tobacco manufacturing company in Durham after the Civil War thriving?

5. How do two-thirds of the plug tobacco market end up in the hands of Buck Duke?

(see the answer key)

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