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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 13: Breeding a One-Fanged Rattler.

Multiple Choice Questions

1. What does the U.S. Surgeon General call smoking?
(a) "The only factor" in lung cancer.
(b) "Principal etiological factor" in lung cancer.
(c) "An insignificant factor" in lung cancer.
(d) "Not a factor" in lung cancer.

2. In general, the tobacco industry worked from the top down, while anti-smoking forces worked from the ___________.
(a) Top down.
(b) Ground up.
(c) Middle up.
(d) Middle down.

3. It takes some time for the tobacco industry to do what?
(a) Mobilize more lobbyists to fight non-smokers' rights groups at the state level.
(b) Get funds to fight for smokers' rights.
(c) Find ways to fight the anti-smoking campaigns.
(d) Get motivated to fight the non-smoking organizations.

4. What does Edward Darr decide to do after the death of conservative James Gray at RJR?
(a) He decides to make a filtered product after seeing the success of other American tobacco companies.
(b) He decides to make a filtered product after seeing its popularity in Europe.
(c) He decides to become the leader in filtered cigarettes.
(d) He decides to leave the filtering to the competitiion.

5. What has the FTC ordered cigarette makers to do?
(a) Stop making unhealthy cigarettes.
(b) Stop their claims of health advantages.
(c) Stop making unfiltered cigarettes.
(d) Stop making billboard advertisements.

Short Answer Questions

1. Why does the Army supply its World War I troops with cigarettes by the truckload?

2. What happens when the Great Depression wanes?

3. What does Marlboro do in the face of declining sales?

4. What quickly became a prestigious health research institute?

5. What new product quickly raced to the number two position in the filtered market, just behind Viceroy, in 1954?

(see the answer key)

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