View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 13: Breeding a One-Fanged Rattler.

Multiple Choice Questions

1. What is happening by 1901?
(a) Illinois, Arizona, and New Hampshire made cigarettes illegal.
(b) Indiana, Florida, and North Carolina made cigarettes illegal.
(c) Iowa, Tennesse, and North Dakota have made cigarettes illegal, and more states are looking at the option.
(d) Idaho, Kentucky, and New York made cigarettes illegal.

2. While health concerns _________, some smaller cigarette companies start devising ways to use the public apprehension to their advantage.
(a) Declined.
(b) Became stagnant.
(c) Rose.
(d) Became unsteady.

3. How does American Tobacco Company market Lucky Strikes in the late 1920s?
(a) They have athletes endorse them.
(b) They pay doctors to endorse them.
(c) They pursue new celebrity endorsements and send free samples to doctors in return for their endorsements.
(d) They advertise them in movie theatres.

4. How do two-thirds of the plug tobacco market end up in the hands of Buck Duke?
(a) R.J. Reynolds lets Duke take two-thirds stake in his company.
(b) Duke has bought out the stakes of othe companies.
(c) Many other companies share the other one-third of the market.
(d) Duke steals two-thirds of the stakes from R.J.Reynolds.

5. It takes some time for the tobacco industry to do what?
(a) Find ways to fight the anti-smoking campaigns.
(b) Get funds to fight for smokers' rights.
(c) Mobilize more lobbyists to fight non-smokers' rights groups at the state level.
(d) Get motivated to fight the non-smoking organizations.

Short Answer Questions

1. Studies in the early 1970s showed that smokers could be broken into what?

2. Why does Buck open a New York plant in 1884?

3. Who took the lead in producing the new anti-smoking ads?

4. What happens to American Tobacco Company in the 1960s?

5. Philip Morris was making large inroads in Europe with new manufacturing centers in what countries?

(see the answer key)

This section contains 368 words (approx. 2 pages at 300 words per page) View a FREE sample