View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 15: The Calling of Philip Morris.

Multiple Choice Questions

1. Besides citing and lending credence to the infamous dog study, Surgeon General Jesse Steinfeld noted new data showing smoking side effects such as what?
(a) High birth weight and premature delivery of babies born to women who smoked during pregnancy.
(b) Low birth weight and premature delivery of babies born to women who smoked during pregnancy.
(c) High birth weight and late deliver y of babies born to women who smoked during pregnancy.
(d) Low birth weight and late delivery of babies born of women who smoked during pregnancy.

2. After years of bickering and hesitation, what do the "big three" anti-cancer organizations (AHA, ALA, ACS) do?
(a) They give up on the tobacco industry.
(b) They run their own tests and studies without the aid of each other.
(c) They go their separate ways.
(d) They form a coalition to take on the entrenched tobacco interests in Washington.

3. When does RJR general council Henry Ramm urge a more aggressive approach to the previous holding the line?
(a) When Clay Little becomes the scientic director of CTR.
(b) When Clarence Little is replaced as scientific director of CTR.
(c) When Clarence Little becomes the scienfic director of CTR.
(d) When Clay Little is replaced as scientifc director of CTR.

4. What is the result from the filter working so well?
(a) The smoke is the same as before.
(b) The cigarettes taste disgusting.
(c) The smoke is nearly flavorless.
(d) The cigarettes are not dangerous.

5. What happens when Hahn chooses to wait and see what happens to the popularity of filtered cigarettes?
(a) It is a small success.
(b) It is a minor mistake.
(c) It proves to be a major mistake.
(d) It brings him success.

Short Answer Questions

1. What does Steinfeld's 1972 report also speak of for the first time?

2. How is a more 'manly' image for Marlboro created?

3. In 1952, a data gathering study begins with approximately 22,000 volunteers in eleven states, and is conducted by whom?

4. Enlistees could be _____________; they just had to be healthy at the start of the study.

5. On what does The American Cancer Society sponsor smoking research in 1967?

(see the answer key)

This section contains 439 words (approx. 2 pages at 300 words per page) View a FREE sample