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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 15: The Calling of Philip Morris.

Multiple Choice Questions

1. What does a 1953 study by Dr. Ernst Wydner show?
(a) The effects of tar on pregnant women.
(b) The effects of tar on dogs.
(c) The effects of tar on healthy adults.
(d) The effects of tar on mice.

2. How does Paul Hahn at American Tobacco Company see filters?
(a) As a compromise between desire and good health.
(b) As a necessity.
(c) As a great idea.
(d) As more of a gimmick than anything else.

3. What happens when Hahn chooses to wait and see what happens to the popularity of filtered cigarettes?
(a) It is a minor mistake.
(b) It proves to be a major mistake.
(c) It brings him success.
(d) It is a small success.

4. What new product quickly raced to the number two position in the filtered market, just behind Viceroy, in 1954?
(a) Winston.
(b) Marlboro.
(c) Churchill.
(d) Pall Mall.

5. Besides citing and lending credence to the infamous dog study, Surgeon General Jesse Steinfeld noted new data showing smoking side effects such as what?
(a) Low birth weight and premature delivery of babies born to women who smoked during pregnancy.
(b) High birth weight and premature delivery of babies born to women who smoked during pregnancy.
(c) High birth weight and late deliver y of babies born to women who smoked during pregnancy.
(d) Low birth weight and late delivery of babies born of women who smoked during pregnancy.

Short Answer Questions

1. The FTC anti smoking campaign was severely curtailed under what new administration?

2. How does American Tobacco Company's Pall Mall brand gain ground?

3. When does RJR general council Henry Ramm urge a more aggressive approach to the previous holding the line?

4. What happens when cigarettes are tested by CONSUMER REPORTS in 1953?

5. After years of bickering and hesitation, what do the "big three" anti-cancer organizations (AHA, ALA, ACS) do?

(see the answer key)

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