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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 15: The Calling of Philip Morris.

Multiple Choice Questions

1. In 1952, a data gathering study begins with approximately 22,000 volunteers in eleven states, and is conducted by whom?
(a) The American Cancer Society.
(b) American Tobacco Company.
(c) The American Medical Association.
(d) R.J. Reynolds Tobacco Company.

2. What physicist becomes one of the first scientists to document the levels of secondhand smoke and correlate them to incidences of lung cancer?
(a) John Rice.
(b) Jordan Riordan.
(c) James Repace.
(d) Jason Rushton.

3. What does Edward Darr decide to do after the death of conservative James Gray at RJR?
(a) He decides to make a filtered product after seeing the success of other American tobacco companies.
(b) He decides to make a filtered product after seeing its popularity in Europe.
(c) He decides to leave the filtering to the competitiion.
(d) He decides to become the leader in filtered cigarettes.

4. How does American Tobacco Company's Pall Mall brand gain ground?
(a) It claims to "be long-lasting."
(b) It claims to "taste delicious."
(c) It claims the longer cigarette "filtered itself."
(d) It claims to "filter all chemicals."

5. What happens when cigarettes are tested by CONSUMER REPORTS in 1953?
(a) Most of the claims about filtering are shown to be false.
(b) Most of the claims about a lack of taste are true.
(c) Most of the claims about filtering are shown to be true.
(d) Most of the claims about a lack of taste are false.

Short Answer Questions

1. Besides citing and lending credence to the infamous dog study, Surgeon General Jesse Steinfeld noted new data showing smoking side effects such as what?

2. After years of bickering and hesitation, what do the "big three" anti-cancer organizations (AHA, ALA, ACS) do?

3. The FTC anti smoking campaign was severely curtailed under what new administration?

4. On what does The American Cancer Society sponsor smoking research in 1967?

5. When does RJR general council Henry Ramm urge a more aggressive approach to the previous holding the line?

(see the answer key)

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