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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9: Marlboro Mirage.

Multiple Choice Questions

1. When are George Hill's most successful days at creating market share for his products for American Tobacco Company?
(a) His first days.
(b) His last day.
(c) His last days.
(d) His first day.

2. What does the filter phenomenon seem to do?
(a) Cause less cancer.
(b) Hurt the tobacco companies.
(c) Allay fears.
(d) Add to the public's fear.

3. By 1898, what does Duke control?
(a) One third of the plug and smoking tobacco market, as well as fifteen percent of the cigarette market.
(b) One quarter of the plug and smoking tobacco market, as well as eighty-five percent of the cigarette market.
(c) One half of the plug and smoking tobacco market, as well as sixty-five percent of the cigar market.
(d) One eighth of the plug and smoking tobacco market, as well as fifty percent of the cigarette market.

4. What is Congress still unwilling to do?
(a) Listen to the cigarette companies.
(b) Lessen the requirements of cigarette companies.
(c) Stop pressuring the cigarette industry.
(d) Take on the cigarette industry.

5. Why do farmers have to accept American Tobacco Company's prices?
(a) They trust ATC.
(b) The government is forcing them to comply with ATC.
(c) They are being blackmailed.
(d) They risk losing their perishable crop.

Short Answer Questions

1. What is the result from the filter working so well?

2. What happens when Hahn chooses to wait and see what happens to the popularity of filtered cigarettes?

3. What has a small tobacco manufacturing company in Durham after the Civil War thriving?

4. What does Philip Morris, under the supervision of Otway Chalkley, do during the war when faced with leaf supply shortages?

5. What custom becomes very common in the United States throughout the 1800s?

(see the answer key)

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