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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9: Marlboro Mirage.

Multiple Choice Questions

1. What is Chesterfield's advertisement for mild cigarettes?
(a) "Need a break? Try a cigarette."
(b) "No smoking here."
(c) "Not a cough in the carload."
(d) "So mild, you don't even know you're smoking."

2. What acts to tear down many taboos against women smoking, especially in public?
(a) The civil right's movement.
(b) Young, married women.
(c) The federal government.
(d) The women's suffrage movement.

3. What does Liggett & Myers hope would happen to its new Lark cigarette?
(a) It would be the healthiest of all cigarettes.
(b) It would not cause cancer.
(c) It would be commended in the new Surgeon General's report.
(d) It would be as good as other cigarettes.

4. What does a 1953 study by Dr. Ernst Wydner show?
(a) The effects of tar on mice.
(b) The effects of tar on dogs.
(c) The effects of tar on healthy adults.
(d) The effects of tar on pregnant women.

5. What are not being analyzed for their effectiveness?
(a) Advertisements.
(b) Medical organizations.
(c) Anti-smoking laws.
(d) Filters.

Short Answer Questions

1. What are the filters?

2. What happens to American Tobacco Company in the 1960s?

3. What has the FTC ordered cigarette makers to do?

4. How are most periodicals in the 1930s toward attacking cigarettes?

5. Once the large companies realize they have to distinguish themselves without price changes, what do they do?

(see the answer key)

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