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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9: Marlboro Mirage.

Multiple Choice Questions

1. Enlistees could be _____________; they just had to be healthy at the start of the study.
(a) Non-smokers.
(b) Cancerous.
(c) Smokers.
(d) Addicts.

2. To whom does the small Philip Morris (under the United Cigar Stores) company start exclusively marketing?
(a) Minorities.
(b) Men.
(c) Children.
(d) Women.

3. Why do Lucky Strikes supposedly change from the old red and green to the familiar red disk with the white background?
(a) Due to public opinion.
(b) Due to a printing mishap.
(c) Due to a designer's new idea.
(d) Due to wartime shortage of green dye.

4. What does the filter phenomenon seem to do?
(a) Allay fears.
(b) Hurt the tobacco companies.
(c) Add to the public's fear.
(d) Cause less cancer.

5. What does Marlboro do in the face of declining sales?
(a) It gives in the to declining sales.
(b) It creates a new image.
(c) It intensifies its cowboy advertising campaign.
(d) It buys other non-tobacco companies.

Short Answer Questions

1. What happens when a major anti-smoking advocate, Lucy Gaston, dies?

2. In politics, what controls a disproportionate power in Congress?

3. How are most periodicals in the 1930s toward attacking cigarettes?

4. What is the outcome of an antitrust lawsuit against the major cigarette companies of collusion to fix tobacco prices in 1941?

5. What custom becomes very common in the United States throughout the 1800s?

(see the answer key)

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