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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9: Marlboro Mirage.

Multiple Choice Questions

1. What is commissioned in 1962 and includes a very diverse group of doctors, chemists, and even a statistician?
(a) The Surgeon General's Advisory Committee on Smoking and Health.
(b) The American Medical Association.
(c) The American Cancer Society.
(d) The TIRC.

2. What study corroborates this evidence?
(a) A European study.
(b) A Japanese study.
(c) A life insurance study.
(d) A health insurance study.

3. Who again takes the lead in sales in the mid 1930s?
(a) Marlboro.
(b) Camel.
(c) Lucky Strike.
(d) Pall Mall.

4. What happens to American Tobacco Company in the 1960s?
(a) It starts to see regrowth.
(b) Its popularity skyrockets.
(c) It starts to decline.
(d) It becomes unpopular very quickly.

5. What does one salesman create that catches on so well with retailers it launches Camel back into first place in sales by 1950?
(a) A pyramid display.
(b) A pyramid scheme.
(c) A food pyramid.
(d) A photo of the Great Pyramid.

Short Answer Questions

1. What are extremely rare in America in the 1800s?

2. How do two-thirds of the plug tobacco market end up in the hands of Buck Duke?

3. What is the result from the filter working so well?

4. How does a price increase help smaller bargain brands?

5. What happens when the Great Depression wanes?

(see the answer key)

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