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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9: Marlboro Mirage.

Multiple Choice Questions

1. What does the massive (over a million member) CPS-1 study come in showing?
(a) The same twenty-to-one odds as the other studies.
(b) The same five-to-one odds as the other studies.
(c) The same ten-to-one odds as the other studies.
(d) The same one hundred-to-one odds as the other studies.

2. What custom becomes very common in the United States throughout the 1800s?
(a) Anti-smoking campaigns.
(b) Selling cigars.
(c) Spitting the dark juice.
(d) Smoking cigarettes.

3. How is an article damning smoking as unhealthy quickly lost?
(a) In the power struggle between pro-smoking and anti-smoking campaigns.
(b) By the influential tobacco industry.
(c) In the shuffle of wartime preparedness.
(d) In the ending of the Great Depression.

4. What began by being manufactured mainly in Spain but quickly spread to its colonies and conquests?
(a) Chew.
(b) Cigars.
(c) Plug.
(d) Cigarettes.

5. How does American Tobacco Company's Pall Mall brand gain ground?
(a) It claims to "taste delicious."
(b) It claims the longer cigarette "filtered itself."
(c) It claims to "be long-lasting."
(d) It claims to "filter all chemicals."

Short Answer Questions

1. For what does an internal chemist, Helmut Wakeham, push to develop?

2. What happens when Teddy Roosevelt's Food and Drug law goes into effect to regulate meat, milk, and flour?

3. What does a 1953 study by Dr. Ernst Wydner show?

4. What do magazines describe?

5. Who becomes a leading industrialist and leads Winston in sewer and rail upgrades?

(see the answer key)

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