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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9: Marlboro Mirage.

Multiple Choice Questions

1. What happens when the industry resents being asked to disparage its own product?
(a) It immediately takes action.
(b) It openly defies the new requirements.
(c) It complains but follows the new requests.
(d) Its power begins to decline.

2. What happens when Teddy Roosevelt's Food and Drug law goes into effect to regulate meat, milk, and flour?
(a) Tobacco is strictly regulated.
(b) Tobacco is included.
(c) Tobacco is somewhat regulated.
(d) Tobacco is exempted.

3. At formerly successful companies, average management and _______________ create an atmosphere with no new ideas.
(a) Old men.
(b) A lack of wealth.
(c) Uneducated leadership.
(d) Inbred mentality.

4. Who at American Tobacco Company encourages using radio and magazine ads instead of the 'older' means like billboards and newspapers?
(a) Svetlana Stallone.
(b) Svetlana Weaver.
(c) Sylvester Stallone.
(d) Sylvester (Pat) Weaver.

5. In politics, what controls a disproportionate power in Congress?
(a) The smoker's rights states.
(b) The four "smoking bloc" states.
(c) The tobacco companies.
(d) The eight "smoking bloc" states.

Short Answer Questions

1. What are brands banned from promoting?

2. Enlistees could be _____________; they just had to be healthy at the start of the study.

3. How does a price increase help smaller bargain brands?

4. What are not being analyzed for their effectiveness?

5. What is questioned in 1941?

(see the answer key)

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