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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9: Marlboro Mirage.

Multiple Choice Questions

1. Who becomes a leading industrialist and leads Winston in sewer and rail upgrades?
(a) Richard Joshua Reynolds.
(b) Ronald Jonathon Rickle.
(c) Robert James Reed.
(d) Riley Joseph Reynor.

2. By 1898, what does Duke control?
(a) One eighth of the plug and smoking tobacco market, as well as fifty percent of the cigarette market.
(b) One quarter of the plug and smoking tobacco market, as well as eighty-five percent of the cigarette market.
(c) One half of the plug and smoking tobacco market, as well as sixty-five percent of the cigar market.
(d) One third of the plug and smoking tobacco market, as well as fifteen percent of the cigarette market.

3. When are George Hill's most successful days at creating market share for his products for American Tobacco Company?
(a) His last days.
(b) His first day.
(c) His last day.
(d) His first days.

4. Once the large companies realize they have to distinguish themselves without price changes, what do they do?
(a) Put less cigarettes in a pack.
(b) Expand their market.
(c) Buy out small companies.
(d) Institute huge advertising campaigns.

5. What are extremely rare in America in the 1800s?
(a) Hand-rolled cigarettes.
(b) Generic products.
(c) Brand-name products.
(d) Home-grown tobacco.

Short Answer Questions

1. How is the company's reputation tarnished?

2. How is a more 'manly' image for Marlboro created?

3. What is Congress still unwilling to do?

4. What are the filters?

5. What do most Virginians expect the Revolutionary War to erase?

(see the answer key)

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