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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9: Marlboro Mirage.

Multiple Choice Questions

1. A farmer in Durham, North Carolina, began marketing smoking tobacco under what trademark?
(a) Calf Dunham.
(b) Bull Durham.
(c) Moo Dunham.
(d) Cow Durham.

2. How does the TIRC respond?
(a) In agreement.
(b) With a nasty letter.
(c) With the health benefits of smoking.
(d) With heightened attacks.

3. What does Marlboro do in the face of declining sales?
(a) It gives in the to declining sales.
(b) It buys other non-tobacco companies.
(c) It intensifies its cowboy advertising campaign.
(d) It creates a new image.

4. Once the large companies realize they have to distinguish themselves without price changes, what do they do?
(a) Expand their market.
(b) Buy out small companies.
(c) Institute huge advertising campaigns.
(d) Put less cigarettes in a pack.

5. What happens when Teddy Roosevelt's Food and Drug law goes into effect to regulate meat, milk, and flour?
(a) Tobacco is exempted.
(b) Tobacco is strictly regulated.
(c) Tobacco is somewhat regulated.
(d) Tobacco is included.

Short Answer Questions

1. How does Paul Hahn at American Tobacco Company see filters?

2. What are extremely rare in America in the 1800s?

3. What are not being analyzed for their effectiveness?

4. What happens soon after the breakup of American Tobacco Company?

5. How is an article damning smoking as unhealthy quickly lost?

(see the answer key)

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