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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9: Marlboro Mirage.

Multiple Choice Questions

1. To whom does the small Philip Morris (under the United Cigar Stores) company start exclusively marketing?
(a) Minorities.
(b) Men.
(c) Children.
(d) Women.

2. Who becomes a leading industrialist and leads Winston in sewer and rail upgrades?
(a) Richard Joshua Reynolds.
(b) Robert James Reed.
(c) Riley Joseph Reynor.
(d) Ronald Jonathon Rickle.

3. In the late 1950s, what does the cigarette industry (through TIRC) begin?
(a) A concerted effort to work with the medical community.
(b) A concerted effort to improve their cigarettes.
(c) A concerted effort to dispute, ignore, or belittle medical claims against it.
(d) A concerted effort to take nicotine out of cigarettes.

4. What study corroborates this evidence?
(a) A life insurance study.
(b) A European study.
(c) A Japanese study.
(d) A health insurance study.

5. With the rise of the industrialists and the trusts that followed, what does the United States Congress start looking at limiting?
(a) The power of the federal government in the 1980 and 1890s.
(b) Business power in the 1880s and 1890s.
(c) Business power in the 1980s and 1890s.
(d) The power of the federal government in the 1880s and 1890s.

Short Answer Questions

1. What theory is published in SCIENTIFIC AMERICAN?

2. What does the study on smokers' lungs in the late 1950s discover?

3. When are George Hill's most successful days at creating market share for his products for American Tobacco Company?

4. How does R.J. Reynolds differentiate his product?

5. What does one salesman create that catches on so well with retailers it launches Camel back into first place in sales by 1950?

(see the answer key)

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