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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6: The Filter Tip and Other Placebos.

Multiple Choice Questions

1. How many Americans are smoking in the 1940s?
(a) Nearly twenty-five percent.
(b) Neary ninety percent.
(c) Nearly fifty percent.
(d) Nearly eighty percent.

2. What creates very bad publicity for R.J Reynolds?
(a) Clay Williams orders a price increase from fourteen to fifteen cents per pack.
(b) Adviertisements are near geared towards men.
(c) Clay Williams does not have enough cigarettes made, and stores run out quickly.
(d) Several people die immediately from smoking his cigarettes.

3. With the rise of the industrialists and the trusts that followed, what does the United States Congress start looking at limiting?
(a) The power of the federal government in the 1980 and 1890s.
(b) The power of the federal government in the 1880s and 1890s.
(c) Business power in the 1880s and 1890s.
(d) Business power in the 1980s and 1890s.

4. Enlistees could be _____________; they just had to be healthy at the start of the study.
(a) Cancerous.
(b) Smokers.
(c) Non-smokers.
(d) Addicts.

5. What acts to tear down many taboos against women smoking, especially in public?
(a) The civil right's movement.
(b) The women's suffrage movement.
(c) The federal government.
(d) Young, married women.

Short Answer Questions

1. By 1898, what does Duke control?

2. How many cases of lung cancer are reported In 1940?

3. How does R.J. Reynolds differentiate his product?

4. What does Philip Morris, under the supervision of Otway Chalkley, do during the war when faced with leaf supply shortages?

5. What of B&W's menthol brands are soon introduced?

(see the answer key)

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