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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6: The Filter Tip and Other Placebos.

Multiple Choice Questions

1. How does a price increase help smaller bargain brands?
(a) It helps them to gain a large market share with five-cent packs.
(b) It helps them to gain a large market share with fifteen-cent packs.
(c) It helps them to gain a large market share with ten-cent packs.
(d) It helps them to gain a large market share with twenty-cent packs.

2. What is the outcome of an antitrust lawsuit against the major cigarette companies of collusion to fix tobacco prices in 1941?
(a) It failed to convict them.
(b) It succeeded in convicting them.
(c) The case was thrown out.
(d) It was somewhat successful.

3. Why would some doctors refuse patients for surgery?
(a) If they did not have enough money.
(b) If they did not have insurance.
(c) If they had been a smoker.
(d) If they refused to stop smoking.

4. What is happening by 1901?
(a) Illinois, Arizona, and New Hampshire made cigarettes illegal.
(b) Idaho, Kentucky, and New York made cigarettes illegal.
(c) Iowa, Tennesse, and North Dakota have made cigarettes illegal, and more states are looking at the option.
(d) Indiana, Florida, and North Carolina made cigarettes illegal.

5. In 1952, a data gathering study begins with approximately 22,000 volunteers in eleven states, and is conducted by whom?
(a) R.J. Reynolds Tobacco Company.
(b) American Tobacco Company.
(c) The American Cancer Society.
(d) The American Medical Association.

Short Answer Questions

1. Why does the Army supply its World War I troops with cigarettes by the truckload?

2. From what angle do many anti-cigarette movements attack smoking?

3. What is the thirty-cent, hand-packed premium cigarette brand being advertised in high-class magazines like THE NEW YORKER?

4. Why does Buck begin an aggressive campaign to increase his holdings in non-cigarette tobacco products?

5. Enlistees could be _____________; they just had to be healthy at the start of the study.

(see the answer key)

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