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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6: The Filter Tip and Other Placebos.

Multiple Choice Questions

1. How does R.J. Reynolds differentiate his product?
(a) As the "All-American" brand.
(b) As the "down home" brand.
(c) As the "classy" brand.
(d) As the "midwest" brand.

2. What is happening to cigarettes on the social front in 1898?
(a) They are too expensive to purchase.
(b) They are taking some major hits.
(c) They are growing in popularity.
(d) Sales are increasing slowly.

3. How does American Tobacco Company's Pall Mall brand gain ground?
(a) It claims to "be long-lasting."
(b) It claims to "filter all chemicals."
(c) It claims the longer cigarette "filtered itself."
(d) It claims to "taste delicious."

4. Why would some doctors refuse patients for surgery?
(a) If they refused to stop smoking.
(b) If they did not have insurance.
(c) If they did not have enough money.
(d) If they had been a smoker.

5. In 1952, a data gathering study begins with approximately 22,000 volunteers in eleven states, and is conducted by whom?
(a) R.J. Reynolds Tobacco Company.
(b) American Tobacco Company.
(c) The American Cancer Society.
(d) The American Medical Association.

Short Answer Questions

1. How does American Tobacco Company market Lucky Strikes in the late 1920s?

2. How are most periodicals in the 1930s toward attacking cigarettes?

3. What happens when a major anti-smoking advocate, Lucy Gaston, dies?

4. What does one salesman create that catches on so well with retailers it launches Camel back into first place in sales by 1950?

5. How is a more 'manly' image for Marlboro created?

(see the answer key)

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