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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6: The Filter Tip and Other Placebos.

Multiple Choice Questions

1. Why do Lucky Strikes supposedly change from the old red and green to the familiar red disk with the white background?
(a) Due to a designer's new idea.
(b) Due to public opinion.
(c) Due to a printing mishap.
(d) Due to wartime shortage of green dye.

2. Who at American Tobacco Company encourages using radio and magazine ads instead of the 'older' means like billboards and newspapers?
(a) Svetlana Weaver.
(b) Sylvester Stallone.
(c) Svetlana Stallone.
(d) Sylvester (Pat) Weaver.

3. What happens when Teddy Roosevelt's Food and Drug law goes into effect to regulate meat, milk, and flour?
(a) Tobacco is somewhat regulated.
(b) Tobacco is strictly regulated.
(c) Tobacco is included.
(d) Tobacco is exempted.

4. Why does the Army supply its World War I troops with cigarettes by the truckload?
(a) Cigars, pipes, and chew were not practical on the battlefields of Europe.
(b) They are an easy way to calm the troops.
(c) The tobacco companies give the cigarettes to the Army for almost nothing.
(d) Cigarettes are very popular before the war.

5. What happens when cigarettes are tested by CONSUMER REPORTS in 1953?
(a) Most of the claims about filtering are shown to be false.
(b) Most of the claims about filtering are shown to be true.
(c) Most of the claims about a lack of taste are false.
(d) Most of the claims about a lack of taste are true.

Short Answer Questions

1. Why would some doctors refuse patients for surgery?

2. What does Philip Morris, under the supervision of Otway Chalkley, do during the war when faced with leaf supply shortages?

3. What does R.J. Reynolds dub the new brand?

4. R.J. Reynolds starts what advertising campaign?

5. What is the thirty-cent, hand-packed premium cigarette brand being advertised in high-class magazines like THE NEW YORKER?

(see the answer key)

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