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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6: The Filter Tip and Other Placebos.

Multiple Choice Questions

1. With the rise of the industrialists and the trusts that followed, what does the United States Congress start looking at limiting?
(a) Business power in the 1880s and 1890s.
(b) The power of the federal government in the 1980 and 1890s.
(c) The power of the federal government in the 1880s and 1890s.
(d) Business power in the 1980s and 1890s.

2. What happens when Teddy Roosevelt's Food and Drug law goes into effect to regulate meat, milk, and flour?
(a) Tobacco is included.
(b) Tobacco is somewhat regulated.
(c) Tobacco is exempted.
(d) Tobacco is strictly regulated.

3. How does a price increase help smaller bargain brands?
(a) It helps them to gain a large market share with five-cent packs.
(b) It helps them to gain a large market share with ten-cent packs.
(c) It helps them to gain a large market share with twenty-cent packs.
(d) It helps them to gain a large market share with fifteen-cent packs.

4. Who again takes the lead in sales in the mid 1930s?
(a) Camel.
(b) Marlboro.
(c) Pall Mall.
(d) Lucky Strike.

5. What is happening to cigarettes on the social front in 1898?
(a) Sales are increasing slowly.
(b) They are too expensive to purchase.
(c) They are taking some major hits.
(d) They are growing in popularity.

Short Answer Questions

1. To whom does the small Philip Morris (under the United Cigar Stores) company start exclusively marketing?

2. _______________ claim to fame is the success of his brand, Pall Mall.

3. What happens when the Great Depression wanes?

4. When are George Hill's most successful days at creating market share for his products for American Tobacco Company?

5. How do two-thirds of the plug tobacco market end up in the hands of Buck Duke?

(see the answer key)

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