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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6: The Filter Tip and Other Placebos.

Multiple Choice Questions

1. Why does Buck begin an aggressive campaign to increase his holdings in non-cigarette tobacco products?
(a) Cigarettes are not healthy, so he wants to explore other options.
(b) He wants to find a healthier use for tobacco.
(c) In the face of declining cigarette revenues in the mid 1890s.
(d) Cigarettes are too difficult to make in the 1890s.

2. How are most periodicals in the 1930s toward attacking cigarettes?
(a) Moderate.
(b) Non-existent.
(c) Weak.
(d) Strong.

3. What happens when the Great Depression wanes?
(a) So do expensive cigarettes.
(b) So do the number of smokers.
(c) So do the number of non-smokers.
(d) So do cheap (ten-cent) cigarettes.

4. Why do farmers have to accept American Tobacco Company's prices?
(a) The government is forcing them to comply with ATC.
(b) They risk losing their perishable crop.
(c) They are being blackmailed.
(d) They trust ATC.

5. At formerly successful companies, average management and _______________ create an atmosphere with no new ideas.
(a) Uneducated leadership.
(b) Inbred mentality.
(c) Old men.
(d) A lack of wealth.

Short Answer Questions

1. While health concerns _________, some smaller cigarette companies start devising ways to use the public apprehension to their advantage.

2. What character is used to promote the new Philip Morris brand on NBC radio?

3. How are Pall Mall cigarettes reinvigorated?

4. In 1952, a data gathering study begins with approximately 22,000 volunteers in eleven states, and is conducted by whom?

5. How do two-thirds of the plug tobacco market end up in the hands of Buck Duke?

(see the answer key)

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