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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6: The Filter Tip and Other Placebos.

Multiple Choice Questions

1. What is the result from the filter working so well?
(a) The cigarettes are not dangerous.
(b) The cigarettes taste disgusting.
(c) The smoke is nearly flavorless.
(d) The smoke is the same as before.

2. What does one salesman create that catches on so well with retailers it launches Camel back into first place in sales by 1950?
(a) A pyramid display.
(b) A pyramid scheme.
(c) A photo of the Great Pyramid.
(d) A food pyramid.

3. At formerly successful companies, average management and _______________ create an atmosphere with no new ideas.
(a) Old men.
(b) Inbred mentality.
(c) Uneducated leadership.
(d) A lack of wealth.

4. While health concerns _________, some smaller cigarette companies start devising ways to use the public apprehension to their advantage.
(a) Declined.
(b) Became stagnant.
(c) Became unsteady.
(d) Rose.

5. Why does Buck begin an aggressive campaign to increase his holdings in non-cigarette tobacco products?
(a) He wants to find a healthier use for tobacco.
(b) Cigarettes are not healthy, so he wants to explore other options.
(c) Cigarettes are too difficult to make in the 1890s.
(d) In the face of declining cigarette revenues in the mid 1890s.

Short Answer Questions

1. What is happening to cigarettes on the social front in 1898?

2. Enlistees could be _____________; they just had to be healthy at the start of the study.

3. R.J. Reynolds starts what advertising campaign?

4. How does American Tobacco Company market Lucky Strikes in the late 1920s?

5. What new product quickly raced to the number two position in the filtered market, just behind Viceroy, in 1954?

(see the answer key)

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