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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6: The Filter Tip and Other Placebos.

Multiple Choice Questions

1. How do two-thirds of the plug tobacco market end up in the hands of Buck Duke?
(a) Duke has bought out the stakes of othe companies.
(b) Duke steals two-thirds of the stakes from R.J.Reynolds.
(c) R.J. Reynolds lets Duke take two-thirds stake in his company.
(d) Many other companies share the other one-third of the market.

2. While health concerns _________, some smaller cigarette companies start devising ways to use the public apprehension to their advantage.
(a) Became stagnant.
(b) Declined.
(c) Rose.
(d) Became unsteady.

3. How does American Tobacco Company's Pall Mall brand gain ground?
(a) It claims to "be long-lasting."
(b) It claims the longer cigarette "filtered itself."
(c) It claims to "taste delicious."
(d) It claims to "filter all chemicals."

4. What is the result from the filter working so well?
(a) The smoke is nearly flavorless.
(b) The cigarettes taste disgusting.
(c) The cigarettes are not dangerous.
(d) The smoke is the same as before.

5. How is the company's reputation tarnished?
(a) When it does not have enough cigarettes for its customers.
(b) When it attempts to rewrap stale, returned packs.
(c) When it merges with a health food company.
(d) When it has no cigarettes for purchase.

Short Answer Questions

1. How does a price increase help smaller bargain brands?

2. Who at American Tobacco Company encourages using radio and magazine ads instead of the 'older' means like billboards and newspapers?

3. To whom does the small Philip Morris (under the United Cigar Stores) company start exclusively marketing?

4. What acts to tear down many taboos against women smoking, especially in public?

5. With the rise of the industrialists and the trusts that followed, what does the United States Congress start looking at limiting?

(see the answer key)

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