View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6: The Filter Tip and Other Placebos.

Multiple Choice Questions

1. How are Pall Mall cigarettes reinvigorated?
(a) By using celebrity endorsements.
(b) By dropping the price.
(c) By making them shorter and thicker.
(d) By making them longer and slimmer.

2. Why do Lucky Strikes supposedly change from the old red and green to the familiar red disk with the white background?
(a) Due to a designer's new idea.
(b) Due to wartime shortage of green dye.
(c) Due to a printing mishap.
(d) Due to public opinion.

3. What of B&W's menthol brands are soon introduced?
(a) Cool and Viceroy.
(b) Cool and Smooth.
(c) Hot and Spicy.
(d) Hot and Duke.

4. How is the company's reputation tarnished?
(a) When it has no cigarettes for purchase.
(b) When it does not have enough cigarettes for its customers.
(c) When it merges with a health food company.
(d) When it attempts to rewrap stale, returned packs.

5. What does Edward Darr decide to do after the death of conservative James Gray at RJR?
(a) He decides to leave the filtering to the competitiion.
(b) He decides to make a filtered product after seeing the success of other American tobacco companies.
(c) He decides to make a filtered product after seeing its popularity in Europe.
(d) He decides to become the leader in filtered cigarettes.

Short Answer Questions

1. Why would some doctors refuse patients for surgery?

2. What acts to tear down many taboos against women smoking, especially in public?

3. R.J. Reynolds starts what advertising campaign?

4. What is the result from the filter working so well?

5. American Tobacco Company keeps a tight leash on what?

(see the answer key)

This section contains 340 words (approx. 2 pages at 300 words per page) View a FREE sample