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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6: The Filter Tip and Other Placebos.

Multiple Choice Questions

1. At formerly successful companies, average management and _______________ create an atmosphere with no new ideas.
(a) Old men.
(b) Uneducated leadership.
(c) Inbred mentality.
(d) A lack of wealth.

2. How does American Tobacco Company's Pall Mall brand gain ground?
(a) It claims the longer cigarette "filtered itself."
(b) It claims to "filter all chemicals."
(c) It claims to "be long-lasting."
(d) It claims to "taste delicious."

3. How does American Tobacco Company market Lucky Strikes in the late 1920s?
(a) They have athletes endorse them.
(b) They pursue new celebrity endorsements and send free samples to doctors in return for their endorsements.
(c) They pay doctors to endorse them.
(d) They advertise them in movie theatres.

4. What does one salesman create that catches on so well with retailers it launches Camel back into first place in sales by 1950?
(a) A pyramid display.
(b) A food pyramid.
(c) A pyramid scheme.
(d) A photo of the Great Pyramid.

5. With the rise of the industrialists and the trusts that followed, what does the United States Congress start looking at limiting?
(a) The power of the federal government in the 1880s and 1890s.
(b) The power of the federal government in the 1980 and 1890s.
(c) Business power in the 1880s and 1890s.
(d) Business power in the 1980s and 1890s.

Short Answer Questions

1. What does a 1953 study by Dr. Ernst Wydner show?

2. Once the large companies realize they have to distinguish themselves without price changes, what do they do?

3. What happens when cigarettes are tested by CONSUMER REPORTS in 1953?

4. What is the outcome of an antitrust lawsuit against the major cigarette companies of collusion to fix tobacco prices in 1941?

5. What happens soon after the breakup of American Tobacco Company?

(see the answer key)

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