View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6: The Filter Tip and Other Placebos.

Multiple Choice Questions

1. To whom does the small Philip Morris (under the United Cigar Stores) company start exclusively marketing?
(a) Men.
(b) Minorities.
(c) Women.
(d) Children.

2. By the late 1920s, what are medical examiners noticing?
(a) Increases in babies with low birth weights.
(b) Increases in lung cancer in the general population.
(c) Decreases in cigarette smoking.
(d) Decreases in lung cancer in the general population.

3. From what angle do many anti-cigarette movements attack smoking?
(a) The side-effects angle.
(b) The health angle.
(c) The cost angle.
(d) The moral angle.

4. How does American Tobacco Company's Pall Mall brand gain ground?
(a) It claims the longer cigarette "filtered itself."
(b) It claims to "taste delicious."
(c) It claims to "filter all chemicals."
(d) It claims to "be long-lasting."

5. What does R.J. Reynolds dub the new brand?
(a) Virginia Slims.
(b) Camel.
(c) Ultra Lites.
(d) Marlboro.

Short Answer Questions

1. What happens when Teddy Roosevelt's Food and Drug law goes into effect to regulate meat, milk, and flour?

2. How many cases of lung cancer are reported In 1940?

3. By 1898, what does Duke control?

4. American Tobacco Company keeps a tight leash on what?

5. When are George Hill's most successful days at creating market share for his products for American Tobacco Company?

(see the answer key)

This section contains 311 words (approx. 2 pages at 300 words per page) View a FREE sample