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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6: The Filter Tip and Other Placebos.

Multiple Choice Questions

1. How many Americans are smoking in the 1940s?
(a) Nearly fifty percent.
(b) Nearly twenty-five percent.
(c) Neary ninety percent.
(d) Nearly eighty percent.

2. What does one salesman create that catches on so well with retailers it launches Camel back into first place in sales by 1950?
(a) A pyramid display.
(b) A food pyramid.
(c) A pyramid scheme.
(d) A photo of the Great Pyramid.

3. At formerly successful companies, average management and _______________ create an atmosphere with no new ideas.
(a) Inbred mentality.
(b) Old men.
(c) Uneducated leadership.
(d) A lack of wealth.

4. What is the thirty-cent, hand-packed premium cigarette brand being advertised in high-class magazines like THE NEW YORKER?
(a) Senate.
(b) Executive.
(c) Parliament.
(d) Congress.

5. What happens when a major anti-smoking advocate, Lucy Gaston, dies?
(a) The prohibition movement reforms.
(b) The prohibition movement gains steam.
(c) The prohibition movement loses steam.
(d) The prohibition movement begins.

Short Answer Questions

1. What is Chesterfield's advertisement for mild cigarettes?

2. Why do farmers have to accept American Tobacco Company's prices?

3. What is questioned in 1941?

4. Enlistees could be _____________; they just had to be healthy at the start of the study.

5. With the rise of the industrialists and the trusts that followed, what does the United States Congress start looking at limiting?

(see the answer key)

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