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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6: The Filter Tip and Other Placebos.

Multiple Choice Questions

1. What is happening to cigarettes on the social front in 1898?
(a) They are too expensive to purchase.
(b) They are taking some major hits.
(c) They are growing in popularity.
(d) Sales are increasing slowly.

2. What is happening by 1901?
(a) Illinois, Arizona, and New Hampshire made cigarettes illegal.
(b) Idaho, Kentucky, and New York made cigarettes illegal.
(c) Iowa, Tennesse, and North Dakota have made cigarettes illegal, and more states are looking at the option.
(d) Indiana, Florida, and North Carolina made cigarettes illegal.

3. Who at American Tobacco Company encourages using radio and magazine ads instead of the 'older' means like billboards and newspapers?
(a) Sylvester Stallone.
(b) Svetlana Stallone.
(c) Sylvester (Pat) Weaver.
(d) Svetlana Weaver.

4. What new product quickly raced to the number two position in the filtered market, just behind Viceroy, in 1954?
(a) Churchill.
(b) Pall Mall.
(c) Marlboro.
(d) Winston.

5. By the late 1920s, what are medical examiners noticing?
(a) Decreases in lung cancer in the general population.
(b) Decreases in cigarette smoking.
(c) Increases in babies with low birth weights.
(d) Increases in lung cancer in the general population.

Short Answer Questions

1. How is a more 'manly' image for Marlboro created?

2. What does Edward Darr decide to do after the death of conservative James Gray at RJR?

3. While health concerns _________, some smaller cigarette companies start devising ways to use the public apprehension to their advantage.

4. How does R.J. Reynolds differentiate his product?

5. What acts to tear down many taboos against women smoking, especially in public?

(see the answer key)

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