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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6: The Filter Tip and Other Placebos.

Multiple Choice Questions

1. Once the large companies realize they have to distinguish themselves without price changes, what do they do?
(a) Buy out small companies.
(b) Expand their market.
(c) Put less cigarettes in a pack.
(d) Institute huge advertising campaigns.

2. In 1952, a data gathering study begins with approximately 22,000 volunteers in eleven states, and is conducted by whom?
(a) R.J. Reynolds Tobacco Company.
(b) The American Medical Association.
(c) The American Cancer Society.
(d) American Tobacco Company.

3. Who again takes the lead in sales in the mid 1930s?
(a) Marlboro.
(b) Camel.
(c) Pall Mall.
(d) Lucky Strike.

4. _______________ claim to fame is the success of his brand, Pall Mall.
(a) Jim's.
(b) George's.
(c) Gerald's.
(d) John's.

5. What happens when the Great Depression wanes?
(a) So do the number of non-smokers.
(b) So do expensive cigarettes.
(c) So do the number of smokers.
(d) So do cheap (ten-cent) cigarettes.

Short Answer Questions

1. What does Edward Darr decide to do after the death of conservative James Gray at RJR?

2. By 1898, what does Duke control?

3. While health concerns _________, some smaller cigarette companies start devising ways to use the public apprehension to their advantage.

4. To whom does the small Philip Morris (under the United Cigar Stores) company start exclusively marketing?

5. What happens when a major anti-smoking advocate, Lucy Gaston, dies?

(see the answer key)

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