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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. When does RJR general council Henry Ramm urge a more aggressive approach to the previous holding the line?
(a) When Clarence Little is replaced as scientific director of CTR.
(b) When Clay Little is replaced as scientifc director of CTR.
(c) When Clay Little becomes the scientic director of CTR.
(d) When Clarence Little becomes the scienfic director of CTR.

2. By the time of the Surgeon General's first report in 1982, what could be conclusively shown?
(a) Of the 21 percent of U.S. deaths due to cancer, 30 percent of those were linked to smoking - over 100,000 deaths a year.
(b) Of the 6 percent of U.S. deaths due to cancer, 10 percent of those were linked to smoking - over 25,000 deaths a year.
(c) Of the 2 percent of U.S. deaths due to cancer, 5 percent of those were linked to smoking - over 10,000 deaths a year.
(d) Of the 11 percent of U.S. deaths due to cancer, 15 percent of those were linked to smoking - over 50,000 deaths a year.

3. Philip Morris was making large inroads in Europe with new manufacturing centers in what countries?
(a) France and Spain.
(b) Romania and Hungary.
(c) Sweden and Belgium.
(d) Holland and Germany.

4. What does Rose tell her attorney that she wanted him to do after her death?
(a) Press on.
(b) Protect her family.
(c) Destroy her cigarettes.
(d) Stop fighting.

5. What do some in Congress pressure the EPA to do?
(a) Strengthen its findings.
(b) Dilute its findings.
(c) Destroy its findings.
(d) Hide its findings.

Short Answer Questions

1. What quickly became a prestigious health research institute?

2. Philip Morris made a successful buyout offer for _____________ in 1986.

3. What physicist becomes one of the first scientists to document the levels of secondhand smoke and correlate them to incidences of lung cancer?

4. With the loss of television ads, who is having much more success in translating its image to print media than RJR's Winston brand?

5. The momentary alertness caused by the physical act of smoking would be almost immediately followed by what?

Short Essay Questions

1. To what do many in the anti-smoking movement turn?

2. What does Henry Ramm do to research on the link between smoking and cancer?

3. What happens when Cullman buys the Miller Brewing Company?

4. What does Edell do for his client?

5. What does Henry Waxman do for the anti-smoking cause?

6. What does Hamish Maxwell do for Philip Morris?

7. Describe the beginning of the American Health Foundation.

8. What does RJR's Tylee Wilson want to do to diversify RJR?

9. How does the industry still have great influence in the 1970s?

10. What happens under the new Reagan administration?

(see the answer keys)

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