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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Why does this take some time?
(a) Because of the many company's leaders.
(b) Because the tobacco industry does not like to work as one unit.
(c) Because they do not care about non-smokers.
(d) Because of the sheer logistics involved.

2. To what do many in the anti-smoking movement turn their attentions?
(a) Lax bans on smoking in public places.
(b) Lax underage smoking laws.
(c) Strong bans on smoking in public places.
(d) Strong underage smoking laws.

3. After years of bickering and hesitation, what do the "big three" anti-cancer organizations (AHA, ALA, ACS) do?
(a) They form a coalition to take on the entrenched tobacco interests in Washington.
(b) They run their own tests and studies without the aid of each other.
(c) They give up on the tobacco industry.
(d) They go their separate ways.

4. How does the industry respond?
(a) By giving Rose's family money to pay for her treatment and funeral.
(b) By challenging the legality of the entire proceeding under the warning label legislation of 1970.
(c) By giving in to Rose's lawyer's requests.
(d) By paying off the lawyer and ending the case.

5. What is the first large company to ban smoking outright on its premises?
(a) Capital One Bank.
(b) Boeing Aircraft.
(c) Edison.
(d) Merrill Lynch.

Short Answer Questions

1. With the loss of television ads, who is having much more success in translating its image to print media than RJR's Winston brand?

2. The success of what 1973 horse race opens a new era for sponsoring spectator sporting events?

3. Although public opinion was swinging against tobacco in the 1970s, the industry still had what?

4. What is also noted in a 1972 study about why tar and nicotine quotas are ineffective?

5. A __________ study on the effects of smoke on rabbit lungs was abruptly shut down and the researchers' notebooks confiscated.

Short Essay Questions

1. Describe the 1979 Surgeon General's Report.

2. What is examined for the first time since the Great Depression?

3. Describe the beginning of the American Health Foundation.

4. What happens when Cullman buys the Miller Brewing Company?

5. What does Hamish Maxwell do for Philip Morris?

6. Describe the study done by the ACS in 1967.

7. What does Henry Ramm do to research on the link between smoking and cancer?

8. What happens under the new Reagan administration?

9. What does R.J. Reynolds do try to stay ahead of the competition?

10. How does the industry still have great influence in the 1970s?

(see the answer keys)

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