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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. The success of what 1973 horse race opens a new era for sponsoring spectator sporting events?
(a) The Winston Derby.
(b) The Winston Cup.
(c) The Marlboro Derby.
(d) The Marlboro Cup.

2. Philip Morris was making large inroads in Europe with new manufacturing centers in what countries?
(a) Romania and Hungary.
(b) Sweden and Belgium.
(c) France and Spain.
(d) Holland and Germany.

3. How does the industry respond?
(a) By giving Rose's family money to pay for her treatment and funeral.
(b) By paying off the lawyer and ending the case.
(c) By giving in to Rose's lawyer's requests.
(d) By challenging the legality of the entire proceeding under the warning label legislation of 1970.

4. What does the tobacco industry cunningly use the tax--which doubled from eight to sixteen cents--to do?
(a) Sell more packs of cigarettes.
(b) Increase its prices significantly more than the amount of the actual increase - giving them more profit.
(c) Lower the cost of cigarettes and selling more cigarettes in the process.
(d) Encourage more people to begin smoking.

5. On what does The American Cancer Society sponsor smoking research in 1967?
(a) Dalmatians.
(b) Poodles.
(c) Chihauhaus.
(d) Beagles.

Short Answer Questions

1. Why do some people see less toxic cigarettes as a middle ground?

2. Why do Marlboro Lights start off slowly?

3. Into what does the 1979 Surgeon General's Report delve?

4. When advertising faltered, R.J. Reynolds officials start a practice known as trade-loading to do what?

5. Why does this take some time?

Short Essay Questions

1. How is the industry successful against grass roots efforts?

2. What does R.J. Reynolds do try to stay ahead of the competition?

3. Describe the beginning of the American Health Foundation.

4. What do the various tobacco companies do when they are not allowed to have television ads?

5. What does Henry Waxman do for the anti-smoking cause?

6. What happens when Cullman buys the Miller Brewing Company?

7. What happens under the new Reagan administration?

8. What does Hamish Maxwell do for Philip Morris?

9. What do studies in the early 1970s show?

10. Why is the CIAR formed? What does it do?

(see the answer keys)

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