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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What do some in Congress pressure the EPA to do?
(a) Dilute its findings.
(b) Destroy its findings.
(c) Hide its findings.
(d) Strengthen its findings.

2. Besides citing and lending credence to the infamous dog study, Surgeon General Jesse Steinfeld noted new data showing smoking side effects such as what?
(a) Low birth weight and premature delivery of babies born to women who smoked during pregnancy.
(b) High birth weight and premature delivery of babies born to women who smoked during pregnancy.
(c) Low birth weight and late delivery of babies born of women who smoked during pregnancy.
(d) High birth weight and late deliver y of babies born to women who smoked during pregnancy.

3. On average, why do smokers weigh seven pounds less than non-smokers?
(a) Nicotine's effect of raising metabolism.
(b) Smokers smoke at mealtime, rather than eat.
(c) Smokers would rather buy cigarettes than food.
(d) Nicotine makes them nauseous.

4. The success of what 1973 horse race opens a new era for sponsoring spectator sporting events?
(a) The Winston Cup.
(b) The Winston Derby.
(c) The Marlboro Cup.
(d) The Marlboro Derby.

5. It takes some time for the tobacco industry to do what?
(a) Get funds to fight for smokers' rights.
(b) Mobilize more lobbyists to fight non-smokers' rights groups at the state level.
(c) Find ways to fight the anti-smoking campaigns.
(d) Get motivated to fight the non-smoking organizations.

Short Answer Questions

1. Studies in the early 1970s showed that smokers could be broken into what?

2. When does the power of the tobacco industry peak?

3. A Californian congressman named Henry Waxman began doing what?

4. To what do many in the anti-smoking movement turn their attentions?

5. Why does Philip Morris finally begin aggressively marketing generics?

Short Essay Questions

1. What does Hamish Maxwell do for Philip Morris?

2. What do studies in the early 1970s show?

3. What does Edell do for his client?

4. What does Henry Ramm do to research on the link between smoking and cancer?

5. How does the industry still have great influence in the 1970s?

6. Describe the beginning of the American Health Foundation.

7. How is the industry successful against grass roots efforts?

8. What does R.J. Reynolds do try to stay ahead of the competition?

9. What is examined for the first time since the Great Depression?

10. What happens to the palladium filtered cigarette?

(see the answer keys)

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