View a FREE sample

This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. By the end of the decade, Philip Morris leads RJR in sales _________________.
(a) 62 to 9 percent.
(b) 42 to 29 percent.
(c) 32 to 29 percent.
(d) 52 to 19 percent.

2. When does the power of the tobacco industry peak?
(a) In the early 1980s.
(b) In the early 1970s.
(c) In the late 1970s.
(d) In the late 1980s.

3. When does RJR general council Henry Ramm urge a more aggressive approach to the previous holding the line?
(a) When Clarence Little becomes the scienfic director of CTR.
(b) When Clarence Little is replaced as scientific director of CTR.
(c) When Clay Little is replaced as scientifc director of CTR.
(d) When Clay Little becomes the scientic director of CTR.

4. With Philip Morris at the top of the heap, Maxwell worked to use its huge cash reserves to do what?
(a) Diversify from tobacco.
(b) Focus more on tobacco.
(c) Leave the tobacco industry.
(d) Create better cigarettes.

5. In general, the tobacco industry worked from the top down, while anti-smoking forces worked from the ___________.
(a) Middle up.
(b) Top down.
(c) Ground up.
(d) Middle down.

Short Answer Questions

1. What does a 1981 Japanese study find?

2. Philip Morris was making large inroads in Europe with new manufacturing centers in what countries?

3. Studies in the early 1970s showed that smokers could be broken into what?

4. What has smoking become by the late 1980s?

5. What is also noted in a 1972 study about why tar and nicotine quotas are ineffective?

Short Essay Questions

1. What does RJR's Tylee Wilson want to do to diversify RJR?

2. How does the industry still have great influence in the 1970s?

3. What does Hamish Maxwell do for Philip Morris?

4. What happens to the palladium filtered cigarette?

5. What is examined for the first time since the Great Depression?

6. What happens when Cullman buys the Miller Brewing Company?

7. To what do many in the anti-smoking movement turn?

8. Describe the beginning of the American Health Foundation.

9. What do the various tobacco companies do when they are not allowed to have television ads?

10. Why is the CIAR formed? What does it do?

(see the answer keys)

This section contains 1,365 words (approx. 5 pages at 300 words per page) View a FREE sample