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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. With Philip Morris at the top of the heap, Maxwell worked to use its huge cash reserves to do what?
(a) Leave the tobacco industry.
(b) Create better cigarettes.
(c) Focus more on tobacco.
(d) Diversify from tobacco.

2. What does Steinfeld's 1972 report also speak of for the first time?
(a) Secondhand smoke.
(b) The deception of the tobacco industry.
(c) The effects of smoking on infants.
(d) Heart problems related to smoking.

3. What does Rose tell her attorney that she wanted him to do after her death?
(a) Stop fighting.
(b) Protect her family.
(c) Press on.
(d) Destroy her cigarettes.

4. A lawyer named ____________, who had expertise in asbestos litigation, saw an opportunity to go after the tobacco industry, given recent New Jersey strict liability litigation.
(a) Mike Eden.
(b) Matt Eckel.
(c) Mark Eddington.
(d) Marc Edell.

5. A __________ study on the effects of smoke on rabbit lungs was abruptly shut down and the researchers' notebooks confiscated.
(a) Ten year.
(b) Eight year.
(c) Four year.
(d) Two year.

Short Answer Questions

1. What is also noted in a 1972 study about why tar and nicotine quotas are ineffective?

2. How does the industry respond?

3. Marketers wanted to release a low tar Marlboro, but did not want what to happen?

4. The success of what 1973 horse race opens a new era for sponsoring spectator sporting events?

5. In general, the tobacco industry worked from the top down, while anti-smoking forces worked from the ___________.

Short Essay Questions

1. What happens to the palladium filtered cigarette?

2. What is the end result of the lawsuit regarding Rose Cipollone's death?

3. What does Henry Ramm do to research on the link between smoking and cancer?

4. What happens under the new Reagan administration?

5. What do the various tobacco companies do when they are not allowed to have television ads?

6. Describe the study done by the ACS in 1967.

7. What do studies in the early 1970s show?

8. What does Edell do for his client?

9. How does the industry still have great influence in the 1970s?

10. What does RJR's Tylee Wilson want to do to diversify RJR?

(see the answer keys)

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