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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Why does this take some time?
(a) Because of the many company's leaders.
(b) Because they do not care about non-smokers.
(c) Because the tobacco industry does not like to work as one unit.
(d) Because of the sheer logistics involved.

2. For what does Rose's lawyer work?
(a) To get money from the tobacco industry for Rose's family.
(b) Stronger laws against smoking.
(c) To pay for Rose's treatment and funeral.
(d) To show a pattern of distorting data and hiding negative evidence over the years that pushed the threshold of conspiracy.

3. Johnson was seen as _____________ and the company's stock price suffered as a result.
(a) Eccentric.
(b) Nice.
(c) Crazy.
(d) Funny.

4. What is also noted in a 1972 study about why tar and nicotine quotas are ineffective?
(a) Because people simply smoked more to compensate.
(b) Because smokers do not smoke filtered cigarettes.
(c) Because the studies were corrupt.
(d) Because smokers cut off the filters.

5. When does the power of the tobacco industry peak?
(a) In the early 1980s.
(b) In the late 1970s.
(c) In the late 1980s.
(d) In the early 1970s.

Short Answer Questions

1. What physicist becomes one of the first scientists to document the levels of secondhand smoke and correlate them to incidences of lung cancer?

2. Why does Philip Morris finally begin aggressively marketing generics?

3. The momentary alertness caused by the physical act of smoking would be almost immediately followed by what?

4. Philip Morris was making large inroads in Europe with new manufacturing centers in what countries?

5. How does Rose's attorney counter the statements made about the extensive health warnings?

Short Essay Questions

1. What does Edell do for his client?

2. What does Henry Ramm do to research on the link between smoking and cancer?

3. What is examined for the first time since the Great Depression?

4. What does RJR's Tylee Wilson want to do to diversify RJR?

5. What do the various tobacco companies do when they are not allowed to have television ads?

6. What does Henry Waxman do for the anti-smoking cause?

7. What do studies in the early 1970s show?

8. How is the industry successful against grass roots efforts?

9. Describe the study done by the ACS in 1967.

10. What happens when Cullman buys the Miller Brewing Company?

(see the answer keys)

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