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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. How does Rose's attorney counter the statements made about the extensive health warnings?
(a) Warning labels are difficult to understand.
(b) Rose does not speak or read English.
(c) With examples of tobacco company deceptive advertising that made Rose doubt health claims.
(d) Health warnings are not easily known or understood by the general public.

2. Why does management choose not to launch this product named Epic?
(a) They do not want to risk other business.
(b) It is not marketed well.
(c) It does not have a lot of flavor.
(d) They do not want a healthy cigarette.

3. Why do Marlboro Lights start off slowly?
(a) Men do not trust them.
(b) Lack of recognition.
(c) The name makes it sound less appealing.
(d) They have little flavor.

4. In this way, how does the tobacco industry counter many grass roots efforts?
(a) From the side.
(b) From below.
(c) From the middle.
(d) From above.

5. What does Rose tell her attorney that she wanted him to do after her death?
(a) Protect her family.
(b) Destroy her cigarettes.
(c) Press on.
(d) Stop fighting.

Short Answer Questions

1. For what does Rose's lawyer work?

2. Eventually, what are the tobacco companies successful in doing?

3. Into what does the 1979 Surgeon General's Report delve?

4. Although public opinion was swinging against tobacco in the 1970s, the industry still had what?

5. It takes some time for the tobacco industry to do what?

Short Essay Questions

1. How does the industry still have great influence in the 1970s?

2. What happens when Cullman buys the Miller Brewing Company?

3. What is examined for the first time since the Great Depression?

4. Describe the 1979 Surgeon General's Report.

5. Describe the beginning of the American Health Foundation.

6. What do studies in the early 1970s show?

7. What does RJR's Tylee Wilson want to do to diversify RJR?

8. What happens under the new Reagan administration?

9. Why is the CIAR formed? What does it do?

10. What does Hamish Maxwell do for Philip Morris?

(see the answer keys)

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