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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. On average, why do smokers weigh seven pounds less than non-smokers?
(a) Nicotine's effect of raising metabolism.
(b) Smokers smoke at mealtime, rather than eat.
(c) Smokers would rather buy cigarettes than food.
(d) Nicotine makes them nauseous.

2. What does Rose tell her attorney that she wanted him to do after her death?
(a) Destroy her cigarettes.
(b) Stop fighting.
(c) Protect her family.
(d) Press on.

3. Although public opinion was swinging against tobacco in the 1970s, the industry still had what?
(a) Popularity in Europe.
(b) Great influence in Washington.
(c) Power over anti-smoking groups.
(d) Wealthy benefactors.

4. At the same time, what are examined for the first time since the Great Depression?
(a) The addictive qualities of nicotine.
(b) Tobacco federal subsidies.
(c) The air pollution caused by cigarettes.
(d) The links between cancer and nicotine.

5. By the end of the decade, Philip Morris leads RJR in sales _________________.
(a) 32 to 29 percent.
(b) 62 to 9 percent.
(c) 42 to 29 percent.
(d) 52 to 19 percent.

Short Answer Questions

1. Philip Morris invests in what type of facilities that replace the old, factory cigarette mills of the past?

2. How does Rose's attorney counter the statements made about the extensive health warnings?

3. What does Steinfeld's 1972 report also speak of for the first time?

4. The success of what 1973 horse race opens a new era for sponsoring spectator sporting events?

5. With the loss of television ads, who is having much more success in translating its image to print media than RJR's Winston brand?

Short Essay Questions

1. What do studies in the early 1970s show?

2. What happens to the palladium filtered cigarette?

3. What does Edell do for his client?

4. What does Henry Ramm do to research on the link between smoking and cancer?

5. What does RJR's Tylee Wilson want to do to diversify RJR?

6. How is the industry successful against grass roots efforts?

7. Why is the CIAR formed? What does it do?

8. To what do many in the anti-smoking movement turn?

9. What is examined for the first time since the Great Depression?

10. What does Henry Waxman do for the anti-smoking cause?

(see the answer keys)

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