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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. The FTC anti smoking campaign was severely curtailed under what new administration?
(a) Clinton.
(b) Bush.
(c) Reagan.
(d) Carter.

2. What does a 1981 Japanese study find?
(a) Non-smoking husbands of smoking wives were 20-40 percent more likely to contract lung cancer than those with non-smoking wives.
(b) Non-smoking wives of smoking husbands were 40-90 percent more likely to contract lung cancer than those with non-smoking husbands.
(c) Non-smoking wives of smoking husbands were 20-40 percent more likely to contract lung cancer than those with non-smoking husbands.
(d) Non-smoking husbands of smoking wives were 40-90 percent more likely to contract lung cancer than those with non-smoking wives.

3. Why do Marlboro Lights start off slowly?
(a) The name makes it sound less appealing.
(b) They have little flavor.
(c) Lack of recognition.
(d) Men do not trust them.

4. On average, why do smokers weigh seven pounds less than non-smokers?
(a) Nicotine's effect of raising metabolism.
(b) Smokers smoke at mealtime, rather than eat.
(c) Smokers would rather buy cigarettes than food.
(d) Nicotine makes them nauseous.

5. What does the tobacco industry cunningly use the tax--which doubled from eight to sixteen cents--to do?
(a) Sell more packs of cigarettes.
(b) Lower the cost of cigarettes and selling more cigarettes in the process.
(c) Encourage more people to begin smoking.
(d) Increase its prices significantly more than the amount of the actual increase - giving them more profit.

Short Answer Questions

1. Why does management choose not to launch this product named Epic?

2. A lawyer named ____________, who had expertise in asbestos litigation, saw an opportunity to go after the tobacco industry, given recent New Jersey strict liability litigation.

3. How does the industry respond?

4. Philip Morris was making large inroads in Europe with new manufacturing centers in what countries?

5. Studies in the early 1970s showed that smokers could be broken into what?

Short Essay Questions

1. Why is the CIAR formed? What does it do?

2. What happens under the new Reagan administration?

3. What does RJR's Tylee Wilson want to do to diversify RJR?

4. What do studies in the early 1970s show?

5. What is the end result of the lawsuit regarding Rose Cipollone's death?

6. What is examined for the first time since the Great Depression?

7. How is the industry successful against grass roots efforts?

8. Describe the study done by the ACS in 1967.

9. Describe the 1979 Surgeon General's Report.

10. Describe the beginning of the American Health Foundation.

(see the answer keys)

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