Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Test | Final Test - Medium

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.

Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Test | Final Test - Medium

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.
Buy the Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Lesson Plans
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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. The momentary alertness caused by the physical act of smoking would be almost immediately followed by what?
(a) Hunger.
(b) Dizziness.
(c) Vomiting.
(d) A loss of that alertness until the next cigarette.

2. By the time of the Surgeon General's first report in 1982, what could be conclusively shown?
(a) Of the 11 percent of U.S. deaths due to cancer, 15 percent of those were linked to smoking - over 50,000 deaths a year.
(b) Of the 2 percent of U.S. deaths due to cancer, 5 percent of those were linked to smoking - over 10,000 deaths a year.
(c) Of the 21 percent of U.S. deaths due to cancer, 30 percent of those were linked to smoking - over 100,000 deaths a year.
(d) Of the 6 percent of U.S. deaths due to cancer, 10 percent of those were linked to smoking - over 25,000 deaths a year.

3. Besides citing and lending credence to the infamous dog study, Surgeon General Jesse Steinfeld noted new data showing smoking side effects such as what?
(a) High birth weight and premature delivery of babies born to women who smoked during pregnancy.
(b) Low birth weight and premature delivery of babies born to women who smoked during pregnancy.
(c) High birth weight and late deliver y of babies born to women who smoked during pregnancy.
(d) Low birth weight and late delivery of babies born of women who smoked during pregnancy.

4. In the late 1980s, as the first formalized studies of ETS (second hand smoke) were being fomented, Philip Morris decides to head off any damage by doing what?
(a) Getting out of the tobacco industry for good.
(b) Getting more involved in the food industry.
(c) Assisting the organizatio in their studies.
(d) Starting its own research center, the Center for Indoor Air Research (CIAR).

5. When does the power of the tobacco industry peak?
(a) In the late 1970s.
(b) In the early 1980s.
(c) In the late 1980s.
(d) In the early 1970s.

Short Answer Questions

1. It takes some time for the tobacco industry to do what?

2. When the bill passes, what is made public for the first time?

3. Philip Morris made a successful buyout offer for _____________ in 1986.

4. In general, the tobacco industry worked from the top down, while anti-smoking forces worked from the ___________.

5. A __________ study on the effects of smoke on rabbit lungs was abruptly shut down and the researchers' notebooks confiscated.

Short Essay Questions

1. To what do many in the anti-smoking movement turn?

2. How does the industry still have great influence in the 1970s?

3. What happens under the new Reagan administration?

4. What does R.J. Reynolds do try to stay ahead of the competition?

5. What is examined for the first time since the Great Depression?

6. What happens to the palladium filtered cigarette?

7. Why is the CIAR formed? What does it do?

8. How is the industry successful against grass roots efforts?

9. Describe the 1979 Surgeon General's Report.

10. Describe the beginning of the American Health Foundation.

(see the answer keys)

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