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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Philip Morris was making large inroads in Europe with new manufacturing centers in what countries?
(a) Holland and Germany.
(b) Sweden and Belgium.
(c) France and Spain.
(d) Romania and Hungary.

2. Philip Morris made a successful buyout offer for _____________ in 1986.
(a) Nabisco.
(b) Kraft.
(c) General Mills.
(d) General Foods.

3. In the late 1980s, as the first formalized studies of ETS (second hand smoke) were being fomented, Philip Morris decides to head off any damage by doing what?
(a) Getting more involved in the food industry.
(b) Assisting the organizatio in their studies.
(c) Getting out of the tobacco industry for good.
(d) Starting its own research center, the Center for Indoor Air Research (CIAR).

4. After initial resistance, the animals showed what?
(a) More resistance towards the smoke.
(b) Some habit forming traits.
(c) None of the habits formed by humans.
(d) Some of the same habit forming traits as humans.

5. What physicist becomes one of the first scientists to document the levels of secondhand smoke and correlate them to incidences of lung cancer?
(a) James Repace.
(b) Jason Rushton.
(c) John Rice.
(d) Jordan Riordan.

Short Answer Questions

1. A lawyer named ____________, who had expertise in asbestos litigation, saw an opportunity to go after the tobacco industry, given recent New Jersey strict liability litigation.

2. Why does management choose not to launch this product named Epic?

3. Besides citing and lending credence to the infamous dog study, Surgeon General Jesse Steinfeld noted new data showing smoking side effects such as what?

4. Studies in the early 1970s showed that smokers could be broken into what?

5. In this way, how does the tobacco industry counter many grass roots efforts?

Short Essay Questions

1. What does Henry Ramm do to research on the link between smoking and cancer?

2. What does Edell do for his client?

3. Describe the study done by the ACS in 1967.

4. What is the end result of the lawsuit regarding Rose Cipollone's death?

5. Why is the CIAR formed? What does it do?

6. What does R.J. Reynolds do try to stay ahead of the competition?

7. What does RJR's Tylee Wilson want to do to diversify RJR?

8. How does the industry still have great influence in the 1970s?

9. To what do many in the anti-smoking movement turn?

10. What does Hamish Maxwell do for Philip Morris?

(see the answer keys)

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