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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What is also noted in a 1972 study about why tar and nicotine quotas are ineffective?
(a) Because smokers do not smoke filtered cigarettes.
(b) Because smokers cut off the filters.
(c) Because people simply smoked more to compensate.
(d) Because the studies were corrupt.

2. What is the first large company to ban smoking outright on its premises?
(a) Merrill Lynch.
(b) Boeing Aircraft.
(c) Edison.
(d) Capital One Bank.

3. A __________ study on the effects of smoke on rabbit lungs was abruptly shut down and the researchers' notebooks confiscated.
(a) Two year.
(b) Ten year.
(c) Four year.
(d) Eight year.

4. Marketers wanted to release a low tar Marlboro, but did not want what to happen?
(a) Consumers to not trust the original cigarettes.
(b) The image of the cowboy to change.
(c) The name "mild" to detract from the rugged image of the product.
(d) Consumers to not like the taste.

5. How does Rose's attorney counter the statements made about the extensive health warnings?
(a) Rose does not speak or read English.
(b) With examples of tobacco company deceptive advertising that made Rose doubt health claims.
(c) Health warnings are not easily known or understood by the general public.
(d) Warning labels are difficult to understand.

Short Answer Questions

1. What does the Reagan era usher in?

2. What has smoking become by the late 1980s?

3. With the loss of television ads, who is having much more success in translating its image to print media than RJR's Winston brand?

4. What does Rose tell her attorney that she wanted him to do after her death?

5. The FTC anti smoking campaign was severely curtailed under what new administration?

Short Essay Questions

1. Why is the CIAR formed? What does it do?

2. What is examined for the first time since the Great Depression?

3. How is the industry successful against grass roots efforts?

4. Describe the beginning of the American Health Foundation.

5. What does RJR's Tylee Wilson want to do to diversify RJR?

6. Describe the 1979 Surgeon General's Report.

7. What does R.J. Reynolds do try to stay ahead of the competition?

8. Describe the study done by the ACS in 1967.

9. To what do many in the anti-smoking movement turn?

10. What happens to the palladium filtered cigarette?

(see the answer keys)

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