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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Into what does the 1979 Surgeon General's Report delve?
(a) Many things.
(b) A few things.
(c) Nothing substantial.
(d) Very little.

2. Philip Morris made a successful buyout offer for _____________ in 1986.
(a) General Mills.
(b) Kraft.
(c) Nabisco.
(d) General Foods.

3. What physicist becomes one of the first scientists to document the levels of secondhand smoke and correlate them to incidences of lung cancer?
(a) Jordan Riordan.
(b) James Repace.
(c) Jason Rushton.
(d) John Rice.

4. On what does The American Cancer Society sponsor smoking research in 1967?
(a) Poodles.
(b) Beagles.
(c) Chihauhaus.
(d) Dalmatians.

5. Philip Morris invests in what type of facilities that replace the old, factory cigarette mills of the past?
(a) Heavily dark and quiet facilities.
(b) Very traditional, comfortable facilities.
(c) Ultra-modern, efficient facilities.
(d) Very sterile and clean facilities.

Short Answer Questions

1. By the end of the decade, Philip Morris leads RJR in sales _________________.

2. About what is Califano furious?

3. For what does Rose's lawyer work?

4. The success of what 1973 horse race opens a new era for sponsoring spectator sporting events?

5. Why do Marlboro Lights start off slowly?

Short Essay Questions

1. What does RJR's Tylee Wilson want to do to diversify RJR?

2. What do the various tobacco companies do when they are not allowed to have television ads?

3. Why is the CIAR formed? What does it do?

4. How does the industry still have great influence in the 1970s?

5. What happens under the new Reagan administration?

6. Describe the 1979 Surgeon General's Report.

7. What does Henry Ramm do to research on the link between smoking and cancer?

8. Describe the study done by the ACS in 1967.

9. What is the end result of the lawsuit regarding Rose Cipollone's death?

10. What is examined for the first time since the Great Depression?

(see the answer keys)

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