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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. When does the power of the tobacco industry peak?
(a) In the early 1980s.
(b) In the late 1970s.
(c) In the early 1970s.
(d) In the late 1980s.

2. Eventually, what are the tobacco companies successful in doing?
(a) Organizing a campaign against small organizations.
(b) Going to the federal government for support.
(c) Fighting back several state campaigns, although it was at a great expense.
(d) Fighting back a couple of state campaigns.

3. On what does The American Cancer Society sponsor smoking research in 1967?
(a) Dalmatians.
(b) Beagles.
(c) Chihauhaus.
(d) Poodles.

4. Johnson was seen as _____________ and the company's stock price suffered as a result.
(a) Funny.
(b) Crazy.
(c) Eccentric.
(d) Nice.

5. For what does the industry push?
(a) Non-smokers' right legislation.
(b) Smokers' rights legislation.
(c) The end to all bans.
(d) Designated places for smokers.

Short Answer Questions

1. With Philip Morris at the top of the heap, Maxwell worked to use its huge cash reserves to do what?

2. A Californian congressman named Henry Waxman began doing what?

3. In the late 1980s, as the first formalized studies of ETS (second hand smoke) were being fomented, Philip Morris decides to head off any damage by doing what?

4. What physicist becomes one of the first scientists to document the levels of secondhand smoke and correlate them to incidences of lung cancer?

5. By the end of the decade, Philip Morris leads RJR in sales _________________.

Short Essay Questions

1. What happens to the palladium filtered cigarette?

2. How does the industry still have great influence in the 1970s?

3. What does R.J. Reynolds do try to stay ahead of the competition?

4. How is the industry successful against grass roots efforts?

5. Describe the beginning of the American Health Foundation.

6. What does Henry Waxman do for the anti-smoking cause?

7. What happens under the new Reagan administration?

8. What do studies in the early 1970s show?

9. What does Hamish Maxwell do for Philip Morris?

10. Describe the 1979 Surgeon General's Report.

(see the answer keys)

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