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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16: Of Dragonslayers and Pond Scum.

Multiple Choice Questions

1. Why does Buck open a New York plant in 1884?
(a) He has always wanted to live in New York.
(b) To try to merge with large New York companies.
(c) To try to grab hold of the immigrant market for cheap cigarettes.
(d) New York is a large city, with many wealthy smokers.

2. What does the filter phenomenon seem to do?
(a) Cause less cancer.
(b) Hurt the tobacco companies.
(c) Add to the public's fear.
(d) Allay fears.

3. Into what does the 1979 Surgeon General's Report delve?
(a) Nothing substantial.
(b) Very little.
(c) Many things.
(d) A few things.

4. What does the massive (over a million member) CPS-1 study come in showing?
(a) The same one hundred-to-one odds as the other studies.
(b) The same ten-to-one odds as the other studies.
(c) The same twenty-to-one odds as the other studies.
(d) The same five-to-one odds as the other studies.

5. How many cases of lung cancer are reported In 1940?
(a) Over five thousand.
(b) Over five hundred.
(c) Over seven hundred.
(d) Over seven thousand.

Short Answer Questions

1. How are Pall Mall cigarettes reinvigorated?

2. _______________ claim to fame is the success of his brand, Pall Mall.

3. With cigarette sales continuing to rise, despite the warning labels, what does The Federal Communications Commission do?

4. Why do Marlboro Lights start off slowly?

5. What do some think about the warning labels?

(see the answer key)

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