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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16: Of Dragonslayers and Pond Scum.

Multiple Choice Questions

1. What happens when the industry resents being asked to disparage its own product?
(a) It openly defies the new requirements.
(b) It complains but follows the new requests.
(c) Its power begins to decline.
(d) It immediately takes action.

2. What do magazines describe?
(a) The popularity of cigarette smoking.
(b) The risk of inhaling tobacco versus non-inhaling.
(c) The various types of cigarettes on the market.
(d) The health benefits of smoking.

3. How does a price increase help smaller bargain brands?
(a) It helps them to gain a large market share with fifteen-cent packs.
(b) It helps them to gain a large market share with ten-cent packs.
(c) It helps them to gain a large market share with five-cent packs.
(d) It helps them to gain a large market share with twenty-cent packs.

4. What does Liggett & Myers hope would happen to its new Lark cigarette?
(a) It would be the healthiest of all cigarettes.
(b) It would not cause cancer.
(c) It would be commended in the new Surgeon General's report.
(d) It would be as good as other cigarettes.

5. What began by being manufactured mainly in Spain but quickly spread to its colonies and conquests?
(a) Cigars.
(b) Plug.
(c) Cigarettes.
(d) Chew.

Short Answer Questions

1. How are most periodicals in the 1930s toward attacking cigarettes?

2. What other segments of the industry is Duke buying out?

3. What happens when Hahn chooses to wait and see what happens to the popularity of filtered cigarettes?

4. How does R.J. Reynolds differentiate his product?

5. Why would some doctors refuse patients for surgery?

(see the answer key)

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