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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16: Of Dragonslayers and Pond Scum.

Multiple Choice Questions

1. To whom does the small Philip Morris (under the United Cigar Stores) company start exclusively marketing?
(a) Men.
(b) Children.
(c) Minorities.
(d) Women.

2. How does American Tobacco Company market Lucky Strikes in the late 1920s?
(a) They have athletes endorse them.
(b) They advertise them in movie theatres.
(c) They pay doctors to endorse them.
(d) They pursue new celebrity endorsements and send free samples to doctors in return for their endorsements.

3. What are not being analyzed for their effectiveness?
(a) Medical organizations.
(b) Advertisements.
(c) Anti-smoking laws.
(d) Filters.

4. What physicist becomes one of the first scientists to document the levels of secondhand smoke and correlate them to incidences of lung cancer?
(a) John Rice.
(b) Jordan Riordan.
(c) James Repace.
(d) Jason Rushton.

5. For what does an internal chemist, Helmut Wakeham, push to develop?
(a) A smokeless cigarette.
(b) A cigarette without tar.
(c) A "medically acceptable" cigarette.
(d) A filter that works.

Short Answer Questions

1. Besides citing and lending credence to the infamous dog study, Surgeon General Jesse Steinfeld noted new data showing smoking side effects such as what?

2. Who are placed on the TIRC's Scientific Advisory Board to give their efforts legitimacy?

3. On what does The American Cancer Society sponsor smoking research in 1967?

4. Who at American Tobacco Company encourages using radio and magazine ads instead of the 'older' means like billboards and newspapers?

5. What happens when the Great Depression wanes?

(see the answer key)

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