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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16: Of Dragonslayers and Pond Scum.

Multiple Choice Questions

1. What are brands banned from promoting?
(a) Cigarettes using celebrities.
(b) Health claims of any kind.
(c) The expense of smoking.
(d) The delicious taste of their cigarettes.

2. What is questioned in 1941?
(a) The various claims the companies advertised.
(b) To whom the companies were trying to market the cigarettes.
(c) The cost of cigarettes.
(d) How many companies were making cigarettes.

3. Who again takes the lead in sales in the mid 1930s?
(a) Lucky Strike.
(b) Camel.
(c) Pall Mall.
(d) Marlboro.

4. A farmer in Durham, North Carolina, began marketing smoking tobacco under what trademark?
(a) Moo Dunham.
(b) Bull Durham.
(c) Cow Durham.
(d) Calf Dunham.

5. What physicist becomes one of the first scientists to document the levels of secondhand smoke and correlate them to incidences of lung cancer?
(a) James Repace.
(b) Jordan Riordan.
(c) John Rice.
(d) Jason Rushton.

Short Answer Questions

1. What is Congress still unwilling to do?

2. Studies in the early 1970s showed that smokers could be broken into what?

3. What happens when the industry resents being asked to disparage its own product?

4. For what does an internal chemist, Helmut Wakeham, push to develop?

5. What is happening by 1901?

(see the answer key)

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