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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16: Of Dragonslayers and Pond Scum.

Multiple Choice Questions

1. What does the Reagan era usher in?
(a) A time for protesting smoking.
(b) A time of big government.
(c) A time of government non-interference with business.
(d) A time of government interference with business.

2. In 1952, a data gathering study begins with approximately 22,000 volunteers in eleven states, and is conducted by whom?
(a) The American Cancer Society.
(b) R.J. Reynolds Tobacco Company.
(c) American Tobacco Company.
(d) The American Medical Association.

3. What new product quickly raced to the number two position in the filtered market, just behind Viceroy, in 1954?
(a) Pall Mall.
(b) Winston.
(c) Marlboro.
(d) Churchill.

4. With the rise of the industrialists and the trusts that followed, what does the United States Congress start looking at limiting?
(a) Business power in the 1880s and 1890s.
(b) The power of the federal government in the 1980 and 1890s.
(c) Business power in the 1980s and 1890s.
(d) The power of the federal government in the 1880s and 1890s.

5. When advertising faltered, R.J. Reynolds officials start a practice known as trade-loading to do what?
(a) Artificially decrease its short term sales numbers.
(b) Artificially decrease its long term sales numbers.
(c) Artificially increase its long term sales numbers.
(d) Artificially increase its short term sales numbers.

Short Answer Questions

1. Who is the so called "tar czar?"

2. American Tobacco Company keeps a tight leash on what?

3. How many Americans are smoking in the 1940s?

4. What other segments of the industry is Duke buying out?

5. How are Pall Mall cigarettes reinvigorated?

(see the answer key)

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