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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16: Of Dragonslayers and Pond Scum.

Multiple Choice Questions

1. How is an article damning smoking as unhealthy quickly lost?
(a) In the ending of the Great Depression.
(b) In the power struggle between pro-smoking and anti-smoking campaigns.
(c) By the influential tobacco industry.
(d) In the shuffle of wartime preparedness.

2. In what is American Tobacco Company mostly unsuccessful?
(a) Keeping nonfiltered brands.
(b) Switching over to filtered brands.
(c) Advertising.
(d) Athlete endorsements.

3. What happens to American Tobacco Company in the 1960s?
(a) It starts to decline.
(b) Its popularity skyrockets.
(c) It starts to see regrowth.
(d) It becomes unpopular very quickly.

4. Eventually, what are the tobacco companies successful in doing?
(a) Organizing a campaign against small organizations.
(b) Going to the federal government for support.
(c) Fighting back several state campaigns, although it was at a great expense.
(d) Fighting back a couple of state campaigns.

5. What happens when cigarettes are tested by CONSUMER REPORTS in 1953?
(a) Most of the claims about filtering are shown to be true.
(b) Most of the claims about a lack of taste are false.
(c) Most of the claims about filtering are shown to be false.
(d) Most of the claims about a lack of taste are true.

Short Answer Questions

1. What does a 1953 study by Dr. Ernst Wydner show?

2. What does R.J. Reynolds dub the new brand?

3. What is questioned in 1941?

4. In politics, what controls a disproportionate power in Congress?

5. What happens when a major anti-smoking advocate, Lucy Gaston, dies?

(see the answer key)

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