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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16: Of Dragonslayers and Pond Scum.

Multiple Choice Questions

1. What does Brown & Williamson's senior vice president try to convince his company to accept?
(a) Its company is deceptive and harmful to the general public.
(b) The power it has over the country.
(c) Its responsibililty along with candid reporting of all it has discovered about the dangers of its own product.
(d) Its cigarettes are dangerous.

2. Besides citing and lending credence to the infamous dog study, Surgeon General Jesse Steinfeld noted new data showing smoking side effects such as what?
(a) Low birth weight and premature delivery of babies born to women who smoked during pregnancy.
(b) High birth weight and premature delivery of babies born to women who smoked during pregnancy.
(c) High birth weight and late deliver y of babies born to women who smoked during pregnancy.
(d) Low birth weight and late delivery of babies born of women who smoked during pregnancy.

3. How does Paul Hahn at American Tobacco Company see filters?
(a) As a great idea.
(b) As more of a gimmick than anything else.
(c) As a compromise between desire and good health.
(d) As a necessity.

4. What does the U.S. Surgeon General call smoking?
(a) "The only factor" in lung cancer.
(b) "An insignificant factor" in lung cancer.
(c) "Not a factor" in lung cancer.
(d) "Principal etiological factor" in lung cancer.

5. The FTC anti smoking campaign was severely curtailed under what new administration?
(a) Reagan.
(b) Carter.
(c) Bush.
(d) Clinton.

Short Answer Questions

1. What new product quickly raced to the number two position in the filtered market, just behind Viceroy, in 1954?

2. What theory is published in SCIENTIFIC AMERICAN?

3. From what angle do many anti-cigarette movements attack smoking?

4. How is an article damning smoking as unhealthy quickly lost?

5. On what does The American Cancer Society sponsor smoking research in 1967?

(see the answer key)

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