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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16: Of Dragonslayers and Pond Scum.

Multiple Choice Questions

1. The momentary alertness caused by the physical act of smoking would be almost immediately followed by what?
(a) A loss of that alertness until the next cigarette.
(b) Vomiting.
(c) Hunger.
(d) Dizziness.

2. What does the filter phenomenon seem to do?
(a) Add to the public's fear.
(b) Allay fears.
(c) Cause less cancer.
(d) Hurt the tobacco companies.

3. What does R.J. Reynolds dub the new brand?
(a) Ultra Lites.
(b) Virginia Slims.
(c) Marlboro.
(d) Camel.

4. How does the TIRC respond?
(a) In agreement.
(b) With the health benefits of smoking.
(c) With a nasty letter.
(d) With heightened attacks.

5. How are most periodicals in the 1930s toward attacking cigarettes?
(a) Moderate.
(b) Non-existent.
(c) Weak.
(d) Strong.

Short Answer Questions

1. American Tobacco Company keeps a tight leash on what?

2. What quickly became a prestigious health research institute?

3. The FTC anti smoking campaign was severely curtailed under what new administration?

4. What began by being manufactured mainly in Spain but quickly spread to its colonies and conquests?

5. How is an article damning smoking as unhealthy quickly lost?

(see the answer key)

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