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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16: Of Dragonslayers and Pond Scum.

Multiple Choice Questions

1. In 1978, the AMA releases a long awaited report on tobacco which is considered what?
(a) A great attempt by the AMA.
(b) A tremendous improvement.
(c) A whitewash by many in the health community.
(d) Significant in the fight against the tobacco industry.

2. Philip Morris invests in what type of facilities that replace the old, factory cigarette mills of the past?
(a) Very traditional, comfortable facilities.
(b) Very sterile and clean facilities.
(c) Ultra-modern, efficient facilities.
(d) Heavily dark and quiet facilities.

3. After initial resistance, the animals showed what?
(a) More resistance towards the smoke.
(b) None of the habits formed by humans.
(c) Some of the same habit forming traits as humans.
(d) Some habit forming traits.

4. What do magazines describe?
(a) The popularity of cigarette smoking.
(b) The risk of inhaling tobacco versus non-inhaling.
(c) The various types of cigarettes on the market.
(d) The health benefits of smoking.

5. Philip Morris was making large inroads in Europe with new manufacturing centers in what countries?
(a) France and Spain.
(b) Sweden and Belgium.
(c) Holland and Germany.
(d) Romania and Hungary.

Short Answer Questions

1. Although public opinion was swinging against tobacco in the 1970s, the industry still had what?

2. By the time of the Surgeon General's first report in 1982, what could be conclusively shown?

3. What are not being analyzed for their effectiveness?

4. What does the Reagan era usher in?

5. Studies in the early 1970s showed that smokers could be broken into what?

(see the answer key)

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