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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16: Of Dragonslayers and Pond Scum.

Multiple Choice Questions

1. What is happening to cigarettes on the social front in 1898?
(a) They are taking some major hits.
(b) They are too expensive to purchase.
(c) Sales are increasing slowly.
(d) They are growing in popularity.

2. What other segments of the industry is Duke buying out?
(a) Smaller cigarette companies, packaging, and cigars companies.
(b) Cigar companies.
(c) Packaging, cigar, and flavoring companies.
(d) Celebrity endorsements and flavoring companies.

3. What is questioned in 1941?
(a) The various claims the companies advertised.
(b) The cost of cigarettes.
(c) How many companies were making cigarettes.
(d) To whom the companies were trying to market the cigarettes.

4. The FTC anti smoking campaign was severely curtailed under what new administration?
(a) Bush.
(b) Clinton.
(c) Reagan.
(d) Carter.

5. A Californian congressman named Henry Waxman began doing what?
(a) Encouraging the tobacco industry.
(b) Championing the anti-smoking cause.
(c) Helping the tobacco industry to regain ground.
(d) Championing the efforts of the tobacco industry to change.

Short Answer Questions

1. Although public opinion was swinging against tobacco in the 1970s, the industry still had what?

2. What does a 1953 study by Dr. Ernst Wydner show?

3. Philip Morris was making large inroads in Europe with new manufacturing centers in what countries?

4. How does Paul Hahn at American Tobacco Company see filters?

5. In this way, how does the tobacco industry counter many grass roots efforts?

(see the answer key)

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