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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16: Of Dragonslayers and Pond Scum.

Multiple Choice Questions

1. What is the thirty-cent, hand-packed premium cigarette brand being advertised in high-class magazines like THE NEW YORKER?
(a) Senate.
(b) Parliament.
(c) Congress.
(d) Executive.

2. What is happening to cigarettes on the social front in 1898?
(a) They are taking some major hits.
(b) Sales are increasing slowly.
(c) They are growing in popularity.
(d) They are too expensive to purchase.

3. What does the House bill include?
(a) The warning asked for by the American Medical Association, with the mildest language.
(b) The warning asked by the American Medical Association, with strong language.
(c) The warning asked for by the tobacco industry, with strong language.
(d) The warning asked for by the tobacco industry, with the mildest of language possible.

4. How does the TIRC respond?
(a) With a nasty letter.
(b) With heightened attacks.
(c) With the health benefits of smoking.
(d) In agreement.

5. It takes some time for the tobacco industry to do what?
(a) Mobilize more lobbyists to fight non-smokers' rights groups at the state level.
(b) Get funds to fight for smokers' rights.
(c) Find ways to fight the anti-smoking campaigns.
(d) Get motivated to fight the non-smoking organizations.

Short Answer Questions

1. What new brand does Philip Morris introduce that is directed primarily at women?

2. Why do Marlboro Lights start off slowly?

3. What acts to tear down many taboos against women smoking, especially in public?

4. American Tobacco Company keeps a tight leash on what?

5. In response to FTC oversight concerning its advertising, what does the tobacco industry create?

(see the answer key)

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