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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16: Of Dragonslayers and Pond Scum.

Multiple Choice Questions

1. What does a particularly promising palladium filtered cigarette developed by scientists at the Liggett Group seem to do?
(a) Reduce incidences of tumors by 50%.
(b) Reduce incidences of tumors by 100%.
(c) Reduce incidences of tumors by 35%.
(d) Reduce the incidences of tumors by 90%.

2. What is the result from the filter working so well?
(a) The cigarettes are not dangerous.
(b) The cigarettes taste disgusting.
(c) The smoke is nearly flavorless.
(d) The smoke is the same as before.

3. What does the filter phenomenon seem to do?
(a) Add to the public's fear.
(b) Hurt the tobacco companies.
(c) Cause less cancer.
(d) Allay fears.

4. About what is Califano furious?
(a) The destruction of the industry by the AMA.
(b) The damage done to the industry by the claims of an "extensive risk" cigarette.
(c) The end of the nonfiltered cigarette.
(d) The damage done by the claims of a "tolerable risk" cigarette.

5. While health concerns _________, some smaller cigarette companies start devising ways to use the public apprehension to their advantage.
(a) Became stagnant.
(b) Rose.
(c) Became unsteady.
(d) Declined.

Short Answer Questions

1. After initial resistance, the animals showed what?

2. What is commissioned in 1962 and includes a very diverse group of doctors, chemists, and even a statistician?

3. What happens when one lawsuit goes on for more than a decade?

4. Why does Buck begin an aggressive campaign to increase his holdings in non-cigarette tobacco products?

5. What is the trend by the end of the 1950s?

(see the answer key)

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