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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16: Of Dragonslayers and Pond Scum.

Multiple Choice Questions

1. Who took the lead in producing the new anti-smoking ads?
(a) The American Heart Association.
(b) The American Cancer Society.
(c) The tobacco industry.
(d) Small anti-smoking organizations.

2. What are the filters?
(a) More expensive than unfiltered cigarettes.
(b) A healthy alternative to unfiltered cigarettes.
(c) Basically a health scam.
(d) Somewhat useful.

3. What does Brown & Williamson's senior vice president try to convince his company to accept?
(a) Its company is deceptive and harmful to the general public.
(b) Its cigarettes are dangerous.
(c) Its responsibililty along with candid reporting of all it has discovered about the dangers of its own product.
(d) The power it has over the country.

4. What does the study on smokers' lungs in the late 1950s discover?
(a) One in ten smokers will get mouth cancer.
(b) One in five smoker will get lung cancer.
(c) One in one hundred smokers will get lung cancer.
(d) One in ten smokers will get lung cancer.

5. What other segments of the industry is Duke buying out?
(a) Packaging, cigar, and flavoring companies.
(b) Celebrity endorsements and flavoring companies.
(c) Smaller cigarette companies, packaging, and cigars companies.
(d) Cigar companies.

Short Answer Questions

1. _______________ claim to fame is the success of his brand, Pall Mall.

2. What does a particularly promising palladium filtered cigarette developed by scientists at the Liggett Group seem to do?

3. What is commissioned in 1962 and includes a very diverse group of doctors, chemists, and even a statistician?

4. What does the tobacco industry cunningly use the tax--which doubled from eight to sixteen cents--to do?

5. With what is the Head of Research and Development at Philip Morris, Helmut Wakeham, faced?

(see the answer key)

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