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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16: Of Dragonslayers and Pond Scum.

Multiple Choice Questions

1. Philip Morris invests in what type of facilities that replace the old, factory cigarette mills of the past?
(a) Ultra-modern, efficient facilities.
(b) Heavily dark and quiet facilities.
(c) Very traditional, comfortable facilities.
(d) Very sterile and clean facilities.

2. How does the TIRC respond?
(a) In agreement.
(b) With heightened attacks.
(c) With the health benefits of smoking.
(d) With a nasty letter.

3. What quickly became a prestigious health research institute?
(a) The United States Healthy Families Guild (USHFG).
(b) The American Health Foundation (AHF).
(c) The United States Foundation for Health (USFH).
(d) The American Healthcare Organization (AHO).

4. What does the tobacco industry cunningly use the tax--which doubled from eight to sixteen cents--to do?
(a) Increase its prices significantly more than the amount of the actual increase - giving them more profit.
(b) Encourage more people to begin smoking.
(c) Lower the cost of cigarettes and selling more cigarettes in the process.
(d) Sell more packs of cigarettes.

5. What does one salesman create that catches on so well with retailers it launches Camel back into first place in sales by 1950?
(a) A food pyramid.
(b) A photo of the Great Pyramid.
(c) A pyramid scheme.
(d) A pyramid display.

Short Answer Questions

1. Why does Buck begin an aggressive campaign to increase his holdings in non-cigarette tobacco products?

2. What began by being manufactured mainly in Spain but quickly spread to its colonies and conquests?

3. What is happening by 1901?

4. How does Paul Hahn at American Tobacco Company see filters?

5. At formerly successful companies, average management and _______________ create an atmosphere with no new ideas.

(see the answer key)

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