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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5: "Shall We Just Have a Cigarette on It?".

Multiple Choice Questions

1. What happens when a major anti-smoking advocate, Lucy Gaston, dies?
(a) The prohibition movement gains steam.
(b) The prohibition movement reforms.
(c) The prohibition movement loses steam.
(d) The prohibition movement begins.

2. What custom becomes very common in the United States throughout the 1800s?
(a) Spitting the dark juice.
(b) Smoking cigarettes.
(c) Anti-smoking campaigns.
(d) Selling cigars.

3. How many cases of lung cancer are reported In 1940?
(a) Over five thousand.
(b) Over seven thousand.
(c) Over seven hundred.
(d) Over five hundred.

4. How are most periodicals in the 1930s toward attacking cigarettes?
(a) Moderate.
(b) Strong.
(c) Weak.
(d) Non-existent.

5. To whom does the small Philip Morris (under the United Cigar Stores) company start exclusively marketing?
(a) Minorities.
(b) Children.
(c) Men.
(d) Women.

Short Answer Questions

1. What creates very bad publicity for R.J Reynolds?

2. How do two-thirds of the plug tobacco market end up in the hands of Buck Duke?

3. Who again takes the lead in sales in the mid 1930s?

4. How does R.J. Reynolds differentiate his product?

5. How is an article damning smoking as unhealthy quickly lost?

(see the answer key)

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