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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5: "Shall We Just Have a Cigarette on It?".

Multiple Choice Questions

1. What character is used to promote the new Philip Morris brand on NBC radio?
(a) Jerry.
(b) Joey.
(c) Johnny.
(d) Jack.

2. Why do Lucky Strikes supposedly change from the old red and green to the familiar red disk with the white background?
(a) Due to a printing mishap.
(b) Due to public opinion.
(c) Due to a designer's new idea.
(d) Due to wartime shortage of green dye.

3. What happens when a major anti-smoking advocate, Lucy Gaston, dies?
(a) The prohibition movement gains steam.
(b) The prohibition movement begins.
(c) The prohibition movement reforms.
(d) The prohibition movement loses steam.

4. By the late 1920s, what are medical examiners noticing?
(a) Increases in lung cancer in the general population.
(b) Decreases in cigarette smoking.
(c) Decreases in lung cancer in the general population.
(d) Increases in babies with low birth weights.

5. What began by being manufactured mainly in Spain but quickly spread to its colonies and conquests?
(a) Cigarettes.
(b) Chew.
(c) Plug.
(d) Cigars.

Short Answer Questions

1. With the rise of the industrialists and the trusts that followed, what does the United States Congress start looking at limiting?

2. Why do farmers have to accept American Tobacco Company's prices?

3. How do two-thirds of the plug tobacco market end up in the hands of Buck Duke?

4. What has a small tobacco manufacturing company in Durham after the Civil War thriving?

5. R.J. Reynolds starts what advertising campaign?

(see the answer key)

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