Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Quiz | Eight Week Quiz B

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.

Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Quiz | Eight Week Quiz B

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.
Buy the Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Lesson Plans
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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5: "Shall We Just Have a Cigarette on It?".

Multiple Choice Questions

1. Who is one of the prominent leaders at Jamestown who is instrumental in founding the American domestic tobacco market?
(a) John Rolfe.
(b) George Washington.
(c) Thomas Jefferson.
(d) Christopher Columbus.

2. What began by being manufactured mainly in Spain but quickly spread to its colonies and conquests?
(a) Plug.
(b) Chew.
(c) Cigars.
(d) Cigarettes.

3. What happens when a major anti-smoking advocate, Lucy Gaston, dies?
(a) The prohibition movement loses steam.
(b) The prohibition movement begins.
(c) The prohibition movement reforms.
(d) The prohibition movement gains steam.

4. At formerly successful companies, average management and _______________ create an atmosphere with no new ideas.
(a) A lack of wealth.
(b) Old men.
(c) Inbred mentality.
(d) Uneducated leadership.

5. What happens when the Great Depression wanes?
(a) So do the number of non-smokers.
(b) So do expensive cigarettes.
(c) So do the number of smokers.
(d) So do cheap (ten-cent) cigarettes.

Short Answer Questions

1. Why do farmers have to accept American Tobacco Company's prices?

2. _______________ claim to fame is the success of his brand, Pall Mall.

3. What weighs over one ton and has the capacity to produce approximately 200 cigarettes per minute?

4. Once the large companies realize they have to distinguish themselves without price changes, what do they do?

5. With the rise of the industrialists and the trusts that followed, what does the United States Congress start looking at limiting?

(see the answer key)

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