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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5: "Shall We Just Have a Cigarette on It?".

Multiple Choice Questions

1. How is the company's reputation tarnished?
(a) When it merges with a health food company.
(b) When it attempts to rewrap stale, returned packs.
(c) When it has no cigarettes for purchase.
(d) When it does not have enough cigarettes for its customers.

2. To whom does the small Philip Morris (under the United Cigar Stores) company start exclusively marketing?
(a) Women.
(b) Men.
(c) Children.
(d) Minorities.

3. What do magazines describe?
(a) The health benefits of smoking.
(b) The popularity of cigarette smoking.
(c) The risk of inhaling tobacco versus non-inhaling.
(d) The various types of cigarettes on the market.

4. Once the large companies realize they have to distinguish themselves without price changes, what do they do?
(a) Institute huge advertising campaigns.
(b) Expand their market.
(c) Buy out small companies.
(d) Put less cigarettes in a pack.

5. R.J. Reynolds starts what advertising campaign?
(a) "Want to be ultra thin? Smoke Ultra Lites."
(b) "I love the Marlboro man."
(c) "I'd walk a mile for a Camel."
(d) "I am Virginia Slim."

Short Answer Questions

1. Who becomes a leading industrialist and leads Winston in sewer and rail upgrades?

2. What does one salesman create that catches on so well with retailers it launches Camel back into first place in sales by 1950?

3. From what angle do many anti-cigarette movements attack smoking?

4. What has a small tobacco manufacturing company in Durham after the Civil War thriving?

5. What does Philip Morris, under the supervision of Otway Chalkley, do during the war when faced with leaf supply shortages?

(see the answer key)

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