View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5: "Shall We Just Have a Cigarette on It?".

Multiple Choice Questions

1. When Columbus arrives in America, what does he discover about tobacco?
(a) The Native Americans do not allow Columbus' men to have any.
(b) His men do not like it.
(c) It is very easy to grow.
(d) The addictiveness of its use among his own men.

2. When are George Hill's most successful days at creating market share for his products for American Tobacco Company?
(a) His last day.
(b) His first days.
(c) His first day.
(d) His last days.

3. How does R.J. Reynolds differentiate his product?
(a) As the "classy" brand.
(b) As the "All-American" brand.
(c) As the "down home" brand.
(d) As the "midwest" brand.

4. With the rise of the industrialists and the trusts that followed, what does the United States Congress start looking at limiting?
(a) The power of the federal government in the 1980 and 1890s.
(b) Business power in the 1880s and 1890s.
(c) Business power in the 1980s and 1890s.
(d) The power of the federal government in the 1880s and 1890s.

5. What does one salesman create that catches on so well with retailers it launches Camel back into first place in sales by 1950?
(a) A pyramid display.
(b) A photo of the Great Pyramid.
(c) A food pyramid.
(d) A pyramid scheme.

Short Answer Questions

1. What happens when the Great Depression wanes?

2. What does Philip Morris, under the supervision of Otway Chalkley, do during the war when faced with leaf supply shortages?

3. What is the thirty-cent, hand-packed premium cigarette brand being advertised in high-class magazines like THE NEW YORKER?

4. Once the large companies realize they have to distinguish themselves without price changes, what do they do?

5. How is an article damning smoking as unhealthy quickly lost?

(see the answer key)

This section contains 357 words (approx. 2 pages at 300 words per page) View a FREE sample