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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5: "Shall We Just Have a Cigarette on It?".

Multiple Choice Questions

1. What do magazines describe?
(a) The health benefits of smoking.
(b) The popularity of cigarette smoking.
(c) The risk of inhaling tobacco versus non-inhaling.
(d) The various types of cigarettes on the market.

2. What are extremely rare in America in the 1800s?
(a) Home-grown tobacco.
(b) Generic products.
(c) Brand-name products.
(d) Hand-rolled cigarettes.

3. What happens soon after the breakup of American Tobacco Company?
(a) R.J. Reynolds begins R.J. Reynolds Tobacco Company.
(b) R.J. Reynolds loses control of R.J. Reynolds Tobacco Company.
(c) R.J. Reynolds is back in control of R.J. Reynolds Tobacco Company.
(d) R.J. Reynolds give control of R.J. Reynolds Tobacco Company to ATC's CEO.

4. How does R.J. Reynolds differentiate his product?
(a) As the "midwest" brand.
(b) As the "classy" brand.
(c) As the "All-American" brand.
(d) As the "down home" brand.

5. How does American Tobacco Company market Lucky Strikes in the late 1920s?
(a) They have athletes endorse them.
(b) They advertise them in movie theatres.
(c) They pay doctors to endorse them.
(d) They pursue new celebrity endorsements and send free samples to doctors in return for their endorsements.

Short Answer Questions

1. What does Philip Morris, under the supervision of Otway Chalkley, do during the war when faced with leaf supply shortages?

2. How many Americans are smoking in the 1940s?

3. What is Chesterfield's advertisement for mild cigarettes?

4. _______________ claim to fame is the success of his brand, Pall Mall.

5. Why do farmers have to accept American Tobacco Company's prices?

(see the answer key)

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