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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5: "Shall We Just Have a Cigarette on It?".

Multiple Choice Questions

1. What does R.J. Reynolds dub the new brand?
(a) Virginia Slims.
(b) Camel.
(c) Ultra Lites.
(d) Marlboro.

2. American Tobacco Company keeps a tight leash on what?
(a) Its slaves that work in the fields.
(b) Its distributors, jobbers, and suppliers.
(c) Its secret recipe.
(d) Its consumers.

3. What are extremely rare in America in the 1800s?
(a) Brand-name products.
(b) Home-grown tobacco.
(c) Hand-rolled cigarettes.
(d) Generic products.

4. By the late 1920s, what are medical examiners noticing?
(a) Decreases in lung cancer in the general population.
(b) Decreases in cigarette smoking.
(c) Increases in lung cancer in the general population.
(d) Increases in babies with low birth weights.

5. Why does the Army supply its World War I troops with cigarettes by the truckload?
(a) Cigarettes are very popular before the war.
(b) The tobacco companies give the cigarettes to the Army for almost nothing.
(c) They are an easy way to calm the troops.
(d) Cigars, pipes, and chew were not practical on the battlefields of Europe.

Short Answer Questions

1. From what angle do many anti-cigarette movements attack smoking?

2. What is Chesterfield's advertisement for mild cigarettes?

3. What creates very bad publicity for R.J Reynolds?

4. What weighs over one ton and has the capacity to produce approximately 200 cigarettes per minute?

5. What do magazines describe?

(see the answer key)

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