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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5: "Shall We Just Have a Cigarette on It?".

Multiple Choice Questions

1. Who is one of the prominent leaders at Jamestown who is instrumental in founding the American domestic tobacco market?
(a) Thomas Jefferson.
(b) Christopher Columbus.
(c) John Rolfe.
(d) George Washington.

2. Why does Buck open a New York plant in 1884?
(a) To try to merge with large New York companies.
(b) New York is a large city, with many wealthy smokers.
(c) To try to grab hold of the immigrant market for cheap cigarettes.
(d) He has always wanted to live in New York.

3. What does R.J. Reynolds dub the new brand?
(a) Camel.
(b) Ultra Lites.
(c) Marlboro.
(d) Virginia Slims.

4. How does a price increase help smaller bargain brands?
(a) It helps them to gain a large market share with ten-cent packs.
(b) It helps them to gain a large market share with twenty-cent packs.
(c) It helps them to gain a large market share with five-cent packs.
(d) It helps them to gain a large market share with fifteen-cent packs.

5. What is happening by 1901?
(a) Indiana, Florida, and North Carolina made cigarettes illegal.
(b) Iowa, Tennesse, and North Dakota have made cigarettes illegal, and more states are looking at the option.
(c) Illinois, Arizona, and New Hampshire made cigarettes illegal.
(d) Idaho, Kentucky, and New York made cigarettes illegal.

Short Answer Questions

1. To whom does the small Philip Morris (under the United Cigar Stores) company start exclusively marketing?

2. What is a lighter leaf grown in the Piedmont area of Virginia and North Carolina nicknamed?

3. What has a small tobacco manufacturing company in Durham after the Civil War thriving?

4. Why does the Army supply its World War I troops with cigarettes by the truckload?

5. What custom becomes very common in the United States throughout the 1800s?

(see the answer key)

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