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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5: "Shall We Just Have a Cigarette on It?".

Multiple Choice Questions

1. What does one salesman create that catches on so well with retailers it launches Camel back into first place in sales by 1950?
(a) A food pyramid.
(b) A pyramid display.
(c) A photo of the Great Pyramid.
(d) A pyramid scheme.

2. What is a lighter leaf grown in the Piedmont area of Virginia and North Carolina nicknamed?
(a) The light leaf.
(b) The bright leaf.
(c) The green leaf.
(d) The sweet leaf.

3. R.J. Reynolds starts what advertising campaign?
(a) "Want to be ultra thin? Smoke Ultra Lites."
(b) "I'd walk a mile for a Camel."
(c) "I am Virginia Slim."
(d) "I love the Marlboro man."

4. Why does Buck open a New York plant in 1884?
(a) He has always wanted to live in New York.
(b) To try to grab hold of the immigrant market for cheap cigarettes.
(c) New York is a large city, with many wealthy smokers.
(d) To try to merge with large New York companies.

5. Who at American Tobacco Company encourages using radio and magazine ads instead of the 'older' means like billboards and newspapers?
(a) Sylvester Stallone.
(b) Svetlana Stallone.
(c) Sylvester (Pat) Weaver.
(d) Svetlana Weaver.

Short Answer Questions

1. What happens when Teddy Roosevelt's Food and Drug law goes into effect to regulate meat, milk, and flour?

2. What creates very bad publicity for R.J Reynolds?

3. From what angle do many anti-cigarette movements attack smoking?

4. Who is one of the prominent leaders at Jamestown who is instrumental in founding the American domestic tobacco market?

5. At formerly successful companies, average management and _______________ create an atmosphere with no new ideas.

(see the answer key)

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