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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5: "Shall We Just Have a Cigarette on It?".

Multiple Choice Questions

1. What is the outcome of an antitrust lawsuit against the major cigarette companies of collusion to fix tobacco prices in 1941?
(a) The case was thrown out.
(b) It succeeded in convicting them.
(c) It failed to convict them.
(d) It was somewhat successful.

2. At formerly successful companies, average management and _______________ create an atmosphere with no new ideas.
(a) Inbred mentality.
(b) Uneducated leadership.
(c) Old men.
(d) A lack of wealth.

3. How does a price increase help smaller bargain brands?
(a) It helps them to gain a large market share with five-cent packs.
(b) It helps them to gain a large market share with twenty-cent packs.
(c) It helps them to gain a large market share with ten-cent packs.
(d) It helps them to gain a large market share with fifteen-cent packs.

4. What does one salesman create that catches on so well with retailers it launches Camel back into first place in sales by 1950?
(a) A photo of the Great Pyramid.
(b) A pyramid scheme.
(c) A food pyramid.
(d) A pyramid display.

5. Why would some doctors refuse patients for surgery?
(a) If they had been a smoker.
(b) If they refused to stop smoking.
(c) If they did not have enough money.
(d) If they did not have insurance.

Short Answer Questions

1. What is happening to cigarettes on the social front in 1898?

2. How are Pall Mall cigarettes reinvigorated?

3. What custom becomes very common in the United States throughout the 1800s?

4. Why does Buck open a New York plant in 1884?

5. What other segments of the industry is Duke buying out?

(see the answer key)

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