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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5: "Shall We Just Have a Cigarette on It?".

Multiple Choice Questions

1. What happens when the Great Depression wanes?
(a) So do cheap (ten-cent) cigarettes.
(b) So do expensive cigarettes.
(c) So do the number of smokers.
(d) So do the number of non-smokers.

2. Why would some doctors refuse patients for surgery?
(a) If they did not have enough money.
(b) If they had been a smoker.
(c) If they refused to stop smoking.
(d) If they did not have insurance.

3. Why does Buck begin an aggressive campaign to increase his holdings in non-cigarette tobacco products?
(a) In the face of declining cigarette revenues in the mid 1890s.
(b) Cigarettes are not healthy, so he wants to explore other options.
(c) He wants to find a healthier use for tobacco.
(d) Cigarettes are too difficult to make in the 1890s.

4. What began by being manufactured mainly in Spain but quickly spread to its colonies and conquests?
(a) Chew.
(b) Cigars.
(c) Cigarettes.
(d) Plug.

5. At formerly successful companies, average management and _______________ create an atmosphere with no new ideas.
(a) A lack of wealth.
(b) Uneducated leadership.
(c) Old men.
(d) Inbred mentality.

Short Answer Questions

1. How are most periodicals in the 1930s toward attacking cigarettes?

2. Once the large companies realize they have to distinguish themselves without price changes, what do they do?

3. What does Philip Morris, under the supervision of Otway Chalkley, do during the war when faced with leaf supply shortages?

4. What is Chesterfield's advertisement for mild cigarettes?

5. By 1898, what does Duke control?

(see the answer key)

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