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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5: "Shall We Just Have a Cigarette on It?".

Multiple Choice Questions

1. R.J. Reynolds starts what advertising campaign?
(a) "Want to be ultra thin? Smoke Ultra Lites."
(b) "I am Virginia Slim."
(c) "I love the Marlboro man."
(d) "I'd walk a mile for a Camel."

2. Who becomes a leading industrialist and leads Winston in sewer and rail upgrades?
(a) Richard Joshua Reynolds.
(b) Robert James Reed.
(c) Riley Joseph Reynor.
(d) Ronald Jonathon Rickle.

3. What do magazines describe?
(a) The various types of cigarettes on the market.
(b) The popularity of cigarette smoking.
(c) The health benefits of smoking.
(d) The risk of inhaling tobacco versus non-inhaling.

4. Why does Buck begin an aggressive campaign to increase his holdings in non-cigarette tobacco products?
(a) Cigarettes are not healthy, so he wants to explore other options.
(b) He wants to find a healthier use for tobacco.
(c) In the face of declining cigarette revenues in the mid 1890s.
(d) Cigarettes are too difficult to make in the 1890s.

5. When are George Hill's most successful days at creating market share for his products for American Tobacco Company?
(a) His first day.
(b) His last days.
(c) His last day.
(d) His first days.

Short Answer Questions

1. What other segments of the industry is Duke buying out?

2. By the late 1920s, what are medical examiners noticing?

3. How are most periodicals in the 1930s toward attacking cigarettes?

4. Cigarettes are ______________.

5. What does Philip Morris, under the supervision of Otway Chalkley, do during the war when faced with leaf supply shortages?

(see the answer key)

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