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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5: "Shall We Just Have a Cigarette on It?".

Multiple Choice Questions

1. Why does the Army supply its World War I troops with cigarettes by the truckload?
(a) They are an easy way to calm the troops.
(b) Cigars, pipes, and chew were not practical on the battlefields of Europe.
(c) Cigarettes are very popular before the war.
(d) The tobacco companies give the cigarettes to the Army for almost nothing.

2. When Columbus arrives in America, what does he discover about tobacco?
(a) The addictiveness of its use among his own men.
(b) His men do not like it.
(c) The Native Americans do not allow Columbus' men to have any.
(d) It is very easy to grow.

3. What creates very bad publicity for R.J Reynolds?
(a) Several people die immediately from smoking his cigarettes.
(b) Clay Williams does not have enough cigarettes made, and stores run out quickly.
(c) Adviertisements are near geared towards men.
(d) Clay Williams orders a price increase from fourteen to fifteen cents per pack.

4. What is a lighter leaf grown in the Piedmont area of Virginia and North Carolina nicknamed?
(a) The bright leaf.
(b) The light leaf.
(c) The green leaf.
(d) The sweet leaf.

5. What does R.J. Reynolds dub the new brand?
(a) Virginia Slims.
(b) Ultra Lites.
(c) Camel.
(d) Marlboro.

Short Answer Questions

1. How are Pall Mall cigarettes reinvigorated?

2. Why do Lucky Strikes supposedly change from the old red and green to the familiar red disk with the white background?

3. What has a small tobacco manufacturing company in Durham after the Civil War thriving?

4. American Tobacco Company keeps a tight leash on what?

5. By 1898, what does Duke control?

(see the answer key)

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