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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5: "Shall We Just Have a Cigarette on It?".

Multiple Choice Questions

1. What other segments of the industry is Duke buying out?
(a) Celebrity endorsements and flavoring companies.
(b) Cigar companies.
(c) Packaging, cigar, and flavoring companies.
(d) Smaller cigarette companies, packaging, and cigars companies.

2. _______________ claim to fame is the success of his brand, Pall Mall.
(a) George's.
(b) John's.
(c) Gerald's.
(d) Jim's.

3. At formerly successful companies, average management and _______________ create an atmosphere with no new ideas.
(a) Uneducated leadership.
(b) Old men.
(c) Inbred mentality.
(d) A lack of wealth.

4. By the late 1920s, what are medical examiners noticing?
(a) Increases in babies with low birth weights.
(b) Decreases in cigarette smoking.
(c) Increases in lung cancer in the general population.
(d) Decreases in lung cancer in the general population.

5. How many cases of lung cancer are reported In 1940?
(a) Over five hundred.
(b) Over seven thousand.
(c) Over five thousand.
(d) Over seven hundred.

Short Answer Questions

1. What do most Virginians expect the Revolutionary War to erase?

2. A farmer in Durham, North Carolina, began marketing smoking tobacco under what trademark?

3. What happens soon after the breakup of American Tobacco Company?

4. What is questioned in 1941?

5. Why do farmers have to accept American Tobacco Company's prices?

(see the answer key)

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