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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11: Stroking the Sow's Ear Analysis.

Multiple Choice Questions

1. What are not being analyzed for their effectiveness?
(a) Medical organizations.
(b) Anti-smoking laws.
(c) Filters.
(d) Advertisements.

2. What is Chesterfield's advertisement for mild cigarettes?
(a) "So mild, you don't even know you're smoking."
(b) "Need a break? Try a cigarette."
(c) "Not a cough in the carload."
(d) "No smoking here."

3. What acts to tear down many taboos against women smoking, especially in public?
(a) Young, married women.
(b) The civil right's movement.
(c) The women's suffrage movement.
(d) The federal government.

4. What is questioned in 1941?
(a) The various claims the companies advertised.
(b) The cost of cigarettes.
(c) How many companies were making cigarettes.
(d) To whom the companies were trying to market the cigarettes.

5. To whom does the small Philip Morris (under the United Cigar Stores) company start exclusively marketing?
(a) Children.
(b) Women.
(c) Men.
(d) Minorities.

Short Answer Questions

1. At formerly successful companies, average management and _______________ create an atmosphere with no new ideas.

2. In this way, how does the tobacco industry counter many grass roots efforts?

3. How many Americans are smoking in the 1940s?

4. What is the trend by the end of the 1950s?

5. When are George Hill's most successful days at creating market share for his products for American Tobacco Company?

(see the answer key)

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