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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11: Stroking the Sow's Ear Analysis.

Multiple Choice Questions

1. What does the study on smokers' lungs in the late 1950s discover?
(a) One in ten smokers will get lung cancer.
(b) One in one hundred smokers will get lung cancer.
(c) One in ten smokers will get mouth cancer.
(d) One in five smoker will get lung cancer.

2. In the late 1950s, what does the cigarette industry (through TIRC) begin?
(a) A concerted effort to work with the medical community.
(b) A concerted effort to improve their cigarettes.
(c) A concerted effort to dispute, ignore, or belittle medical claims against it.
(d) A concerted effort to take nicotine out of cigarettes.

3. Who is the so called "tar czar?"
(a) Richard Meyer.
(b) Raymond Meijer.
(c) Robert Meyner.
(d) Ronald McDonald.

4. What happens when a major anti-smoking advocate, Lucy Gaston, dies?
(a) The prohibition movement begins.
(b) The prohibition movement loses steam.
(c) The prohibition movement gains steam.
(d) The prohibition movement reforms.

5. What new brand does Philip Morris introduce that is directed primarily at women?
(a) Ladies Only.
(b) Virginia Slims.
(c) Marlboro.
(d) Skinny Cigs.

Short Answer Questions

1. How many Americans are smoking in the 1940s?

2. What are not being analyzed for their effectiveness?

3. How is an article damning smoking as unhealthy quickly lost?

4. What is the outcome of an antitrust lawsuit against the major cigarette companies of collusion to fix tobacco prices in 1941?

5. How does American Tobacco Company market Lucky Strikes in the late 1920s?

(see the answer key)

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