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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11: Stroking the Sow's Ear Analysis.

Multiple Choice Questions

1. What does Philip Morris, under the supervision of Otway Chalkley, do during the war when faced with leaf supply shortages?
(a) Merges with companies in the food industry.
(b) Only packages a minimum number of cigarettes.
(c) Continues to ship unwrapped packs of cigarettes at wartime levels.
(d) Stops production.

2. Why does this take some time?
(a) Because the tobacco industry does not like to work as one unit.
(b) Because of the many company's leaders.
(c) Because they do not care about non-smokers.
(d) Because of the sheer logistics involved.

3. What is the outcome of an antitrust lawsuit against the major cigarette companies of collusion to fix tobacco prices in 1941?
(a) It was somewhat successful.
(b) It failed to convict them.
(c) It succeeded in convicting them.
(d) The case was thrown out.

4. What happens when a major anti-smoking advocate, Lucy Gaston, dies?
(a) The prohibition movement begins.
(b) The prohibition movement reforms.
(c) The prohibition movement gains steam.
(d) The prohibition movement loses steam.

5. What does the U.S. Surgeon General call smoking?
(a) "Principal etiological factor" in lung cancer.
(b) "An insignificant factor" in lung cancer.
(c) "Not a factor" in lung cancer.
(d) "The only factor" in lung cancer.

Short Answer Questions

1. What does the filter phenomenon seem to do?

2. What are not being analyzed for their effectiveness?

3. To whom does the small Philip Morris (under the United Cigar Stores) company start exclusively marketing?

4. Who is the so called "tar czar?"

5. What new brand does Philip Morris introduce that is directed primarily at women?

(see the answer key)

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