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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11: Stroking the Sow's Ear Analysis.

Multiple Choice Questions

1. Who took the lead in producing the new anti-smoking ads?
(a) The tobacco industry.
(b) The American Cancer Society.
(c) The American Heart Association.
(d) Small anti-smoking organizations.

2. What does one salesman create that catches on so well with retailers it launches Camel back into first place in sales by 1950?
(a) A pyramid display.
(b) A photo of the Great Pyramid.
(c) A pyramid scheme.
(d) A food pyramid.

3. What are not being analyzed for their effectiveness?
(a) Anti-smoking laws.
(b) Advertisements.
(c) Medical organizations.
(d) Filters.

4. What does the U.S. Surgeon General call smoking?
(a) "Not a factor" in lung cancer.
(b) "An insignificant factor" in lung cancer.
(c) "The only factor" in lung cancer.
(d) "Principal etiological factor" in lung cancer.

5. What does the filter phenomenon seem to do?
(a) Allay fears.
(b) Hurt the tobacco companies.
(c) Cause less cancer.
(d) Add to the public's fear.

Short Answer Questions

1. What is the outcome of an antitrust lawsuit against the major cigarette companies of collusion to fix tobacco prices in 1941?

2. What acts to tear down many taboos against women smoking, especially in public?

3. Cigarettes are ______________.

4. From what angle do many anti-cigarette movements attack smoking?

5. _______________ claim to fame is the success of his brand, Pall Mall.

(see the answer key)

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