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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11: Stroking the Sow's Ear Analysis.

Multiple Choice Questions

1. Although public opinion was swinging against tobacco in the 1970s, the industry still had what?
(a) Great influence in Washington.
(b) Popularity in Europe.
(c) Wealthy benefactors.
(d) Power over anti-smoking groups.

2. A revamped "new micronite" (without the asbestos) was hyped by "Reader's Digest" as what?
(a) Unhealthy.
(b) As bad as all the other cigarettes.
(c) Being useless.
(d) Being highly effective.

3. Cigarettes are ______________.
(a) Breathtaking.
(b) Patriotic.
(c) Disgusting.
(d) For the poor.

4. From what angle do many anti-cigarette movements attack smoking?
(a) The side-effects angle.
(b) The health angle.
(c) The moral angle.
(d) The cost angle.

5. What happens to American Tobacco Company in the 1960s?
(a) It starts to see regrowth.
(b) It becomes unpopular very quickly.
(c) It starts to decline.
(d) Its popularity skyrockets.

Short Answer Questions

1. What is Chesterfield's advertisement for mild cigarettes?

2. _______________ claim to fame is the success of his brand, Pall Mall.

3. In the late 1950s, what does the cigarette industry (through TIRC) begin?

4. What does Philip Morris, under the supervision of Otway Chalkley, do during the war when faced with leaf supply shortages?

5. Who are placed on the TIRC's Scientific Advisory Board to give their efforts legitimacy?

(see the answer key)

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