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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11: Stroking the Sow's Ear Analysis.

Multiple Choice Questions

1. Cigarettes are ______________.
(a) Disgusting.
(b) Breathtaking.
(c) For the poor.
(d) Patriotic.

2. What is questioned in 1941?
(a) How many companies were making cigarettes.
(b) The cost of cigarettes.
(c) The various claims the companies advertised.
(d) To whom the companies were trying to market the cigarettes.

3. What happens when a major anti-smoking advocate, Lucy Gaston, dies?
(a) The prohibition movement reforms.
(b) The prohibition movement begins.
(c) The prohibition movement gains steam.
(d) The prohibition movement loses steam.

4. How does American Tobacco Company market Lucky Strikes in the late 1920s?
(a) They pursue new celebrity endorsements and send free samples to doctors in return for their endorsements.
(b) They advertise them in movie theatres.
(c) They pay doctors to endorse them.
(d) They have athletes endorse them.

5. How is an article damning smoking as unhealthy quickly lost?
(a) By the influential tobacco industry.
(b) In the ending of the Great Depression.
(c) In the power struggle between pro-smoking and anti-smoking campaigns.
(d) In the shuffle of wartime preparedness.

Short Answer Questions

1. R.J. Reynolds starts what advertising campaign?

2. Why does this take some time?

3. What is the outcome of an antitrust lawsuit against the major cigarette companies of collusion to fix tobacco prices in 1941?

4. In what is American Tobacco Company mostly unsuccessful?

5. In the late 1950s, what does the cigarette industry (through TIRC) begin?

(see the answer key)

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