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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11: Stroking the Sow's Ear Analysis.

Multiple Choice Questions

1. Eventually, what are the tobacco companies successful in doing?
(a) Fighting back several state campaigns, although it was at a great expense.
(b) Fighting back a couple of state campaigns.
(c) Going to the federal government for support.
(d) Organizing a campaign against small organizations.

2. In what is American Tobacco Company mostly unsuccessful?
(a) Switching over to filtered brands.
(b) Athlete endorsements.
(c) Advertising.
(d) Keeping nonfiltered brands.

3. Cigarettes are ______________.
(a) For the poor.
(b) Disgusting.
(c) Breathtaking.
(d) Patriotic.

4. What is the outcome of an antitrust lawsuit against the major cigarette companies of collusion to fix tobacco prices in 1941?
(a) It was somewhat successful.
(b) It failed to convict them.
(c) It succeeded in convicting them.
(d) The case was thrown out.

5. Why does the Army supply its World War I troops with cigarettes by the truckload?
(a) Cigars, pipes, and chew were not practical on the battlefields of Europe.
(b) Cigarettes are very popular before the war.
(c) The tobacco companies give the cigarettes to the Army for almost nothing.
(d) They are an easy way to calm the troops.

Short Answer Questions

1. What does R.J. Reynolds dub the new brand?

2. Although public opinion was swinging against tobacco in the 1970s, the industry still had what?

3. What is Chesterfield's advertisement for mild cigarettes?

4. What acts to tear down many taboos against women smoking, especially in public?

5. What does Philip Morris, under the supervision of Otway Chalkley, do during the war when faced with leaf supply shortages?

(see the answer key)

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