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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11: Stroking the Sow's Ear Analysis.

Multiple Choice Questions

1. _______________ claim to fame is the success of his brand, Pall Mall.
(a) George's.
(b) Jim's.
(c) Gerald's.
(d) John's.

2. Who are placed on the TIRC's Scientific Advisory Board to give their efforts legitimacy?
(a) Politicians.
(b) Lawyers.
(c) Celebrities.
(d) Doctors.

3. In what is American Tobacco Company mostly unsuccessful?
(a) Advertising.
(b) Athlete endorsements.
(c) Switching over to filtered brands.
(d) Keeping nonfiltered brands.

4. What happens when a major anti-smoking advocate, Lucy Gaston, dies?
(a) The prohibition movement gains steam.
(b) The prohibition movement begins.
(c) The prohibition movement reforms.
(d) The prohibition movement loses steam.

5. What is the thirty-cent, hand-packed premium cigarette brand being advertised in high-class magazines like THE NEW YORKER?
(a) Senate.
(b) Congress.
(c) Parliament.
(d) Executive.

Short Answer Questions

1. When are George Hill's most successful days at creating market share for his products for American Tobacco Company?

2. What acts to tear down many taboos against women smoking, especially in public?

3. How is an article damning smoking as unhealthy quickly lost?

4. What is the outcome of an antitrust lawsuit against the major cigarette companies of collusion to fix tobacco prices in 1941?

5. What happens to American Tobacco Company in the 1960s?

(see the answer key)

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