View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11: Stroking the Sow's Ear Analysis.

Multiple Choice Questions

1. From what angle do many anti-cigarette movements attack smoking?
(a) The cost angle.
(b) The health angle.
(c) The moral angle.
(d) The side-effects angle.

2. Why does the Army supply its World War I troops with cigarettes by the truckload?
(a) Cigars, pipes, and chew were not practical on the battlefields of Europe.
(b) Cigarettes are very popular before the war.
(c) They are an easy way to calm the troops.
(d) The tobacco companies give the cigarettes to the Army for almost nothing.

3. What happens soon after the breakup of American Tobacco Company?
(a) R.J. Reynolds give control of R.J. Reynolds Tobacco Company to ATC's CEO.
(b) R.J. Reynolds loses control of R.J. Reynolds Tobacco Company.
(c) R.J. Reynolds is back in control of R.J. Reynolds Tobacco Company.
(d) R.J. Reynolds begins R.J. Reynolds Tobacco Company.

4. What is the thirty-cent, hand-packed premium cigarette brand being advertised in high-class magazines like THE NEW YORKER?
(a) Parliament.
(b) Senate.
(c) Executive.
(d) Congress.

5. In the late 1950s, what does the cigarette industry (through TIRC) begin?
(a) A concerted effort to dispute, ignore, or belittle medical claims against it.
(b) A concerted effort to work with the medical community.
(c) A concerted effort to take nicotine out of cigarettes.
(d) A concerted effort to improve their cigarettes.

Short Answer Questions

1. What happens to American Tobacco Company in the 1960s?

2. What is the trend by the end of the 1950s?

3. To whom does the small Philip Morris (under the United Cigar Stores) company start exclusively marketing?

4. What study corroborates this evidence?

5. What new brand does Philip Morris introduce that is directed primarily at women?

(see the answer key)

This section contains 319 words (approx. 2 pages at 300 words per page) View a FREE sample