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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11: Stroking the Sow's Ear Analysis.

Multiple Choice Questions

1. What is the outcome of an antitrust lawsuit against the major cigarette companies of collusion to fix tobacco prices in 1941?
(a) It was somewhat successful.
(b) The case was thrown out.
(c) It succeeded in convicting them.
(d) It failed to convict them.

2. How does American Tobacco Company market Lucky Strikes in the late 1920s?
(a) They have athletes endorse them.
(b) They advertise them in movie theatres.
(c) They pay doctors to endorse them.
(d) They pursue new celebrity endorsements and send free samples to doctors in return for their endorsements.

3. How is an article damning smoking as unhealthy quickly lost?
(a) In the ending of the Great Depression.
(b) By the influential tobacco industry.
(c) In the shuffle of wartime preparedness.
(d) In the power struggle between pro-smoking and anti-smoking campaigns.

4. A revamped "new micronite" (without the asbestos) was hyped by "Reader's Digest" as what?
(a) Being useless.
(b) Unhealthy.
(c) As bad as all the other cigarettes.
(d) Being highly effective.

5. What does the filter phenomenon seem to do?
(a) Add to the public's fear.
(b) Cause less cancer.
(c) Hurt the tobacco companies.
(d) Allay fears.

Short Answer Questions

1. What has the FTC ordered cigarette makers to do?

2. Who is the so called "tar czar?"

3. Who took the lead in producing the new anti-smoking ads?

4. Cigarettes are ______________.

5. When are George Hill's most successful days at creating market share for his products for American Tobacco Company?

(see the answer key)

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