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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11: Stroking the Sow's Ear Analysis.

Multiple Choice Questions

1. How is the company's reputation tarnished?
(a) When it has no cigarettes for purchase.
(b) When it attempts to rewrap stale, returned packs.
(c) When it does not have enough cigarettes for its customers.
(d) When it merges with a health food company.

2. What are not being analyzed for their effectiveness?
(a) Filters.
(b) Anti-smoking laws.
(c) Advertisements.
(d) Medical organizations.

3. Why does this take some time?
(a) Because they do not care about non-smokers.
(b) Because of the sheer logistics involved.
(c) Because of the many company's leaders.
(d) Because the tobacco industry does not like to work as one unit.

4. Lorillard argued that it could not promote the ______ of their product without mentioning lower tar.
(a) Health-benefits.
(b) Safety.
(c) High-quality.
(d) Hazards.

5. At formerly successful companies, average management and _______________ create an atmosphere with no new ideas.
(a) A lack of wealth.
(b) Inbred mentality.
(c) Old men.
(d) Uneducated leadership.

Short Answer Questions

1. R.J. Reynolds starts what advertising campaign?

2. What happens soon after the breakup of American Tobacco Company?

3. In this way, how does the tobacco industry counter many grass roots efforts?

4. In the late 1950s, what does the cigarette industry (through TIRC) begin?

5. What does the U.S. Surgeon General call smoking?

(see the answer key)

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