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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3: It Takes the Hair Right Off Your Bean.

Multiple Choice Questions

1. What has a small tobacco manufacturing company in Durham after the Civil War thriving?
(a) Bull Durham's inheritance.
(b) Bull Durham's resourcefulness.
(c) Buck's resourcefulness.
(d) Buck's large inheritance.

2. By the late 1920s, what are medical examiners noticing?
(a) Increases in babies with low birth weights.
(b) Decreases in lung cancer in the general population.
(c) Decreases in cigarette smoking.
(d) Increases in lung cancer in the general population.

3. What happens when Teddy Roosevelt's Food and Drug law goes into effect to regulate meat, milk, and flour?
(a) Tobacco is exempted.
(b) Tobacco is strictly regulated.
(c) Tobacco is included.
(d) Tobacco is somewhat regulated.

4. R.J. Reynolds starts what advertising campaign?
(a) "I love the Marlboro man."
(b) "Want to be ultra thin? Smoke Ultra Lites."
(c) "I am Virginia Slim."
(d) "I'd walk a mile for a Camel."

5. By 1898, what does Duke control?
(a) One third of the plug and smoking tobacco market, as well as fifteen percent of the cigarette market.
(b) One quarter of the plug and smoking tobacco market, as well as eighty-five percent of the cigarette market.
(c) One half of the plug and smoking tobacco market, as well as sixty-five percent of the cigar market.
(d) One eighth of the plug and smoking tobacco market, as well as fifty percent of the cigarette market.

Short Answer Questions

1. What is a lighter leaf grown in the Piedmont area of Virginia and North Carolina nicknamed?

2. With the rise of the industrialists and the trusts that followed, what does the United States Congress start looking at limiting?

3. What other segments of the industry is Duke buying out?

4. What do magazines describe?

5. What custom becomes very common in the United States throughout the 1800s?

(see the answer key)

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