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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3: It Takes the Hair Right Off Your Bean.

Multiple Choice Questions

1. What is happening by 1901?
(a) Iowa, Tennesse, and North Dakota have made cigarettes illegal, and more states are looking at the option.
(b) Illinois, Arizona, and New Hampshire made cigarettes illegal.
(c) Indiana, Florida, and North Carolina made cigarettes illegal.
(d) Idaho, Kentucky, and New York made cigarettes illegal.

2. R.J. Reynolds starts what advertising campaign?
(a) "I'd walk a mile for a Camel."
(b) "I am Virginia Slim."
(c) "I love the Marlboro man."
(d) "Want to be ultra thin? Smoke Ultra Lites."

3. Why does Buck begin an aggressive campaign to increase his holdings in non-cigarette tobacco products?
(a) Cigarettes are not healthy, so he wants to explore other options.
(b) He wants to find a healthier use for tobacco.
(c) Cigarettes are too difficult to make in the 1890s.
(d) In the face of declining cigarette revenues in the mid 1890s.

4. How do two-thirds of the plug tobacco market end up in the hands of Buck Duke?
(a) Duke steals two-thirds of the stakes from R.J.Reynolds.
(b) R.J. Reynolds lets Duke take two-thirds stake in his company.
(c) Duke has bought out the stakes of othe companies.
(d) Many other companies share the other one-third of the market.

5. What happens when a major anti-smoking advocate, Lucy Gaston, dies?
(a) The prohibition movement begins.
(b) The prohibition movement loses steam.
(c) The prohibition movement reforms.
(d) The prohibition movement gains steam.

Short Answer Questions

1. What happens soon after the breakup of American Tobacco Company?

2. From what angle do many anti-cigarette movements attack smoking?

3. What is a lighter leaf grown in the Piedmont area of Virginia and North Carolina nicknamed?

4. When Columbus arrives in America, what does he discover about tobacco?

5. What custom becomes very common in the United States throughout the 1800s?

(see the answer key)

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