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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3: It Takes the Hair Right Off Your Bean.

Multiple Choice Questions

1. Why does Buck begin an aggressive campaign to increase his holdings in non-cigarette tobacco products?
(a) Cigarettes are too difficult to make in the 1890s.
(b) He wants to find a healthier use for tobacco.
(c) In the face of declining cigarette revenues in the mid 1890s.
(d) Cigarettes are not healthy, so he wants to explore other options.

2. What is Chesterfield's advertisement for mild cigarettes?
(a) "Not a cough in the carload."
(b) "Need a break? Try a cigarette."
(c) "So mild, you don't even know you're smoking."
(d) "No smoking here."

3. When Columbus arrives in America, what does he discover about tobacco?
(a) The addictiveness of its use among his own men.
(b) His men do not like it.
(c) The Native Americans do not allow Columbus' men to have any.
(d) It is very easy to grow.

4. _______________ claim to fame is the success of his brand, Pall Mall.
(a) George's.
(b) John's.
(c) Gerald's.
(d) Jim's.

5. What weighs over one ton and has the capacity to produce approximately 200 cigarettes per minute?
(a) The Bonsack machine.
(b) The Bansai machine.
(c) The Bullseye machine.
(d) The Bonham machine.

Short Answer Questions

1. How do two-thirds of the plug tobacco market end up in the hands of Buck Duke?

2. What happens when a major anti-smoking advocate, Lucy Gaston, dies?

3. What acts to tear down many taboos against women smoking, especially in public?

4. By the late 1920s, what are medical examiners noticing?

5. How does American Tobacco Company market Lucky Strikes in the late 1920s?

(see the answer key)

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