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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3: It Takes the Hair Right Off Your Bean.

Multiple Choice Questions

1. A farmer in Durham, North Carolina, began marketing smoking tobacco under what trademark?
(a) Bull Durham.
(b) Cow Durham.
(c) Moo Dunham.
(d) Calf Dunham.

2. How do two-thirds of the plug tobacco market end up in the hands of Buck Duke?
(a) Duke has bought out the stakes of othe companies.
(b) Many other companies share the other one-third of the market.
(c) Duke steals two-thirds of the stakes from R.J.Reynolds.
(d) R.J. Reynolds lets Duke take two-thirds stake in his company.

3. American Tobacco Company keeps a tight leash on what?
(a) Its distributors, jobbers, and suppliers.
(b) Its secret recipe.
(c) Its consumers.
(d) Its slaves that work in the fields.

4. What do magazines describe?
(a) The risk of inhaling tobacco versus non-inhaling.
(b) The popularity of cigarette smoking.
(c) The various types of cigarettes on the market.
(d) The health benefits of smoking.

5. To whom does the small Philip Morris (under the United Cigar Stores) company start exclusively marketing?
(a) Minorities.
(b) Men.
(c) Women.
(d) Children.

Short Answer Questions

1. What are extremely rare in America in the 1800s?

2. What happens soon after the breakup of American Tobacco Company?

3. _______________ claim to fame is the success of his brand, Pall Mall.

4. Who is one of the prominent leaders at Jamestown who is instrumental in founding the American domestic tobacco market?

5. What happens when Teddy Roosevelt's Food and Drug law goes into effect to regulate meat, milk, and flour?

(see the answer key)

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