Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Quiz | Eight Week Quiz A

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.

Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Quiz | Eight Week Quiz A

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.
Buy the Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Lesson Plans
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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3: It Takes the Hair Right Off Your Bean.

Multiple Choice Questions

1. What custom becomes very common in the United States throughout the 1800s?
(a) Anti-smoking campaigns.
(b) Smoking cigarettes.
(c) Spitting the dark juice.
(d) Selling cigars.

2. By the late 1920s, what are medical examiners noticing?
(a) Increases in lung cancer in the general population.
(b) Decreases in cigarette smoking.
(c) Decreases in lung cancer in the general population.
(d) Increases in babies with low birth weights.

3. _______________ claim to fame is the success of his brand, Pall Mall.
(a) John's.
(b) Jim's.
(c) George's.
(d) Gerald's.

4. What other segments of the industry is Duke buying out?
(a) Packaging, cigar, and flavoring companies.
(b) Cigar companies.
(c) Smaller cigarette companies, packaging, and cigars companies.
(d) Celebrity endorsements and flavoring companies.

5. What is Chesterfield's advertisement for mild cigarettes?
(a) "So mild, you don't even know you're smoking."
(b) "Need a break? Try a cigarette."
(c) "Not a cough in the carload."
(d) "No smoking here."

Short Answer Questions

1. What does R.J. Reynolds dub the new brand?

2. What happens when a major anti-smoking advocate, Lucy Gaston, dies?

3. What are extremely rare in America in the 1800s?

4. Why does Buck open a New York plant in 1884?

5. Why do farmers have to accept American Tobacco Company's prices?

(see the answer key)

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