View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3: It Takes the Hair Right Off Your Bean.

Multiple Choice Questions

1. What happens when a major anti-smoking advocate, Lucy Gaston, dies?
(a) The prohibition movement begins.
(b) The prohibition movement gains steam.
(c) The prohibition movement reforms.
(d) The prohibition movement loses steam.

2. What began by being manufactured mainly in Spain but quickly spread to its colonies and conquests?
(a) Plug.
(b) Cigars.
(c) Cigarettes.
(d) Chew.

3. By 1898, what does Duke control?
(a) One half of the plug and smoking tobacco market, as well as sixty-five percent of the cigar market.
(b) One third of the plug and smoking tobacco market, as well as fifteen percent of the cigarette market.
(c) One eighth of the plug and smoking tobacco market, as well as fifty percent of the cigarette market.
(d) One quarter of the plug and smoking tobacco market, as well as eighty-five percent of the cigarette market.

4. From what angle do many anti-cigarette movements attack smoking?
(a) The moral angle.
(b) The health angle.
(c) The side-effects angle.
(d) The cost angle.

5. How does R.J. Reynolds differentiate his product?
(a) As the "classy" brand.
(b) As the "midwest" brand.
(c) As the "All-American" brand.
(d) As the "down home" brand.

Short Answer Questions

1. What other segments of the industry is Duke buying out?

2. What is happening to cigarettes on the social front in 1898?

3. What acts to tear down many taboos against women smoking, especially in public?

4. What does R.J. Reynolds dub the new brand?

5. What do most Virginians expect the Revolutionary War to erase?

(see the answer key)

This section contains 296 words (approx. 1 page at 300 words per page) View a FREE sample