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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3: It Takes the Hair Right Off Your Bean.

Multiple Choice Questions

1. Why does Buck open a New York plant in 1884?
(a) He has always wanted to live in New York.
(b) To try to grab hold of the immigrant market for cheap cigarettes.
(c) New York is a large city, with many wealthy smokers.
(d) To try to merge with large New York companies.

2. Who is one of the prominent leaders at Jamestown who is instrumental in founding the American domestic tobacco market?
(a) George Washington.
(b) Christopher Columbus.
(c) John Rolfe.
(d) Thomas Jefferson.

3. With the rise of the industrialists and the trusts that followed, what does the United States Congress start looking at limiting?
(a) The power of the federal government in the 1980 and 1890s.
(b) Business power in the 1880s and 1890s.
(c) Business power in the 1980s and 1890s.
(d) The power of the federal government in the 1880s and 1890s.

4. To whom does the small Philip Morris (under the United Cigar Stores) company start exclusively marketing?
(a) Children.
(b) Minorities.
(c) Women.
(d) Men.

5. What do magazines describe?
(a) The popularity of cigarette smoking.
(b) The various types of cigarettes on the market.
(c) The risk of inhaling tobacco versus non-inhaling.
(d) The health benefits of smoking.

Short Answer Questions

1. Why do farmers have to accept American Tobacco Company's prices?

2. What other segments of the industry is Duke buying out?

3. By the late 1920s, what are medical examiners noticing?

4. Why does Buck begin an aggressive campaign to increase his holdings in non-cigarette tobacco products?

5. What happens when a major anti-smoking advocate, Lucy Gaston, dies?

(see the answer key)

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