View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3: It Takes the Hair Right Off Your Bean.

Multiple Choice Questions

1. Why does Buck open a New York plant in 1884?
(a) To try to merge with large New York companies.
(b) To try to grab hold of the immigrant market for cheap cigarettes.
(c) New York is a large city, with many wealthy smokers.
(d) He has always wanted to live in New York.

2. What has a small tobacco manufacturing company in Durham after the Civil War thriving?
(a) Bull Durham's inheritance.
(b) Bull Durham's resourcefulness.
(c) Buck's large inheritance.
(d) Buck's resourcefulness.

3. What happens soon after the breakup of American Tobacco Company?
(a) R.J. Reynolds is back in control of R.J. Reynolds Tobacco Company.
(b) R.J. Reynolds begins R.J. Reynolds Tobacco Company.
(c) R.J. Reynolds give control of R.J. Reynolds Tobacco Company to ATC's CEO.
(d) R.J. Reynolds loses control of R.J. Reynolds Tobacco Company.

4. To whom does the small Philip Morris (under the United Cigar Stores) company start exclusively marketing?
(a) Women.
(b) Men.
(c) Minorities.
(d) Children.

5. Who becomes a leading industrialist and leads Winston in sewer and rail upgrades?
(a) Riley Joseph Reynor.
(b) Robert James Reed.
(c) Richard Joshua Reynolds.
(d) Ronald Jonathon Rickle.

Short Answer Questions

1. Why do farmers have to accept American Tobacco Company's prices?

2. What acts to tear down many taboos against women smoking, especially in public?

3. What does R.J. Reynolds dub the new brand?

4. When Columbus arrives in America, what does he discover about tobacco?

5. How does American Tobacco Company market Lucky Strikes in the late 1920s?

(see the answer key)

This section contains 338 words (approx. 2 pages at 300 words per page) View a FREE sample