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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3: It Takes the Hair Right Off Your Bean.

Multiple Choice Questions

1. What is happening to cigarettes on the social front in 1898?
(a) They are too expensive to purchase.
(b) Sales are increasing slowly.
(c) They are taking some major hits.
(d) They are growing in popularity.

2. What happens soon after the breakup of American Tobacco Company?
(a) R.J. Reynolds is back in control of R.J. Reynolds Tobacco Company.
(b) R.J. Reynolds loses control of R.J. Reynolds Tobacco Company.
(c) R.J. Reynolds give control of R.J. Reynolds Tobacco Company to ATC's CEO.
(d) R.J. Reynolds begins R.J. Reynolds Tobacco Company.

3. A farmer in Durham, North Carolina, began marketing smoking tobacco under what trademark?
(a) Calf Dunham.
(b) Cow Durham.
(c) Bull Durham.
(d) Moo Dunham.

4. How do two-thirds of the plug tobacco market end up in the hands of Buck Duke?
(a) Duke has bought out the stakes of othe companies.
(b) Many other companies share the other one-third of the market.
(c) R.J. Reynolds lets Duke take two-thirds stake in his company.
(d) Duke steals two-thirds of the stakes from R.J.Reynolds.

5. Who is one of the prominent leaders at Jamestown who is instrumental in founding the American domestic tobacco market?
(a) John Rolfe.
(b) Christopher Columbus.
(c) Thomas Jefferson.
(d) George Washington.

Short Answer Questions

1. What acts to tear down many taboos against women smoking, especially in public?

2. What other segments of the industry is Duke buying out?

3. Who becomes a leading industrialist and leads Winston in sewer and rail upgrades?

4. R.J. Reynolds starts what advertising campaign?

5. What weighs over one ton and has the capacity to produce approximately 200 cigarettes per minute?

(see the answer key)

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