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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3: It Takes the Hair Right Off Your Bean.

Multiple Choice Questions

1. What acts to tear down many taboos against women smoking, especially in public?
(a) The federal government.
(b) The civil right's movement.
(c) Young, married women.
(d) The women's suffrage movement.

2. What do most Virginians expect the Revolutionary War to erase?
(a) Their debts from England.
(b) Their tie to tobacco.
(c) Slavery.
(d) Their hatred of England.

3. R.J. Reynolds starts what advertising campaign?
(a) "Want to be ultra thin? Smoke Ultra Lites."
(b) "I am Virginia Slim."
(c) "I love the Marlboro man."
(d) "I'd walk a mile for a Camel."

4. What does R.J. Reynolds dub the new brand?
(a) Marlboro.
(b) Ultra Lites.
(c) Camel.
(d) Virginia Slims.

5. What weighs over one ton and has the capacity to produce approximately 200 cigarettes per minute?
(a) The Bonsack machine.
(b) The Bonham machine.
(c) The Bullseye machine.
(d) The Bansai machine.

Short Answer Questions

1. What other segments of the industry is Duke buying out?

2. What are extremely rare in America in the 1800s?

3. With the rise of the industrialists and the trusts that followed, what does the United States Congress start looking at limiting?

4. A farmer in Durham, North Carolina, began marketing smoking tobacco under what trademark?

5. How does R.J. Reynolds differentiate his product?

(see the answer key)

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