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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3: It Takes the Hair Right Off Your Bean.

Multiple Choice Questions

1. By the late 1920s, what are medical examiners noticing?
(a) Increases in babies with low birth weights.
(b) Decreases in lung cancer in the general population.
(c) Decreases in cigarette smoking.
(d) Increases in lung cancer in the general population.

2. How do two-thirds of the plug tobacco market end up in the hands of Buck Duke?
(a) Duke has bought out the stakes of othe companies.
(b) Duke steals two-thirds of the stakes from R.J.Reynolds.
(c) R.J. Reynolds lets Duke take two-thirds stake in his company.
(d) Many other companies share the other one-third of the market.

3. _______________ claim to fame is the success of his brand, Pall Mall.
(a) Jim's.
(b) Gerald's.
(c) George's.
(d) John's.

4. A farmer in Durham, North Carolina, began marketing smoking tobacco under what trademark?
(a) Bull Durham.
(b) Cow Durham.
(c) Moo Dunham.
(d) Calf Dunham.

5. What is happening by 1901?
(a) Iowa, Tennesse, and North Dakota have made cigarettes illegal, and more states are looking at the option.
(b) Illinois, Arizona, and New Hampshire made cigarettes illegal.
(c) Idaho, Kentucky, and New York made cigarettes illegal.
(d) Indiana, Florida, and North Carolina made cigarettes illegal.

Short Answer Questions

1. What is Chesterfield's advertisement for mild cigarettes?

2. Who becomes a leading industrialist and leads Winston in sewer and rail upgrades?

3. From what angle do many anti-cigarette movements attack smoking?

4. What has a small tobacco manufacturing company in Durham after the Civil War thriving?

5. What do most Virginians expect the Revolutionary War to erase?

(see the answer key)

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