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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What do magazines describe?

2. What does a 1953 study by Dr. Ernst Wydner show?

3. How does a price increase help smaller bargain brands?

4. Who took the lead in producing the new anti-smoking ads?

5. How is an article damning smoking as unhealthy quickly lost?

Short Essay Questions

1. What do the American Cancer Society and others do?

2. What causes R.J. Reynolds to slip in popularity?

3. What does RJR do after James Gray's death?

4. What was happening to the popularity of cigarettes at the turn of the century?

5. How did the Camel product come to be?

6. What is the history of the Bull Durham company?

7. How does Buck Duke run his company?

8. What does Brown and Williamson's Senior Vice President want to do? What are the results?

9. Describe the study done by the American Cancer Society in 1952.

10. What role does World War I play in the increase in American smokers?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The tobacco industry was still influential in Washington in the 1970s.

Part 1) How was it influential? Why was it so influential? Why was it initially difficult for the tobacco industry to fight non-smokers' rights groups?

Part 2) Compare and contrast the efforts of both the tobacco industry and grass roots organizations?

Part 3) How does this power and influence of the tobacco industry continue today? Has it had to change tactics? Why or why not?

Essay Topic 2

Athletes endorsed cigarettes from the 1930s to the 1960s.

Part 1) Are you surprised by this? Why or why not?

Part 2) What do athletes endorse today? Why do they endorse the products?

Part 3) Are there products today, endorsed by athletes, that you believe should not be? Why or why not?

Essay Topic 3

The first successful case against the tobacco industry is significant.

Part 1) Describe this first case. Was it successful? Why or why not?

Part 2) Why is it so significant?

Part 3) How has this first case affected the tobacco industry of today?

(see the answer keys)

This section contains 1,142 words (approx. 4 pages at 300 words per page) View a FREE sample