Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Test | Mid-Book Test - Hard

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.

Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Test | Mid-Book Test - Hard

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.
Buy the Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Lesson Plans
Name: _________________________ Period: ___________________

This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What is the thirty-cent, hand-packed premium cigarette brand being advertised in high-class magazines like THE NEW YORKER?

2. In Britain, what does the Royal College of Physicians state?

3. At formerly successful companies, average management and _______________ create an atmosphere with no new ideas.

4. Who is one of the prominent leaders at Jamestown who is instrumental in founding the American domestic tobacco market?

5. With what is the Head of Research and Development at Philip Morris, Helmut Wakeham, faced?

Short Essay Questions

1. What do companies do with rising health concerns?

2. What do the American Cancer Society and others do?

3. What role does World War I play in the increase in American smokers?

4. With what is Helmut Wakeham faced?

5. What is the history of the Bull Durham company?

6. How was smoking viewed during World War II?

7. What is happening to American Tobacco Company at this time?

8. What does RJR do after James Gray's death?

9. Discuss the early tobacco industry in Virginia.

10. How does Buck Duke run his company?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The American colonies were not conducive to the slave trade.

Part 1) Why were they not conducive to the slave trade? What role did Virginia play in the rise of slavery?

Part 2) Why were slaves important for the tobacco industry? Would slavery have been abolished sooner if the tobacco industry had never existed? Why or why not?

Part 3) What was needed to replace the use of slaves, yet keep costs down? What other technology has been created to replace laborers? How does this affect the laborer?

Essay Topic 2

There was a stigma against women smoking in public.

Part 1) Who fought against this stigma? Why did they fight it? How did they fight it?

Part 2) How does the ending of this stigma reflect the view of women in American society?

Part 3) How has this ending of this stigma both helped and hurt women?

Essay Topic 3

The American Medical Association took years to actively come out against tobacco as a hazardous substance.

Part 1) How did they initially handle the tobacco health risks? Are you surprised? Why or why not?

Part 2) Why did this organization initially respond this way? How is this, in itself, hypocritical?

Part 3) How does this make you feel about what products the American Medical Association might endorse or find hazardous today? Why?

(see the answer keys)

This section contains 1,167 words
(approx. 4 pages at 300 words per page)
Buy the Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Lesson Plans
Copyrights
BookRags
Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris from BookRags. (c)2024 BookRags, Inc. All rights reserved.