Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Test | Mid-Book Test - Hard

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.

Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Test | Mid-Book Test - Hard

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.
Buy the Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Lesson Plans
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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What is happening by 1901?

2. What is the trend by the end of the 1950s?

3. How do two-thirds of the plug tobacco market end up in the hands of Buck Duke?

4. What does a 1953 study by Dr. Ernst Wydner show?

5. How long does this committee work in relative secrecy?

Short Essay Questions

1. What role does World War I play in the increase in American smokers?

2. What is happening to American Tobacco Company at this time?

3. Discuss the early tobacco industry in Virginia.

4. What does George Hill do for American Tobacco Company at the end of his career?

5. What is the cause for the control of large businesses?

6. How was smoking viewed during World War II?

7. What does Sylvester (Pat) Weaver do for American Tobacco Company?

8. How does Buck Duke run his company?

9. What do companies do with rising health concerns?

10. What do Joe Cullman Jr. and his son do for Benson & Hedges?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

There were many reasons prior to the 1970s for smokers to not quit.

Part 1) What are two of these reasons? Why are they not good reasons today?

Part 2) How did the view of smoking begin to change in the 1970s? Why had this not happened sooner?

Part 3) How is education important when taking care of one's body? What role did education play in the desire of many to quit smoking in the 1970s?

Essay Topic 2

Athletes endorsed cigarettes from the 1930s to the 1960s.

Part 1) Are you surprised by this? Why or why not?

Part 2) What do athletes endorse today? Why do they endorse the products?

Part 3) Are there products today, endorsed by athletes, that you believe should not be? Why or why not?

Essay Topic 3

The 1980s saw an increase in tobacco company profits.

Part 1) How was there an increase? Did consumers know? Why or why not?

Part 2) How has the tobacco industry used and continues to use tactics of deception to sell products and profit from a hazardous chemical?

Part 3) How has this cunning also helped other companies sell their own products? Is their skill at deception and advertising all bad? Why or why not?

(see the answer keys)

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