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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Why does the Army supply its World War I troops with cigarettes by the truckload?

2. What is questioned in 1941?

3. What is the trend by the end of the 1950s?

4. Who took the lead in producing the new anti-smoking ads?

5. What is the thirty-cent, hand-packed premium cigarette brand being advertised in high-class magazines like THE NEW YORKER?

Short Essay Questions

1. What does Buck do when cigarette revenues begin to decline?

2. What do medical examiners notice by the 1920s?

3. With what is Helmut Wakeham faced?

4. What is the cause for the control of large businesses?

5. How was smoking viewed during World War II?

6. What does Brown and Williamson's Senior Vice President want to do? What are the results?

7. What is happening to American Tobacco Company at this time?

8. Describe Christopher Columbus' findings in the New World.

9. Describe the early filters.

10. What happens to R.J. Reynolds under Clay Williams?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

In many ways, American Tobacco Company opened the door to many modern advertising techniques.

Part 1) Give examples of two techniques and how they were used by American Tobacco Company and how they are used today.

Part 2) What role did advertising to attract women play in these new forms of advertisement?

Part 3) How do advertisements then and today deceive the consumer? Give two examples.

Essay Topic 2

The "bright" leaf is a mild variety of tobacco introduced in the Colonial Period.

Part 1) How does it differ from the original varieties? Is the "bright" leaf better? Why or why not?

Part 2) What is ironic about the "bright" leaf?

Part 3) How does this new leaf draw more people to smoking? Would as many people smoke or become addicted or sick if this leaf had not been discovered? Explain.

Essay Topic 3

Buck Duke was ahead of his time when it came to running a company.

Part 1) Who is Buck Duke? How was he ahead of his time?

Part 2) Was it natural talent or training that led him to be so innovative? Explain.

Part 3) How have various modern industries been influenced by Buck Duke's work?

(see the answer keys)

This section contains 1,035 words (approx. 4 pages at 300 words per page) View a FREE sample