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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What acts to tear down many taboos against women smoking, especially in public?

2. How are Pall Mall cigarettes reinvigorated?

3. Who becomes a leading industrialist and leads Winston in sewer and rail upgrades?

4. _______________ claim to fame is the success of his brand, Pall Mall.

5. What is the thirty-cent, hand-packed premium cigarette brand being advertised in high-class magazines like THE NEW YORKER?

Short Essay Questions

1. Describe the study done by the American Cancer Society in 1952.

2. What does George Hill do for American Tobacco Company at the end of his career?

3. How did the Camel product come to be?

4. How does the TIRC respond to the ACS and others' efforts?

5. What does RJR do after James Gray's death?

6. What do companies do with rising health concerns?

7. What is the job of the "tar czar"?

8. What do the American Cancer Society and others do?

9. What is the history of the Bull Durham company?

10. What were the tobacco preferences of early Americans?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

In many ways, American Tobacco Company opened the door to many modern advertising techniques.

Part 1) Give examples of two techniques and how they were used by American Tobacco Company and how they are used today.

Part 2) What role did advertising to attract women play in these new forms of advertisement?

Part 3) How do advertisements then and today deceive the consumer? Give two examples.

Essay Topic 2

The first successful case against the tobacco industry is significant.

Part 1) Describe this first case. Was it successful? Why or why not?

Part 2) Why is it so significant?

Part 3) How has this first case affected the tobacco industry of today?

Essay Topic 3

There were many reasons prior to the 1970s for smokers to not quit.

Part 1) What are two of these reasons? Why are they not good reasons today?

Part 2) How did the view of smoking begin to change in the 1970s? Why had this not happened sooner?

Part 3) How is education important when taking care of one's body? What role did education play in the desire of many to quit smoking in the 1970s?

(see the answer keys)

This section contains 1,054 words (approx. 4 pages at 300 words per page) View a FREE sample