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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. How does Paul Hahn at American Tobacco Company see filters?

2. What began by being manufactured mainly in Spain but quickly spread to its colonies and conquests?

3. How is a more 'manly' image for Marlboro created?

4. What study corroborates this evidence?

5. What are the filters?

Short Essay Questions

1. Describe the cigarette labeling law and what the industry says is being done in regards to the connection between smoking and cancer.

2. What do companies do with rising health concerns?

3. What role does World War I play in the increase in American smokers?

4. How does Buck Duke run his company?

5. What does Brown and Williamson's Senior Vice President want to do? What are the results?

6. Describe Christopher Columbus' findings in the New World.

7. What do the American Cancer Society and others do?

8. What do periodicals in the 1930s say about smoking?

9. What are the cigarette trends at the end of the 1950s?

10. How are fears allayed in the 1950s?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Philip Morris performed well in the 1970s.

Part 1) Who is given credit for this? How was this person different from those in other companies?

Part 2) Compare this person and his achievements to Buck Duke.

Part 3) Who also was in instrumental with this company at the time? How did this team effort help the Philip Morris Company?

Essay Topic 2

The 1980s saw an increase in tobacco company profits.

Part 1) How was there an increase? Did consumers know? Why or why not?

Part 2) How has the tobacco industry used and continues to use tactics of deception to sell products and profit from a hazardous chemical?

Part 3) How has this cunning also helped other companies sell their own products? Is their skill at deception and advertising all bad? Why or why not?

Essay Topic 3

Unfortunately, Buck Duke was almost too successful.

Part 1) How could he be too successful? What is a monopoly? Is a monopoly bad? Why or why not?

Part 2) Compare and contrast Buck's company to Standard Oil.

Part 3) What large companies exist today? Would you consider them monopolies? Why or why not?

(see the answer keys)

This section contains 1,165 words (approx. 4 pages at 300 words per page) View a FREE sample