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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What happens when a major anti-smoking advocate, Lucy Gaston, dies?

2. How does American Tobacco Company's Pall Mall brand gain ground?

3. What do most Virginians expect the Revolutionary War to erase?

4. When are George Hill's most successful days at creating market share for his products for American Tobacco Company?

5. Cigarettes are ______________.

Short Essay Questions

1. How successful is the FTC in the 1950s?

2. Describe Christopher Columbus' findings in the New World.

3. What do the American Cancer Society and others do?

4. How does the TIRC respond to the ACS and others' efforts?

5. Describe the cigarette labeling law and what the industry says is being done in regards to the connection between smoking and cancer.

6. What happens to R.J. Reynolds under Clay Williams?

7. How does Buck Duke run his company?

8. What role does World War I play in the increase in American smokers?

9. What does Brown and Williamson's Senior Vice President want to do? What are the results?

10. What does Sylvester (Pat) Weaver do for American Tobacco Company?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Philip Morris performed well in the 1970s.

Part 1) Who is given credit for this? How was this person different from those in other companies?

Part 2) Compare this person and his achievements to Buck Duke.

Part 3) Who also was in instrumental with this company at the time? How did this team effort help the Philip Morris Company?

Essay Topic 2

There was a stigma against women smoking in public.

Part 1) Who fought against this stigma? Why did they fight it? How did they fight it?

Part 2) How does the ending of this stigma reflect the view of women in American society?

Part 3) How has this ending of this stigma both helped and hurt women?

Essay Topic 3

The 1980s saw an increase in tobacco company profits.

Part 1) How was there an increase? Did consumers know? Why or why not?

Part 2) How has the tobacco industry used and continues to use tactics of deception to sell products and profit from a hazardous chemical?

Part 3) How has this cunning also helped other companies sell their own products? Is their skill at deception and advertising all bad? Why or why not?

(see the answer keys)

This section contains 1,107 words (approx. 4 pages at 300 words per page) View a FREE sample