Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Test | Mid-Book Test - Hard

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.

Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Test | Mid-Book Test - Hard

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.
Buy the Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Lesson Plans
Name: _________________________ Period: ___________________

This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. For what does an internal chemist, Helmut Wakeham, push to develop?

2. What creates very bad publicity for R.J Reynolds?

3. Who is the so called "tar czar?"

4. In 1952, a data gathering study begins with approximately 22,000 volunteers in eleven states, and is conducted by whom?

5. American Tobacco Company keeps a tight leash on what?

Short Essay Questions

1. What is happening to American Tobacco Company at this time?

2. What role does World War I play in the increase in American smokers?

3. What does the industry do in response to these new rules?

4. How does Buck Duke run his company?

5. What happens to R.J. Reynolds under Clay Williams?

6. What is Liggett and Myers doing at this time?

7. What is the job of the "tar czar"?

8. What is the history of the Bull Durham company?

9. What causes R.J. Reynolds to slip in popularity?

10. What does RJR do after James Gray's death?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The first successful case against the tobacco industry is significant.

Part 1) Describe this first case. Was it successful? Why or why not?

Part 2) Why is it so significant?

Part 3) How has this first case affected the tobacco industry of today?

Essay Topic 2

The tobacco industry is very cunning.

Part 1) How are they cunning? How did they get around laws?

Part 2) How has this type of behavior existed since the beginning?

Part 3) How do businesses today use the same type of covert advertising tactics? How successful might these be? Explain.

Essay Topic 3

How do these changes still affect consumers today?

Part 1) What is a filter? Why was it created? How did the filter affect the tobacco industry?

Part 2) Is a filter safe? Why or why not?

Part 3) How did filters affect consumers? Did it help or hurt them? Why?

(see the answer keys)

This section contains 1,080 words
(approx. 4 pages at 300 words per page)
Buy the Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Lesson Plans
Copyrights
BookRags
Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris from BookRags. (c)2026 BookRags, Inc. All rights reserved.