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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. How are most periodicals in the 1930s toward attacking cigarettes?

2. What of B&W's menthol brands are soon introduced?

3. What has a small tobacco manufacturing company in Durham after the Civil War thriving?

4. American Tobacco Company keeps a tight leash on what?

5. _______________ claim to fame is the success of his brand, Pall Mall.

Short Essay Questions

1. Describe the early filters.

2. What is Liggett and Myers doing at this time?

3. What does RJR do after James Gray's death?

4. What was happening to the popularity of cigarettes at the turn of the century?

5. What does Buck do when cigarette revenues begin to decline?

6. What do the American Cancer Society and others do?

7. How did the Camel product come to be?

8. What does Brown and Williamson's Senior Vice President want to do? What are the results?

9. What does the industry do in response to these new rules?

10. How are fears allayed in the 1950s?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

In many ways, American Tobacco Company opened the door to many modern advertising techniques.

Part 1) Give examples of two techniques and how they were used by American Tobacco Company and how they are used today.

Part 2) What role did advertising to attract women play in these new forms of advertisement?

Part 3) How do advertisements then and today deceive the consumer? Give two examples.

Essay Topic 2

The major tobacco companies pooled their resources by setting up the TIRC.

Part 1) What is the TIRC? What was the initial purpose of this organization?

Part 2) How did this organization evolve over time? Why did it evolve?

Part 3) How did the changes in the TIRC affect the consumers?

Essay Topic 3

Buck Duke was ahead of his time when it came to running a company.

Part 1) Who is Buck Duke? How was he ahead of his time?

Part 2) Was it natural talent or training that led him to be so innovative? Explain.

Part 3) How have various modern industries been influenced by Buck Duke's work?

(see the answer keys)

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