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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. How does the TIRC respond?

2. To whom does the small Philip Morris (under the United Cigar Stores) company start exclusively marketing?

3. What happens when the industry resents being asked to disparage its own product?

4. How is a more 'manly' image for Marlboro created?

5. Why do farmers have to accept American Tobacco Company's prices?

Short Essay Questions

1. Describe Christopher Columbus' findings in the New World.

2. What does the Roosevelt Administration look into regarding the tobacco industry? How does this affect the various companies?

3. What is the history of the Bull Durham company?

4. What were the tobacco preferences of early Americans?

5. What is happening to American Tobacco Company at this time?

6. What does George Hill do for American Tobacco Company at the end of his career?

7. How successful is the FTC in the 1950s?

8. How was smoking viewed during World War II?

9. What role does World War I play in the increase in American smokers?

10. What happens to R.J. Reynolds under Clay Williams?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The major tobacco companies pooled their resources by setting up the TIRC.

Part 1) What is the TIRC? What was the initial purpose of this organization?

Part 2) How did this organization evolve over time? Why did it evolve?

Part 3) How did the changes in the TIRC affect the consumers?

Essay Topic 2

The 1980s saw an increase in tobacco company profits.

Part 1) How was there an increase? Did consumers know? Why or why not?

Part 2) How has the tobacco industry used and continues to use tactics of deception to sell products and profit from a hazardous chemical?

Part 3) How has this cunning also helped other companies sell their own products? Is their skill at deception and advertising all bad? Why or why not?

Essay Topic 3

There were many reasons prior to the 1970s for smokers to not quit.

Part 1) What are two of these reasons? Why are they not good reasons today?

Part 2) How did the view of smoking begin to change in the 1970s? Why had this not happened sooner?

Part 3) How is education important when taking care of one's body? What role did education play in the desire of many to quit smoking in the 1970s?

(see the answer keys)

This section contains 1,076 words (approx. 4 pages at 300 words per page) View a FREE sample