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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What happens when Teddy Roosevelt's Food and Drug law goes into effect to regulate meat, milk, and flour?

2. What is a lighter leaf grown in the Piedmont area of Virginia and North Carolina nicknamed?

3. What does a 1953 study by Dr. Ernst Wydner show?

4. How does the TIRC respond?

5. How does American Tobacco Company market Lucky Strikes in the late 1920s?

Short Essay Questions

1. How does the TIRC respond to the ACS and others' efforts?

2. What do the American Cancer Society and others do?

3. What is the job of the "tar czar"?

4. What were the tobacco preferences of early Americans?

5. How was smoking viewed during World War II?

6. What does RJR do after James Gray's death?

7. What does the industry do in response to these new rules?

8. What are the cigarette trends at the end of the 1950s?

9. What causes R.J. Reynolds to slip in popularity?

10. Describe the cigarette labeling law and what the industry says is being done in regards to the connection between smoking and cancer.

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

There were many reasons prior to the 1970s for smokers to not quit.

Part 1) What are two of these reasons? Why are they not good reasons today?

Part 2) How did the view of smoking begin to change in the 1970s? Why had this not happened sooner?

Part 3) How is education important when taking care of one's body? What role did education play in the desire of many to quit smoking in the 1970s?

Essay Topic 2

The American Medical Association took years to actively come out against tobacco as a hazardous substance.

Part 1) How did they initially handle the tobacco health risks? Are you surprised? Why or why not?

Part 2) Why did this organization initially respond this way? How is this, in itself, hypocritical?

Part 3) How does this make you feel about what products the American Medical Association might endorse or find hazardous today? Why?

Essay Topic 3

In many ways, American Tobacco Company opened the door to many modern advertising techniques.

Part 1) Give examples of two techniques and how they were used by American Tobacco Company and how they are used today.

Part 2) What role did advertising to attract women play in these new forms of advertisement?

Part 3) How do advertisements then and today deceive the consumer? Give two examples.

(see the answer keys)

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