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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What does the powerful American Medical Association not do?

2. With what is the Head of Research and Development at Philip Morris, Helmut Wakeham, faced?

3. What has a small tobacco manufacturing company in Durham after the Civil War thriving?

4. While health concerns _________, some smaller cigarette companies start devising ways to use the public apprehension to their advantage.

5. What is the outcome of an antitrust lawsuit against the major cigarette companies of collusion to fix tobacco prices in 1941?

Short Essay Questions

1. What is the history of the Bull Durham company?

2. What is the cause for the control of large businesses?

3. What is happening to American Tobacco Company at this time?

4. Describe the cigarette labeling law and what the industry says is being done in regards to the connection between smoking and cancer.

5. What does RJR do after James Gray's death?

6. What do medical examiners notice by the 1920s?

7. What do Joe Cullman Jr. and his son do for Benson & Hedges?

8. What does the industry do in response to these new rules?

9. How does the TIRC respond to the ACS and others' efforts?

10. How successful is the FTC in the 1950s?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The tobacco industry is very cunning.

Part 1) How are they cunning? How did they get around laws?

Part 2) How has this type of behavior existed since the beginning?

Part 3) How do businesses today use the same type of covert advertising tactics? How successful might these be? Explain.

Essay Topic 2

The 1960s marked the turn of American attitudes toward smoking.

Part 1) Why were American's attitudes changing in the 1960s? How did new health trends help build this attitude?

Part 2) How has this attitude towards smoking continued to grow?

Part 3) Compare and contrast the ideas about attitudes towards smoking in the 1960s and today.

Essay Topic 3

The major tobacco companies pooled their resources by setting up the TIRC.

Part 1) What is the TIRC? What was the initial purpose of this organization?

Part 2) How did this organization evolve over time? Why did it evolve?

Part 3) How did the changes in the TIRC affect the consumers?

(see the answer keys)

This section contains 1,093 words (approx. 4 pages at 300 words per page) View a FREE sample