View a FREE sample

This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. How is a more 'manly' image for Marlboro created?

2. What happens when Teddy Roosevelt's Food and Drug law goes into effect to regulate meat, milk, and flour?

3. How does Paul Hahn at American Tobacco Company see filters?

4. What does R.J. Reynolds dub the new brand?

5. What does the U.S. Surgeon General call smoking?

Short Essay Questions

1. What happens to R.J. Reynolds under Clay Williams?

2. How was smoking viewed during World War II?

3. Describe the study done by the American Cancer Society in 1952.

4. How are fears allayed in the 1950s?

5. What is the cause for the control of large businesses?

6. How did the Camel product come to be?

7. What does RJR do after James Gray's death?

8. What does George Hill do for American Tobacco Company at the end of his career?

9. How successful is the FTC in the 1950s?

10. How do Percival Hill and his son George help American Tobacco Company?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The American Medical Association took years to actively come out against tobacco as a hazardous substance.

Part 1) How did they initially handle the tobacco health risks? Are you surprised? Why or why not?

Part 2) Why did this organization initially respond this way? How is this, in itself, hypocritical?

Part 3) How does this make you feel about what products the American Medical Association might endorse or find hazardous today? Why?

Essay Topic 2

Buck Duke was ahead of his time when it came to running a company.

Part 1) Who is Buck Duke? How was he ahead of his time?

Part 2) Was it natural talent or training that led him to be so innovative? Explain.

Part 3) How have various modern industries been influenced by Buck Duke's work?

Essay Topic 3

In many ways, American Tobacco Company opened the door to many modern advertising techniques.

Part 1) Give examples of two techniques and how they were used by American Tobacco Company and how they are used today.

Part 2) What role did advertising to attract women play in these new forms of advertisement?

Part 3) How do advertisements then and today deceive the consumer? Give two examples.

(see the answer keys)

This section contains 1,216 words (approx. 5 pages at 300 words per page) View a FREE sample