Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Test | Mid-Book Test - Hard

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.

Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Test | Mid-Book Test - Hard

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.
Buy the Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Lesson Plans
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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What happens when Teddy Roosevelt's Food and Drug law goes into effect to regulate meat, milk, and flour?

2. How are Pall Mall cigarettes reinvigorated?

3. What are extremely rare in America in the 1800s?

4. How is an article damning smoking as unhealthy quickly lost?

5. What do magazines describe?

Short Essay Questions

1. How was smoking viewed during World War II?

2. What does George Hill do for American Tobacco Company at the end of his career?

3. How does the TIRC respond to the ACS and others' efforts?

4. How successful is the FTC in the 1950s?

5. What does the Roosevelt Administration look into regarding the tobacco industry? How does this affect the various companies?

6. What causes R.J. Reynolds to slip in popularity?

7. Describe the study done by the American Cancer Society in 1952.

8. Why is it difficult to make a decision on the smoking industry?

9. What do companies do with rising health concerns?

10. How do Percival Hill and his son George help American Tobacco Company?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Buck Duke was ahead of his time when it came to running a company.

Part 1) Who is Buck Duke? How was he ahead of his time?

Part 2) Was it natural talent or training that led him to be so innovative? Explain.

Part 3) How have various modern industries been influenced by Buck Duke's work?

Essay Topic 2

The first successful case against the tobacco industry is significant.

Part 1) Describe this first case. Was it successful? Why or why not?

Part 2) Why is it so significant?

Part 3) How has this first case affected the tobacco industry of today?

Essay Topic 3

The "bright" leaf is a mild variety of tobacco introduced in the Colonial Period.

Part 1) How does it differ from the original varieties? Is the "bright" leaf better? Why or why not?

Part 2) What is ironic about the "bright" leaf?

Part 3) How does this new leaf draw more people to smoking? Would as many people smoke or become addicted or sick if this leaf had not been discovered? Explain.

(see the answer keys)

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