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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Yahoo has a philosophy that places what above technology?

2. Battelle speculates that eventually anything of value may have identification tags to track them, including which of the following?

3. Under Google's approach to search, what comes before technology?

4. How many examples does Battelle give of U.S. citizens having their privacy rights violated as a result of the Patriot Act?

5. What part of the University of California is intentionally denied access to search?

Short Essay Questions

1. Describe the two things that Google does to meet the challenges of its rapid growth, specifically the person it hires and what Larry Page and Sergey Brin create to guide the company.

2. Briefly describe why certain places are intentionally kept away from search access, and give one example.

3. What part of Larry Page's letter offends Wall Street and why? To whom was the letter addressed?

4. What are the two important facts about search that Battelle's story illustrates in Chapter 12?

5. Briefly describe some of the troubles Google experiences during the months before becoming a public company.

6. As explained in Chapter 11, what is the "perfect search" and what is the stated goal of the major search companies?

7. What are some of the challenges mentioned in Chapter 10 that Google faces as it continues to grow?

8. Describe Battelle's notion of the everlasting impact of search that he explores in Chapter 12.

9. Explain the semantic Web, its original use, and an example of how it could be adapted for larger applications.

10. What eventually leads Google to begin selling stock in the company?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

If you were starting a business, would you design your advertising to be online or with traditional forms/other media? Would you use either one form exclusively or both together? Which one would you use more of, or would you use equal amounts? Use the information you learned in the book to describe the different forms of advertising available, both online and offline, and to explain why you would make the choices you outlined above for your business.

Essay Topic 2

Imagine the Internet without the World Wide Web. What would search be like? Would people still be using it today? Would it have grown in other directions without the World Wide Web to connect everything?

1) Answering the questions above, describe what a world without the World Wide Web would be like and how the Internet might have developed in other ways without it. Focus on the Internet in general and Internet search, including what it might be like, how it might be used, and if it would be as widely used, along with reasons for why or why not.

2) By order of importance, explain the major contributions of the World Wide Web to Internet search. What is possible because of it? Why was it so important to the Internet's evolution in general?

Essay Topic 3

Explain how a search engine works. Be sure to include the most important parts and their role. Use examples from the book as a reference for each part's contribution. Also, include dates or general time frames where applicable, displaying the order of how each part was introduced, its original purpose, and whether it has maintained that purpose.

(see the answer keys)

This section contains 1,060 words (approx. 4 pages at 300 words per page) View a FREE sample