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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What is one option of how the Internet could interact with DVR (Digital Video Recording) viewers?

2. Who would the "perfect search" work similarly to?

3. What year does Google finally decide to go public and sell company stock?

4. What do Internet users fear Google is doing to invade their privacy?

5. What new role does Eric Schmidt take on as Google grows?

Short Essay Questions

1. What are some of the concerns outlined in Chapter 8 about privacy and Internet search?

2. Describe Battelle's notion of the everlasting impact of search that he explores in Chapter 12.

3. What eventually leads Google to begin selling stock in the company?

4. Describe the main difference in the way Google and Yahoo approach Internet search.

5. What are some examples of options that Google offers to help businesses work within its new system to recover lost business?

6. Why isn't Google interested in going public and selling shares of the company during its first few years?

7. What is click fraud and how does it affect search businesses?

8. What are the two important facts about search that Battelle's story illustrates in Chapter 12?

9. Describe the confusion Internet users have with Google's email and why they feel their privacy is being violated.

10. What business practice discussed in Chapter 8 might be perceived as an abandonment of Google's motto?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

What did the book teach you about Wall Street and the stock market in general? Did it change your views on them? If so, in what ways? What specific things from the book did you learn that you did not know about Wall Street, the stock market, the way companies go public, or the way they sell stocks?

Essay Topic 2

The Search is about the vision of a Database of Intentions and the evolution of Internet search.

Part 1) Describe Google's intention at the beginning and whether it changes throughout the company's development. How did it change? How did it stay the same?

Part 2) Is Google's intention realized? Why or why not? Use examples from the book to support your analysis.

Essay Topic 3

If you were starting a business, would you design your advertising to be online or with traditional forms/other media? Would you use either one form exclusively or both together? Which one would you use more of, or would you use equal amounts? Use the information you learned in the book to describe the different forms of advertising available, both online and offline, and to explain why you would make the choices you outlined above for your business.

(see the answer keys)

This section contains 1,056 words (approx. 4 pages at 300 words per page) View a FREE sample