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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. After a series of company takeovers, Yahoo eventually acquired AltaVista and used it as what feature for their website?

2. What should be the fundamental goal of an Internet search, according the Battelle?

3. Gross designs the precursor to Overture, GoTo.com, for what specific purpose?

4. What is the precursor to Google called when Page and Brin create it at Stanford University?

5. What happens to prove that Google can generate billions of dollars in revenue from developing search engines and databases?

Short Essay Questions

1. What was significant about AltaVista.com when it was released in 1995?

2. In Chapter 3, who does Battelle say mainly used the Internet in its earliest days and why?

3. How does the rapid growth of the search industry lead to huge profit increases for the Internet companies?

4. What are some of the problems Page and Brin encounter with webmasters after setting up the early stages of their search engine?

5. What was the reasoning behind BackRub for Larry Page and Sergey Brin?

6. Describe the basic process of how a search engine works.

7. How is Brian Pinkerton's invention, WebCrawler, unique?

8. Describe the key role that Sergey Brin played in the development of Larry Page's model.

9. Prior to using the pay-per-click system, how was Google running its advertising?

10. How did Veronica differ from Archie as a search engine?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The Search is about the vision of a Database of Intentions and the evolution of Internet search.

Part 1) Describe Google's intention at the beginning and whether it changes throughout the company's development. How did it change? How did it stay the same?

Part 2) Is Google's intention realized? Why or why not? Use examples from the book to support your analysis.

Essay Topic 2

Google's motto stirs up a lot of controversy and many feel it is both unrealistic and hypocritical. Using the information in the book, explain the reasoning behind both of those criticisms. Also speculate on why Google chose this motto. In a broader sense of advertising, do you think that controversy is a good because of the attention it attracts? If you owned a company, would you use a controversial motto? Why or why not? What are some of the advantages and disadvantages of a controversial campaign or motto?

Essay Topic 3

It has often been stated that to understand where something is going, you must first understand where it has been. Now that you know the history of Google and Internet search, take some time to write about where you think the future of search engines is headed. In your opinion, is it a good future? Why or why not? How about the Internet in general? What possibility might lie ahead for online information processing? Finally, which areas of life are we likely to see Internet search expand to next?

(see the answer keys)

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