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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Under Gross' plan, when does an advertiser pay?

2. Why was AltaVista.com groundbreaking?

3. Sixty-five percent of all Internet searches are estimated for what purpose?

4. How does Google try to be "less evil" than Overture?

5. What angers webmasters in the early stages of Google?

Short Essay Questions

1. Explain the origin of the "Google" name and why it was chosen.

2. Briefly describe the Database of Intentions.

3. How is Brian Pinkerton's invention, WebCrawler, unique?

4. Why do some believe that clickstream analysis technology could potentially be dangerous?

5. Briefly explain the benefits of a parallel computing system and how it is applied to Google.

6. What is an example of a company or website that uses clickstream analysis? How does this company or website use it?

7. What is IdeaLab?

8. What are some of the problems Page and Brin encounter with webmasters after setting up the early stages of their search engine?

9. Describe the key role that Sergey Brin played in the development of Larry Page's model.

10. Describe the rise and fall of IdeaLab.

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

What did the book teach you about Wall Street and the stock market in general? Did it change your views on them? If so, in what ways? What specific things from the book did you learn that you did not know about Wall Street, the stock market, the way companies go public, or the way they sell stocks?

Essay Topic 2

Explain how a search engine works. Be sure to include the most important parts and their role. Use examples from the book as a reference for each part's contribution. Also, include dates or general time frames where applicable, displaying the order of how each part was introduced, its original purpose, and whether it has maintained that purpose.

Essay Topic 3

Using the time line and information provided in the book, explain in detail the history of the search engine, leading up to Google, including the roles of Archie, Veronica, AltaVista, WebCrawler, Wanderer, Excite, and Lycos. Your explanation should be in chronological order explaining how each company affected the overall development of Internet search.

(see the answer keys)

This section contains 1,013 words (approx. 4 pages at 300 words per page) View a FREE sample