The Search Test | Mid-Book Test - Medium

John Battelle
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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Before the World Wide Web, who mainly used the Internet?
(a) The government.
(b) A small public network of computer savvy people.
(c) Educators at high schools and universities.
(d) Scientists at NASA.

2. To which existing sites do Page and Brin compare their new search engine in order to appreciate its value?
(a) Excite and MSN.
(b) AOL and MSN.
(c) AltaVista and MSN.
(d) AltaVista and Excite.

3. Which one of the following does not represent one of the pieces of information that the database should be analyzing to sell to clients?
(a) The products and services that Internet users are avoiding.
(b) The products and services that Internet users are buying.
(c) The products and services that Internet users are offering.
(d) The products and services that Internet users are planning to buy.

4. How does Google attempt to avoid the costly hiring spiral?
(a) It interviews people on a limited referral basis.
(b) It begins hiring only people their employees personally know.
(c) It has prospective employees go through an extensive series of interviews set up by committees.
(d) It consider hiring only those employees with a proven track record with other companies.

5. What happens to prove that Google can generate billions of dollars in revenue from developing search engines and databases?
(a) They begin advertising the products of offline stores.
(b) They begin working with Amazon to direct more buyers to their search pages.
(c) They begin accepting payments for higher rankings in search results.
(d) They begin offering ad space for companies who own websites.

Short Answer Questions

1. Why was the WebCrawler so unique?

2. In the A, B, C, D hiring model, which type of employees do "A grade" employees tend to hire?

3. What position does Jeff Bezos hold when he remarks that you "shouldn't have to brag" about not being evil in response to Google's recently announced motto.

4. What is Battelle's central focus in Chapter 2?

5. How long does it take Google to go from zero to $3 billion?

Short Essay Questions

1. In Chapter 2, what is the general reason given that people use online search engines?

2. Briefly explain the benefits of a parallel computing system and how it is applied to Google.

3. What is the concept behind "paid search?"

4. What are some of the problems Page and Brin encounter with webmasters after setting up the early stages of their search engine?

5. How does Battelle compare the computers on Star Trek to the search engine model in Chapter 1?

6. What was significant about when it was released in 1995?

7. What is the business model that Bill Gross sets up?

8. What eventually causes Google to use Bill Gross' model of advertising?

9. What is the A,B,C,D model of hiring, and how does Google avoid it?

10. What is the key ingredient of that Google adopts to propel it towards success?

(see the answer keys)

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