|Name: _________________________||Period: ___________________|
This test consists of 15 multiple choice questions and 5 short answer questions.
Multiple Choice Questions
1. What new role does Eric Schmidt take on as Google grows?
(a) Securing additional capital investments.
(b) Human Resources Manager.
(c) The daily management routines.
(d) Overseeing the company's advertising campaigns.
2. What does "SEO" stand for?
(a) Search Engine Optimization.
(b) Search Enhancing Operation.
(c) Search Engine Operation.
(d) Search Enhancing Option.
3. Which of the following is not an example given of an outside device that might incorporate search in the future?
4. Regulation requires that a company must report as if it were public when it has how many employees?
(a) Over 500.
(b) Over 1,000.
(c) Over 2,000.
(d) Over 150.
5. During the months leading up to the stock opening, what does a former senior manager file a lawsuit against the company for?
(a) Copyright infringement.
(b) Age discrimination.
(c) Unacceptable working conditions.
(d) Wrongful termination.
6. What is the example given of a small online business that is driving most of the Internet revenue?
(a) Neil Montague's online hobby store.
(b) Neil Moncrief's online shoe store.
(c) Neil Moncreit's online furniture store.
(d) Neil Monteford's online book store.
7. What has Yahoo learned that Google has not up until this point?
(a) How to work with business partners.
(b) How to prioritize tasks within a business model.
(c) How to use the stock market to the company's advantage.
(d) How to restructure a company when necessary.
8. How long does Battelle envision a name being included in a search engine's index?
(b) Until the year 3000.
(c) 100 years.
(d) Until computer technology is replaced.
9. In Chapter 12, The Epilogue, Battelle discusses how Internet searches can lead to what unintended consequence?
(a) Pop-up ads.
(b) New and enlightening discoveries.
(d) Information about other Internet users.
10. What specific topic from previous chapters does Battelle talk about in illustrating his examples?
(b) Clickstream analysis.
(c) Paid search.
(d) Internet lawsuits.
11. As mentioned in Chapter 10, how many employees does Google plan to have in the next few years?
(a) Fifteen times as many.
(b) Half as many.
(c) Ten times as many.
(d) The same amount.
12. What is the stated goal of almost every major search player?
(a) To learn the individual habits for each user and use them to increase profits.
(b) To steer Internet users to buy products from the ads listed in their search pages.
(c) To provide the fastest possible response time for search returns.
(d) To find the exact answer to a question, recommending one source over another.
13. What is the drawback of the Internet that Battelle discusses at the beginning of Chapter 8?
(a) Online purchases are causing many offline stores to close.
(b) Websites are being used to unethically spread lies about people and companies.
(c) Public information is accessible for Internet users.
(d) Internet users are spending too much time online and ignoring other aspects of their lives.
14. How does Battelle describe the path Google is taking?
15. What does Google do to offend Wall Street?
(a) It sells its shares for less than market value.
(b) It sells its shares for twice the market value.
(c) It declares that it does not intend to become a conventional company.
(d) It refuses to attend several stock market events.
Short Answer Questions
1. By trying to stop search spammers in 2003, what does Google inadvertently do?
2. What do Internet users fear Google is doing to invade their privacy?
3. Why might having three corporate leaders in a company be seen negatively on Wall Street?
4. Which search engine does Battelle focus on the most for his story?
5. What is the main intention of the Patriot Act when Congress passes it?
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