The Search | Short Essay Answer Key

Short Essay Answer Key

1. Briefly describe the Database of Intentions.

The Database of Intentions is based on the concept of building databases of widely searched for terms. The database is accessed by Internet users who then provide data and feedback that is analyzed to determine what people want, or their "intent."

2. Explain how a Database of Intentions can be useful to marketing on the Internet.

With the Database of Intentions or a search engine, the information attained can be sold to advertisers and clients. They can then analyze it further to determine the habits of Internet users, including what they are buying, what they are not buying, their purchasing track record, future needs, and products that will benefit them the most.

3. What is the concept behind "paid search?"

Paid search is a term used to describe how Internet companies can make a profit through online advertisers....
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