The Search | Short Question Answer Key

Short Answer Key

Chapter 1, The Database of Intentions

1. In his original vision for a Database of Intentions, what does Battelle see the database being built with?

Popular search terms.

2. What event is discussed in Chapter 1 as having indicated a change in American culture?

The terrorist attacks of 2001.

3. Which one of the following does not represent one of the pieces of information that the database should be analyzing to sell to clients?

The products and services that Internet users are offering.

4. From which fields of doctoral candidates does Battelle think will use the database as a research tool?

Cultural anthropology, psychology, history, and sociology.

5. Why did Eric Schmidt initially disagree with Battelle in the potential of search engines to be used in gathering information?

He didn't think they would be profitable enough.

6. What does Schmidt consider Battelle's idea of a Database of...
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