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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, Epilogue.

Multiple Choice Questions

1. What leads Google to reconnect with Bill Gross and reconsider his business model?
(a) The NASDAQ market crash in 2000.
(b) The 2001 terrorist attacks.
(c) The decreasing number of advertisers that were buying ads.
(d) The lack of Internet users choosing Google as a search engine.

2. How much funding do Page and Brin receive from Andy Bechtolsheim?
(a) $150,000.
(b) $50,000.
(c) $10,000.
(d) $100,000.

3. How does the media view Google in 2002?
(a) As an honest company.
(b) As a failing company.
(c) As a company that is growing too fast.
(d) As a deceitful company.

4. What is Battelle's central focus in Chapter 2?
(a) To detail the beginning of search engines.
(b) To explain the history of the Internet and why searches account for the largest percentage of Internet use.
(c) To describe the process a search engine goes through to track Internet users.
(d) To explain how search engines work, when and why they are used, and how many people use them.

5. In what year did Alan Emtage create Archie, the first Internet search engine?
(a) 1988.
(b) 1990.
(c) 1991.
(d) 1985.

Short Answer Questions

1. What strategy do Brin and marketing associates employ to bring in venture capital?

2. In Chapter 12, The Epilogue, Battelle discusses how Internet searches can lead to what unintended consequence?

3. To which existing sites do Page and Brin compare their new search engine in order to appreciate its value?

4. What do Internet users fear Google is doing to invade their privacy?

5. What causes many advertisers to have a negative view of Google?

(see the answer key)

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