The Search Quiz | Eight Week Quiz C

John Battelle
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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, A Billion Dollars, One Nickel at a Time.

Multiple Choice Questions

1. How is the intelligence coded to speed up and refine a search for Internet users?
(a) By suggesting additional or alternative keywords.
(b) By eliminating duplicate website links.
(c) By correcting misspelled words entered in the search box.
(d) By only displaying websites with an exact match in content to the keywords.

2. Sixty-five percent of all Internet searches are estimated for what purpose?
(a) Education.
(b) Entertainment.
(c) Commercial use.
(d) To get information.

3. What alternative search engine did Dr. Michael Mauldin create in 1994?
(a) Excite.
(b) Metacrawler.com.
(c) Lycos.
(d) Ask.com.

4. What business model does Battelle give Bill Gross credit for inventing?
(a) Requiring a small monthly membership fee for access to certain Internet features.
(b) Selling an item to make as much of a profit as possible, reducing the total number of sold products needed.
(c) The combination of a small profit on individual transactions with a large volume of transactions.
(d) Using the Internet to generate the maximum number of sales from its users through personalized advertising.

5. Where did Monier end up working after AltaVista was sold and reworked?
(a) Yahoo.
(b) EBay.
(c) Google.
(d) AOL.

Short Answer Questions

1. What angers webmasters in the early stages of Google?

2. With which well-known director does Gross create IdeaLab, a company where his ideas can be put into action?

3. Which one of the following does not represent one of the pieces of information that the database should be analyzing to sell to clients?

4. IdeaLab initially operates on what theory about developing new business ideas?

5. Why do advertisers like Gross' marketing system?

(see the answer key)

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