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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, A Billion Dollars, One Nickel at a Time.

Multiple Choice Questions

1. What was significant about Veronica?
(a) It was the first search engine that included keywords.
(b) It had a database that was twice the size of Archie.
(c) It used a program that connected directly to a file instead of to a computer.
(d) It listed websites in alphabetical order for easier access.

2. In 1993, what university created Veronica, the second search engine?
(a) Yale University.
(b) The University of Nevada.
(c) The University of Oklahoma.
(d) Harvard University.

3. Before changing to Yahoo in 1995, what was the original name given to the search engine in 1994 by creators, Jerry Yang and David Filo?
(a) YahooCrawler.com.
(b) Yang and Filo's Web Crawler.
(c) Jerry and David's Guide to the World Wide Web.
(d) Jerry and David's Excellent Search Engine.

4. What does Susan Wojcicki rent to Page and Brin for them to use to develop further technology?
(a) A room in her house.
(b) A garage.
(c) An office building.
(d) A computer lab.

5. How do search engines generate income from advertisers?
(a) They charge a listing fee for businesses to rank higher in search directories.
(b) They charge advertisers a flat rate per month for their ad space.
(c) They collect a fee based on the amount of times an ad is displayed in search results.
(d) They receive a pay-per-click fee when a user responds to an ad.

Short Answer Questions

1. How many searches does the rest of the world perform compared to U.S. Internet users?

2. Why is clickstream data so important to search engines?

3. What Palo Alto street does Google relocate to after outgrowing its current location in 1999?

4. What company acquires Overture?

5. How much funding do Page and Brin receive from Andy Bechtolsheim?

(see the answer key)

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