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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, Epilogue.

Multiple Choice Questions

1. What is Chapter 12, The Epilogue, centered around?
(a) Battelle's employment with Google.
(b) Battelle's search for answers to key search questions.
(c) Battelle's personal biography.
(d) Battelle's Google search for keywords.

2. Which of the following is not an example given of an outside device that might incorporate search in the future?
(a) Appliances.
(b) Automobiles.
(c) Stereos.
(d) Telephones.

3. What year does the Internet bubble burst, leading to the decline of IdeaLab?
(a) 2002.
(b) 2000.
(c) 1999.
(d) 2001.

4. The "trail of clicks" that Battelle refers to is recorded for what kind of analysis?
(a) Statistical analysis.
(b) Weekly analysis.
(c) Profitability analysis.
(d) Future or nearly real-time analysis.

5. What event is discussed in Chapter 1 as having indicated a change in American culture?
(a) The creation of a super highway of information, called the Internet.
(b) The start of the new millennium in January 2000.
(c) The terrorist attacks of 2001.
(d) The invention of the computer.

Short Answer Questions

1. From which fields of doctoral candidates does Battelle think will use the database as a research tool?

2. What are SERPs?

3. What new role does Eric Schmidt take on as Google grows?

4. Who developed the first search engine for the World Wide Web?

5. In what year did Alan Emtage create Archie, the first Internet search engine?

(see the answer key)

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