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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 10, Google Today, Google Tomorrow.

Multiple Choice Questions

1. What does "SEO" stand for?
(a) Search Engine Optimization.
(b) Search Engine Operation.
(c) Search Enhancing Option.
(d) Search Enhancing Operation.

2. How long does Schmidt take before understanding the place of a search engine and agreeing with Battelle?
(a) He never agrees with Battelle.
(b) One year.
(c) Two years.
(d) Three years.

3. Where is a website's SEO primarily used?
(a) In ads.
(b) In website descriptions.
(c) In keywords.
(d) In articles and website content.

4. What does Susan Wojcicki rent to Page and Brin for them to use to develop further technology?
(a) A computer lab.
(b) A room in her house.
(c) A garage.
(d) An office building.

5. In 1993, what university created Veronica, the second search engine?
(a) The University of Nevada.
(b) The University of Oklahoma.
(c) Harvard University.
(d) Yale University.

Short Answer Questions

1. Who creates "The Tablets?"

2. Who becomes the first CEO of Google?

3. Why do advertisers like Gross' marketing system?

4. Under Gross' plan, when does an advertiser pay?

5. In what year did Alan Emtage create Archie, the first Internet search engine?

(see the answer key)

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