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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 10, Google Today, Google Tomorrow.

Multiple Choice Questions

1. GoTo.com is founded on what line of thinking?
(a) Internet users who have not made purchases online should be charged a service fee for using search engines.
(b) Advertisers who sell online products rely on incredible amounts of traffic to their websites to stay in business.
(c) Internet users will be willing to pay for a faster search engine with more targeted results.
(d) Advertisers will be willing to pay more to have paying customers directed to their websites instead of higher volumes of low-quality traffic.

2. What is the precursor to Google called when Page and Brin create it at Stanford University?
(a) PageBrin Search.
(b) BackRub.
(c) The Google Directory.
(d) The Back and Forth Directory.

3. What alternative search engine did Dr. Michael Mauldin create in 1994?
(a) Lycos.
(b) Excite.
(c) Metacrawler.com.
(d) Ask.com.

4. What is an "IPO"?
(a) Interim Public Option.
(b) Initial Public Opposition.
(c) Initial Public Offering.
(d) Interim Public Operation.

5. How many examples does Battelle give of U.S. citizens having their privacy rights violated as a result of the Patriot Act?
(a) Five.
(b) Four.
(c) Two.
(d) Zero.

Short Answer Questions

1. What key factor do Page and Brin count on to make their search engine so effective?

2. The basic model of a search engine has remained largely unchanged since when?

3. What does Google do to offend Wall Street?

4. What do Internet users fear Google is doing to invade their privacy?

5. What angers webmasters in the early stages of Google?

(see the answer key)

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