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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, Google Is Born.

Multiple Choice Questions

1. What event is discussed in Chapter 1 as having indicated a change in American culture?
(a) The invention of the computer.
(b) The terrorist attacks of 2001.
(c) The creation of a super highway of information, called the Internet.
(d) The start of the new millennium in January 2000.

2. How do search engines generate income from advertisers?
(a) They charge advertisers a flat rate per month for their ad space.
(b) They charge a listing fee for businesses to rank higher in search directories.
(c) They receive a pay-per-click fee when a user responds to an ad.
(d) They collect a fee based on the amount of times an ad is displayed in search results.

3. In his original vision for a Database of Intentions, what does Battelle see the database being built with?
(a) The most visited websites on the Internet.
(b) Popular search terms.
(c) Names and addresses of Internet users.
(d) A collection of stores that offered online services.

4. Search traffic typically increases during what two times of the day?
(a) The morning and late afternoon.
(b) The morning and early afternoon.
(c) The morning and evening.
(d) The afternoon and evening.

5. Google's search engine analyzes how many factors when determining the relevance of the user's keywords?
(a) More than 100 factors.
(b) Less than 50 factors.
(c) More than 200 factors.
(d) Between 50 and 100 factors.

Short Answer Questions

1. What happens to prove that Google can generate billions of dollars in revenue from developing search engines and databases?

2. Why does Page need Brin to build Google?

3. What key factor do Page and Brin count on to make their search engine so effective?

4. How much funding do Page and Brin receive from Andy Bechtolsheim?

5. The basic model of a search engine has remained largely unchanged since when?

(see the answer key)

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