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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, Google Is Born.

Multiple Choice Questions

1. In his original vision for a Database of Intentions, what does Battelle see the database being built with?
(a) Names and addresses of Internet users.
(b) Popular search terms.
(c) A collection of stores that offered online services.
(d) The most visited websites on the Internet.

2. What component of a search engine sends information requests out on the Internet and collects the information gathered from websites?
(a) A crawler.
(b) The clickstream.
(c) Website link.
(d) A keyword.

3. Why was the WebCrawler so unique?
(a) It was responsible for organizing all of the websites in the database.
(b) It could index the full text of Web documents instead of just titles.
(c) It transferred files directly to a specified computer.
(d) It allowed Internet users access to both search engines, Archie and Veronica.

4. What are SERPs?
(a) Search Engine Resource Parameters.
(b) Search Engine Result Pages.
(c) Search Engine Response Pages.
(d) Search Engine Research Portals.

5. What strategy do Brin and marketing associates employ to bring in venture capital?
(a) They begin contacting the owners of the most visited websites on the Internet.
(b) They place a Donation option on the Google website to encourage visitors to support them.
(c) They set up live demonstrations.
(d) They offer discounts to advertisers who contribute to the company.

Short Answer Questions

1. The basic model of a search engine has remained largely unchanged since when?

2. How many searches does the rest of the world perform compared to U.S. Internet users?

3. When Louis Monier released AltaVista.com to Internet users, what company was he associated with?

4. What is the average response rate for paid ads on Google or Yahoo?

5. What is an IP (Internet Protocol)?

(see the answer key)

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