1. In his original vision for a Database of Intentions, what does Battelle see the database being built with?
(a) The most visited websites on the Internet.
(b) Names and addresses of Internet users.
(c) A collection of stores that offered online services.
(d) Popular search terms.

2. GoTo.com is founded on what line of thinking?
(a) Internet users who have not made purchases online should be charged a service fee for using search engines.
(b) Advertisers will be willing to pay more to have paying customers directed to their websites instead of higher volumes of low-quality traffic.
(c) Internet users will be willing to pay for a faster search engine with more targeted results.
(d) Advertisers who sell online products rely on incredible amounts of traffic to their websites to stay in business.

3. What question does the Florida Supreme Court attempt to answer in 2003?
(a) How much information should be available on the Internet?
(b) Does online theft carry the same penalty as offline theft?
(c) How much profit should an Internet company be allowed to generate?
(d) What government ethic laws apply to Internet advertisers?

4. As of the first quarter of 2005, what does Google have 51 percent of?
(a) The global search market.
(b) Existing Website links in its directory.
(c) The U.S. search market.
(d) All Internet advertising.

5. Yahoo has a philosophy that places what above technology?
(a) Humans.
(b) Profits.
(c) Vision.
(d) Leadership.