View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7, The Search Economy.

Multiple Choice Questions

1. According to the 2004 research paper, how often do 85 percent of U.S. users perform Internet searches?
(a) Once a month.
(b) Once every two weeks.
(c) More than twice a week.
(d) Once a week.

2. In what year was the worldwide average at 550 million searches per day?
(a) 2005.
(b) 2002.
(c) 2003.
(d) 2004.

3. What is "click fraud"?
(a) Illegally erasing a competitor's ad from a search engine's directory.
(b) The process of blocking an ad from being clicked on to gain an unfair advantage over a competitor who is using search ads.
(c) When a program is used to click repeatedly on a specific ad to unofficially raise the costs of advertising for competitive companies.
(d) Gaining access to a company's Google account using unethical tactics to add more clicks to the paid search ad campaign to substantially drive up their cost of advertising.

4. What company eventually bought WebCrawler in 1995?
(a) Microsoft.
(b) Google.
(c) AOL.
(d) Yahoo.

5. To which existing sites do Page and Brin compare their new search engine in order to appreciate its value?
(a) AOL and MSN.
(b) Excite and MSN.
(c) AltaVista and Excite.
(d) AltaVista and MSN.

Short Answer Questions

1. Sixty-five percent of all Internet searches are estimated for what purpose?

2. What Palo Alto street does Google relocate to after outgrowing its current location in 1999?

3. What position does Tim Armstrong have when he says that "search turns a cost center into a profit center"?

4. What position does Jeff Bezos hold when he remarks that you "shouldn't have to brag" about not being evil in response to Google's recently announced motto.

5. What public relations idea does Google try after brand marketing, making it the only company not to spend any money on marketing?

(see the answer key)

This section contains 350 words (approx. 2 pages at 300 words per page) View a FREE sample