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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7, The Search Economy.

Multiple Choice Questions

1. What does Google add to the concept of parallel computing to make it even more beneficial?
(a) Huge, cost-effective scaling by using inexpensive hardware.
(b) The plan to build all of their own hardware to reduce labor and equipment costs.
(c) The notion of allowing other companies access to their hardware to cut operating costs.
(d) Twice as much hardware to double their results.

2. Why was knowing FTP (File Transfer Protocol) line commands necessary for early Internet users?
(a) It was how they kept track of online servers.
(b) It was a way to retrieve online files.
(c) It was a way to communicate directly with the servers.
(d) It was how Internet users communicated with each other.

3. What was significant about Veronica?
(a) It was the first search engine that included keywords.
(b) It had a database that was twice the size of Archie.
(c) It used a program that connected directly to a file instead of to a computer.
(d) It listed websites in alphabetical order for easier access.

4. The estimated growth of the search engine industry is expected to reach $23 billion by what year?
(a) 2020.
(b) 2025.
(c) 2010.
(d) 2015.

5. The basic model of a search engine has remained largely unchanged since when?
(a) The 1970s.
(b) The 1990s.
(c) The year 2000.
(d) The 1980s.

Short Answer Questions

1. Why do Google's paid search ads work better than paid television ads?

2. Google's search engine analyzes how many factors when determining the relevance of the user's keywords?

3. What does "SEO" stand for?

4. By trying to stop search spammers in 2003, what does Google inadvertently do?

5. After a series of company takeovers, Yahoo eventually acquired AltaVista and used it as what feature for their website?

(see the answer key)

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