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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7, The Search Economy.

Multiple Choice Questions

1. How much funding do Page and Brin receive from Andy Bechtolsheim?
(a) $100,000.
(b) $50,000.
(c) $10,000.
(d) $150,000.

2. What is especially fascinating about the story of how Larry Page and Sergey Brin worked together to create Google?
(a) They did not like each other at first, but both become business partners out of their common interest in building something useful.
(b) They were both best friends before they were business partners, which is why they were successful.
(c) Neither one of them had actually used a computer before they met and decided to create a search engine.
(d) Most of their friends and associates did not believe in their idea and tried to discourage them from pursuing it, but they did not listen.

3. Where did Monier end up working after AltaVista was sold and reworked?
(a) AOL.
(b) Yahoo.
(c) Google.
(d) EBay.

4. To which existing sites do Page and Brin compare their new search engine in order to appreciate its value?
(a) AltaVista and Excite.
(b) Excite and MSN.
(c) AOL and MSN.
(d) AltaVista and MSN.

5. Who does Page admire for doing noteworthy studies but never profiting from them?
(a) Arthur Samuel.
(b) Nikola Tesla.
(c) Kevin Gifford.
(d) Peter Szor.

Short Answer Questions

1. What is "click fraud"?

2. Before changing to Yahoo in 1995, what was the original name given to the search engine in 1994 by creators, Jerry Yang and David Filo?

3. How is the intelligence coded to speed up and refine a search for Internet users?

4. What is the precursor to Google called when Page and Brin create it at Stanford University?

5. What is the first management style that Google uses?

(see the answer key)

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