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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7, The Search Economy.

Multiple Choice Questions

1. What percentage of search results includes paid ads for Google and Yahoo?
(a) More than 75 percent.
(b) 50 to 60 percent.
(c) Less than 40 percent.
(d) 40 to 50 percent.

2. Which type of search results do illegitimate spammers try to infiltrate the most?
(a) Commercial results.
(b) The results with the most SEO content in them.
(c) The most clicked-on results.
(d) Organic, non-commercial results.

3. What does "SEO" stand for?
(a) Search Engine Operation.
(b) Search Engine Optimization.
(c) Search Enhancing Option.
(d) Search Enhancing Operation.

4. What is "parallel computing?"
(a) Storing files on multiple hard drives to ensure fast retrieval and less download time.
(b) Having more than one modem running into a computer system to increase the bandwidth and speed levels.
(c) A system built on a number of individual parts that can be replaced as needed, without affecting the other parts or the service in general.
(d) The idea of using two computers to run on separate servers, using one as a backup in case the main computer crashes.

5. After a series of company takeovers, Yahoo eventually acquired AltaVista and used it as what feature for their website?
(a) A website directory.
(b) A tracker.
(c) A toolbar.
(d) A search box.

Short Answer Questions

1. To which existing sites do Page and Brin compare their new search engine in order to appreciate its value?

2. What are SERPs?

3. Who does Page admire for doing noteworthy studies but never profiting from them?

4. In what year did Alan Emtage create Archie, the first Internet search engine?

5. What does Susan Wojcicki rent to Page and Brin for them to use to develop further technology?

(see the answer key)

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