1. Page and Brin select the name "Google," based on the term, "googol," which refers to what?
(a) The number 1 followed by 1,000,000 zeros.
(b) The number 1 followed by an infinite number of zeros.
(c) The number 1 followed by 1,000 zeros.
(d) The number 1 followed by 100 zeros.

2. What does the "M" stand for in "CPM?
(a) The Roman numeral for one thousand.
(b) The "maximum" number of clicks an advertiser has paid for.
(c) The "monthly" amount of advertising fees.
(d) The unit used to measure the number of Internet users.

3. What alternative search engine did Dr. Michael Mauldin create in 1994?
(a) Lycos.
(b) Metacrawler.com.
(c) Excite.
(d) Ask.com.

4. What is "click fraud"?
(a) Illegally erasing a competitor's ad from a search engine's directory.
(b) When a program is used to click repeatedly on a specific ad to unofficially raise the costs of advertising for competitive companies.
(c) Gaining access to a company's Google account using unethical tactics to add more clicks to the paid search ad campaign to substantially drive up their cost of advertising.
(d) The process of blocking an ad from being clicked on to gain an unfair advantage over a competitor who is using search ads.

5. What was the main problem with the way early Internet users were accessing files?
(a) They didn't have the training necessary to access the files correctly.
(b) It required a technical knowledge of advanced computer language.
(c) They had to know the exact IP or DNS.
(d) The files took too long to download after they were located.