View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7, The Search Economy.

Multiple Choice Questions

1. What does "DNS" stand for?
(a) Domain Name Status.
(b) Domain Name Search.
(c) Domain Name Server.
(d) Domain Name Services.

2. What strategy do Brin and marketing associates employ to bring in venture capital?
(a) They offer discounts to advertisers who contribute to the company.
(b) They begin contacting the owners of the most visited websites on the Internet.
(c) They place a Donation option on the Google website to encourage visitors to support them.
(d) They set up live demonstrations.

3. The estimated growth of the search engine industry is expected to reach $23 billion by what year?
(a) 2010.
(b) 2025.
(c) 2015.
(d) 2020.

4. What is Battelle's central focus in Chapter 2?
(a) To detail the beginning of search engines.
(b) To describe the process a search engine goes through to track Internet users.
(c) To explain the history of the Internet and why searches account for the largest percentage of Internet use.
(d) To explain how search engines work, when and why they are used, and how many people use them.

5. What Palo Alto street does Google relocate to after outgrowing its current location in 1999?
(a) Fifth Street.
(b) Cherry Street.
(c) University Avenue.
(d) Brookdale Avenue.

Short Answer Questions

1. What does Google add to the concept of parallel computing to make it even more beneficial?

2. What is an IP (Internet Protocol)?

3. What is the main idea behind the original concept of Google?

4. Why was knowing FTP (File Transfer Protocol) line commands necessary for early Internet users?

5. Before changing to Yahoo in 1995, what was the original name given to the search engine in 1994 by creators, Jerry Yang and David Filo?

(see the answer key)

This section contains 427 words (approx. 2 pages at 300 words per page) View a FREE sample