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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7, The Search Economy.

Multiple Choice Questions

1. Why was knowing FTP (File Transfer Protocol) line commands necessary for early Internet users?
(a) It was how they kept track of online servers.
(b) It was a way to retrieve online files.
(c) It was a way to communicate directly with the servers.
(d) It was how Internet users communicated with each other.

2. Where is the location of the first main office for Google?
(a) The Stanford University Library.
(b) Page's basement.
(c) Page and Brin's apartment.
(d) Brin's dormitory room.

3. Who becomes the first CEO of Google?
(a) Larry Page.
(b) Sergey Brin.
(c) Eric Schmidt.
(d) John Battelle.

4. What does the "M" stand for in "CPM?
(a) The "monthly" amount of advertising fees.
(b) The Roman numeral for one thousand.
(c) The "maximum" number of clicks an advertiser has paid for.
(d) The unit used to measure the number of Internet users.

5. Which type of search results do illegitimate spammers try to infiltrate the most?
(a) The most clicked-on results.
(b) The results with the most SEO content in them.
(c) Commercial results.
(d) Organic, non-commercial results.

Short Answer Questions

1. Search traffic typically increases during what two times of the day?

2. What public relations idea does Google try after brand marketing, making it the only company not to spend any money on marketing?

3. When is the first version of Google officially released?

4. What is the main idea behind the original concept of Google?

5. Sixty-five percent of all Internet searches are estimated for what purpose?

(see the answer key)

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