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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Google Goes Public.

Multiple Choice Questions

1. What does Google add to the concept of parallel computing to make it even more beneficial?
(a) Huge, cost-effective scaling by using inexpensive hardware.
(b) The plan to build all of their own hardware to reduce labor and equipment costs.
(c) The notion of allowing other companies access to their hardware to cut operating costs.
(d) Twice as much hardware to double their results.

2. Before the World Wide Web, who mainly used the Internet?
(a) Educators at high schools and universities.
(b) A small public network of computer savvy people.
(c) The government.
(d) Scientists at NASA.

3. After much consideration, what core value does Google adopt as its motto in 2001?
(a) We're Not Evil.
(b) The Alternative to Evil.
(c) Why Be Evil?
(d) Don't Be Evil.

4. Why does Google stop doing traditional brand marketing?
(a) Larry Page and Sergey Brin are not skilled at brand marketing and do not know how to do it effectively.
(b) It isn't effective since most people didn't know who Google was yet.
(c) The marketing costs are taking up 50 percent of its revenue.
(d) There is another company called Google that people are confusing it with.

5. How long does it take Google to go from zero to $3 billion?
(a) Two years.
(b) Six Years.
(c) Five years.
(d) Three years.

Short Answer Questions

1. What does "DNS" stand for?

2. Who developed the first search engine for the World Wide Web?

3. What leads Google to reconnect with Bill Gross and reconsider his business model?

4. What is the first management style that Google uses?

5. In what month of 2004 does Google file its IPO?

(see the answer key)

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