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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Google Goes Public.

Multiple Choice Questions

1. Where did Monier end up working after AltaVista was sold and reworked?
(a) EBay.
(b) Yahoo.
(c) AOL.
(d) Google.

2. Before changing to Yahoo in 1995, what was the original name given to the search engine in 1994 by creators, Jerry Yang and David Filo?
(a) Jerry and David's Guide to the World Wide Web.
(b) YahooCrawler.com.
(c) Yang and Filo's Web Crawler.
(d) Jerry and David's Excellent Search Engine.

3. Why was AltaVista.com groundbreaking?
(a) It was the first search engine to remember specific data of Internet users.
(b) It listed a description of each website next to the title.
(c) It contained an index of all web pages at the time.
(d) It used an advanced computer system to analyze keywords on a daily basis.

4. What is the "SEC?"
(a) Stock and Exchange Corporation.
(b) Stock and Ecommerce Committee.
(c) Security and Economic Committee.
(d) Security and Exchange Commission.

5. What is the first management style that Google uses?
(a) One that allows the owners to talk directly with the employees.
(b) A concept that gives each employee partial ownership of the company through stocks.
(c) A corporate hierarchy with a chain of command and a flattened organization.
(d) One that requires all employees to report to the CEO on a daily basis.

Short Answer Questions

1. Why does Google stop doing traditional brand marketing?

2. Why was knowing FTP (File Transfer Protocol) line commands necessary for early Internet users?

3. Who becomes the first CEO of Google?

4. After a series of company takeovers, Yahoo eventually acquired AltaVista and used it as what feature for their website?

5. What is "parallel computing?"

(see the answer key)

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