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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Google Goes Public.

Multiple Choice Questions

1. How does the media view Google in 2002?
(a) As a deceitful company.
(b) As a company that is growing too fast.
(c) As a failing company.
(d) As an honest company.

2. In the A, B, C, D hiring model, which type of employees do "A grade" employees tend to hire?
(a) C grade employees.
(b) D grade employees.
(c) Other A grade employees.
(d) B grade employees.

3. What is the first management style that Google uses?
(a) A corporate hierarchy with a chain of command and a flattened organization.
(b) A concept that gives each employee partial ownership of the company through stocks.
(c) One that requires all employees to report to the CEO on a daily basis.
(d) One that allows the owners to talk directly with the employees.

4. Before the World Wide Web, who mainly used the Internet?
(a) Scientists at NASA.
(b) A small public network of computer savvy people.
(c) The government.
(d) Educators at high schools and universities.

5. Where did Monier end up working after AltaVista was sold and reworked?
(a) Yahoo.
(b) AOL.
(c) Google.
(d) EBay.

Short Answer Questions

1. What was significant about Veronica?

2. How does Google attempt to avoid the costly hiring spiral?

3. What does Google use as a backup in case the main plan to market keyword-based advertising fails?

4. What was Excite's most notable feature?

5. Where does the most pressure come from for Google to sell stocks?

(see the answer key)

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