The Search Chapter Abstracts for Teachers

John Battelle
This set of Lesson Plans consists of approximately 166 pages of tests, essay questions, lessons, and other teaching materials.
Buy The Search Lesson Plans

Chapter 1, The Database of Intentions

• The Database of Intentions is introduced.
• The way search engines gather information is described.
• Clickstream analysis is explained along with the marketability of online advertising.

Chapter 2, Who, What, Where, Why, When, and How (Much)

• A detailed explanation of how keywords are processed by crawlers is given.
• The breakdown of Internet use in different countries is studied.
• Profits and growth of the search industry are analyzed.

Chapter 3, Search Before Google

• The author gives an account of the Internet's early days, before Google emerges.
• Various creations lead to company takeovers in the search industry.
• The story of Yahoo's beginning is told.

Chapter 4, Google Is Born

• Larry Page and Sergey Brin begin their adventurous path to Google by creating BackRub at Stanford University.
• The name, Google, is chosen to represent the company's intent.
• After trying to sell Google to other companies, Page and Brin receive funding...

(read more Chapter Abstracts)

This section contains 389 words
(approx. 2 pages at 300 words per page)
Buy The Search Lesson Plans
Copyrights
BookRags
The Search from BookRags. (c)2018 BookRags, Inc. All rights reserved.
Follow Us on Facebook