|Name: _________________________||Period: ___________________|
This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. What allows GE to expand markets and find new customers?
2. By May 2001, which established TV show is Jack's competing with directly?
3. What does GE reduce with its Internet sales?
4. To what does Jack compare his first 10 years as CEO?
5. What kind of business is Pet Project?
Short Essay Questions
1. Discuss the rankings of GE's television stations CNBC, MSNBC and NBC in 2001. Why is NBC's ranking important?
2. When does Jack begin the search for his successor, and how does he want to change the process of finding the company's next CEO?
3. As Jack reflects on his GE career, what qualities does he consider to be successful in business?
4. What is "wallowing" and how does GE use it?
5. How do the services offered by GE Capital change from the 1970s to the 1990s?
6. How does GE get a head start on foreign investing in Japan and what Japanese investments made GE Capital a major player in the world of finance?
7. How and why does e-business affect GE's customer service.
8. What is the cause of Kidder, Peabody's legal trouble when GE is purchasing it and what scandal arises after the purchase is complete?
9. How do technology and information systems change GE's service business fundamentals?
10. How does e-business change the role of a GE salesperson?
Write an essay for ONE of the following topics:
Essay Topic 1
Discuss in detail Jack's concept of "Boundaryless" behavior.
Essay Topic 2
What is the writer's purpose of this book? Explain your answer and support it with text from the book.
Essay Topic 3
Discuss the scope of a work of nonfiction. What is the scope of Jack: Straight from the Gut?
This section contains 707 words
(approx. 3 pages at 300 words per page)