|Name: _________________________||Period: ___________________|
This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. In GE's Internet business, what is the new role of salespeople?
2. When melding manufacturing with financial ingenuity, what kinds of employees make the difference?
3. What kind of acquisitions does Jack pass up in the late 1990s?
4. What does Larry Bossidy present on Jack's behalf at the CEC meeting?
5. Who transforms GE Capital from a purely financial business into a thriving business that uses deal-making for operational skills?
Short Essay Questions
1. What is GE's first attempt at globalization in India and what is the outcome?
2. Briefly discuss how GE redefines its airplane services in 1995.
3. What entertainment dilemmas face GE through NBC in the 1990s?
4. How does e-business change the role of a GE salesperson?
5. Briefly tell how employee surveys change GE in the mid 1990s and what results from the surveys.
6. What is "wallowing" and how does GE use it?
7. Why does GE find itself under investigation for its industrial diamond business and what is the result?
8. Briefly explain how Jack decides to compete with the Japanese.
9. How and why does e-business affect GE's customer service.
10. As Jack reflects on his GE career, what qualities does he consider to be successful in business?
Write an essay for ONE of the following topics:
Essay Topic 1
Discuss the use of propaganda in nonfiction. Discuss any possible propaganda in this book.
Essay Topic 2
Briefly discuss the focus of Six Sigma. What is its importance to GE?
Essay Topic 3
What is an anecdote and what is its role in nonfiction. Specifically, what is the importance of anecdotes in this story?
This section contains 630 words
(approx. 3 pages at 300 words per page)