|Name: _________________________||Period: ___________________|
This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. To which former U.S. president was Roger Ailes a political adviser?
2. When melding manufacturing with financial ingenuity, what kinds of employees make the difference?
3. In GE's Internet business, what is the new role of salespeople?
4. What allows GE to expand markets and find new customers?
5. What is the outcome of GE's attempt to buy the company that complements GE in various areas?
Short Essay Questions
1. How does GE get a head start on foreign investing in Japan and what Japanese investments made GE Capital a major player in the world of finance?
2. What is "wallowing" and how does GE use it?
3. Discuss the rankings of GE's television stations CNBC, MSNBC and NBC in 2001. Why is NBC's ranking important?
4. What entertainment dilemmas face GE through NBC in the 1990s?
5. What is the cause of Kidder, Peabody's legal trouble when GE is purchasing it and what scandal arises after the purchase is complete?
6. As Jack reflects on his GE career, what qualities does he consider to be successful in business?
7. Briefly discuss how globalization affects GE's development and American facilities.
8. Discuss how GE enters the medical ultrasound field in 2000.
9. Briefly explain how Jack decides to compete with the Japanese.
10. How and why does e-business affect GE's customer service.
Write an essay for ONE of the following topics:
Essay Topic 1
Define cause and effect. Discuss the importance of cause and effect in this book.
Essay Topic 2
Discuss the scope of a work of nonfiction. What is the scope of Jack: Straight from the Gut?
Essay Topic 3
What does the tone of this book reveal about Jack personally? Define tone in your answer.
This section contains 718 words
(approx. 3 pages at 300 words per page)