|Name: _________________________||Period: ___________________|
This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.
Multiple Choice Questions
1. Where is the meeting held in which Jack gave his farewell speech?
(c) Boca Raton.
2. Under the company's new culture, who is rewarded with GE stock options?
(a) The best of the Black Belts.
(b) All who complete training.
(c) All the Black Belts only.
(d) Green Belts and above.
3. If bureaucracy strangles, what does informality do?
(b) Also strangles.
(d) Runs away.
4. Which India-based company becomes a GE partner in developing low-end, low-cost medical systems products?
(b) India, Inc.
5. What plays an important role in growing GE's services?
(a) Employee health care.
(c) Expense reduction.
Short Answer Questions
1. In the Epilogue, what does Jack once again stress as important to growing a business?
2. Which aspect of GE's business is the first to introduce long-term service contracts for the company?
3. Who transforms GE Capital from a purely financial business into a thriving business that uses deal-making for operational skills?
4. When GE bought RCA in 1985, which national television station was included in the deal?
5. How does investment banker Joseph Jett rip off the company?
Short Essay Questions
1. What entertainment dilemmas face GE through NBC in the 1990s?
2. Who is Jack's successor and where is he introduced?
3. As Jack reflects on his GE career, what qualities does he consider to be successful in business?
4. Why does GE pass up opportunities to acquire high-tech companies in the late 1990s?
5. Briefly discuss how globalization affects GE's development and American facilities.
6. Discuss the rankings of GE's television stations CNBC, MSNBC and NBC in 2001. Why is NBC's ranking important?
7. How do technology and information systems change GE's service business fundamentals?
8. Discuss how GE enters the medical ultrasound field in 2000.
9. How do the services offered by GE Capital change from the 1970s to the 1990s?
10. How does e-business change the role of a GE salesperson?
This section contains 742 words
(approx. 3 pages at 300 words per page)