|Name: _________________________||Period: ___________________|
This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.
Multiple Choice Questions
1. What was the single biggest obstacle facing the television station now owned by GE?
(a) The spread of satellite TV.
(b) The spread of HDTV.
(c) The spread of reality show popularity.
(d) The spread of cable TV.
2. By May 2001, which established TV show is Jack's competing with directly?
(a) Face the Nation.
(b) Larry King Live.
(c) Donny Deutch's The Big Idea.
(d) Lou Dobb's Moneyline.
3. Which three TV shows turn around the entertainment sector of the GE-owned company?
(a) Frasier, Friends, and ER.
(b) The Simpsons, Married with Children, and Get a Life.
(c) Designing Women, 60 Minutes, and The Jeffersons.
(d) Roseanne, 20/20 and L.A. Law.
4. Which aspect of GE's business is most successful in India?
(a) Medical systems.
(b) Financial services.
5. Which medical equipment becomes the fastest selling CT scan, with a tube life of 500,000 scans?
(a) Speed the Light CT.
(b) The Lightening Speed CT.
(c) The LightSpeed CT.
(d) The Speed of Light CT.
Short Answer Questions
1. What kind of acquisitions does Jack pass up in the late 1990s?
2. To whom does GE sell its investment banking firm?
3. How many candidates does Jack start with in 1994 as he seeks his successor?
4. To which former U.S. president was Roger Ailes a political adviser?
5. Who loves the idea of melding manufacturing with financial ingenuity?
Short Essay Questions
1. Briefly discuss how globalization affects GE's development and American facilities.
2. How does Jack learn to play golf and why is the sport important to him?
3. How do technology and information systems change GE's service business fundamentals?
4. Briefly discuss how GE redefines its airplane services in 1995.
5. When does Jack begin the search for his successor, and how does he want to change the process of finding the company's next CEO?
6. Discuss how GE enters the medical ultrasound field in 2000.
7. How does e-business change the role of a GE salesperson?
8. Why does GE pass up opportunities to acquire high-tech companies in the late 1990s?
9. How does Jack improve his golf game?
10. What is the cause of Kidder, Peabody's legal trouble when GE is purchasing it and what scandal arises after the purchase is complete?
This section contains 733 words
(approx. 3 pages at 300 words per page)