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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. On which network does Jack host his own show?
(a) CNBC.
(b) CNN.
(c) Fox News.
(d) CABC.

2. What is more important than strategy development?
(a) Advertising.
(b) Getting the right people.
(c) Hiring employees that don't demand a lot of benefits.
(d) Knowing what stock holders want.

3. What plays an important role in growing GE's services?
(a) Employee health care.
(b) Expense reduction.
(c) Promotion.
(d) Acquisition.

4. As GE begins redefining its markets, which industry is the first to be reorganized?
(a) Medical systems.
(b) Computer systems.
(c) Aircraft engine.
(d) Financial systems.

5. Under the company's new culture, who is rewarded with GE stock options?
(a) The best of the Black Belts.
(b) All the Black Belts only.
(c) All who complete training.
(d) Green Belts and above.

Short Answer Questions

1. How much has the PCB levels in fish dropped since the congressional act?

2. What does Larry Bossidy present on Jack's behalf at the CEC meeting?

3. Who does Golf Digest rank as the Number 2 CEO golfer?

4. To what does Jack credit the success of GE Capital?

5. How does investment banker Joseph Jett rip off the company?

Short Essay Questions

1. What is the cause of Kidder, Peabody's legal trouble when GE is purchasing it and what scandal arises after the purchase is complete?

2. Briefly explain how Jack decides to compete with the Japanese.

3. Briefly, why is Honeywell a good business for GE to buy?

4. Briefly tell how employee surveys change GE in the mid 1990s and what results from the surveys.

5. How does e-business change the role of a GE salesperson?

6. What entertainment dilemmas face GE through NBC in the 1990s?

7. Discuss the rankings of GE's television stations CNBC, MSNBC and NBC in 2001. Why is NBC's ranking important?

8. What is "wallowing" and how does GE use it?

9. How do technology and information systems change GE's service business fundamentals?

10. When does Jack begin the search for his successor, and how does he want to change the process of finding the company's next CEO?

(see the answer keys)

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