Jack: Straight from the Gut Test | Final Test - Medium

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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. On which network does Jack host his own show?
(a) CABC.
(b) Fox News.
(c) CNN.
(d) CNBC.

2. What plays an important role in growing GE's services?
(a) Acquisition.
(b) Expense reduction.
(c) Promotion.
(d) Employee health care.

3. To which former U.S. president was Roger Ailes a political adviser?
(a) George H.W. Bush.
(b) Ronald Regan.
(c) Gerald Ford.
(d) George W. Bush.

4. By May 2001, which established TV show is Jack's competing with directly?
(a) Face the Nation.
(b) Larry King Live.
(c) Lou Dobb's Moneyline.
(d) Donny Deutch's The Big Idea.

5. As Jack attempts to buy the business that complements GE in various areas, what stumbling block does he face?
(a) The Superfund Act.
(b) The American Anti-Trust Act.
(c) Congressional inquiries.
(d) The European Commission.

Short Answer Questions

1. Which aspect of the business complementary to GE fits well with GE's aircraft engine industry?

2. Where is the meeting held in which Jack gave his farewell speech?

3. What kind of acquisitions does Jack pass up in the late 1990s?

4. When GE bought RCA in 1985, which national television station was included in the deal?

5. As GE begins redefining its markets, which industry is the first to be reorganized?

Short Essay Questions

1. How does e-business change the role of a GE salesperson?

2. How does Jack learn to play golf and why is the sport important to him?

3. What is GE's first attempt at globalization in India and what is the outcome?

4. What is "wallowing" and how does GE use it?

5. How and why does e-business affect GE's customer service.

6. Briefly discuss how GE redefines its airplane services in 1995.

7. How does Jack improve his golf game?

8. Discuss the importance of "Black Belts" and "Green Belts" in the GE corporate climate.

9. How do the services offered by GE Capital change from the 1970s to the 1990s?

10. Discuss the rankings of GE's television stations CNBC, MSNBC and NBC in 2001. Why is NBC's ranking important?

(see the answer keys)

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