Jack: Straight from the Gut Test | Mid-Book Test - Easy

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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What is Jack's business philosophy of the 1980s?
(a) When a business is showing a loss, fix it on the surface and sell quickly.
(b) Use the media to make your company look like it's doing better than it really is.
(c) For a business to be sustainable, it must have a long-range competitive solution.
(d) For a business to be profitable, it must have a margin of 90 percent or greater.

2. Which company originally used QMI?
(a) Chrysler.
(b) Ford.
(c) Target.
(d) Wal-Mart.

3. What nickname does the media pin on Jack?
(a) Jackie Neutron.
(b) Jimmy Neutron.
(c) Neutron Jack.
(d) Neuron Jack.

4. What is one business in his vice president's portfolio that Jack has no interest in at all?
(a) Medical plastics.
(b) Semiconductors.
(c) Petroleum conservation.
(d) Wind turbines.

5. What does Jack call the phenomenon when usually strong, self-confident managers panic and lose confidence?
(a) The Management Circle.
(b) The GE Vortex.
(c) Six Sigma.
(d) The R&D Report.

6. Which phrase sums up GE's core values and expectations during Jack's reign as CEO?
(a) Finding a better way every day.
(b) Looking for the pot of gold at the end of the rainbow.
(c) What goes up, must come down.
(d) Every cloud has a silver lining.

7. How much was Jack's first pay raise at GE?
(a) $1,000 per year.
(b) $85 per month.
(c) $1,000 per month.
(d) $100 per month.

8. What is the one complaint that frustrates the employees who train at GE's learning center?
(a) The breakfasts are always the same.
(b) It's too expensive to attend the training.
(c) Everyone cannot attend the training.
(d) Everything that works in training is not how it works out in the actual workplace.

9. What does QMI stand for?
(a) Quick Market Intelligence.
(b) Quick Market Interference.
(c) Quick Meaningful Intercommunication.
(d) Quick Market Insulators.

10. Which investments does Jack find himself explaining and quite often defending?
(a) Hard-hat construction investments.
(b) Soft value of excellence investments.
(c) Hardware investments.
(d) Software investments.

11. How does the plastics industry fare in the 1970s?
(a) One small flaw breaks the whole industry.
(b) It almost falls through completely.
(c) Environmental concerns halt plastics production.
(d) It grows fast.

12. When does Jack get his first pay raise at GE?
(a) After demanding it.
(b) After six months.
(c) After complaining.
(d) After one year.

13. Who blows up one of GE's factories?
(a) Jack.
(b) Drickerson.
(c) Coplan.
(d) Gutoff.

14. What expands GE's semiconductor, aerospace, and TV set business?
(a) Federal aid to companies.
(b) HD TV requirements.
(c) The Japanese.
(d) The purchase of RCA.

15. How does Jack learn about current events as a child?
(a) By walking several miles to the closest library.
(b) By watching them on TV.
(c) By reading papers passengers left on his father's train.
(d) By reading comic books.

Short Answer Questions

1. During his high school years, who teaches Jack the value of competition?

2. Whose business management concepts does Jack use to support his ideas of good and bad business?

3. Who instills management beliefs in Jack that include both competing and facing reality?

4. What is Jack's title at the new GE plastics plant?

5. What does Jack give GE managers for empowerment?

(see the answer keys)

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