Jack: Straight from the Gut Test | Mid-Book Test - Easy

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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Why does Jack choose to build fitness centers in some facilities?
(a) He can get an insurance kickback.
(b) It is a place everyone can use and a place to exchange thoughts and ideas.
(c) His employees are obese and need a workout.
(d) He can cut employee health insurance plans.

2. Who is Jack's first professional mentor at GE?
(a) Lee Iacocca.
(b) Dr. Dan Fox.
(c) Burt Coplan.
(d) Dr. Harry Drickman.

3. What is Jack's business philosophy of the 1980s?
(a) Use the media to make your company look like it's doing better than it really is.
(b) For a business to be sustainable, it must have a long-range competitive solution.
(c) For a business to be profitable, it must have a margin of 90 percent or greater.
(d) When a business is showing a loss, fix it on the surface and sell quickly.

4. What company does Jack try to buy to increase GE's exposure?
(a) Fox News Network.
(b) NPR Radio.
(c) Sun Records.
(d) Cox Communications.

5. What is Jack's vision for GE?
(a) More medical plastics to save lives.
(b) Money and more money.
(c) Success without failure.
(d) Spontaneity and creativity.

6. What is GE's TV manufacturing business traded for?
(a) Thomson's losing medical business.
(b) A cable TV network.
(c) France's TV manufacturing market.
(d) A satellite business.

7. What does Jack give GE managers for empowerment?
(a) Delegated authority.
(b) A worry stone.
(c) More responsibilities.
(d) Less work.

8. Why does Jack get frustrated with the plastics inventors?
(a) They don't understand entrepreneurship.
(b) They don't get excited about innovation.
(c) All they think about his getting their products sold.
(d) They demand higher pay.

9. Which electrical insulator is deemed a hazardous material by the EPA?
(a) BBCs.
(b) PYTs.
(c) BCBs.
(d) PCPs.

10. What does Jack learn from GE veterans about the company's routine employee appraisals?
(a) They have had the same typographical error for years.
(b) They are valuable tools in assessing job performance.
(c) They are used for firing people, never for promoting them.
(d) They are no more than routinely written forms of false kindness.

11. Which non-labor department does Jack expand at his plastics facility in the 1970s?
(a) Mail Room.
(b) Construction.
(c) Marketing.
(d) Catering.

12. Whose business management concepts does Jack use to support his ideas of good and bad business?
(a) Peter Drucker.
(b) Reg Jones.
(c) Roy Johnson.
(d) Bill Druckerman.

13. What kind of environment does Jack say is best for making necessary changes and modernizing the company?
(a) Formal.
(b) Informal.
(c) A business-type monarchy.
(d) A dictatorship.

14. Why is Jack dissatisfied with his first raise?
(a) It wasn't enough to buy the new house.
(b) The other men in his office got more.
(c) It was enough to raise his income taxes.
(d) Everyone in his office got the same amount.

15. What is Jack's title at the new GE plastics plant?
(a) President and CEO.
(b) General Manager.
(c) Human Resources Director.
(d) Publicity Director.

Short Answer Questions

1. What, according to Jack, is GE's core competency?

2. Who instills management beliefs in Jack that include both competing and facing reality?

3. During which holiday is Jack's replacement named?

4. Who blows up one of GE's factories?

5. What price does GE pay to purchase RCA?

(see the answer keys)

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