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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 26, "New Guy".

Multiple Choice Questions

1. What claim against GE does the Department of Justice investigate in 1991?
(a) Price-fixing of diamonds.
(b) Price-fixing of TVs.
(c) Price-fixing of home surround sound systems.
(d) Price-fixing of stereos.

2. What is Jack's business philosophy of the 1980s?
(a) Use the media to make your company look like it's doing better than it really is.
(b) For a business to be profitable, it must have a margin of 90 percent or greater.
(c) For a business to be sustainable, it must have a long-range competitive solution.
(d) When a business is showing a loss, fix it on the surface and sell quickly.

3. When GE bought RCA in 1985, which national television station was included in the deal?
(a) CNN.
(b) ABC.
(c) CBS.
(d) NBC.

4. What allows GE to expand markets and find new customers?
(a) E-business.
(b) E-mail.
(c) Easy Internet advertising.
(d) Equal Opportunity Act.

5. What kind of acquisitions does Jack pass up in the late 1990s?
(a) Work-from-home companies.
(b) Grant-funded companies.
(c) Women-owned companies.
(d) High-tech companies.

Short Answer Questions

1. What is Gary Wendt's nickname?

2. How does the plastics industry fare in the 1970s?

3. Who replaces Jack as CEO of General Electric?

4. How many candidates does Jack start with in 1994 as he seeks his successor?

5. When melding manufacturing with financial ingenuity, what kinds of employees make the difference?

(see the answer key)

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