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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 18, When to Fight, When to Fold.

Multiple Choice Questions

1. Which investments does Jack find himself explaining and quite often defending?
(a) Hardware investments.
(b) Software investments.
(c) Soft value of excellence investments.
(d) Hard-hat construction investments.

2. Which three TV shows turn around the entertainment sector of the GE-owned company?
(a) Roseanne, 20/20 and L.A. Law.
(b) Frasier, Friends, and ER.
(c) The Simpsons, Married with Children, and Get a Life.
(d) Designing Women, 60 Minutes, and The Jeffersons.

3. Who blows up one of GE's factories?
(a) Coplan.
(b) Drickerson.
(c) Gutoff.
(d) Jack.

4. How does Jack describe himself in Chapter 4 when he becomes a businessman?
(a) A braggart.
(b) Confident.
(c) Overwhelmed.
(d) Insane.

5. How long does it take Jack and his team to find a solution to their new plastics product?
(a) Six days.
(b) Six months.
(c) Six long years.
(d) Sixteen months.

Short Answer Questions

1. Who says, "When people make mistakes, the last thing they need is discipline"?

2. Which congressional act addresses PCB site cleanup?

3. What, according to Jack, is GE's core competency?

4. Why was Jack appointed CEO of the company?

5. In Chapter 13, when does GE deadline its goal to become a $100 billion company with $10 billion in profits?

(see the answer key)

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