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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11, The People Factory.

Multiple Choice Questions

1. What company does Jack try to buy to increase GE's exposure?
(a) Fox News Network.
(b) Cox Communications.
(c) NPR Radio.
(d) Sun Records.

2. How many years does Jack serve as CEO of General Electric?
(a) 20.
(b) 15.
(c) 10.
(d) 30.

3. How does Jack describe himself in Chapter 4 when he was an engineer?
(a) Workaholic
(b) Life of the party.
(c) Humble.
(d) Poor.

4. How does the plastics industry fare in the 1970s?
(a) One small flaw breaks the whole industry.
(b) Environmental concerns halt plastics production.
(c) It grows fast.
(d) It almost falls through completely.

5. Where does Jack choose to advertise his plant's new plastics?
(a) Radio, TV, and billboards.
(b) Radio, TV, and park benches.
(c) Internet, TV, and billboards.
(d) Radio, magazines, and newspapers.

Short Answer Questions

1. Where does Jack move to when he's promoted as one of five sector executives?

2. In which two areas of CEO duties does Jack quickly see he lacks skills?

3. What does Jack say is the only realistic form of job security?

4. What kind of employees does Jack want at GE?

5. How old is Jack when he is promoted to a vice president for GE?

(see the answer key)

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