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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 23, "Go Home, Mr. Welch".

Multiple Choice Questions

1. What is Jack's vision for GE?
(a) More medical plastics to save lives.
(b) Money and more money.
(c) Spontaneity and creativity.
(d) Success without failure.

2. Which scandalous investment banking firm does GE buy?
(a) Neiman, Marcus.
(b) Paine-Webber.
(c) Kidder, Peabody.
(d) Chase, Manhattan.

3. What kind of acquisitions does Jack pass up in the late 1990s?
(a) Grant-funded companies.
(b) Women-owned companies.
(c) High-tech companies.
(d) Work-from-home companies.

4. Who instills management beliefs in Jack that include both competing and facing reality?
(a) His grandfather.
(b) His father.
(c) His mother.
(d) His coach.

5. What plays an important role in growing GE's services?
(a) Acquisition.
(b) Expense reduction.
(c) Promotion.
(d) Employee health care.

Short Answer Questions

1. When GE bought RCA in 1985, which national television station was included in the deal?

2. Who co-wrote the book that blames Jack for the broadcast company's failure?

3. How much has the PCB levels in fish dropped since the congressional act?

4. Which company originally started the concept of QMI?

5. GE pays $3.5 million as punishment for its use of PCBs. What does the money fund?

(see the answer key)

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