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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 20, Growing Services.

Multiple Choice Questions

1. Which company originally used QMI?
(a) Target.
(b) Wal-Mart.
(c) Chrysler.
(d) Ford.

2. Where does Jack move to when he's promoted as one of five sector executives?
(a) Fairfield.
(b) Fairton.
(c) Fairchild.
(d) Fairbanks.

3. What service began in 1993 to help dealers sell their appliances?
(a) Store credit.
(b) In-house financing.
(c) GE Credit Corp.
(d) Visa.

4. What results in greater customer intimacy for GE?
(a) Improved public relations.
(b) Technology investments.
(c) Financial services investments.
(d) Medical investments.

5. Where are the two shops acquired by GE that reduce the company's cost of servicing engines?
(a) New England and Greenwich.
(b) England and India.
(c) Wales and Brazil.
(d) Japan and India.

Short Answer Questions

1. Who submits his resignation immediately after the announcement that Jack has been named CEO?

2. Who throws a huge party for Jack to introduce him to important people?

3. What does GE implement to produce positive growth results and exceed the company's goal?

4. Which aspect of GE's business is the first to introduce long-term service contracts for the company?

5. As GE begins redefining its markets, which industry is the first to be reorganized?

(see the answer key)

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