|Name: _________________________||Period: ___________________|
This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. How do ads usually portray men?
2. What does the essay, "More Factor" examine?
3. What is Semiotics really about?
4. What is a common advertising model that targets adult female customers?
5. What does the essay, "Signs of Shopping" examine?
Short Essay Questions
1. How do advertisements perpetuate gender stereotyping?
2. What is one addiction that all businesses really like their customers to keep?
3. How does Jack Solomon employ semiotic analysis to study the culture of American advertising?
4. What do the designer and brand signs represent?
5. What is the paradigm presented by Robert Ray in the "The Thematic Paradigm?"
6. Reality TV shows are a hot trend in popular culture and often based on schadenfreude. What do you think their impact could be on a middle school student?
7. What are popular signs of life?
8. Which businesses represent the current day version of American accumulation of land? What is the phenomenon associated with it?
9. What is commodification of desire?
10. What are the factors that may influence semiotic interpretation?
Write an essay for ONE of the following topics:
Essay Topic 1
Many essays in the text book address the issues of American consumption and the role of corporations in consumption and promoting the concept of the American dream. However, in the event of a financial crisis, individual consumers are punished for not paying their credit card while corporations are bailed out. What should be the responsibility of the Government, the businesses, and the wealthy? Who should get the tax cuts and benefits and why?
Essay Topic 2
Advertising is everywhere. How do the markets target you and your classmates into becoming consumers? Apply the semiotic method to analyze consumption as one of the aspects of popular culture.
Essay Topic 3
How do news programs promote popular culture and the concept of the American dream? Support your arguments based on the semiotic analysis of a news telecast or a weekly news program.
This section contains 804 words
(approx. 3 pages at 300 words per page)