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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What is theme marketing?
(a) Promotion of the company name as opposed to the individual products produced by the company.
(b) Promotion of the company products using an advertising theme.
(c) Marketing the company products using a jingle.
(d) Marketing the company products using a story theme.

2. Who is Aunt Jemima as a cultural icon?
(a) A trademark for breakfast foods.
(b) An African American woman who owned a pancake flour company.
(c) An African American woman who was an expert cook.
(d) An African American woman model for pancake flour.

3. Why does Melissa Algranati describe her experience as "Being the Other?"
(a) She is Puerto Rican Egyptian Jew.
(b) She is African American.
(c) She is Egyptian American Jew.
(d) She is is American Jew.

4. Which sports are the leisure activities of the upper class, according to the textbook authors?
(a) Golf and soccer.
(b) Golf and football.
(c) Boxing and baseball.
(d) Golf and sailing

5. What is Michael Omi 's main point in his essay "In Living Color: Race and American Culture?'
(a) Stereotypical worldviews on race are perceived and depicted as a natural in popular culture.
(b) Race and minorities are positively depicted by the media.
(c) Stereotypical worldviews on race are perceived and depicted as social issues in popular culture.
(d) Views on race are depicted with political correctness by the popular culture.

Short Answer Questions

1. What is a morally acceptable behavior in America as mentioned by the textbook authors in the chapter, " We've Come a Long Way, Maybe: Gender Codes in American Culture Summary and Analysis?"

2. What is the sign represented by cubicles in an office, according to Daphne Spain?

3. What is the latest example of the Elvis effect, according to Paul C. Taylor?

4. What is "New York's Most Disliked Building?"

5. What does "I" signify, according to Fan Shen?

Short Essay Questions

1. According to Engle, why did Superman become a superhero?

2. How does language mark women? Explain your point using an example.

3. According to the essay "Boys--R- Us: Board Game and the Socialization of Young Adolescent Girls," by Jennifer Scanlon, what do gender specific toys and games teach children?

4. What is the key point made by Bell Hooks in her essay "Baby?"

5. What is overt racism? What is inferential racism?

6. What is the main argument made by the essay "Women and Children First: Gender and the Settling of the Electronic Frontier," by Laura Miller?

7. How does Barbie reinforce women's perception about perfect body image, according to "Our Barbies, Ourselves," by Emily Prager?

8. What is the main point of Camilo Jose´ Vergara's "The Ghetto Cityscape?"

9. What is the main point made by Lucy Lippard in her essay "The Alternating Currents?"

10. How do toys like Barbie teach consumption to kids, according to Gary Cross, author of "Barbie, G.I. Joe, and Play in the 1960s?"

(see the answer keys)

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