Signs of Life in the U.S.A. Test | Mid-Book Test - Medium

Sonia Maasik
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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What is the essay by Robert Hilburn "The Not-so-big Hit Single" about?
(a) How the big hits influence pop culture.
(b) How the Grammy awards influence the perception of a big hit song.
(c) How The Beatles dominated the music industry.
(d) How the music ratings changed with time.

2. What is an archetype?
(a) A version of the original model.
(b) An original model on which things can be patterned.
(c) A model representing a mythological story.
(d) A type of model that represents a story.

3. According to Rachel Bowlby, the author of "The Haunted Superstore, " what do people visiting a superstore not like?
(a) Sales people following them.
(b) Walking out empty handed.
(c) Crowded aisles.
(d) Not finding the item they want.

4. According to the authors, what is the demographic group that is probably freer to project an image of their choice through the products they use and display?
(a) Teachers.
(b) Men.
(c) Students.
(d) Children.

5. According to the authors, why do people buy a product?
(a) Because the ad is informative.
(b) Because they identify with it.
(c) Because the ad is funny.
(d) Because they like the images.

Short Answer Questions

1. According to the authors, what is the TV show that is an example of the Schadenfreude phenomenon?

2. What is the factor that influences one's semiotic interpretation?

3. What is the essay by Marnie Carroll titled "American Television in Europe" about?

4. What does the essay, "More Factor" examine?

5. Who is the author of the essay, "Signs of Shopping?"

Short Essay Questions

1. What is Schadenfreude? How is it relevant to TV shows? Give two examples.

2. How are Asian women represented in American movies? How does it reinforce the image held by society?

3. What do the designer and brand signs represent?

4. Why are shows like West Wing popular according to Todd Davis , the author of "The West Wing in American Culture?"

5. How does Jack Solomon employ semiotic analysis to study the culture of American advertising?

6. What is commodification of desire?

7. What is an archetype? Give two examples.

8. What are the key arguments in the essay "Signs of Intelligent Life on TV?" Please name two TV shows cited by the author that support her key arguments.

9. Describe some of the key elements or processes involved in the semiotic analysis of TV programs.

10. What are the factors that may influence semiotic interpretation?

(see the answer keys)

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