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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What is the essay by Marnie Carroll titled "American Television in Europe" about?
(a) The influence of American pop culture on Europeans.
(b) How similar American and European pop culture is.
(c) The scope of Ameircan pop culture in American owned TV programs in Europe.
(d) The influence of American TV programs on European culture.

2. Fill-in the blank. The analysis of a television episode must involve ___________ .
(a) The explicit as well as implicit image.
(b) The celebrities and their roles.
(c) Analysis of the advertisements.
(d) Analysis of the dresses of the main characters.

3. What does the essay "Braveheart, Babe and the Contemporary Body" by Susan Bordo examine?
(a) Just do it culture and women's courage in dealing with the cultural norms.
(b) Women's bodyimage issues and their courage.
(c) Just do it culture and the media message.
(d) Women's bodyimages issues and the advertsing cultural norms.

4. Fill-in the blank. The significance of a sign does not depend on ___________________.
(a) Its message.
(b) Its usefulness.
(c) Its interpretation.
(d) Its symbolism.

5. What does glocalization refer to?
(a) Outsourcing work to local businesses across the world.
(b) Globalization of American products in local markets.
(c) Adapting a global product to fit a local market.
(d) Competing with local markets across the world.

Short Answer Questions

1. According to the textbook authors, what is the best way to study popular phenomena?

2. According to Anne Norton, what does catalog shopping lead to?

3. What does a sign represent?

4. Why are shows like West Wing popular, according to Todd Davis?

5. What does the essay "Asian Women in Film: No Joy, No Luck" focus on?

Short Essay Questions

1. Taking the example of blue jeans, explain how a product undergoes a transformation as a cultural symbol.

2. Reality TV shows are a hot trend in popular culture and often based on schadenfreude. What do you think their impact could be on a middle school student?

3. What method do the authors introduce to study popular culture?

4. What do the designer and brand signs represent?

5. What is one addiction that all businesses really like their customers to keep?

6. How is semiotic analysis of TV program different from a review or opinion?

7. Why is it important to do a semiotic analysis of American film?

8. How are Asian women represented in American movies? How does it reinforce the image held by society?

9. Which businesses represent the current day version of American accumulation of land? What is the phenomenon associated with it?

10. What is an archetype? Give two examples.

(see the answer keys)

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