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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. According to Rachel Bowlby, the author of "The Haunted Superstore, " what do people visiting a superstore not like?
(a) Crowded aisles.
(b) Walking out empty handed.
(c) Sales people following them.
(d) Not finding the item they want.

2. What is the name of the movie cited by the authors of the Text book as one of the most popular films of 2001?
(a) Jurassic Park III.
(b) Shrek.
(c) The Princess Diaries.
(d) Pearl Harbor.

3. What does the semiotic method refer to?
(a) Semiotic method refers to recognition, analysis, and interpretation of arguments.
(b) Semiotic method refers to recognition, analysis, and interpretation of signs.
(c) Semiotic method refers to recognition, analysis, and interpretation of popular signs.
(d) Semiotic method refers to recognition, analysis, and interpretation of pop culture.

4. What example do the authors use to explain the semiotic method?
(a) The Volkswagen Beetle.
(b) American Cinema.
(c) Fast food chains.
(d) The Beatles.

5. What message does the phenomenon, Democracy of Goods, refer to?
(a) Regardless of one's social and class status, everyone can have access to the same product.
(b) Regardless of one's social and class status, everyone is served equally.
(c) Regardless of one's social and class status, everyone can enjoy a quality product.
(d) Regardless of one's social and class status, everyone can enjoy the lifestyle of the wealthy.

Short Answer Questions

1. According to Todd Boyd, what aspect is a main factor in the gangster movies genre?

2. What does the metaphoric essay title, "Addictive Virus," refer to?

3. Who is the most popular talk show host of the 1980s?

4. What is the essay by Marnie Carroll titled "American Television in Europe" about?

5. What context should one consider first when interpreting a sign?

Short Essay Questions

1. What is the Democracy of Goods according to Marchand?

2. What is an archetype? Give two examples.

3. Which businesses represent the current day version of American accumulation of land? What is the phenomenon associated with it?

4. According to the authors, what are the advantages of writing about popular culture?

5. What do the designer and brand signs represent?

6. What are the key arguments in the essay "Signs of Intelligent Life on TV?" Please name two TV shows cited by the author that support her key arguments.

7. How is semiotic analysis of TV program different from a review or opinion?

8. What are popular signs of life?

9. What is Schadenfreude? How is it relevant to TV shows? Give two examples.

10. What is the earliest sign of American consumption of "more?" When did that happen?

(see the answer keys)

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