|Name: _________________________||Period: ___________________|
This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.
Multiple Choice Questions
1. According to Sandra Tsing Loh, the author of "The Return of Doris Day," how is a good girl movie character portrayed in a movie?
(a) A good girl movie character is courageous and deals with a society that has problems.
(b) A good girl movie character loves traditional things and pets.
(c) A good girl movie character is conscious of her image and undergoes plastic surgery.
(d) A good girl movie character adores her boyfriend and takes care of him.
2. What does the essay "A Gentleman and a Consumer" examine?
(a) The role of gender in advertising.
(b) How advertisers target men.
(c) The role of men in advertising.
(d) The positive image of men in advertising.
3. What is the main argument of "Resisting the False Security of TV" by Tom Shales?
(a) Television should not provide a false sense of security during war and national disasters.
(b) TV should protect people from the horrors of war and disasters.
(c) The role of TV is to inform the people about what is happening during times of war and disaster.
(d) Television should provide a sense of security during times of war and crises.
4. What do media signs often conceal?
(a) Commercial interests.
(b) Social interests.
(c) Educational interests.
(d) Popular interests.
5. What example do the authors use to explain the semiotic method?
(a) The Volkswagen Beetle.
(b) Fast food chains.
(c) American Cinema.
(d) The Beatles.
Short Answer Questions
1. Who is the pioneer of Semiotics?
2. What is the purpose of the Standards and Practices staff?
3. How can one derive the meaning of a sign using Semiotic method?
4. What does mass production and mass marketing that categorizes people result in?
5. What are the products that may be promoted by advertisements employing the phenomenon, Democracy of Afflictions?
Short Essay Questions
1. What is one addiction that all businesses really like their customers to keep?
2. What method do the authors introduce to study popular culture?
3. Which businesses represent the current day version of American accumulation of land? What is the phenomenon associated with it?
4. Taking the example of blue jeans, explain how a product undergoes a transformation as a cultural symbol.
5. What is commodification of desire?
6. Reality TV shows are a hot trend in popular culture and often based on schadenfreude. What do you think their impact could be on a middle school student?
7. Why is it important to do a semiotic analysis of American film?
8. What is the Democracy of Goods according to Marchand?
9. What is Schadenfreude? How is it relevant to TV shows? Give two examples.
10. What do the designer and brand signs represent?
This section contains 962 words
(approx. 4 pages at 300 words per page)