|Name: _________________________||Period: ___________________|
This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.
Multiple Choice Questions
1. What is the name of the movie cited by the authors of the Text book as one of the most popular films of 2001?
(a) Jurassic Park III.
(b) Pearl Harbor.
(c) The Princess Diaries.
2. According to the authors, why do people buy a product?
(a) Because the ad is informative.
(b) Because they identify with it.
(c) Because they like the images.
(d) Because the ad is funny.
3. What is the main purpose of malls?
(a) Provide a variety of products that enrich American life.
(b) Provide entertainment, goods, and services.
(c) Provide public space for kids and teenagers to hang around.
(d) Provide quality products such as designer brands and public space.
4. How does semiotic interpretation of an advertisement help the customers?
(a) It helps them to find out the values that the advertisers are targeting.
(b) It helps them to find out which product is most useful.
(c) It helps them to find out if the product is worth buying.
(d) It helps them to find out which product is most popular.
5. What are consumer interests encoded in?
(a) Sense of taste.
(b) Life style.
(c) Status quo.
Short Answer Questions
1. According to Rachel Bowlby, the author of "The Haunted Superstore, " what do people visiting a superstore not like?
2. What is a simple example of semiotic decoding?
3. What is the purpose of the chapter, "Consuming Passions: The Culture of American Consumption?"
4. What is Semiotic method?
5. What is the primary role of the market researcher?
Short Essay Questions
1. How does Jack Solomon employ semiotic analysis to study the culture of American advertising?
2. What are popular signs of life?
3. According to the authors, what are the advantages of writing about popular culture?
4. Taking the example of blue jeans, explain how a product undergoes a transformation as a cultural symbol.
5. What is Schadenfreude? How is it relevant to TV shows? Give two examples.
6. How are Asian women represented in American movies? How does it reinforce the image held by society?
7. How do advertisements perpetuate gender stereotyping?
8. What method do the authors introduce to study popular culture?
9. What is the first step in semiotic writing as recommended by the authors?
10. According to Michael Parenti, the author of "Class and Virtue," how does the movie Pretty Woman represent class and virtue?
This section contains 1,047 words
(approx. 4 pages at 300 words per page)