|Name: _________________________||Period: ___________________|
This test consists of 15 multiple choice questions and 5 short answer questions.
Multiple Choice Questions
1. What is a common advertising model that targets adult female customers?
(a) Persuading a woman that buying a product will make friends envy her.
(b) Persuading a woman that buying a product will make her family value her.
(c) Persuading a woman that buying a product will enrich her lifestyle.
(d) Persuading a woman that buying a product will make her feel good about her appearance.
2. Who is the pioneer of Semiotics?
(a) Noam Chomsky.
(b) Roland Barthe.
(c) Sonia Maasik.
(d) George Lakoff.
3. What may be the best way to start the semiotic interpretation?
(a) Interviewing people.
(b) Looking at the facts.
(c) Looking at the history.
(d) Reading popular magazines.
4. What is the essay by Marnie Carroll titled "American Television in Europe" about?
(a) How similar American and European pop culture is.
(b) The influence of American TV programs on European culture.
(c) The scope of Ameircan pop culture in American owned TV programs in Europe.
(d) The influence of American pop culture on Europeans.
5. What does the essay"Sex, Lies, and Advertising" by Gloria Steinem examine?
(a) How the advertisements in women's magazines lie about sex.
(b) The articles published in women's magazines on advertisements.
(c) The compromises made by women's magazines to retain advertisers.
(d) How advertisers target women's magazines to market cigarettes and feminine hygiene.
6. Fill-in the blank. The analysis of a television episode must involve ___________ .
(a) Analysis of the dresses of the main characters.
(b) The celebrities and their roles.
(c) Analysis of the advertisements.
(d) The explicit as well as implicit image.
7. What are consumer interests encoded in?
(a) Life style.
(b) Sense of taste.
(c) Status quo.
8. Fill-in the blank. Semiotic method connects the _____________
(a) Entertainment side of pop culture to myths,
(b) Entertainment side of pop culture to opinions.
(c) Entertainment side of pop culture to facts,
(d) Entertainment side of pop culture to ideology.
9. What is Michael Parenti's argument in "Class and Virtue?"
(a) Hollywood opposes class privilege but does not represent virtue.
(b) Hollywood supports class privilege and tends to represent the elite.
(c) Hollywood opposes class privilege and tends to represent the middle class.
(d) Hollywood represents the American ideals of virtue and classless society.
10. What does the essay, "More Factor" examine?
(a) The issue of the wealth gap in America.
(b) The issue of corporate greed.
(c) The issue of obesity among Americans.
(d) The issue of craving for more in America.
11. What is an example of pop culture?
(d) Movie theater.
12. According to Sandra Tsing Loh, the author of "The Return of Doris Day," how is a good girl movie character portrayed in a movie?
(a) A good girl movie character is courageous and deals with a society that has problems.
(b) A good girl movie character adores her boyfriend and takes care of him.
(c) A good girl movie character loves traditional things and pets.
(d) A good girl movie character is conscious of her image and undergoes plastic surgery.
13. What do designer labels symbolize, according to Anne Norton?
(a) Teenagers' preferences.
(b) Teenagers' life styles.
(c) A particular life style.
(d) Classic taste.
14. What image of woman was in vogue in the movies of the 1980s, according to "The Return of Doris Day" by Sandra Tsing Loh?
(a) Bad girl who deals with society that has problems.
(b) Bad girl who is a conformist.
(c) Good girl who is a conformist.
(d) Good girl who deals with society that has problems.
15. What context should one consider first when interpreting a sign?
(a) Decade/time in which it first appeared.
(b) Moral message it promoted.
(c) Social life it promoted.
(d) Social image it promoted.
Short Answer Questions
1. Who is the most popular talk show host of the 1980s?
2. What is schadenfreude?
3. What is Semiotic method?
4. What does mass production and mass marketing that categorizes people result in?
5. According to Rachel Bowlby, the author of "The Haunted Superstore, " what do people visiting a superstore not like?
This section contains 725 words
(approx. 3 pages at 300 words per page)