|Name: _________________________||Period: ___________________|
This test consists of 15 multiple choice questions and 5 short answer questions.
Multiple Choice Questions
1. Which company's All-Bran ad promoted their product as a cancer preventing food?
(b) General Mills.
(d) McKee foods.
2. What do media signs often conceal?
(a) Social interests.
(b) Educational interests.
(c) Popular interests.
(d) Commercial interests.
3. When did the daytime talk shows become popular?
4. What is the name of the movie cited by the authors of the Text book as one of the most popular films of 2001?
(a) The Princess Diaries.
(b) Jurassic Park III.
(c) Pearl Harbor.
5. What does the phrase "Commodification of desire" refer to?
(a) Connecting the product with fulfilling the American dream.
(b) Connecting the product with an unrelated desire
(c) Connecting the product with a desire to be rich.
(d) Connecting the product with a desire to fit in.
6. What does the essay"Sex, Lies, and Advertising" by Gloria Steinem examine?
(a) How the advertisements in women's magazines lie about sex.
(b) The articles published in women's magazines on advertisements.
(c) The compromises made by women's magazines to retain advertisers.
(d) How advertisers target women's magazines to market cigarettes and feminine hygiene.
7. What is the factor that changed the semiotic message carried out by the cell phone?
(a) Advance of Internet.
(b) Advance of technology.
(c) Introduction of iPhone.
(d) Advance of commercialization.
8. What is the essay "Class and Virtue" about?
(a) Class dominance and gender discrimination in the movies.
(b) Status quo and gender gap in virtues in the movies.
(c) Class dominance and portrayal of underclass women in the movies.
(d) Underclass dominance and gender gap in virtues in the movies.
9. According to the authors, what is the TV show that is an example of the Schadenfreude phenomenon?
(a) Who Wants to be a Millionaire?
(d) Candid Camera.
10. Which movie does Michale Parenti use to make his arguments in the essay "Class and Virtue?"
(a) Pretty Woman.
(b) Waiting to Exhale.
(c) Pulp Fiction.
(d) Gone with the Wind.
11. What does mass production and mass marketing that categorizes people result in?
(a) Stereotyping of consumers.
(b) Better service to consumers.
(c) Providing better service to various customer groups.
(d) Reaching a large group of consumers.
12. Fill-in the blank. The significance of a sign does not depend on ___________________.
(a) Its symbolism.
(b) Its message.
(c) Its usefulness.
(d) Its interpretation.
13. What is the essay, "Creating the Myth" about?
(a) How movies represent the myth.
(b) Sci-fi character patterns.
(c) Classic hero patterns.
(d) Mythological character patterns.
14. Who is the most popular talk show host of the 1980s?
(a) Phil Donahue.
(b) Oprah Winfrey.
(c) Jerry Springer.
15. According to Rachel Bowlby, the author of "The Haunted Superstore, " what do people visiting a superstore not like?
(a) Crowded aisles.
(b) Sales people following them.
(c) Not finding the item they want.
(d) Walking out empty handed.
Short Answer Questions
1. What does the metaphoric essay title, "Addictive Virus," refer to?
2. What does the essay, "Signs of Shopping" examine?
3. What is an archetype?
4. What message does the phenomenon, Democracy of Goods, refer to?
5. What does the essay "A Gentleman and a Consumer" examine?
This section contains 608 words
(approx. 3 pages at 300 words per page)