|Name: _________________________||Period: ___________________|
This test consists of 15 multiple choice questions and 5 short answer questions.
Multiple Choice Questions
1. Who is the author of the essay, "Signs of Shopping?"
(a) Laurence Shames.
(b) Jack Solomon.
(c) Thomas Friedman.
(d) Anne Norton.
2. What may be the best way to start the semiotic interpretation?
(a) Looking at the facts.
(b) Reading popular magazines.
(c) Looking at the history.
(d) Interviewing people.
3. According to Sandra Tsing Loh, the author of "The Return of Doris Day," how is a good girl movie character portrayed in a movie?
(a) A good girl movie character is conscious of her image and undergoes plastic surgery.
(b) A good girl movie character loves traditional things and pets.
(c) A good girl movie character adores her boyfriend and takes care of him.
(d) A good girl movie character is courageous and deals with a society that has problems.
4. What is an archetype?
(a) A model representing a mythological story.
(b) A version of the original model.
(c) An original model on which things can be patterned.
(d) A type of model that represents a story.
5. What is the factor that influences one's semiotic interpretation?
(b) Value system.
6. What does Amanda Fazzone claim in her essay "Boob Tube?"
(a) TV shows focus too much on women's breasts and not on their talent.
(b) TV shows focus on women's glamour and not their sense of style.
(c) Female TV actors and participants are rated for their sex appeal and not for their brains.
(d) Female TV actors and participants are rated for their sex appeal as well as their intelligence.
7. What does glocalization refer to?
(a) Competing with local markets across the world.
(b) Outsourcing work to local businesses across the world.
(c) Adapting a global product to fit a local market.
(d) Globalization of American products in local markets.
8. Fill-in the blank. Authors posit that pop culture is a subject that is _____________
(a) Popular with students.
(b) Easier for students.
(c) Popular with teachers and students.
(d) Familiar to students.
9. What is Semiotic method?
(a) A very old methodology tha has been around since the early 18th century.
(b) A methodology that has been around since the 1950s.
(c) A relatively new methodology that has been around since the early 20th century.
(d) A methodology that has been around since the 1980s.
10. Fill-in the blank. The analysis of a television episode must involve ___________ .
(a) The celebrities and their roles.
(b) Analysis of the advertisements.
(c) Analysis of the dresses of the main characters.
(d) The explicit as well as implicit image.
11. How do ads usually portray men?
(a) Young and energetic.
(b) Aggressive and violent.
(c) Competitive and confident.
(d) Tall and handsome.
12. What is schadenfreude?
(a) Empathy to people who are suffering.
(b) Pleasure acquired due to helping others who are suffering.
(c) Pleasure taken from the suffering or misfortunes of others.
(d) Sadness acquired from observing the misery of others.
13. Which of the following products is cited by the authors as a cultural icon?
(a) Hello Kitty brand items.
(b) The Energizer bunny .
(c) Nike shoes.
(d) Apple iPod.
14. What is a simple example of semiotic decoding?
(a) Reading a page.
(b) Listening to hip hop.
(c) Writing a story.
(d) Going to class.
15. Fill-in the blank. The issue of "More Factor" dates back to the ___________.
(a) Occupation of lands owned by American Indians.
(b) Lewis and Clark exploration and expansion.
(c) Pioneer ranch development and expansion.
(d) Frontier days of land accumulation.
Short Answer Questions
1. What is a common advertising model that targets adult female customers?
2. What is the essay, "Creating the Myth" about?
3. What does the essay "A Gentleman and a Consumer" examine?
4. What is the purpose of a package?
5. What does the essay, "Signs of Shopping" examine?
This section contains 686 words
(approx. 3 pages at 300 words per page)