|Name: _________________________||Period: ___________________|
This test consists of 15 multiple choice questions and 5 short answer questions.
Multiple Choice Questions
1. What example do the authors use to explain the semiotic method?
(a) The Volkswagen Beetle.
(b) American Cinema.
(c) Fast food chains.
(d) The Beatles.
2. When did the daytime talk shows become popular?
3. What is the factor that influences one's semiotic interpretation?
(d) Value system.
4. Why is the Oprah Winfrey show popular, according to Steven D. Stark?
(a) It provides some kind of group therapy.
(b) It provides American women an outlet for sharing their issues.
(c) It focuses on sensationalism.
(d) It focuses on a variety of topics and includes celebrities.
5. How can one derive the meaning of a sign using Semiotic method?
(a) By looking at the facts and their connection to the sign.
(b) By looking at the relationship between the image and the message.
(c) By looking at how things and facts are related to one another.
(d) By looking at diverse opinions and how they are related to the sign.
6. What is the purpose of the Standards and Practices staff?
(a) Prevent the program from showing content and language that is culturally insensitive and inapproriate.
(b) Keep the programs from having legal problems with the FCC and other bodies.
(c) Prevent the program from showing content and language that is unsuitable for the viewers.
(d) Prevent the program from showing content and language that is sexist and inappropriate.
7. What is an example of pop culture?
(a) Movie theater.
8. What is the essay "Class and Virtue" about?
(a) Underclass dominance and gender gap in virtues in the movies.
(b) Class dominance and portrayal of underclass women in the movies.
(c) Status quo and gender gap in virtues in the movies.
(d) Class dominance and gender discrimination in the movies.
9. What is a simple example of semiotic decoding?
(a) Going to class.
(b) Writing a story.
(c) Reading a page.
(d) Listening to hip hop.
10. What is the name of the movie cited by the authors of the Text book as one of the most popular films of 2001?
(b) The Princess Diaries.
(c) Jurassic Park III.
(d) Pearl Harbor.
11. What are consumer interests encoded in?
(a) Status quo.
(c) Life style.
(d) Sense of taste.
12. What does the term, semiotics, refer to?
(a) Study of popular culture.
(b) Study of signs.
(c) Analysis of writing.
(d) A writing process.
13. What is the essay, "Creating the Myth" about?
(a) Classic hero patterns.
(b) How movies represent the myth.
(c) Mythological character patterns.
(d) Sci-fi character patterns.
14. How do ads usually portray men?
(a) Competitive and confident.
(b) Young and energetic.
(c) Tall and handsome.
(d) Aggressive and violent.
15. Which popular TV show reflect the concerns of Generation X, according to the authors of the textbook?
(a) Sex and the City.
(b) The Bachelor.
Short Answer Questions
1. What does the essay "A Gentleman and a Consumer" examine?
2. Who is the author of the essay, "Signs of Shopping?"
3. Fill-in the blank. Semiotic method connects the _____________
4. What was the theme of most of the movies in post 9/11 era as pointed out by Patrick Goldstein in "The Time to Get Serious Has Come?"
5. According to Sandra Tsing Loh, the author of "The Return of Doris Day," how is a good girl movie character portrayed in a movie?
This section contains 615 words
(approx. 3 pages at 300 words per page)