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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. According to the textbook authors, what is the best way to study popular phenomena?
(a) Question the facts from the Internet.
(b) Get the facts from the media.
(c) Ask questions and question everything.
(d) Question the facts from the media.

2. What does mass production and mass marketing that categorizes people result in?
(a) Reaching a large group of consumers.
(b) Better service to consumers.
(c) Providing better service to various customer groups.
(d) Stereotyping of consumers.

3. What is the name of the movie cited by the authors of the Text book as one of the most popular films of 2001?
(a) Shrek.
(b) Jurassic Park III.
(c) Pearl Harbor.
(d) The Princess Diaries.

4. What are consumer interests encoded in?
(a) Life style.
(b) Ideologies.
(c) Status quo.
(d) Sense of taste.

5. What is schadenfreude?
(a) Empathy to people who are suffering.
(b) Pleasure acquired due to helping others who are suffering.
(c) Sadness acquired from observing the misery of others.
(d) Pleasure taken from the suffering or misfortunes of others.

6. Who is the author of "Asian Women in Film: No Joy, No Luck?" .
(a) Helen Zia.
(b) Nancy Kwan.
(c) Suzie Wong.
(d) Jessica Hagedorn

7. What does the phrase "Commodification of desire" refer to?
(a) Connecting the product with a desire to be rich.
(b) Connecting the product with a desire to fit in.
(c) Connecting the product with fulfilling the American dream.
(d) Connecting the product with an unrelated desire

8. What is the essay by Robert Hilburn "The Not-so-big Hit Single" about?
(a) How the music ratings changed with time.
(b) How the big hits influence pop culture.
(c) How The Beatles dominated the music industry.
(d) How the Grammy awards influence the perception of a big hit song.

9. What is the subject of the essay "The Return of Doris Day" by Sandra Tsing Loh?
(a) Portrayal of the return of women from workplace.
(b) Portrayal of sexy women in Hollywood films.
(c) Portrayal of the return of women in cowboy movie culture.
(d) Portrayal of good girl characters in movie culture.

10. What is the factor that changed the semiotic message carried out by the cell phone?
(a) Introduction of iPhone.
(b) Advance of commercialization.
(c) Advance of Internet.
(d) Advance of technology.

11. What is the main purpose of malls?
(a) Provide a variety of products that enrich American life.
(b) Provide entertainment, goods, and services.
(c) Provide public space for kids and teenagers to hang around.
(d) Provide quality products such as designer brands and public space.

12. According to Rachel Bowlby, the author of "The Haunted Superstore, " what do people visiting a superstore not like?
(a) Sales people following them.
(b) Walking out empty handed.
(c) Not finding the item they want.
(d) Crowded aisles.

13. What do media signs often conceal?
(a) Educational interests.
(b) Commercial interests.
(c) Social interests.
(d) Popular interests.

14. What is the purpose of a package?
(a) To market the product .
(b) To keep the product safe.
(c) To inform about the product's usefulness.
(d) To help the customers in comparing the product with its competitors.

15. Fill-in the blank. The significance of a sign does not depend on ___________________.
(a) Its symbolism.
(b) Its interpretation.
(c) Its message.
(d) Its usefulness.

Short Answer Questions

1. What is the purpose of the chapter, "Consuming Passions: The Culture of American Consumption?"

2. According to Sandra Tsing Loh, the author of "The Return of Doris Day," how is a good girl movie character portrayed in a movie?

3. What does Susan Douglas examine in her essay"Signs of Intelligent Life on TV?"

4. According to Todd Boyd, what aspect is a main factor in the gangster movies genre?

5. What is an example of pop culture?

(see the answer keys)

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