|Name: _________________________||Period: ___________________|
This test consists of 15 multiple choice questions and 5 short answer questions.
Multiple Choice Questions
1. What does Amanda Fazzone claim in her essay "Boob Tube?"
(a) Female TV actors and participants are rated for their sex appeal as well as their intelligence.
(b) TV shows focus too much on women's breasts and not on their talent.
(c) Female TV actors and participants are rated for their sex appeal and not for their brains.
(d) TV shows focus on women's glamour and not their sense of style.
2. Which company's All-Bran ad promoted their product as a cancer preventing food?
(a) McKee foods.
(b) General Mills.
3. What does mass production and mass marketing that categorizes people result in?
(a) Stereotyping of consumers.
(b) Better service to consumers.
(c) Reaching a large group of consumers.
(d) Providing better service to various customer groups.
4. What context should one consider first when interpreting a sign?
(a) Social life it promoted.
(b) Social image it promoted.
(c) Decade/time in which it first appeared.
(d) Moral message it promoted.
5. Fill-in the blank. The more popular the television show _________.
(a) The higher priced is the advertising.
(b) The less likely that students will skip watching it.
(c) The greater likelihood of celebrity characters in it.
(d) The more time it takes to conduct semiotic analysis.
6. What message does the phenomenon, Democracy of Goods, refer to?
(a) Regardless of one's social and class status, everyone can enjoy the lifestyle of the wealthy.
(b) Regardless of one's social and class status, everyone is served equally.
(c) Regardless of one's social and class status, everyone can have access to the same product.
(d) Regardless of one's social and class status, everyone can enjoy a quality product.
7. What is Semiotics really about?
(a) Taste and elegance in pop culture.
(b) Popular culture and lfe style.
(c) Power and ideologies.
(d) Life style and status.
8. According to the authors, what is the TV show that is an example of the Schadenfreude phenomenon?
(b) Who Wants to be a Millionaire?
(d) Candid Camera.
9. What is the main purpose of malls?
(a) Provide a variety of products that enrich American life.
(b) Provide public space for kids and teenagers to hang around.
(c) Provide quality products such as designer brands and public space.
(d) Provide entertainment, goods, and services.
10. What image of woman was in vogue in the movies of the 1980s, according to "The Return of Doris Day" by Sandra Tsing Loh?
(a) Bad girl who deals with society that has problems.
(b) Bad girl who is a conformist.
(c) Good girl who is a conformist.
(d) Good girl who deals with society that has problems.
11. What is the name of the film used by Linda Seger in her essay "Creating the Myth?"
(a) Lord of the Rings.
(b) Jurassic Park
(d) Star Wars.
12. Fill-in the blank. Authors posit that pop culture is a subject that is _____________
(a) Popular with teachers and students.
(b) Familiar to students.
(c) Popular with students.
(d) Easier for students.
13. Fill-in the blank. Icons are something that appear in ___________.
(a) TV and videos.
14. When did the Study of pop culture as an academic subject start?
15. What does the essay"Sex, Lies, and Advertising" by Gloria Steinem examine?
(a) How the advertisements in women's magazines lie about sex.
(b) How advertisers target women's magazines to market cigarettes and feminine hygiene.
(c) The articles published in women's magazines on advertisements.
(d) The compromises made by women's magazines to retain advertisers.
Short Answer Questions
1. What does Susan Douglas examine in her essay"Signs of Intelligent Life on TV?"
2. What is schadenfreude?
3. What is the factor that influences one's semiotic interpretation?
4. Fill-in the blank. The issue of "More Factor" dates back to the ___________.
5. Why is the Oprah Winfrey show popular, according to Steven D. Stark?
This section contains 700 words
(approx. 3 pages at 300 words per page)