|Name: _________________________||Period: ___________________|
This test consists of 15 multiple choice questions and 5 short answer questions.
Multiple Choice Questions
1. Which company's All-Bran ad promoted their product as a cancer preventing food?
(a) General Mills.
(b) McKee foods.
2. When did the daytime talk shows become popular?
3. What is the main purpose of malls?
(a) Provide quality products such as designer brands and public space.
(b) Provide a variety of products that enrich American life.
(c) Provide public space for kids and teenagers to hang around.
(d) Provide entertainment, goods, and services.
4. What is the essay by Robert Hilburn "The Not-so-big Hit Single" about?
(a) How the big hits influence pop culture.
(b) How The Beatles dominated the music industry.
(c) How the Grammy awards influence the perception of a big hit song.
(d) How the music ratings changed with time.
5. What does Amanda Fazzone claim in her essay "Boob Tube?"
(a) TV shows focus on women's glamour and not their sense of style.
(b) Female TV actors and participants are rated for their sex appeal and not for their brains.
(c) TV shows focus too much on women's breasts and not on their talent.
(d) Female TV actors and participants are rated for their sex appeal as well as their intelligence.
6. What is the purpose of a package?
(a) To help the customers in comparing the product with its competitors.
(b) To keep the product safe.
(c) To market the product .
(d) To inform about the product's usefulness.
7. What is the main purpose of advertisers?
(a) Project the message that their products are cool.
(b) Help the customers choose a product based on quality.
(c) Project the message that their customers are elite consumers.
(d) Make the customers think that their product is different from the rest.
8. What was the theme of most of the movies in post 9/11 era as pointed out by Patrick Goldstein in "The Time to Get Serious Has Come?"
9. What does the essay "Asian Women in Film: No Joy, No Luck" focus on?
(a) The issues faced by Asian women characters in film.
(b) Stereotypical depiction of Asian women.
(c) Asian women characters in Joy Luck Club.
(d) How Asian women in film have no joy or luck.
10. What is the impact on children of schadenfreude in reality TV shows?
(a) Reality shows encourage bullying behaviors.
(b) Reality shows encourage cooperation.
(c) Reality shows challenge children's self esteem.
(d) Reality shows present the real world.
11. Who is the pioneer of Semiotics?
(a) Roland Barthe.
(b) George Lakoff.
(c) Sonia Maasik.
(d) Noam Chomsky.
12. What is the essay "Class and Virtue" about?
(a) Class dominance and portrayal of underclass women in the movies.
(b) Status quo and gender gap in virtues in the movies.
(c) Underclass dominance and gender gap in virtues in the movies.
(d) Class dominance and gender discrimination in the movies.
13. What is the function of the Standards and Practices staff?
(a) Edit the language and the situations that are presented in the TV programs.
(b) Approve the language and the situations that are presented in the TV programs.
(c) Read the language and the situations that are presented in the TV programs.
(d) Write the language and the situations that are presented in the TV programs.
14. What does a sign represent?
(a) A popular brand.
(b) An image.
(c) A meaning or a message.
(d) A direction.
15. What is the factor that changed the semiotic message carried out by the cell phone?
(a) Introduction of iPhone.
(b) Advance of Internet.
(c) Advance of commercialization.
(d) Advance of technology.
Short Answer Questions
1. According to Anne Norton, what does catalog shopping lead to?
2. What does the term, semiotics, refer to?
3. According to Sandra Tsing Loh, the author of "The Return of Doris Day," how is a good girl movie character portrayed in a movie?
4. According to the textbook authors, what is the best way to study popular phenomena?
5. What is a simple example of semiotic decoding?
This section contains 720 words
(approx. 3 pages at 300 words per page)