|Name: _________________________||Period: ___________________|
This test consists of 15 multiple choice questions and 5 short answer questions.
Multiple Choice Questions
1. Why is the Oprah Winfrey show popular, according to Steven D. Stark?
(a) It focuses on sensationalism.
(b) It focuses on a variety of topics and includes celebrities.
(c) It provides American women an outlet for sharing their issues.
(d) It provides some kind of group therapy.
2. What image of woman was in vogue in the movies of the 1980s, according to "The Return of Doris Day" by Sandra Tsing Loh?
(a) Good girl who is a conformist.
(b) Bad girl who is a conformist.
(c) Good girl who deals with society that has problems.
(d) Bad girl who deals with society that has problems.
3. What is the name of the movie cited by the authors of the Text book as one of the most popular films of 2001?
(a) The Princess Diaries.
(b) Jurassic Park III.
(c) Pearl Harbor.
4. Which company's All-Bran ad promoted their product as a cancer preventing food?
(a) McKee foods.
(b) General Mills.
5. What does mass production and mass marketing that categorizes people result in?
(a) Providing better service to various customer groups.
(b) Better service to consumers.
(c) Stereotyping of consumers.
(d) Reaching a large group of consumers.
6. Fill-in the blank. The more popular the television show _________.
(a) The more time it takes to conduct semiotic analysis.
(b) The less likely that students will skip watching it.
(c) The greater likelihood of celebrity characters in it.
(d) The higher priced is the advertising.
7. What does the semiotic method refer to?
(a) Semiotic method refers to recognition, analysis, and interpretation of pop culture.
(b) Semiotic method refers to recognition, analysis, and interpretation of signs.
(c) Semiotic method refers to recognition, analysis, and interpretation of popular signs.
(d) Semiotic method refers to recognition, analysis, and interpretation of arguments.
8. What is the main purpose of advertisers?
(a) Make the customers think that their product is different from the rest.
(b) Help the customers choose a product based on quality.
(c) Project the message that their products are cool.
(d) Project the message that their customers are elite consumers.
9. What is Michael Parenti's argument in "Class and Virtue?"
(a) Hollywood represents the American ideals of virtue and classless society.
(b) Hollywood opposes class privilege but does not represent virtue.
(c) Hollywood opposes class privilege and tends to represent the middle class.
(d) Hollywood supports class privilege and tends to represent the elite.
10. What does Vivian C. Sobchack claim in her essay "The Postmorbid Condition?"
(a) Rather than aestheticizing violence, current films send a moral message with it..
(b) Rather than aestheticizing violence, current films focus on it.
(c) Rather than sending a moral message on violence, current films ignore the impact.
(d) Rather than aestheticizing violence, current films do not care about it.
11. What does glocalization refer to?
(a) Adapting a global product to fit a local market.
(b) Outsourcing work to local businesses across the world.
(c) Globalization of American products in local markets.
(d) Competing with local markets across the world.
12. According to the authors, why do people buy a product?
(a) Because the ad is funny.
(b) Because the ad is informative.
(c) Because they like the images.
(d) Because they identify with it.
13. What is schadenfreude?
(a) Sadness acquired from observing the misery of others.
(b) Empathy to people who are suffering.
(c) Pleasure taken from the suffering or misfortunes of others.
(d) Pleasure acquired due to helping others who are suffering.
14. Fill-in the blank. Authors posit that pop culture is a subject that is _____________
(a) Popular with teachers and students.
(b) Popular with students.
(c) Familiar to students.
(d) Easier for students.
15. What is a common advertising model that targets adult female customers?
(a) Persuading a woman that buying a product will make her feel good about her appearance.
(b) Persuading a woman that buying a product will make her family value her.
(c) Persuading a woman that buying a product will enrich her lifestyle.
(d) Persuading a woman that buying a product will make friends envy her.
Short Answer Questions
1. What are the products that may be promoted by advertisements employing the phenomenon, Democracy of Afflictions?
2. What is the impact on children of schadenfreude in reality TV shows?
3. What is Semiotics really about?
4. What is the main purpose of malls?
5. How do advertisers target kids as customers?
This section contains 805 words
(approx. 3 pages at 300 words per page)