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This quiz consists of 5 multiple choice and 5 short answer questions through American Icons: The Myth Characters of Popular Culture.

Multiple Choice Questions

1. What is a common advertising model that targets adult female customers?
(a) Persuading a woman that buying a product will enrich her lifestyle.
(b) Persuading a woman that buying a product will make her feel good about her appearance.
(c) Persuading a woman that buying a product will make her family value her.
(d) Persuading a woman that buying a product will make friends envy her.

2. When did the daytime talk shows become popular?
(a) 1960s.
(b) 1980s.
(c) 1990s.
(d) 1970s.

3. Who saw boxing as a way to achieve a better life, according to the textbook authors?
(a) Immigrants.
(b) Asians.
(c) Blacks.
(d) Whites.

4. What does the term gender refer to?
(a) One's identification of being a male or a female.
(b) Behavioral and cultural traits that are defined by society as male or female.
(c) Being born with male or female sex organs.
(d) Behavioral and cultural traits that are defined by society as female.

5. According to the essay " The Gender Blur," by Deborah Blum, what is an example of nature?
(a) Meanness of girls.
(b) Girls playing with Legos.
(c) Boys playing with chemistry sets.
(d) Aggressiveness of boys.

Short Answer Questions

1. What message does the phenomenon, Democracy of Goods, refer to?

2. Fill-in the blank. Gender coding is _________.

3. What does Neil Bernstein, in "Goin' Gangsta, Chosin' Cholita," posit?

4. What is a birdcage mall?

5. Fill-in the blank. The significance of a sign does not depend on ___________________.

(see the answer key)

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