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This quiz consists of 5 multiple choice and 5 short answer questions through Constructing Race: Readings in Multicultural Semiotics.

Multiple Choice Questions

1. Who is the author of the essay, "More Factor?"
(a) Thomas Friedman.
(b) Anne Norton.
(c) Laurence Shames.
(d) Sonia Maasik.

2. What is the impact of race depiction in popular culture?
(a) Stereotyping that comes across as artificial.
(b) Racial stereotyping that comes across as natural to the depicted race.
(c) Understanding of differences in cultures.
(d) Understanding of differences in traditions.

3. What is a morally acceptable behavior in America as mentioned by the textbook authors in the chapter, " We've Come a Long Way, Maybe: Gender Codes in American Culture Summary and Analysis?"
(a) Men and women dating.
(b) Men dating women as well as men.
(c) Women dating women.
(d) Men dating men.

4. According to Todd Boyd, what aspect is a main factor in the gangster movies genre?
(a) Race and ethnicity.
(b) Class and gender.
(c) Status and power.
(d) Language and gang signs.

5. What is the purpose of the Standards and Practices staff?
(a) Prevent the program from showing content and language that is sexist and inappropriate.
(b) Prevent the program from showing content and language that is culturally insensitive and inapproriate.
(c) Keep the programs from having legal problems with the FCC and other bodies.
(d) Prevent the program from showing content and language that is unsuitable for the viewers.

Short Answer Questions

1. What is a simple example of semiotic decoding?

2. How do advertisers target kids as customers?

3. Which of the following statements is false?

4. What may be the best way to start the semiotic interpretation?

5. Fill-in the blank. People buy products based on a system called ____________.

(see the answer key)

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