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This quiz consists of 5 multiple choice and 5 short answer questions through Constructing Race: Readings in Multicultural Semiotics.

Multiple Choice Questions

1. What is an archetype?
(a) A type of model that represents a story.
(b) A version of the original model.
(c) An original model on which things can be patterned.
(d) A model representing a mythological story.

2. What is the essay by Marnie Carroll titled "American Television in Europe" about?
(a) The scope of Ameircan pop culture in American owned TV programs in Europe.
(b) The influence of American pop culture on Europeans.
(c) How similar American and European pop culture is.
(d) The influence of American TV programs on European culture.

3. According to the textbook authors, what is a common assumption people make about racism?
(a) Racism is confined to red states.
(b) Racism is all pervasive.
(c) There is no racism in American society anymore.
(d) Racism is confined to rural areas.

4. According to Anne Norton, what does catalog shopping lead to?
(a) Construction of teenage image.
(b) Construction of American life.
(c) Construction of ideal life style.
(d) Construction of identities for men, women, and children.

5. Who is the author of the essay, "Signs of Shopping?"
(a) Anne Norton.
(b) Thomas Friedman.
(c) Jack Solomon.
(d) Laurence Shames.

Short Answer Questions

1. What does the essay by Lucy Lippard, "Alternating Currents," describe?

2. Fill-in the blank. Gender coding is _________.

3. What is the factor that contributes to the showing of violence in the movies, according to Vivian C. Sobchack, in "The Postmorbid Condition?"

4. Which of the following statements is false?

5. What does the phrase "Commodification of desire" refer to?

(see the answer key)

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