|Name: _________________________||Period: ___________________|
This quiz consists of 5 multiple choice and 5 short answer questions through Constructing Race: Readings in Multicultural Semiotics.
Multiple Choice Questions
1. What does the phrase "Commodification of desire" refer to?
(a) Connecting the product with fulfilling the American dream.
(b) Connecting the product with a desire to be rich.
(c) Connecting the product with a desire to fit in.
(d) Connecting the product with an unrelated desire
2. What does Amanda Fazzone claim in her essay "Boob Tube?"
(a) TV shows focus too much on women's breasts and not on their talent.
(b) TV shows focus on women's glamour and not their sense of style.
(c) Female TV actors and participants are rated for their sex appeal as well as their intelligence.
(d) Female TV actors and participants are rated for their sex appeal and not for their brains.
3. Who is an outlaw hero, according to Robert Ray, the writer of "The Thematic Paradigm?"
(a) An outlaw hero is aware of what is right or wrong but is outcast by the society because of his outspokenness.
(b) An outlaw hero is aware of what is right or wrong but is outcast by the society because of his idealism.
(c) An outlaw hero has no moral code of right or wrong and operates above the law.
(d) An outlaw hero has his own moral code of right or wrong and operates above the law.
4. How do ads usually portray men?
(a) Tall and handsome.
(b) Competitive and confident.
(c) Aggressive and violent.
(d) Young and energetic.
5. What does a sign represent?
(a) An image.
(b) A popular brand.
(c) A direction.
(d) A meaning or a message.
Short Answer Questions
1. What does Susan Douglas examine in her essay"Signs of Intelligent Life on TV?"
2. Which company's All-Bran ad promoted their product as a cancer preventing food?
3. According to the textbook authors, what is a common assumption people make about racism?
4. According to Sandra Tsing Loh, the author of "The Return of Doris Day," how is a good girl movie character portrayed in a movie?
5. What are consumer interests encoded in?
This section contains 424 words
(approx. 2 pages at 300 words per page)