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This quiz consists of 5 multiple choice and 5 short answer questions through Constructing Race: Readings in Multicultural Semiotics.

Multiple Choice Questions

1. What is an example of a gender specific game cited by the author Jennifer Scanlon?
(a) Loaded Questions.
(b) Sweet Valley High.
(c) Clue.
(d) High School Musical.

2. What is Semiotic method?
(a) A methodology that has been around since the 1950s.
(b) A relatively new methodology that has been around since the early 20th century.
(c) A methodology that has been around since the 1980s.
(d) A very old methodology tha has been around since the early 18th century.

3. Fill-in the blank. Many advertisements connect the product with the __________.
(a) Customer's fine taste in choosing quality products.
(b) Customer's middle or upper class status.
(c) Customer's identity and wisdom.
(d) Customer's satisfaction with the product.

4. How does the beauty myth affect women?
(a) Women's health is affected by the harmful chemicals in beauty products.
(b) Women learn from pop culture that beauty is a myth.
(c) Women are trapped by body image.
(d) Women are trapped by the professional image.

5. What is a territory?
(a) Space that acquires its meaning through someone's birth on it.
(b) Space that belongs to aboriginal people.
(c) Space that belongs to a nation.
(d) Space that acquires its meaning through someone's claim to it.

Short Answer Questions

1. What is the purpose of the Standards and Practices staff?

2. What is the primary role of the market researcher?

3. How can one derive the meaning of a sign using Semiotic method?

4. What image of woman was in vogue in the movies of the 1980s, according to "The Return of Doris Day" by Sandra Tsing Loh?

5. Which company's All-Bran ad promoted their product as a cancer preventing food?

(see the answer key)

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