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This quiz consists of 5 multiple choice and 5 short answer questions through We've Come a Long Way, Maybe: Gender Codes in American culture.
Multiple Choice Questions
1. What is theme marketing?
(a) Marketing the company products using a story theme.
(b) Promotion of the company products using an advertising theme.
(c) Marketing the company products using a jingle.
(d) Promotion of the company name as opposed to the individual products produced by the company.
2. What does the term, semiotics, refer to?
(a) Analysis of writing.
(b) Study of signs.
(c) A writing process.
(d) Study of popular culture.
3. According to the textbook authors, what is the best way to study popular phenomena?
(a) Question the facts from the Internet.
(b) Question the facts from the media.
(c) Get the facts from the media.
(d) Ask questions and question everything.
4. According to Sandra Tsing Loh, the author of "The Return of Doris Day," how is a good girl movie character portrayed in a movie?
(a) A good girl movie character is courageous and deals with a society that has problems.
(b) A good girl movie character loves traditional things and pets.
(c) A good girl movie character adores her boyfriend and takes care of him.
(d) A good girl movie character is conscious of her image and undergoes plastic surgery.
5. What context should one consider first when interpreting a sign?
(a) Moral message it promoted.
(b) Social image it promoted.
(c) Decade/time in which it first appeared.
(d) Social life it promoted.
Short Answer Questions
1. What does a sign represent?
2. What is an example of a gender specific game cited by the author Jennifer Scanlon?
3. What is the main purpose of malls?
4. What is a morally acceptable behavior in America as mentioned by the textbook authors in the chapter, " We've Come a Long Way, Maybe: Gender Codes in American Culture Summary and Analysis?"
5. What is an example of personal space code?
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This section contains 357 words (approx. 2 pages at 300 words per page) |
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