1. How can one derive the meaning of a sign using Semiotic method?
(a) By looking at the facts and their connection to the sign.
(b) By looking at how things and facts are related to one another.
(c) By looking at diverse opinions and how they are related to the sign.
(d) By looking at the relationship between the image and the message.

2. Why are shows like West Wing popular, according to Todd Davis?
(a) They are about the American President and are informative.
(b) They are non-threatening and make the audience feel comfortable.
(c) They are about the white house and show inside scenaios.
(d) They are about American government and show the real issues.

3. What is a common advertising model that targets adult female customers?
(a) Persuading a woman that buying a product will make friends envy her.
(b) Persuading a woman that buying a product will enrich her lifestyle.
(c) Persuading a woman that buying a product will make her feel good about her appearance.
(d) Persuading a woman that buying a product will make her family value her.

4. What is the impact on children of schadenfreude in reality TV shows?
(a) Reality shows present the real world.
(b) Reality shows encourage cooperation.
(c) Reality shows encourage bullying behaviors.
(d) Reality shows challenge children's self esteem.

5. What is the factor that changed the semiotic message carried out by the cell phone?
(a) Introduction of iPhone.
(b) Advance of commercialization.
(c) Advance of Internet.
(d) Advance of technology.