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This quiz consists of 5 multiple choice and 5 short answer questions through The Hollywood Sign: The Culture of American Film.

Multiple Choice Questions

1. Who is the most popular talk show host of the 1980s?
(a) Jerry Springer.
(b) Oprah Winfrey.
(c) Phil Donahue.
(d) Regis.

2. How do advertisers target kids as customers?
(a) They use the influence kids have over what their parents buy through kid friendly logos and advertisements.
(b) They send the message that the kids need to compete with their friends in being the first to get the product..
(c) They send the message to kids that they can have lot of fun.
(d) They use enticing music and images to sell the products.

3. Why is the Oprah Winfrey show popular, according to Steven D. Stark?
(a) It provides American women an outlet for sharing their issues.
(b) It focuses on a variety of topics and includes celebrities.
(c) It provides some kind of group therapy.
(d) It focuses on sensationalism.

4. What context should one consider first when interpreting a sign?
(a) Social image it promoted.
(b) Social life it promoted.
(c) Moral message it promoted.
(d) Decade/time in which it first appeared.

5. What does the semiotic method refer to?
(a) Semiotic method refers to recognition, analysis, and interpretation of popular signs.
(b) Semiotic method refers to recognition, analysis, and interpretation of signs.
(c) Semiotic method refers to recognition, analysis, and interpretation of pop culture.
(d) Semiotic method refers to recognition, analysis, and interpretation of arguments.

Short Answer Questions

1. Fill-in the blank. Semiotic method connects the _____________

2. Fill-in the blank. The more popular the television show _________.

3. What does glocalization refer to?

4. What is a common advertising model that targets adult female customers?

5. According to the authors, what is the TV show that is an example of the Schadenfreude phenomenon?

(see the answer key)

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