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This quiz consists of 5 multiple choice and 5 short answer questions through Video Dreams: Television, Music, and Cultural Forms.

Multiple Choice Questions

1. What message does the phenomenon, Democracy of Goods, refer to?
(a) Regardless of one's social and class status, everyone can have access to the same product.
(b) Regardless of one's social and class status, everyone can enjoy the lifestyle of the wealthy.
(c) Regardless of one's social and class status, everyone is served equally.
(d) Regardless of one's social and class status, everyone can enjoy a quality product.

2. What is Semiotic method?
(a) A relatively new methodology that has been around since the early 20th century.
(b) A methodology that has been around since the 1980s.
(c) A methodology that has been around since the 1950s.
(d) A very old methodology tha has been around since the early 18th century.

3. Fill-in the blank. Authors posit that pop culture is a subject that is _____________
(a) Popular with students.
(b) Popular with teachers and students.
(c) Familiar to students.
(d) Easier for students.

4. Fill-in the blank. People buy products based on a system called ____________.
(a) BALS (Budget and Lifestyle System).
(b) SALS (Status and Lifestyle System).
(c) VALS (Values and Lifestyle System).
(d) CALS (Culture and Lifesyle System).

5. What does the phrase "Commodification of desire" refer to?
(a) Connecting the product with a desire to be rich.
(b) Connecting the product with an unrelated desire
(c) Connecting the product with a desire to fit in.
(d) Connecting the product with fulfilling the American dream.

Short Answer Questions

1. Which company's All-Bran ad promoted their product as a cancer preventing food?

2. Which popular TV show reflect the concerns of Generation X, according to the authors of the textbook?

3. What are consumer interests encoded in?

4. What does the term, semiotics, refer to?

5. What does the essay "A Gentleman and a Consumer" examine?

(see the answer key)

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