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This quiz consists of 5 multiple choice and 5 short answer questions through Video Dreams: Television, Music, and Cultural Forms.

Multiple Choice Questions

1. Which company's All-Bran ad promoted their product as a cancer preventing food?
(a) McKee foods.
(b) Kellogs.
(c) Malt-O-Meal.
(d) General Mills.

2. What is the main purpose of malls?
(a) Provide quality products such as designer brands and public space.
(b) Provide public space for kids and teenagers to hang around.
(c) Provide entertainment, goods, and services.
(d) Provide a variety of products that enrich American life.

3. According to Anne Norton, what does catalog shopping lead to?
(a) Construction of American life.
(b) Construction of ideal life style.
(c) Construction of teenage image.
(d) Construction of identities for men, women, and children.

4. What does the essay"Sex, Lies, and Advertising" by Gloria Steinem examine?
(a) How advertisers target women's magazines to market cigarettes and feminine hygiene.
(b) The compromises made by women's magazines to retain advertisers.
(c) The articles published in women's magazines on advertisements.
(d) How the advertisements in women's magazines lie about sex.

5. Fill-in the blank. The analysis of a television episode must involve ___________ .
(a) The celebrities and their roles.
(b) Analysis of the dresses of the main characters.
(c) Analysis of the advertisements.
(d) The explicit as well as implicit image.

Short Answer Questions

1. Fill-in the blank. Icons are something that appear in ___________.

2. What does the term, semiotics, refer to?

3. According to Rachel Bowlby, the author of "The Haunted Superstore, " what do people visiting a superstore not like?

4. What message does the phenomenon, Democracy of Goods, refer to?

5. What is an example of pop culture?

(see the answer key)

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