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This quiz consists of 5 multiple choice and 5 short answer questions through Video Dreams: Television, Music, and Cultural Forms.

Multiple Choice Questions

1. Who is the author of the essay, "More Factor?"
(a) Laurence Shames.
(b) Anne Norton.
(c) Sonia Maasik.
(d) Thomas Friedman.

2. Who is the most popular talk show host of the 1980s?
(a) Phil Donahue.
(b) Oprah Winfrey.
(c) Regis.
(d) Jerry Springer.

3. What may be the best way to start the semiotic interpretation?
(a) Looking at the facts.
(b) Reading popular magazines.
(c) Looking at the history.
(d) Interviewing people.

4. What is the primary role of the market researcher?
(a) Developing a customer personality profile that could be used by the advisers to sell products.
(b) Researching where and how customers buy the products.
(c) Surveying the customers about their buying habits.
(d) Surveying the markets to report on what products are popular.

5. What is the factor that changed the semiotic message carried out by the cell phone?
(a) Advance of commercialization.
(b) Advance of Internet.
(c) Introduction of iPhone.
(d) Advance of technology.

Short Answer Questions

1. When did the Study of pop culture as an academic subject start?

2. Fill-in the blank. People buy products based on a system called ____________.

3. According to the authors, why do people buy a product?

4. Fill-in the blank. The analysis of a television episode must involve ___________ .

5. Why is the Oprah Winfrey show popular, according to Steven D. Stark?

(see the answer key)

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