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This quiz consists of 5 multiple choice and 5 short answer questions through Consuming Passions: The Culture of American Consumption.

Multiple Choice Questions

1. What does Nina Leen's selection, "Just What Do You Do All Day?" showcase?
(a) What a housewife does around the house.
(b) What a model does on a week day.
(c) What a teenager does on a weekend.
(d) What a student does on a school day.

2. What may be the best way to start the semiotic interpretation?
(a) Reading popular magazines.
(b) Looking at the history.
(c) Looking at the facts.
(d) Interviewing people.

3. Who is the author of the essay, "More Factor?"
(a) Anne Norton.
(b) Sonia Maasik.
(c) Laurence Shames.
(d) Thomas Friedman.

4. What does the essay, "More Factor" examine?
(a) The issue of the wealth gap in America.
(b) The issue of corporate greed.
(c) The issue of obesity among Americans.
(d) The issue of craving for more in America.

5. What is Semiotic method?
(a) A methodology that has been around since the 1980s.
(b) A relatively new methodology that has been around since the early 20th century.
(c) A methodology that has been around since the 1950s.
(d) A very old methodology tha has been around since the early 18th century.

Short Answer Questions

1. Who is the author of the essay, "Signs of Shopping?"

2. What is a simple example of semiotic decoding?

3. What does a sign represent?

4. According to the textbook authors, what is the best way to study popular phenomena?

5. What is the purpose of the chapter, "Consuming Passions: The Culture of American Consumption?"

(see the answer key)

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