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This quiz consists of 5 multiple choice and 5 short answer questions through Consuming Passions: The Culture of American Consumption.

Multiple Choice Questions

1. Who is the author of the essay, "Signs of Shopping?"
(a) Thomas Friedman.
(b) Anne Norton.
(c) Jack Solomon.
(d) Laurence Shames.

2. What does a sign represent?
(a) A meaning or a message.
(b) A popular brand.
(c) An image.
(d) A direction.

3. What do media signs often conceal?
(a) Educational interests.
(b) Popular interests.
(c) Commercial interests.
(d) Social interests.

4. Who is the author of the essay, "More Factor?"
(a) Anne Norton.
(b) Laurence Shames.
(c) Thomas Friedman.
(d) Sonia Maasik.

5. When did the Study of pop culture as an academic subject start?
(a) 1960s.
(b) 1980s.
(c) 1950s.
(d) 1990s.

Short Answer Questions

1. Fill-in the blank. Semiotic method connects the _____________

2. Who is the pioneer of Semiotics?

3. What does glocalization refer to?

4. What is the factor that changed the semiotic message carried out by the cell phone?

5. How can one derive the meaning of a sign using Semiotic method?

(see the answer key)

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