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This quiz consists of 5 multiple choice and 5 short answer questions through We've Come a Long Way, Maybe: Gender Codes in American culture.

Multiple Choice Questions

1. What does the essay "Asian Women in Film: No Joy, No Luck" focus on?
(a) Stereotypical depiction of Asian women.
(b) Asian women characters in Joy Luck Club.
(c) How Asian women in film have no joy or luck.
(d) The issues faced by Asian women characters in film.

2. What may be the best way to start the semiotic interpretation?
(a) Looking at the history.
(b) Looking at the facts.
(c) Interviewing people.
(d) Reading popular magazines.

3. What is theme marketing?
(a) Marketing the company products using a story theme.
(b) Marketing the company products using a jingle.
(c) Promotion of the company name as opposed to the individual products produced by the company.
(d) Promotion of the company products using an advertising theme.

4. Fill-in the blank. People buy products based on a system called ____________.
(a) SALS (Status and Lifestyle System).
(b) BALS (Budget and Lifestyle System).
(c) CALS (Culture and Lifesyle System).
(d) VALS (Values and Lifestyle System).

5. What image of woman was in vogue in the movies of the 1980s, according to "The Return of Doris Day" by Sandra Tsing Loh?
(a) Good girl who deals with society that has problems.
(b) Good girl who is a conformist.
(c) Bad girl who is a conformist.
(d) Bad girl who deals with society that has problems.

Short Answer Questions

1. What do media signs often conceal?

2. According to the textbook authors, why was the T.V. show Sex and the City popular?

3. What does the term gender refer to?

4. What is an example of personal space code?

5. According to the essay " The Gender Blur," by Deborah Blum, what is an example of nature?

(see the answer key)

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