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This quiz consists of 5 multiple choice and 5 short answer questions through Video Dreams: Television, Music, and Cultural Forms.

Multiple Choice Questions

1. What is a common advertising model that targets adult female customers?
(a) Persuading a woman that buying a product will make friends envy her.
(b) Persuading a woman that buying a product will enrich her lifestyle.
(c) Persuading a woman that buying a product will make her feel good about her appearance.
(d) Persuading a woman that buying a product will make her family value her.

2. What may be the best way to start the semiotic interpretation?
(a) Looking at the history.
(b) Looking at the facts.
(c) Interviewing people.
(d) Reading popular magazines.

3. Fill-in the blank. Many advertisements connect the product with the __________.
(a) Customer's satisfaction with the product.
(b) Customer's middle or upper class status.
(c) Customer's identity and wisdom.
(d) Customer's fine taste in choosing quality products.

4. What is the purpose of the chapter, "Consuming Passions: The Culture of American Consumption?"
(a) Teach students to recognize how consumption habits change and write about it..
(b) Teach students how to make wise choices and write about them.
(c) Teach students that the culture of consumerism begins with them.
(d) Teach students how to analyze and write about consumerism.

5. Fill-in the blank. Icons are something that appear in ___________.
(a) Magazines.
(b) Newspapers.
(c) Books.
(d) TV and videos.

Short Answer Questions

1. Which company's All-Bran ad promoted their product as a cancer preventing food?

2. According to the authors, what is the TV show that is an example of the Schadenfreude phenomenon?

3. How can one derive the meaning of a sign using Semiotic method?

4. What does glocalization refer to?

5. What is the factor that changed the semiotic message carried out by the cell phone?

(see the answer key)

This section contains 356 words (approx. 2 pages at 300 words per page) View a FREE sample