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This quiz consists of 5 multiple choice and 5 short answer questions through Video Dreams: Television, Music, and Cultural Forms.
Multiple Choice Questions
1. What is Semiotic method?
(a) A relatively new methodology that has been around since the early 20th century.
(b) A methodology that has been around since the 1950s.
(c) A methodology that has been around since the 1980s.
(d) A very old methodology tha has been around since the early 18th century.
2. What does Amanda Fazzone claim in her essay "Boob Tube?"
(a) Female TV actors and participants are rated for their sex appeal and not for their brains.
(b) Female TV actors and participants are rated for their sex appeal as well as their intelligence.
(c) TV shows focus on women's glamour and not their sense of style.
(d) TV shows focus too much on women's breasts and not on their talent.
3. What does the metaphoric essay title, "Addictive Virus," refer to?
(a) Addiction to credit card spending.
(b) Addiction to the Internet and electronic gadgets.
(c) Addiction to the accumulation of things.
(d) Addiction to entertainment and celebrity culture.
4. What is the main purpose of advertisers?
(a) Project the message that their products are cool.
(b) Make the customers think that their product is different from the rest.
(c) Help the customers choose a product based on quality.
(d) Project the message that their customers are elite consumers.
5. What does the semiotic method refer to?
(a) Semiotic method refers to recognition, analysis, and interpretation of pop culture.
(b) Semiotic method refers to recognition, analysis, and interpretation of signs.
(c) Semiotic method refers to recognition, analysis, and interpretation of arguments.
(d) Semiotic method refers to recognition, analysis, and interpretation of popular signs.
Short Answer Questions
1. Fill-in the blank. The more popular the television show _________.
2. What is a common advertising model that targets adult female customers?
3. Who is the author of the essay, "Signs of Shopping?"
4. What is the purpose of a package?
5. What does the essay, "More Factor" examine?
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